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Tag: Religare Health Insurance

  • Religare Health Insurance rebrands as Care Health Insurance

    Religare Health Insurance rebrands as Care Health Insurance

    NEW DELHI: Religare Health Insurance announced that it has changed the name of its health insurance subsidiary to Care Health Insurance. Despite the name change, all services and product offerings remain the same.

    It has been offering health insurance products to corporate employees, individual customers and for financial inclusion.

    The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers. As earlier, Care Health Insurance will keep investing in and effectively deploying technology in delivering excellence in customer servicing, product innovation and value-for-money services. It will continue to offer products in the retail segment for health insurance, top-up coverage, personal accident, maternity, international travel insurance, and critical illness along with the group health insurance and group personal accident insurance for corporates, micro insurance products for the rural market and a comprehensive set of wellness services.

    Religare Enterprises Ltd executive chairperson Rashmi Saluja said: “We have always believed ‘Care’ lies at the centre of everything we do as a Health Insurance Specialist. This comprises ensuring customers’ easy access to quality healthcare, broadening the spectrum of overall ‘Care’ beyond hospitalization to include preventive health check-ups, wellness, doctor consultations, diagnostics, and home care. Besides, ‘Care’ has been the guiding principle for all our customer-centric initiatives in product design, claims administration, technology development, and customer service. Considering these factors, it made immense sense to transition to the new identity – Care Health Insurance – that truly represents what we do best as an organization – Care.”

    Care Health Insurance, founding MD & CEO Anuj Gulati said: “We wish to reassure all employees, partners, and stakeholders that our organization remains the same. Be it the founding management team, our bouquet of value-for-money products or the technology-driven servicing capabilities, everything is the same – except the name. Additionally, all aspects vis-à-vis customer policies such as the policy number, health card, cashless network, customer care details as well as claims and renewal processes, are unchanged.”

  • Religare aims to change the youth mindset to health insurance

    Religare aims to change the youth mindset to health insurance

    MUMBAI: In its endeavour to emphasise and bring to attention how widespread serious illnesses are and how expensive it is to treat them, Religare Health Insurance has gone live with its first ever YouTube mast-head video. The message is that lack of proper financial planning and absence of adequate health coverage spiral into financial distress.

    In order to highlight these underlying issues, the company has created a thought-provoking video that has received over 8 million views in a single day.

    With the campaign, Religare Health Insurance apprises its audiences that some critical health issues such as cancer or coronary heart ailments have become far more common than we think.

    Titled ‘Be Responsible’, the campaign urges people to be more responsible towards their loved ones by insuring their health; thus making them financially independent to manage any health-related misfortune.

    Religare Health Insurance business head of digital and business development Sachin Maheshwari says, “We have observed that even first time buyers of health insurance are usually of relatively progressed age. This is because customers believed that they would not encounter any serious medical condition in their younger years. This campaign is part of our sustained efforts to apprise customers with facts that would enable them to secure themselves with a health insurance as early in their lives as possible.”

    Religare Health Insurance wishes to bring a change in this behaviour and resolves to educate the younger audience which is why this day-long campaign was executed on the YouTube platform. It’s the first time a health insurance brand has taken a stance like this.