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Tag: RENEE Cosmetics

  • Zouk packs a punch with a hilarious Diwali twist

    Zouk packs a punch with a hilarious Diwali twist

    MUMBAI: Looks like this Diwali, men are finally unburdening their pockets! Zouk, the proudly Indian and vegan lifestyle brand, has rolled out a witty festive campaign that turns a familiar household joke into a clever gifting idea.

    We’ve all seen it, the brother, husband or father weighed down with everyone else’s keys, phones and lip balms, all because “her outfit doesn’t have pockets.” Zouk’s new film spins this everyday comedy into a relatable story of one man’s lightbulb moment, this Diwali, he gifts Zouk bags to his wife and sister, solving the problem once and for all.

    Full of humour and festive warmth, the campaign gently nudges viewers to see bags not just as accessories but as thoughtful, practical gifts that carry meaning long after the lights go out.

    “The festive season brings families together and with it come those uniquely Indian moments, like men being handed random things to hold,” said Zouk founder Disha Singh. “Our film captures that truth with humour. A Zouk bag doesn’t just solve the ‘no pocket’ problem; it’s a meaningful festive gift.”

    Beyond the film, Zouk has launched The Big Bag Festival, a curated gifting experience featuring festive combos and collaboration-led boxes with Palmonas, Bombay Sweet Shop and Renee Cosmetics. And for the last-minute shopper, Zouk’s products are now just a click away on Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes and Myntra M-now.

    Blending tradition with functionality, Zouk continues to celebrate modern Indian households with its vegan, stylish and thoughtful designs. This Diwali, it seems the smartest gift you can give her, is a little less for him to carry.

  • Google’s quick move to boost brand sales with Commerce Media Suite

    Google’s quick move to boost brand sales with Commerce Media Suite

    MUMBAI: When it comes to India’s shopping habits, “add to cart” is now often followed by “arrives in 10 minutes” and Google is making sure brands don’t miss the ride. The tech giant has launched its Commerce Media Suite, an AI-powered solution designed to help brands and merchants tap into the surging quick commerce and e-commerce markets. The suite works through Google Ads, letting advertisers reach high-intent shoppers across Search, Shopping, Youtube, Display, Discover, and Gmail, directing them straight to product listings on marketplaces like Blinkit, Swiggy, Zepto, and Myntra.

    The timing is no accident with the festive season around the corner, competition for eyeballs (and wallets) is fierce. “Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce,” said Google India director for omni-channel businesses Bhaskar Ramesh. “Commerce Media Suite opens fresh pathways for discovery across Google and Youtube, driving stronger results for brands during peak demand seasons.”

    Early adopters are already seeing gains worth bragging about. ITC Aashirvaad Select clocked a 4x return on ad spend on Blinkit, while Renee Cosmetics reported an 11.5 per cent bump in sales and a 48 per cent drop in cost per order.

    For Blinkit, the solution is a match made in delivery heaven. “Google’s Commerce Media Suite offers brands a significant opportunity to cut through the noise and connect with the modern consumer,” said Blinkit director of ad monetisation and pricing Anish Acharya calling it a “game-changer” ahead of the festive rush.

    Beyond just reach, brands get Google AI-driven performance, first-party marketplace data, product-level measurement, and self-service transparency effectively marrying campaign spend to actual sales impact.

    Or as Renee Cosmetics head of eCommerce Jitendra Rawal put it: “It’s allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales.”

    With India’s quick commerce sector in overdrive, Google’s latest play might just help brands click with customers in more ways than one.

     

  • Zouk’s Rakhi film shows support is as simple as holding her bag

    Zouk’s Rakhi film shows support is as simple as holding her bag

     MUMBAI: Turns out the most meaningful Rakhi gift this year… might just be a man holding a handbag. Zouk, the proudly Indian and 100 per cent cruelty-free lifestyle brand, has dropped a refreshingly emotional campaign for Rakshabandhan swapping swords and shields for something far more subtle: support in the form of a small but significant gesture.

    The brand film taps into a universal scene, one we’ve all witnessed, chuckled at, or starred in. A brother, boyfriend, or dad awkwardly clutching a handbag outside a store, waiting patiently. Zouk flips this from comic relief to cultural shift, showing how modern sibling bonds are less about protection and more about partnership. In the film, a brother holds his sister’s bag not because she asks, but because she’s chasing something bigger and he’s cheering her on, bag in hand.

    “Raksha Bandhan is about protection and support,” said Zouk founder Disha Singh. “But today, support doesn’t mean standing in front of someone, it means standing beside them. This film is a gentle reminder that even something as small as holding her bag can say: ‘I’m here for you.’”

    But the campaign doesn’t stop at emotion, it brings the festive feels to Zouk’s shelves too. In tandem with the film, Zouk has launched a vibrant line of curated Rakhi gift boxes, all wrapped in the brand’s signature prints.

    Each box includes functional and feel-good accessories like coasters, fabric diaries, bookmarks, passport covers, cosmetic pouches, and more. The idea? Gifting that’s both thoughtful and practical, something sisters (and their discerning brothers) will genuinely use and love.

    To sweeten the pot literally Zouk has partnered with top Indian brands like Bombay Sweet Shop, Renee Cosmetics, Gul, and Mcaffeine to co-create exclusive hampers that hit all the right festive notes. Whether it’s the aroma of artisanal skincare or the nostalgia of desi mithai, these gift sets are designed to deliver delight in every layer.

    Available now via Zouk’s Gift Shop, the festive campaign is more than just a seasonal play. It continues Zouk’s core storytelling style rooted in Indian values, aesthetically sharp, and emotionally resonant.

    So, this Rakshabandhan, forget the drama of macho posturing. Sometimes, the most touching brother-sister moment is quiet, simple and slung over the arm.
     

  • RENEE drops their latest campaign for midnight kohl pencil

    RENEE drops their latest campaign for midnight kohl pencil

    Mumbai: Renee Cosmetics, a beauty brand, announces its first TVC featuring Mrunal Thakur as the new face for their color cosmetics range. This national TVC introduces the RENEE midnight kohl pencil, designed to enhance your look with just one stroke.

    Mrunal Thakur, known for her roles in films like Sita Ramam, represents the brand’s vision of empowering women through everyday makeup essentials.

    The RENEE Midnight black kohl kajal pencil is created for those seeking long-lasting, intense eye definition. Common issues with kajal, such as smudging and lack of pigmentation, are addressed by RENEE’s Midnight Kohl Pencil. It offers intense color that lasts up to 24 hours, enriched with vitamin E. The commercial showcases the kajal’s smudge-proof formula and smooth application, highlighting its versatility in creating both subtle and dramatic looks.

    Commenting on the new TVC, co-founder Aashka Goradia Goble said “Kajal has been used in India since generations & is an integral part of women’s makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that’s waterproof, smudge-proof, and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’

    Commenting on the launch, actress Mrunal Thakur said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”

  • After being accused of being too sexy, Janhvi names the culprit

    After being accused of being too sexy, Janhvi names the culprit

    Mumbai: RENEE has always been a frontrunner when it comes to innovation they are known for their unique product launches. They are creating waves again by rebooting 90’s foot-thumping number for the of launch RENEE Floral Fest, featuring Jahnvi Kapoor. The video shows Jahnvi being accused of being too sexy in a courtroom wherein she reveals the impeccable Floral Fest being the real culprit that compels her to become too sexy to handle!

    The new fragrance ‘Floral Fest’ will surely turn heads as it oozes with sexiness. While Floral Fest takes center stage, RENEE offers a wide range of captivating scents like Ombre Oudh, Citrus Blast, Aqua Bliss to complement your mood and personality.

    “I really believe fragrance is a powerful tool for self-expression,” said RENEE Cosmetics co-founder Aashka Goradia. “A spritz of the right scent can enhance your personality and confidence instantly. Floral Fest isn’t just a perfume, it’s an essence of that feeling. We wanted to create fragrances that imbibe confidence in our consumers, and Jahnvi’s charisma and elegance perfectly embodies what our new collection stands for.”

    Jahnvi Kapoor shared her excitement on the launch, “Floral Fest is a fragrance that makes me feel confident. I feel delighted that I got to be a part of this collaboration, it’s the perfect scent for any woman who wants to embrace her inner fire. It’s the feeling of owning the room, turning heads, and leaving a lasting impression. This perfume is truly irresistible and is a statement piece in a bottle!”

    Alongside Floral Fest, the collection offers diverse fragrances that cater to every mood and occasion. All the RENEE products are available on major platforms including Blinkit, Zepto, and Swiggy Instamart; customers can also find the collection on all leading shopping websites.