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Tag: Reliance Life Insurance

  • Bloomberg TV India launches ‘Leader’s Speak’- Budget Wishlist

    Bloomberg TV India launches ‘Leader’s Speak’- Budget Wishlist

    MUMBAI: Bloomberg TV India, nation’s leading English business news channel has always taken a step ahead in setting the pace by providing niche content that matter the most to its viewers. As a part of the comprehensive Budget programming for 2014, the channel has launched Leader’s Speak – a vignette series which captures the expectations of key decision makers from the union budget 2014.

     

    Bloomberg TV India COO Lavneesh Gupta said,” The theme of the budget programming ‘Will They Walk The Talk?’ feels the pulse and the anticipation of all the key decision makers who are looking forward with huge expectations from the union budget 2014. Through Leader’s Speak we will reach out to the key influencers across the industry and capture their budget wish list and create a platform to voice their expectations to the new government. Our comprehensive budget programming reiterates its commitment to provide a holistic perspective of critical budget announcements that affects every aspect of our economy.”

     

    As a part of the budget special programming, Leader’s Speak captures the expectations of key decision makers across the industry from Budget 2014, as they reveal their unique perspectives on the challenges and demands of the core sectors. Through the series, industry stalwarts like BSE MD and CEO Ashish Kumar Chauhan, Bharti AXA Life Insurance CEO Sandeep Ghosh, UTI Mutual Funds MD Leo Puri, Reliance Mutual Fund CEO Sundeep Sikka, Indian Overseas Bank CMD M Narendra, Reliance Life Insurance CEO Anup Rau and many more have shared their expectations from Union Budget 2014.

     

    Leader’s Speak will be aired through the day on Bloomberg TV India across the pre-budget phase. Speaking on the budget expectations on show,Chauhan said, “From stock market side, we think it is very important to worry about the securities transaction tax and rationalize it, if not remove it, and basically get the IPO market in good shape. I think the IPO market can play a big role in getting good number of jobs and also raising India’s growth by a few percentage points.”

     

    Ghosh said, “There is an expectation of the industry that the new government will seek to increase the FDI from 26 per cent to 49 per cent. This will not only lead to significant investments coming into the sector, but it will also send a very strong message to the international investor community about the seriousness of the government with respect to liberalizing across sectors, and not necessarily only insurance sector.”

     

    Puri said, “If disinvestment program is announced by the government that will provide a boost to the new insurance activity. So, disinvestment and recapitalisation of public sector banks will be helpful for the growth of the market.”

     

    To know the expectation of Industry leaders from Budget 2014 watch Leader’s Speak, as they share their wish list, exclusively on Bloomberg TV India.

  • MEC adds more Reliance companies to its kitty

    MEC adds more Reliance companies to its kitty

    MUMBAI: MEC India, GroupM’s media agency, has expanded its client portfolio with the inclusion of Reliance Group companies – Reliance Capital (includes Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy.

    The agency already handles the media business for Reliance Communications, Reliance Net Connect and Reliance Digital TV.

    The accounts will be serviced out of MEC India’s Mumbai office.

    On the new addition, MEC India managing director T Gangadhar said, “The team at MEC India is eagerly looking forward to provide excellence in crafting and executing customised integrated solutions across its suite of services. MEC India has shared a long standing relationship with various companies in the Reliance Group and our objective will be to provide superior assistance with media, analytics, content, activation and digital media services, as we have been doing with the award winning RCOM mandate in the past.”

  • Creative hotshop a.m. rises

    Creative hotshop a.m. rises

    MUMBAI: “It‘s always tough starting something new. Once you strip yourself off your big-agency visiting card and designation, you have to get used to doing everything for yourself – all the things you took for granted in a big, established setup. We had also been told that when one does this, one automatically loses half of one‘s friends and contacts. But we‘ve been incredibly lucky in this regard – people who‘ve worked with us and trusted us in our old roles, continue to extend that support even today.”

    That’s Nilesh Vaidya in case you don’t know. Vaidya, a former executive creative director with Rediffusion Y&R, took the entrepreneurial plunge in April this year, setting up a creative business solutions agency called a.m. said a.m. director Nilesh Vaidya. He did not do alone – he roped in Nokia mobile payments marketing director Shreepad Shinde to take the ride with him. The duo has set up office in the Goregaon suburb of Mumbai and has a staff of eight currently. And plans are being to drawn up to aggressively expand to Gurgaon and Bangalore in just six months.

    Both have immense pedigree. They worked together in advertising 15 years ago before parting ways to follow their individual career graphs. While Shinde hopped over to the client‘s side, and rose to become director – marketing at Nokia Mobile Payments, Vaidya stayed rooted in advertising, rising to head Rediffusion Y&R’s Mumbai creative team, handling some premier accounts like eTata Motors, Sugar Free and Sahara Q Shop. Prior to that he had a stint with Euro RSCG, where he led with some memorable work on Dainik Bhaskar and HDFC Bank. Shinde, on the other hand, started out in advertising and went on to lead marketing and product functions in organisations like HDFC Bank and ICICI Bank.

    Nilesh Vaidya…

    Both Vaidya and Shinde believe that they want to build an organisation based on their values and beliefs, for the purpose of doing clutter-breaking work and building enduring relationships with clients.

    Says Vaidya ,“It‘s been three months since Shreepad and I came together to form a.m. Actually, Shreepad had started the agency a few months before under another identity, and we had been talking about getting together. We decided in February. I put in my papers at Rediffusion, and became a part of a.m. in the first week of April. After spending 20 and 19 years in our respective fields, both Shreepad and I felt ready to take the next big step, take on the entrepreneurial challenge. We had touched base after a 15 year gap but our philosophies and goals matched so perfectly that doing business together seemed the logical thing to do.”

    Shinde throws some light on what he believes sets am apart from other agencies. Says the soft-spoken former telecom executive: “Normally, when we talk about ad agencies, we talk about providing creative solutions, strategy, planning etc. I have been a client for years and agencies generally build a strategy born from a business objective to provide a communication model. With a.m., we have a holistic approach to drive the business, as we position ourselves as their business partner. Over here we will understand the distribution margin, how is the competition in the market, the selling price in the market, their loyalty programme for their dealers and distributors among many other things. We are looking at providing a holistic approach by stepping into our clients shoes and understanding the business.”

    … and Shreepad Shinde strongly believe in building enduring relationships with clients

    Consisting of a team of five creatives, a.m., the duo is offering radio, print, digital and online and offline services to clients and has handled projects for Reliance Life Insurance, Fiat Chrysler, Bajaj Auto, ACK Media (on the National Geographic brand), Intelligentia IT Solutions, Classic Marble Company, Rommel Developers and Health Assure.

    Both Vaidya and Shinde seemed to concur that being lean and mean on the human resources front gives you the sheen. “We‘re both very prudent people. We believe in getting business first, adding people and overheads later. And that‘s the way a.m. will always be run,” pipe up both of them at same time. “The gold will always come before the glitter. Of course, the ambition is to become really big and famous.. .to be known as a true marketing and communications partner, working as an extension of the client‘s marketing arm. The vision is to do work that‘s so strategically and creatively perfect, it produces results beyond a client‘s expectations. We‘d like to grow by growing the brands we handle.”

    That’s an Abby winning speech if ever there was one!

  • Reliance Life Insurance, ICC, Room to Read launch campaign

    Reliance Life Insurance, ICC, Room to Read launch campaign

    MUMBAI: Reliance Life Insurance has joined hands with the International Cricket Council (ICC) and Room to Read – a global non-profit organisation committed to promoting literacy and gender equality in education, to launch the ‘Boundaries for Books’ campaign.

    Reliance Life Insurance, will do the initiative – ‘Boundaries for Books’. It will contribute Rs 25,000 for every six hit during the cricket World Cup 2011. This donation will be made to Room to Read, towards establishing libraries and providing local language and English books to underserved children across India. Every single six will ensure that at least 30 children get access to fully functional libraries with books and trained teachers, thereby catalyzing a long-term revolution amongst young minds that will lead the future of India.

    Cricket fans and the public in general will have the opportunity to contribute to this fight against illiteracy, through convenient payment gateways, details of which will be announced shortly.

    The announcement, which builds on the ICC’s partnership with Room to Read that was unveiled last week, has received the support of a number of high profile players. These include Sri Lanka’s Angelo Mathews and Australia’s Shane Watson, who have become the first cricketers to become global Room to Read Ambassadors, while the likes of Mahendra Singh Dhoni, Sachin Tendulkar, Ricky Ponting and Dale Steyn have all recorded promotional messages for the ‘Boundaries for Books’ campaign.

    Reliance Capital vice-chairman Amitabh Jhunjhunwala said, “Reliance Life Insurance is delighted to launch the ‘Boundaries for Books’ campaign in association with ICC and Room to Read to hit illiteracy for a six. Introducing the minds of disadvantaged young children to the enchanting world of books and the learnings they will get from that rare experience is a joy and privilege for us”.

    India‘s captain, Mahendra Singh Dhoni, who along with the other 14 members of India’s ICC Cricket World Cup squad have recorded promotional messages for Room to Read, said: “The ‘Boundaries for Books’ campaign is an opportunity for all of India to get involved and bring their love of their country and love of cricket together for the betterment of our children. If every six I hit will allow children to access books and libraries, then there is no better inspiration for me to play my best!”

    Room to Read founder and board chair John Wood stated, “It is a matter of great pride that prominent organisations like Reliance Life Insurance and the International Cricket Council are partnering with us to combat the significant challenge of illiteracy. These organisations are investing their resources in building awareness and making a change. Room to Read is honoured to be a part of this campaign and looks to all cricket fans to play a role in ensuring that the next generation can build their futures on the foundations of a quality education.”

    Australia all-rounder and Room to Read Ambassador, Shane Watson said, “I am honoured to be associated with Room to Read and the ‘Boundaries for Books’ campaign during this year’s ICC Cricket World Cup 2011. I first got into reading when I was about eighteen, and I now realise how important it is for everybody to have the opportunity to have access to books. Room to Read is making reading a reality for millions of children – as they say ‘World Change Starts with Educated Children’– and I am committed to helping this organisation reach as many children as they possibly can.”

    Sri Lanka all-rounder and Room to Read Ambassador Angelo Mathews said, “From the time the tsunami hit Sri Lanka, Room to Read has been with our children, ensuring quality education programs across the country. As an ambassador of this cause, I ask each of you to get involved and do what you can to make sure that the next generation is empowered with an education.”

    Reliance Big FM, with a special ‘Hit illiteracy for a Six‘ segment, Big Cinema, Big CBS and various other Reliance ADA Group platforms will be used to reach across the masses. Prizes for top donors – such as invitations to a Reliance event in Mumbai with cricketers and other prominent personalities, signed memorabilia, photo opportunities and other incentives – will help propel the cause.

    The public can stay informed about the campaign at www.roomtoread.org/worldcup. The payment gateway will be powered by HDFC.