ITV

Tag: Renault India

  • Saatchi & Saatchi India turns gamers into drivers with Renault Kiger challenge

    Saatchi & Saatchi India turns gamers into drivers with Renault Kiger challenge

    MUMBAI: Saatchi & Saatchi India has given car launches a fresh spin with a gamified on-ground activation for the all-new Renault Kiger, designed to bring the brand’s “Rethink Performance, Rethink Kiger” positioning to life. The campaign turned bystanders into players, transforming a digital billboard into a live gaming experience that showcased the Kiger’s speed, agility, and responsiveness.

    Conceptualised by Saatchi & Saatchi India and executed by Digitas India, the activation ran from 23rd to 29th September at Dlf Cyberhub, Gurugram. Participants simply scanned a qr code to sync their smartphones as controllers and navigated a fast-paced, one-minute virtual course, complete with sharp turns and obstacles that mirrored the Kiger’s dynamic capabilities.

    To fuel the buzz, RJ Naved joined the challenge, inviting fans to beat his high score, a move that lit up social media. The activation trended as the 4th most talked-about topic on X, generated over 500,000 views, and drove strong engagement through influencer collaborations.

    “With the new Kiger, we wanted to shift the conversation from design to performance,” said Saatchi & Saatchi India chief creative officer Kartik Smetacek. “The playable billboard combined the reach of outdoor with the interactivity of gaming, an eye-catching way to make people experience performance rather than just hear about it.”

    Renault India VP – sales & marketing Francisco Hidalgo Marques added, “Innovation for Renault isn’t just in our cars, but in how we connect with people. Under the ‘Rethink’ umbrella, this activation turned a product showcase into an immersive gaming experience that redefined how consumers engage with the brand.”

    Following its on-ground success, the Kiger Challenge hit the digital racetrack, rolling out as playable ads online, allowing users to test their reflexes and experience the car’s performance anywhere, anytime.

  • Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

    Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

    MUMBAI: With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key sites. The experiment throws the spotlight on a cross-section of vehicle owners spanning bikes, auto-rickshaws, taxis, buses, trucks, among others.

    The startling findings of the experiment showed there are almost 110 traffic violations per signal / per hour. The initiative further goes on to educate viewers to maintain road discipline and urges them to become agents of change via #RespectTheRoad.

    L&K Saatchi and Saatchi executive director Charles Victor commented, “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”

    Renault India vice president and head of marketing Virat Khullar mentioned, “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India, we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”

    The campaign has been released on digital platforms only as a two-part series that aims to serve as an educational tool. While the first film questions people on who are the traffic offenders, the second film goes on provide answers to the questions and how we all need to become agents of change.

  • COLORS INFINITY bolsters local productions with OPPO presents TOP MODEL INDIA powered by RENAULT CAPTUR

    COLORS INFINITY bolsters local productions with OPPO presents TOP MODEL INDIA powered by RENAULT CAPTUR

    COLORS INFINITY, creator of some of the most beloved and successful homegrown English entertainment content in India is all set to foray into the world of Fashion and Lifestyle entertainment with TOP MODEL INDIA. OPPO presents TOP MODEL INDIA powered by Renault CAPTUR is all set to present a plush ramp, to showcase talent and break all the stereotypes starting this Sunday 4th February 2018 at 8 pm only on COLORS INFINITY. The show is poised to be a unique platform that will take viewers through the transformation of 12 aspiring models into supermodels under the expert guidance of judges Lisa Haydon, Atul Kasbekar, Anaita Shroff Adajania and mentor Shibani Dandekar.

    The stakes will be high, as the country’s most influential fashion icons will choose the winner of TOP MODEL INDIA from amongst 12 ambitious models. While the ravishing supermodel Lisa Haydon will shed light on modeling techniques and walking the thin line between art and fashion, ace photographer Atul Kasbekar will explain the nuances required to grace the cover of a fashion magazine. Styling empress Anaita Shroff Adajania will helm the show with her impeccable fashion counsel. The gorgeous Shibani Dandekar will tie it all in, as she mentors the contestants on their emotionally charged journey down the most difficult runway. The crème de la crème of the fashion industry like Mickey Boardman, Manish Malhotra, Kunal Rawal and many more, will also grace the show to impart their styling and grooming wisdom.

    Breaking barriers in the fashion industry, the show will witness male and female contestants battling it out amongst each other to grab the most coveted title, as the ultimate winner prepares to take over the world’s fashion runway. The winner will be bestowed with a contract with the prestigious Bling! Entertainment Solutions that has a rich legacy of working with some of the top celebrities in the Indian entertainment industry like Deepika Padukone, Vidya Balan, Jacqueline Fernandez, Shahid Kapoor, Sonam Kapoor and many more. In addition to launching their career, the contestants will also have a chance to shoot with the world-class fashion photographer Atul Kasbekar.

    Elaborating on the show, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said “COLORS INFINITY has always been the thought-leader in creating content that viewers would enjoy, ranging from original productions to international programming. This platform will not only showcase the latest international fashion trends but also recognize Indian talent. Gauging the warm response from our sponsors and the wider fraternity, we are confident that TOP MODEL INDIA will be well received by our viewers too.”

    “We are proud to be presenting sponsors for TOP MODEL INDIA. As a brand, OPPO has always been focusing on the youth, offering them unique experiences and being a part of their lives. Thus, TOP MODEL INDIA is the perfect platform for OPPO to connect with the youth, take them closer to their dreams and help them create memories via technologically advanced and innovative camera phones”, said Will Yang, Brand Director, OPPO India.

    Renault India, Head Marketing, Virat Khullar added “We are extremely glad to associate with COLORS INFINITY for the premiere season of TOP MODEL INDIA. Renault CAPTUR and TOP MODEL INDIA’s synergies match perfectly as they are both focused on encouraging incredible style and great capability. Renault CAPTUR is a new age SUV with Global success. This collaboration has been an enriching experience and we look forward for an exuberant response from the audience.”

    CBS Studios International has licensed the India format rights for the reality competition series AMERICA’S NEXT TOP MODEL to Mumbai-based Bulldog Media & Entertainment. The English language version of the franchise promises the same excitement and anticipation as the international format that continues to be a worldwide success.

    “AMERICA’S NEXT TOP MODEL” has taken the world by storm, with the original show now in its 24th season and under license in over 100 markets and 20 international versions in production.

    International Formats | CBS Studios International, Vice President, Roxanne Pompa said, “We are thrilled to be working with Bulldog and Colors Infinity to launch the first season of the English version of TOP MODEL INDIA. With the Hindi version of Top Model being so successful on MTV, producing this new English version is a natural extension of Top Model brand in India.” 

    Bulldog Media & Entertainment, Co-Founder & Executive Producer, Akash Sharma said, “I’m moved and inspired by the intensity of the ‘INTM’ fan base whose passion for the show triggered the launch of TOP MODEL INDIA for an international audience. The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to have the opportunity to see the English language version make its debut in India. It is a show that is all about transformation & competition with the customary ‘Top Model’ style, glamour, and entertainment for viewers to enjoy.”

    To amplify the debut of this one-of-its-kind platform, COLORS INFINITY has mounted a multi-pronged pan-India campaign. Besides high-decibel traditional and digital media, the campaign boasts of disruptive partnerships with pioneering brands and fashion authorities. The channel has also partnered with JW Marriott Sahar as the venue partner and PETA to support their effort in preventing cruelty against animals in fashion.

    Strut and Swish as OPPO presents TOP MODEL INDIA powered by Renault CAPTUR is all set to dazzle you on COLORS INFINITY on Sunday, 4th February 2018 at 8 PM.

  • Renault India embarks on an aggressive nationwide network expansion plan

    Renault India embarks on an aggressive nationwide network expansion plan

    MUMBAI:  Renault India is aggressively expanding its network reach across the country. The brand will increase its dealership network from 208 facilities to 240 facilities by the end of this year. This expansion plan has been developed to make Renault cars accessible to more people across the country, and will play a key role in growing Renault’s aggressive business strategy in India.

    Renault has a clear focus on building the brand in India, and expanding the network presence is imperative to achieve this objective. The company is working hard to make its products and services more accessible across the country, with an equal focus on growing its presence in metros as well as in the hinterlands of India.

    All the new Renault India dealerships being inaugurated are designed according to the RENAULTSTORE concept. RENAULTSTORE is a new generation of dealerships which has been conceptualized to best address the evolving needs of customers by highlighting the value of the brand, products, services and accessories in a modern and more effective manner. These new generation dealerships offer customers an excellent brand experience – from the test drive, to delivery and after-sales support.

    Renault is one of the fastest growing automotive brands in India, and is working at achieving a 5% market share by this year. With more dealership launches in the pipeline to reach its target of 240 dealerships by the end of this year, Renault is focusing on moving closer to its customers and providing them with the most enhanced ownership experience.

     

  • Renault India embarks on an aggressive nationwide network expansion plan

    Renault India embarks on an aggressive nationwide network expansion plan

    MUMBAI:  Renault India is aggressively expanding its network reach across the country. The brand will increase its dealership network from 208 facilities to 240 facilities by the end of this year. This expansion plan has been developed to make Renault cars accessible to more people across the country, and will play a key role in growing Renault’s aggressive business strategy in India.

    Renault has a clear focus on building the brand in India, and expanding the network presence is imperative to achieve this objective. The company is working hard to make its products and services more accessible across the country, with an equal focus on growing its presence in metros as well as in the hinterlands of India.

    All the new Renault India dealerships being inaugurated are designed according to the RENAULTSTORE concept. RENAULTSTORE is a new generation of dealerships which has been conceptualized to best address the evolving needs of customers by highlighting the value of the brand, products, services and accessories in a modern and more effective manner. These new generation dealerships offer customers an excellent brand experience – from the test drive, to delivery and after-sales support.

    Renault is one of the fastest growing automotive brands in India, and is working at achieving a 5% market share by this year. With more dealership launches in the pipeline to reach its target of 240 dealerships by the end of this year, Renault is focusing on moving closer to its customers and providing them with the most enhanced ownership experience.

     

  • Salman Khan to host Star Guild awards

    Salman Khan to host Star Guild awards

    MUMBAI: The award season is upon us, and the Film and Television Producers Guild of India has announced that the ninth edition of the Renault Star Guild Awards will take place on 16 January.

    The award show will be aired on Star Plus and will be hosted by Salman Khan.

    Star Plus general manager Gaurav Banerjee said, “We are pleased to host the prestigious Star Guild Awards, one of the most reputed and official awards of the Film & Television industry. The award winners are selected by the industry Guild – making it truly democratic, credible and honoring achievers across categories within the fraternity. With Salman Khan returning as the host yet again, we promise to make Star Guild Awards a power packed blockbuster night of celebration.”

    Instituted to commemorate extraordinary achievements in Cinema and Television, Film & Television Producers Guild of India president Mukesh Bhatt said during the inaugural announcement, “The Film and Television Industry has witnessed an incredible year in 2013 with regards to the quality of content produced. We are very excited and look forward to the ceremony that will celebrate the incredible performances and have a great time this year as well.”

    Renault India executive director Sumit Sawhney said “Renault India is happy to work together with the Guild in its second year to highlight achievements of distinct personalities driven by a commitment towards passion and excellence. Renault, the most awarded automaker in recent times, understands what it takes to win the hearts of people and also win accolades from a proficient jury. As we have always believed, both the Guild and Renault lay special emphasis on Driving the Change and are therefore a perfect fit with each other”

    The show is conceptualised, produced, marketed and promoted by Wizcraft International Entertainment. The company’s director Sabbas Joseph said, “Wizcraft has partnered with the Guild for the past 8 years and we are very proud of the success of the event. We are certain that the 9th edition of this prestigious awards ceremony will be a huge success and honor some of the finest talent in the industry today.”

    The award show will be held at the NSCI stadium in Mumbai.