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  • Sidharth Malhotra named New Zealand’s tourism ambassador for India

    Sidharth Malhotra named New Zealand’s tourism ambassador for India

    MUMBAI: Actor Sidharth Malhotra has been named as New Zealand’s tourism ambassador for India.

     

    The actor will get his first taste of New Zealand next week before beginning his new role. A keen nature lover, traveller and extreme explorer Malhotra says he wants to experience everything a destination has to offer and he has an action packed itinerary during his visit here.

     

    Malhotra’s last movie Brothers released last month and he is currently working on two more films.

     

    As part of his stay in New Zealand, Malhotra will film a video highlighting New Zealand’s scenery, adrenalin packed activities and cultural experiences that will be incorporated into Tourism New Zealand’s campaign work in India. He will also deliver messages about safe driving, encouraging Indian visitors to take care on New Zealand roads.

     

    Tourism New Zealand director of trade, PR and major events René de Monchy said, “Being able to work with someone like Sidharth Malhotra is another fantastic opportunity for Tourism New Zealand. We know from past experience of working with celebrities like China’s Huang Lei and actress Yao Chen, their influence through popular culture, particularly through social media channels is enormous.”

     

    Monchy added, “India is an important emerging market for New Zealand. We saw a surge of interest from Indian visitors as a result of the 2015 ICC Cricket World Cup and I am sure the appointment of Sidharth as our ambassador will further add to that interest.”

     

    From 11-19 October Malhotra will visit Northland, Wellington and Queenstown.

  • APPIES 2015 announces advisory council and chief judge

    APPIES 2015 announces advisory council and chief judge

    MUMBAI: A two-day showcase of the best marketing campaigns from across over 10 markets in Asia, APPIES 2015, which is now in its sixth year, has announced its advisory council and chief judge.

     

    The advisory council members are Parkway Pantai chief marketing officer Alvin Neo, Asia Pacific Breweries Singapore head of marketing René de Monchy and R3 Asia Pacific co-founder and principal Goh Shu Fen.

     

    The chief judge is Lenovo director of marketing Sridhar Ramaswamy, whereas the chairman is de Monchy.

     

    Organised by the Institute of Advertising Singapore (IAS), APPIES 2015 will be held on 26 & 27 August at the National University of Singapore Society.

     

    The APPIES 2015 will only award 10 Gold Medals and five Silver Medals to the top marketing campaigns as judged by a panel, as well as hand out five awards to the top presenters.

     

    Shortlisted marketing campaigns will cover a broad spectrum of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, and Social & Environmental campaigns.

     

    These campaigns will be brought to attention via the APPIES’ distinctive and unique format: a LIVE 4-6-10 campaign presentation structure. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live six-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.

     

    The 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with industry professionals as it not only showcases the best practices but provides an educational opportunity to immerse oneself in new learnings and gain insight to effective applications over today’s multiple platforms.

    “The APPIES is a showcase of work garnered through creative insights and executed with effectiveness via the collaboration between the client side and the agency. It serves as a stimulating and eye-opening platform for players in the industry to see how multiple channels can be used effectively through campaigns around the region. Plus, it’s a great avenue for one to meet with like-minded peers,” said Ramaswamy.

     

    Building on last year’s list of campaigns by brands such as Adidas, Unilever, Heineken, Gillette, HSBC, McDonald’s, Nike, SingTel, Smirnoff, Starbucks, MasterCard, British Airways, Canon and the Health Promotion Board, the APPIES 2015 will continue to showcase the finest from various industries that span highly-diverse markets in Asia Pacific including China, India, Indonesia, Japan, Malaysia, Philippines, Hong Kong, Singapore, Sri Lanka, Thailand, Korea and Taiwan.

     

    The APPIES 2015 is now open for submission. Brands and agencies alike can submit their best case studies for review. Deadline for submission is 8 June, 2015.

     

    “In a rapidly changing and evolving industry, Marketers need to be able to adapt and constantly evolve with the times. The continual theme of relearn everything is all about unlearning the past and relearning the principles of marketing for the future. The APPIES is all about learning through seeing some of the best and most effective Marketing strategies from around the region. The unique format allows for a LIVE interactive platform as it allows delegates to an unparalled opportunity to learn, network and celebrate with the brightest minds in the business. Join us this year at the Appie Centre of innovation, knowledge and learning for Asia’s best brands,” said de Monchy.

  • Telenor selects Nokia for radio access equipment for modernising network

    Telenor selects Nokia for radio access equipment for modernising network

    NEW DELHI: The Telenor Group has selected Nokia as a candidate supplier for radio access equipment and professional services over a period of five years.

     

    The operator is modernising its existing 2G and 3G networks and continuing to deploy LTE across Europe and Asia.

     

    However, both Telenor and Nokia refused to spell out details of the financial deal.

     

    “We continue to invest in the modernisation of our network to provide excellent end-user experience as part of our vision of internet for all,” said Telenor Group EVP, group industrial development Hilde Tonne. “For this important radio access technology area, we have selected Nokia as a partner due to our excellent working relationship and the company’s proven expertise in mobile broadband and services.”

     

    “This project is another important milestone in our long-standing collaboration with Telenor Group which dates back to the 1990s, and we are currently supplier to several of Telenor’s business units across Europe and Asia,” said Nokia EVP Europe and Latin America René Svendsen Tune. “We are committed to support Telenor in developing a high-capacity mobile broadband infrastructure that will meet its subscribers’ needs today and tomorrow as well as those of new markets.”

     

    Nokia is a leader in mobile broadband, having the most 3G references and supplying LTE in the most advanced markets on the globe. The company’s single RAN advanced, based on the compact, scalable Flexi Multiradio 10 Base Station, runs different technologies on a single hardware platform to simplify macro radio networks, enabling the fastest rollouts and saving site costs significantly. Its NetAct operation support system provides comprehensive and consolidated management for all communications networks, and all of Nokia’s solutions are supported by its full range of global services.