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Tag: Renault KWID

  • BharatPe brings Shilpi Kapoor on board

    BharatPe brings Shilpi Kapoor on board

    MUMBAI: BharatPe has roped in seasoned marketer Shilpi Kapoor as its new head of marketing, marking a strategic move as the fintech player sharpens its brand play and digital growth strategy.

    With over two decades of experience across powerhouse brands, Kapoor joins BharatPe from Airtel Payments Bank, where she served as chief marketing officer and helped position it as one of India’s leading digital financial institutions. Her standout contributions included creating the ‘Safe second account’ category and scaling the bank’s active user base to over 100 million.

    Before Airtel, Kapoor made her mark at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola, driving some of the most memorable brand stories in recent years. From leading Amex’s ‘Don’t Live Life Without It’ campaign to launching Renault KWID into India’s fast lane, her track record reflects a flair for insight-led, high-impact marketing.

    At BharatPe, Kapoor will oversee brand strategy, integrated marketing, and digital engagement across the company’s growing portfolio.

    BharatPe CEO Nalin Negi said, “We are building a digital-first financial ecosystem that merchants and consumers can trust. Shilpi’s expertise in scaling iconic brands will help us deepen engagement and drive our next phase of growth.”

    Sharing her excitement, Kapoor said, “BharatPe has been a game-changer for digital commerce in India. My goal is to strengthen its brand trust and cultural relevance while empowering millions of merchants and consumers nationwide.”

    Her appointment underscores BharatPe’s focus on consumer-centric storytelling and brand-led growth, as the fintech firm gears up to expand its footprint in India’s rapidly evolving digital finance landscape.

    With Kapoor at the helm of marketing, BharatPe seems ready to add a fresh coat of brand brilliance to its growth story.
     

  • Ranbir Kapoor becomes a salesman to promote new Renault KWID

    Ranbir Kapoor becomes a salesman to promote new Renault KWID

    MUMBAI: The Renault KWID has been a true game-changer. In just three years, the car has sold over 2.5 lakh units. Now, Renault has launched the new feature-loaded KWID that comes with reverse parking camera, rear armrest and rear 12 V socket.

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador Ranbir Kapoor surprising KWID customers has been released across various social media platforms.

    Renault India marketing head Virat Khullar says, “Renault KWID stands for “live for more”. It has always delivered more features than the competition. In three years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

    L&K Saatchi & Saatchi executive director Charles Victor adds, “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault KWID a perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

    L&K Saatchi & Saatchi executive creative director Kartik Smetacek mentions, “The task for the campaign was to add a new dimension to the KWID brand. Inspired by its SUV design, we wanted to reposition it as an ally in adventure.”

  • NDTV Car and Bike Awards 2016 embraced by leaders

    NDTV Car and Bike Awards 2016 embraced by leaders

    MUMBAI: It was a night celebrating fast paced thrills and glamour, the coveted NDTV Car and Bike Awards, presented by Future Generali and powered by Mobil was a scintillating affair indeed. 

     

    Renault Kwid won the NDTV car of the year award 2016 and Bajaj Pulsar RS 200 was awarded the NDTV two wheeler of the year 2016. Leaders from the automobile industry, marketers, jury members and PR persons joined on the occasion.

     

    This year, the NDTV Car and Bike Awards saw a panel discussion on the state of the industry, the status of the crucial road safety bill, and how the industry is looking to play its part to tackle growing air pollution. The eminent panellists included Hero MotoCorp managing director and CEO Pawan Munjal and Maruti Suzuki India managing director Kenichi Ayukawa. The discussion was moderated by NDTV group CEO Vikram Chandra.

     

    Renault India CEO Sumit Sawhney was awarded the coveted automotive man of the year 2016 for the launch of the KWID, and his bold strategy behind that success. The 11 edition of the awards also honoured products launched over the past year, across both car and bike segments and recognised industry leaders, advertisers, marketers and PR professionals from the industry.

     

    The Mobil CNB Viewers’ Choice Awards for both cars and bikes provided NDTV viewers the exciting opportunity to vote for their favourite car and bike nominees and stand a chance to take the year’s hottest wheels home. Renault Kwid and Bajaj Pulsar RS 200 were announced as the Mobil CNB viewer’s choice car and two wheeler respectively. Virat Kohli was awarded the brand ambassador of the year while the BMW i8 took home the trophy for automotive technology of the year. 

     

    On the eve of the 11 edition of the awards, NDTV group’s editor auto and head of automobile programming  Siddharth Vinayak Patankar said, “What a superb year it has been, that has given us such competent and exciting products. The industry is also climbing back from its worst days, which is encouraging for us all. I remain proud that we deliver India’s most credible automobile awards! I have fiercely guarded the awards process and we had fantastic juries for the various categories, which made it even more comprehensive. As always we credibly honour the best of the auto industry while also reflecting the choices and sentiments of customers, manufactures and auto lovers alike.”

     

    The Marketing and Communications awards categories had a special jury made up of Madison World chairman and MD Sam Balsara, Clea Public Relations chairman and MD Vinod Nair, Ogilvy & Mather national creative director Rajiv Rao, McCann Worldgroup Asia Pacific chairman and lyricist Prasoon Joshi, Asylum Films founder Razneesh Ghai , NDTV Prime strategy head editor and anchor Shruti Verma Singh, and  NDTV group editor-auto and head of automobile programming Siddharth Vinayak Patankar.

     

    The product awards boasted a panel of eminent jury members including Car India and Bike India editor Aspi Bhatena, DC Design, Racers CEO Dilip Chhabria,   Aditya Patel, Karun Chandhok and Rayomand Banajee, senior industry consultant Dr V Sumantran, rallyist and auto enthusiast Kamlesh Patel, Man’s World managing editor Pablo Chaterji,  Evo India editor Sirish Chandran, NDTV  Assistant Editor-Auto PS Balakrishnan,  and NDTV Group Editor-Auto Siddharth Vinayak Patankar.

     

    The key categories include: NDTV car of the year, NDTV two wheeler of the year, car manufacturer of the year, two wheeler manufacturer of the year, CNB viewers’ choice car and two wheeler of the year, and automotive man of the year.

     

    To ensure a seamless and transparent selection process, jury members got a hands-on experience of each car and bike at the Buddh International Circuit, along with the nominee’s specifications, its market performance and details on its immediate competition. The jurors then led through a sanitized process filled out their assessment on each nominee and awarded points to all the contending vehicles. The scoring and voting system instituted by the World Car of the Year Awards was used in the selection process.

     

    Ballot voting was conducted in isolation to other jurors and is monitored and organised by auditors Ernst and Young.