ITV

Tag: Reliance Jewels

  • Reliance Jewels and JioStar spark Akshaya Tritiya frenzy with a blast of bling and buzz

    Reliance Jewels and JioStar spark Akshaya Tritiya frenzy with a blast of bling and buzz

    MUMBAI: Diamonds might claim the sparkle crown, but this Akshaya Tritiya, JioStar’s MegaBlast stole the show. Mumbai lit up like a carnival as Reliance Jewels and JioStar staged a launch spectacular loud enough to wake the gods. Matching the grandeur of Tirupati temple’s golden spires, Reliance Jewels unveiled its Tirupati Collection with a punchy, gold-dusted flourish, fuelling the 10 edition of its Jewels of India series. Powered by JioStar’s freshly minted MegaBlast platform, the campaign turned the gold-buying frenzy of 29 April 2025 into a full-throttle nationwide spectacle.

    Reliance Jewels took the wraps off its Tirupati Collection, inspired by the spiritual richness and design grandeur of Tirupati. Timed to perfection, the launch coincided with Akshaya Tritiya, when buying gold is almost a national sport. JioStar cranked up the volume with its MegaBlast solution, flooding TV and digital platforms at high frequency through JioStar’s vast entertainment network and JioHotstar.

    “The Tirupati Collection represents devotion, craftsmanship, and tradition. Partnering with JioStar allowed us to launch it with the scale and sanctity it truly deserves. We chose MegaBlast, a first-of-its-kind innovation, as it gave us a unique, all-encompassing solution for reaching our target audience at an unprecedented scale and delivering impact. The high-impact visibility across TV and digital gave us the momentum to connect meaningfully with audiences across India, turning our launch into a nationwide celebration,” a Reliance Jewels spokesperson said.

    In true showbiz style, JioStar ensured that every six seconds, across 84 top general entertainment and movie channels, audiences caught a glimpse of the bling. Formats such as Spotlight Frames, Brand Bridges, Stings, and Mega Spots weaved Reliance Jewels into the entertainment fabric, making the brand impossible to miss.

    “Akshaya Tritiya is a time for tradition, celebration, and new beginnings. We are proud that JioStar’s MegaBlast was able to elevate the Reliance Jewels Tirupati Collection into a true cultural moment. MegaBlast is more than just a product—it’s a comprehensive marketing funnel that drives high-decibel awareness, ensures top-of-mind recall and ultimately influences consumer consideration. With its unmatched scale, cross-platform integration, and storytelling capabilities, it offers brands an unparalleled opportunity to engage with audiences throughout the entire campaign journey,” a JioStar spokesperson said.

    The sparkle didn’t stop at TV. Reliance Jewels unleashed a Digital MegaBlast too, hogging screens with pre-roll takeovers, feature trays, pause ads, and juicy mid-roll spots on top shows, ensuring a gold rush across all devices.

    The campaign demonstrated that, even in today’s splintered media jungle, a bold strategy with the right platform still cuts through the clutter. MegaBlast delivered not just big glitzy moments, but also measurable business outcomes, proving that real-world impact can come wrapped in glitz and strategic grit.

  • Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign

    Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign

    MUMBAI: Reliance Jewels has unveiled its latest digital campaign for Akshaya Tritiya 2025, featuring beloved actress Kajal Aggarwal in a moving tribute to faith, tradition, and heritage craftsmanship. Inspired by the sacred temple town of Tirupati, the campaign highlights the jewellery brand’s new festive collection through a personal and visually captivating narrative.

    The campaign film, launched across Instagram and Facebook, sees Aggarwal sharing her heartfelt connection to Lord Balaji, reflecting on the divine guidance that has shaped key moments in her life. Each piece in the collection, she reveals, symbolises not just beauty but blessings, transforming jewellery into talismans of faith and prosperity.

    The film also beautifully showcases the intricacy of Reliance Jewels’ Tirupati-inspired collection. From Srikalahasti Kalamkari gold sets to heritage diamond chokers, the designs draw from the temple region’s rich artistic legacy, brought to life with modern finesse.

    Part of the brand’s iconic Jewels of India series now in its 10 edition the Tirupati collection continues Reliance Jewels’ commitment to celebrating India’s diverse cultural heritage through design. Aggarwal’s role adds regional resonance, especially for south Indian audiences, while reinforcing her cross-country appeal.

  • Reliance Jewels unveils exclusive jewellery collection inspired by spring festivals

    Reliance Jewels unveils exclusive jewellery collection inspired by spring festivals

    Mumbai: Reliance Jewels, known for its deep-rooted appreciation of India’s rich cultural heritage, is announcing its latest collection as the auspicious spring season nears. This new range of jewellery celebrates the vibrancy and diversity of India’s spring harvest festivals.

    Drawing inspiration from astrological mandala patterns, which hold significant importance during this period, the collection features stunning sets of earrings and necklaces. Crafted from pure gold, these pieces are adorned with laser-cut designs that beautifully encapsulate celestial motifs of stars, cosmos, and planets, embodying the essence of movement and transition intrinsic to these festivals.

    Across India, spring festivals are celebrated with unique customs, reflecting the country’s unity in diversity. From the bonfires of Lohri in the North and the kite-flying of Uttarayan in the West to the harvest festivities of Magh Bihu in the East and the Pongal celebrations in the South, each region brings its own flavour to this joyous time of year.

    Emphasizing the harmony between tradition and contemporary design, Reliance Jewels’ latest collection offers an artistic blend of India’s varied cultural tapestries. The brand invites its patrons to commemorate these festive moments with their exclusive collection, now available in all stores and on their website.

    Reliance Jewels, a part of Reliance Retail Ltd., boasts over 400 stores in showrooms and shop-in-shops across more than 200 cities. The brand is renowned for its exquisite gold, diamond, and silver jewellery collections, marked by impeccable design and craftsmanship. Each piece is a testament to the brand’s commitment to offering unique designer collections that resonate with India’s artistic, craft, and heritage inspirations.

    For more information about the new collection and the rich traditions it embodies, visit the Reliance Jewels website or follow their social media channels.

  • Odisha’s rich art & architecture inspires Reliance Jewels new campaign

    Odisha’s rich art & architecture inspires Reliance Jewels new campaign

    MUMBAI: Reliance Jewels’ has launched a new ad campaign featuring its new festive collection ‘Utkala Where Beauty Rises’, inspired by Odisha's rich art and architectural history.

    The film captures patterns and designs that embody the state’s art, tradition and culture, and gives a tour into the culture of Odisha accompanied by glimpses of Odissi music and dance.

    Conceptualised by Scarecrow M&C Saatchi, the campaign film features traditional elements and cultural shades of Odisha and is an attempt by Reliance Jewels to exhibit Odisha and its distinctive customs. The video has been shot by Bosco Bhandarkar and produced by Jungle Films. The voice-over is done by celebrity voiceover artist and actress, Manasi Scott. The agency also wrote a Sanskrit shloka for this campaign.

    The creative also consists of print shots of the jewellery on models as well as concept shots by photographer Umesh Aher. The music for the campaign is composed by Aman Pant.

    Reliance Jewels chief executive officer Sunil Nayak said, "Jewellery communication as a category has become a very seen-it-before kind of imagery. With this campaign, we are looking to break that format and transform the communication into a completely new zone that is quite refreshing to watch and experience for our patrons.”

    Scarecrow M&C founder director Saatchi Manish Bhatt added, “It is rare for a brand to give the creative agency an opportunity to explore the rich art heritage of India, its culture, ancient art history, ancient languages like Sanskrit, art forms, and ancient architecture through animation, photography, graphic design, poetry, miniature prop making, and cinematography in one campaign.”

  • Scarecrow M&C Saatchi wins creative mandate of Reliance Jewels

    Scarecrow M&C Saatchi wins creative mandate of Reliance Jewels

    MUMBAI: After a multi-agency pitch, Scarecrow M&C Saatchi was awarded the creative mandate for Reliance Jewels, Reliance Industries’ flagship jewellery brand.

    The brand has a national presence with 110+ Standalone Stores and 120+ Shop In Shop Stores across India.

    Scarecrow M&C Saatchi founder director Manish Bhatt said, "With the Reliance Group strengthening and growing its retail presence significantly, playing the role of a creative partner for its jewellery vertical is a very nice opportunity for Scarecrow. 

    We are all geared up to create some path-breaking communication for the brand over the due course of time. We hope our work adds to the much-needed dazzle to the jewellery category.”

    A spokesperson from Reliance Jewels added, “We are excited to welcome Scarecrow M&C Saatchi as our creative partner and look forward to working closely with their enthusiastic and talented team to action our creative agenda going forward. The jewellery industry is set to bring in disruption just like other fashion and lifestyle categories and with that it becomes imperative for a brand like Reliance Jewels to bring in game-changing communication and creative strategy.”

  • Reliance Jewels launches digital campaign for Diwali

    Reliance Jewels launches digital campaign for Diwali

    MUMBAI: With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper.

    In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital campaign. The brand launched the new campaign to reach out to the existing as well as prospective consumer base to spread awareness about safe jewellery purchase scheme, thereby making jewellery shopping a pleasant experience.

    Reliance Jewels CEO Sunil Nayak says, “The newly launched digital campaign will talk about Reliance Jewels’ special offers this festive season along with additional benefits such as complete rate protection, Full Return on Old Gold Exchange and Free Jewellery Insurance. We understand and value our customers and aim to bring only the best offers and benefits for them combined with superior quality, exquisite designs at our showrooms.”

    With the entire country coming together during this season to share joyous moments and memories, the wide variety of traditional and contemporary fine jewellery designs at Reliance Jewels makes it a one-stop shop destination for festive shopping and gifting.

    Reliance Jewels’ festive campaign advocates its relevance and existence in the customer’s entire life cycle and promises to be with them at every moment. Along with excellent offers the campaign also delivers on the value proposition to its customers.

    Reliance Jewels is present in two different formats – Standalone Showrooms and Shop in Shop (SIS). Currently operating through 58 showrooms and 36 SIS, Reliance Jewels is rapidly expanding its base across the country and is set to cross 100 point of sales before Diwali. While Reliance Jewels showrooms offer a spectacular variety of designs in its collections and has an ornament for every personality and every occasion, on the other hand Reliance Jewels Shop in Shop offers light weight, trendy and stylish fine jewellery at an affordable price.

    With maximum focus shifting towards customer centricity, new innovative designs and offering unique value proposition to its customers, Reliance Jewels is expanding rapidly. For the patrons the upcoming showrooms will provide an ethereal experience as they walk into a dazzling environment replete with alluring displays of gold and diamond jewellery against rich and opulent decor.

    The brand deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs and Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.

  • Reliance Jewels video shows how Rakhi brother makes up for her loss

    MUMBAI: This August, India’s fine jewellery brand Reliance Jewels will complete a grand decade long run and is all set to celebrate its 10th anniversary on 15 August, 2017. The aim of these films is to resonate with every Reliance Jewels customer’s souls as the films capture moments from our customer’s lives recreating their stories. The campaign created by Kaleido Communications & the 1st Film in the series #ReshmaThakursMemorableMoment will be launched on digital platforms such as YouTube, Facebook & Instagram. 

    The brand will also have a campaign announcing special anniversary offer for their patrons starting 5 August.

    It was two years ago when Reliance Jewels embarked on its new brand campaign lead by the thought “Be the moment” which advocated celebrating every moment like an occasion than waiting for an occasion to celebrate life. The brand ideology of “Be the moment” is taken a step further by celebrating the memorable moments of their customers that shaped Reliance Jewels  the brand it is today for over 10 years. The campaign thought “10 Saal. Unginnat Pal. Har Pal Anmol” that is- “10 Years. Infinite Moments. Every Moment Priceless” expresses the brand’s journey over these years through customer stories that capture the moment behind their memorable occasions.

    The story of #ReshmaThakur’sMemorableMoment played by Actors Tanvi Pallav- Sister & Anuj Rampal –Brother revolves around a heartwarming moment based on the festival of Rakshabandhan. This film captures unique bond between a girl who receives earrings as a gift on tying a Rakhi on her brothers wrist. The usual emotion a sister jumping with glee is not displayed, instead the girl is hesitant on receiving such a precious gesture. The brother then moves to stand in front a photograph on a wall. It is when we come to know that the girl has lost her real brother on the battle front and the Rakhi brother is making up for the loss. The moment that makes this occasion special is not because the Rakhi brother gifted her an expensive earring, but the fact that he never let her feel the absence of her real brother.

    Reliance Jewels CEO Sunil Nayak said “Through this film, we at Reliance Jewels want to acknowledge the countless moments close to our customers hearts and it has been a part of. We aim at celebrating the beauty of those countless unique moments on our 10th anniversary. We are truly looking forward to tapping into the pulse of the population with our new campaign”

    Kaleido Communications (Creative Agency) along with Red Arrow Productions (Production House) & Pooja Khemani (Director) has succefully weaved the Brand’s Customer Stories beautifully. (The details of the complete Team is below)
     
    Kaleido executive director Kumar Ganesan says, “The highlight of this campaign are the stories and in their storytelling. We have spared no efforts in ensuring that they bring out the moments in the occasions. From the cast to art, music and finer production values, every film speaks for itself.”