ITV

Tag: religious channels

  • Youth genre emerges as top gainer in Chrome DM Week 43

    Youth genre emerges as top gainer in Chrome DM Week 43

    MUMBAI: Youth genre has emerged as the top gainer in week 43 of Chrome Data Analytics and Media data. The genre grew by 1.95 per cent. In this genre, MTV gained the highest OTS with 85.4 per cent in Hsm Excl<1 market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, religious gained second position and grew by 1.45 per cent in Hsm Excl<1 market. In this genre, Aastha channel gained the highest OTS with 98.0 per cent. While Hindi news genre stood in the third position by gaining 0.73 per cent in Hsm Excl<1 market , ABP News secured the highest OTS with 99.4 per cent.

    Hindi movies stood in fourth position and grew by 0.48 per cent. B4U Kadak channel gained the highest OTS with 90.4 per cent in the Hindi movies genre. Hindi GEC genre stood on the fifth position and grew by 0.27 per cent in and DD National gained the highest OTS with 99.1 per cent in the HSM Excel <1 market.

  • Chrome data: Music genre sees a rise

    Chrome data: Music genre sees a rise

    MUMBAI: In week 24, four categories witnessed a rise in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. The gainers are – Music genre with a slight jump of 1 per cent, followed by English News which witnessed 0.7 per cent jump in eight metros. While Business News genre saw a growth of 0.3 per cent in the eight metros, Religious channels witnessed the same growth but in HSM markets.

     

    Interestingly, all the other genres saw a downward trend in the OTS with 0.7 per cent fall. Thus, English Entertainment and English Movies saw a fall in the eight metros, while Infotainment and Sports saw a fall in all India.

     

    Coming back to the Music genre, Sony Mix topped the genre with 89.2 per cent OTS. In the English News category, Times Now topped with 88.2 per cent OTS while CNN secured the last position with 60.6 per cent OTS.

     

    Talking about Business News in the eight metros, Zee Business topped with 79.5 per cent OTS whereas in Religious channel genre, Aastha stood at the top with 96.6 per cent OTS.

  • Chrome Data: Religious channels lead the chart in week 52

    Chrome Data: Religious channels lead the chart in week 52

    MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?

    Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).

    And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.

    The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.

    As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.

    The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.

    English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.