Tag: Reliance

  • ADAG’s Big FM radio to roll out its first phase in six metros

    MUMBAI: The Reliance ADA Group has finally officially announced today that it will soon launch its radio station under the brand Big FM, which will broadcast on the full powered common frequency of 92.7 across its 45 stations.

    According to an official statement, the first phase will cover the six metros of Delhi, Hyderabad, Bangalore, Mumbai, Kolkata and Chennai, later spreading to the virgin territories like Jammu, Srinagar, Aligarh and Bikaner.

    In an attempt to offer a fresh new approach to the medium, the Big FM will indulge in high amount of interactivity on the station. Adlabs Radio COO Tarun Katial points out, “We will use it as a platform for consumers, taking on issues which are word of mouth and bring listener emotions to the fore.”

    Adopting a two-pronged launch strategy, Katial says, “While the metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners.”

    “It is our endeavor to enthrall the local audiences and build a brand that connects at the grassroots. Credibility, maturity, relevance, entertainment and aspirational are our pegs for content as a product that reaches into every home and is of relevance to every listener.”

    By early next year, Big FM will be present across India from Srinagar to Trivandrum and Surat to Guwahati. This FM radio station will have its presence in 1000 towns and 50,000 villages across India – reaching 200 million listeners, informs the statement.

    The ADAG has geared up to tap the tremendous market share that is present. This leading corporate house known for its groundbreaking success in very business that it enters, will be positioning its stations in a unique and contemporary way that appeals to more mature audiences.
    The RJs that will give Big FM the voice and personality, have been selected via a careful and selective nationwide hunt. The station will present itself in a larger than life avatar and all morning slots will boast of highly acclaimed celebrity jockeys.

    With an investment of Rs 4 billion dedicated to transmission equipment, infrastructure and licensing, the proposed network for Adlabs Radio will be the largest ever, the release states.

    The overall manpower strength will stand at 1500 employees nationwide. The IP protocol technology being utilized for Big FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia. Extensive research on consumer tastes and moods will ensure that the content aired complements the listeners’ tastes and provides them a dynamic, interactive platform.

  • Reliance in mobile content deal with Disney; to offer 3D animation

    Reliance in mobile content deal with Disney; to offer 3D animation

    MUMBAI: Reliance Communications has announced its tie-up with Disney to offer on Reliance Mobile World what would be India’s first 3D animation on mobile. The deal promises a host of other Disney mobile content offerings as well.

    Reliance customers will be able to access 16 Disney animated video shorts, including ten in 3D, exclusively made for mobile devices and featuring Disney characters They also can download other mobile content with favourite Disney characters in the form of wallpapers, ring-tones, games or comic strips from Disney Zone, created on Reliance Mobile World, states an official release.

    This is not the first deal that Disney has done with a telecom player in India. It is worth recalling that Disney had tied up with AirTel in April to develop mobisodes, games, ringtones, wallpapers and animation in the ‘Disney Mobile Theatre’ featuring popular cartoons. Airtel was then the third telecom operator Disney had tied up with, the other two being in Asia.

    Meanwhile, with soccer fever gripping the world, wallpapers and animations showing Disney characters in football gear will be an added attraction. Downloads will be priced at: Rs 5 for wallpapers, Rs 10 for video shorts downloads, Rs 5 for animations and Rs 10 for ring-tones on Disney Zone. Games will be charged at Rs 5 per session, adds the release.

    Walt Disney Internet Group EVP & MD Mark Handler says, “The strength of the Disney brand, combined with our rich content library, allows us to create a new and fun mobile experience for families in India. We are pleased to collaborate with Reliance to bring to consumers Disney mobile content, anytime, anywhere.”

    Reliance Communications Applications Solutions and Content Group president Mahesh Prasad adds, “Reliance Mobile has unparalleled reach with over 10 million data-enabled handsets and a countrywide high speed data network covering small and big towns alike. With Kidz World in Reliance Mobile World, Reliance pioneered edutainment on mobile in India. Disney Zone will raise the bar many notches to give a unique experience”.“Earlier this year, a game based on Power Rangers, a hit TV show on Toon Disney, was launched on Reliance network, which became one of the highest downloaded games nearing 700,000”. With the launch of a new season of Power Rangers SPD, a completely new game around the show is set to debut on Reliance this month,” added Mr. Prasad.

    The Walt Disney India MD Rajat Jain says, “Our success in these emerging platforms stems from the strengths of Disney’s major brands and franchises, which have been leveraged and brought in through innovative and strategically sound ways – positioning the company as the leading provider of entertainment and information for the wireless and broadband markets. We are happy to bring our best-in-class content to Reliance Mobile.”

    After Star India, it is Walt Disney Television International (India) that is exploring the mobile-enabled episode (mobisode) phenomenon.

  • TV18 to bring internet biz under Web 18

    TV18 to bring internet biz under Web 18

    MUMBAI: Television Eighteen is consolidating its internet businesses under a single holding company, Web 18.

    Web 18 will undertake activities of acquisitions of other internet businesses and websites, in exchange for cash stock or other valid consideration, including the website. TV18 will hold its EGM on 29 June to also allow Web 18 to raise funds from strategic and financial investors via private placement or public listing or in any other manner in one or more tranches. The TV18 Group, however, will retain control and at least 51 per cent of the voting rights of Web 18.

    Web 18 will reserve up to a maximum of 10 per cent of its shareholding to run a stock option plan for its employees and other key personnel.

    TV18 has been acquiring internet properties to create a bouquet. The company recently acquired a 50 per cent stake in the Indian arm of Jobstreet.com. Eariler in the year, it had invested in Yatra Online where other investors included Anil Ambani’s Reliance Capital and Norwest Venture Partners (NVP) – Promod Haque’s leading venture capital firm.

    The company also manages online platforms which include moneycontrol.com, commoditiescontrol.com, poweryourtrade.com and ibnlive.com. 

  • Reliance, Orbit target Middle East hospitality industry with RiTV

    Reliance, Orbit target Middle East hospitality industry with RiTV

    MUMBAI: Telecom service provider Reliance Communications in association with Orbit Communications Company (OCC) has launched RiTV, which is an interactive television, broadband and media solution.

    OCC and Reliance Communications have introduced a “Go to Market Strategy” that offers a variety of interactive TV services. RiTV was demonstrated at the three-day ‘The Hotel Show’ held at the World Trade Centre, Dubai.

    The new multi media solution delivers on-demand entertainment, internet access and information services through an intuitive interface. It is said to be compatible with a variety of television screens including Plasma and LCD screens and through a remote and keyboard multiple service offerings can be accessed.

    RiTV is believed to present opportunities to develop a new revenue stream for Hotels.

    RiTV CEO Gurjeet Sandhu has been quoted in media reports as saying, “The cutting edge guest room media solution offers new incremental revenue streams for hoteliers. We look forward to tap the tremendous potential of RiTV to all existing hotels as well as thousands of hotels scheduled for construction in the Middle East.”

    The latest Hotel Interactive system, is expected to enhance the customer value proposition for the hospitality industry in the Middle East. Through an interface with a hotel’s Property Management System, it also has the ability to extract data relating to customer behaviour and preferences.

    OCC business development manager Fadi Ghazzaoui added, “RiTV is a powerful interactive guest room solution offering high quality experience for guests. The system can be customised as per the need of hoteliers and has capabilities to be scaled up to meet the future needs of hotels and their guests. We will also offer integrated solutions encompassing a gamut of TV Channels, movies, Internet via Satellite and VOIP (Voice over Internet Protocol) solutions to the Hospitality market.”

  • Zoom, Reliance in interactive deal for Glam Awards

    Zoom, Reliance in interactive deal for Glam Awards

    MUMBAI: Lifestyle and glamour channel Zooms goes interactive. In a unique tie-up with Reliance, Zoom’s first Glam Awards can be viewed by subscribers of Reliance World.

    Speaking to Indiantelevision.com on the initiative, Zoom’s national head, marketing and sales, MK Anand said, “The Glam Awards is a signature event showcasing that glam in India has finally arrived. Interactive Marketing has always been high on Zoom’s agenda, and the tie-up with Reliance is yet another achievment on that front.

    “In the first phase of this tie- up, we had partnered with Reliance for a contest prior to the Glam Awards where subscribers voted for the ‘Best Glam Music Video’. They could download the full music videos selected in this category and vote for the best video. The winner in this contest was a special invitee to the Glam Awards, held recently in Mumbai. Details of the contest were aired on Zoom. Now, in the second phase, we are sharing content for the ‘Curtain Raiser’ and the ‘Glam Awards’ will be telecast on Zoom on 14 May at 9 00 pm.”

    Zoom is the first entertainment channel that will now be included in the Reliance Mobile TV bouquet. So far the only channels who have been in the bouquet have been news channels Aaj Tak, NDTV, CNBC and Times Now.

    Saying that for Reliance, this was a WAP tie up for its subscribers, Anand adds,”We are essentially targeting the upwardly mobile viewers, the imagery that can be downloaded is targeted to the youth from 15 to 34 years who also constitute our target audience. There is, therefore, a lot of synergy with Reliance.”

    “We are redefining the marketing activities by going beyond just print, online and ground initiatives for the Glam Awards. Glamour is also about high technology so this is a step in that direction. The time lag between the airing of the Awards on 14 May and being able to download the special clips it on the cell is just a few minutes,” says Anand.

    The first Glam Awards can be viewed by 5 million subscribers of Reliance World. Whether it is Kareena thanking her “best friend’ on stage or John and Bipasha’s very evident real life chemistry at the awards – it will now be accessible to the Reliance world customers. Snippets such as memorable moments, terrific performances and acceptance speeches will be content that Reliance users can avail.

    The first annual Zoom Glam Awards were held in Mumbai on 30 April.

  • Reliance Info intl business president Garg to head Flag Telecom

    Reliance Info intl business president Garg to head Flag Telecom

    MUMBAI: Reliance Infocomm Ltd international business president Punit Garg has moved to Flag Telecom as its new head.

    Flag Telecom, which owns and manages an extensive optical fibre network connecting key business markets in Asia, Europe, the Middle East and the US, was acquired by the Reliance Group and became a Reliance Infocomm company on 12 January 2004. Flag offers a focused range of global products, including global bandwidth, IP, internet, ethernet and co-location services.

    Garg will be replacing Patrick Gallaghar. Punit will also continue to be a member of the parent’s senior management team, while Patrick will move on to become the Flag Telecom non-executive vice chairman.

    Garg’s appointment is expected to hasten the process of assimilation for the global carrier with its parent company under the new management and put it on a faster growth trajectory.

    “Punit’s long stint at Reliance Infocomm and his understanding of its objectives and approach will be extremely beneficial for Flag Telecom, Reliance Infocomm and, our customers. The change will help us in charting out a new growth path for the global carrier,” said Flag Telecom chairman Anil Ambani.

    An engineer by training, Garg joined Reliance Infocomm in January 2001 and went on to hold a number of key leadership positions in the company. Planning and launch of fixed call fixed wireless phones, public calls office and broadband are some of the initiatives he spearheaded in Reliance Infocomm.

    Prior to joining Reliance Infocomm, Garg was Lockheed Martin Global Telecom managing director, responsible for joint ventures and business management for South Asia. He has also held senior executive positions in leading global organisations such as Comsat and Equant.

  • Isro schedules Insat 4C launch for July

    Isro schedules Insat 4C launch for July

    MUMBAI: All indications point to the second half of the year being when we will see some fresh action on the direct-to-home (DTH) television services front. Even as the timeline for the Tata Sky DTH service looks to be June-July, the Indian Space Research Organisation (Isro) is all set to launch Insat 4C, the latest in the Insat series, in July.

    Kalanithi Maran’s Sun Group, which has booked space on Insat 4C, is negotiating with Isro for eight Ku-band transponders. Earlier Sun had indicated that it would start its Sun Direct DTH service with five transponders which it would ramp up to nine.

    “Sun now wants to start with eight transponders. The company is in discussions with Isro,” an industry source says.

    Though Insat 4C has a capacity of 12 Ku-band transponders, the problem with Isro is that it has got demand from other operators as well. The government requires four transponders for village telephony over a period of time. Even National Informatics Centre (NIC) has asked for four transponders to start with. “We have committed to giving them one transponder each. We may give some transponders to NIC on Insat 4B, which is slated for launch in the first quarter of 2007 as we have to coordinate with the launch vehicle (Arianespace’s commercial launcher Ariane 5),” says Isro contract management and legal services director SB Iyer.

    Isro will also be handing over two Ku-band transponders to media companies for digital satellite news gathering (DSNG) activities. “DSNG is a fast-growing segment. We are providing two transponders for DSNG operators,” Iyer says.

    With one-to-two transponders reserved for spare capacity, Sun may have to finally settle for less than what it wants. But Isro will allocate transponders to customers who are ready to take them first.

    Meanwhile, Anil Ambani’s Reliance has also booked space for its own DTH plans. As things stand now, there may be no room even on Insat 4B as the space on Insat 4B is reserved for Doordarshan which wants six Ku-band transponders at the minimum.

    Subhash Chandra’s Dish TV, which is on NSS satellite, has not yet indicated to Isro whether it wants space on the Insat series. BPCL, the other player which is waiting to launch, has also not applied to Isro for transponder space.

    Insat 4C will be put into orbit in July by the Geo-synchronous Satellite Launch Vehicle-5 (GSLV), to be launched from Isro’s Sriharikota facility.

    With 12 high power Ku-band transponders, Insat 4C is the first Indian satellite to exclusively offer DTH playout facilities. The satellite will have the capacity to beam about 150 television channels in all.

    The other two satellites of the Insat 4 series — 4A and 4B — have both Ku-band and C-band capacity, carrying 12 transponders of each. Insat 4A launched last December.

    Isro has already allocated all the 12 transponders on Insat 4A for Tata Sky, the 80:20 joint venture between the Tatas and Star Group.