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Tag: RenewBuy

  • Rupee112 appoints Hitesh Yadav as head of marketing

    Rupee112 appoints Hitesh Yadav as head of marketing

    MUMBAI: Rupee112, a rising star in India’s fintech space, has appointed Hitesh Yadav as its head of marketing, signalling an ambitious push to sharpen its brand and accelerate digital growth.

    Yadav brings over a decade of digital marketing experience, having helmed campaigns at Sammaan Capital Limited, Renewbuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media. His expertise spans PPC, SEO, customer acquisition, and performance-driven strategies across fintech, insurance, and media.

    In his new role, Yadav will chart Rupee112’s marketing vision, spearhead campaigns that deliver measurable results, and deepen engagement across both online and offline channels.

    “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India,” Yadav said. “My focus will be on strategies that drive growth while positioning Rupee112 as a benchmark in marketing innovation and customer engagement.”

    The move underlines Rupee112’s ambition to consolidate its position in India’s evolving lending ecosystem. The platform leverages data, digital tools, and customer-centric design to offer accessible and tailored credit solutions to millions of users.

    With Yadav at the helm, Rupee112 looks set to combine fintech innovation with marketing muscle, a pairing likely to keep competitors on their toes.
     

  • Maverick India bags digital & creative mandate for RenewBuy

    Maverick India bags digital & creative mandate for RenewBuy

    Mumbai: The leading insurance aggregator, RenewBuy, has signed Maverick India as its digital and creative partner. The agency will be responsible for managing brand’s engagement, digital and creative solutions.

    As a part of this collaboration, the agency will bring a fresh set of ideas to achieve the brand’s objective of achieving better engagement across their B2B and B2B channels. They will create innovative strategies to position RenewBuy as the most trusted and expert insurance aggregator.

    Commenting on the new collaboration, Maverick India founder & director Om Dev Sharma said, “We are delighted to work for a brand like RenewBuy. It is a great opportunity for us to be associated with such a vast organisation. Having worked with various different clients across varied domains, we understand the unique requirements of the brand. We are looking forward to taking the brand’s presence to new heights and for this association to continue for years to come.”

    RenewBuy quoted, “We are thrilled to partner with Maverick India as our communication partners. With the growing digital world, we plan to connect with our Point of Sale Advisors as well as consumers digitally while still using traditional means. Maverick India’s market reputation, creative inputs and go-getter attitude has ensured us that they are the right partners for us.”