ITV

Tag: Reliance General Insurance

  • iProspect India appoints Mihir Mehta as director of Display Media

    iProspect India appoints Mihir Mehta as director of Display Media

    MUMBAI: iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

    Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

    Commenting on the appointment, iProspect CEO Vivek Bhargava said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

  • OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

    Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’. 

    Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

  • OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    OgilvyOne creates new campaign DONT_EMPLOY_LITTLE_ONES against child labour

    MUMBAI: OgilvyOne Worldwide has created a new twitter campaign aimed at raising awareness for the growing problem of child labour. Launched by Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), the campaign is titled as #DONT_EMPLOY_LITTLE_ONES.

    Attracting global attention, the campaign urges twitter users to tweet whatever they ordinarily would, but using only all caps and hence avoiding the usage of ‘little ones’. 

    Burzin Mehta, Group Creative Director, OgilvyOne said, “We are becoming increasingly immune to an issue that surrounds us all the time. Whether it’s a child who serves us tea at a tapri stall or delivers our daily newspaper. The ask of us was to raise awareness around the problem and we felt this very simple thought could probably do more. By getting people to engage with the message, it turns every tweet in all caps into an active statement of intent against child labour.”

  • Bloomberg TV ‘Autocar India Awards 2015’ to be held on 9 January

    Bloomberg TV ‘Autocar India Awards 2015’ to be held on 9 January

    MUMBAI: Bloomberg TV India, the nation’s leading English business news channel and Autocar India the most definitive magazine of the auto industry will present   the Bloomberg TV India Autocar India Awards 2015. The 7th edition of the Awards – India’s biggest and most respected automotive Awards presented by Reliance General Insurance will be held in Mumbai on 9th January, 2015. The event will host distinguished corporate leaders and personalities, who will come together, to salute achievers from the automotive sector.

    Recognizing the evolving needs of the fast-paced Indian is the theme of this year’s awards. India is changing, so are the Indian Automotive consumers, who are now looking for vehicles that are more innovative, technology that is more intuitive and value that goes beyond just mileage. Bloomberg TV India Autocar India Awards 2015, recognizes these evolving needs and how the automotive companies are keeping pace with them, by innovating better, using technology more intelligently and creating designs that are customized for Indian roads.
     
    Bloomberg TV India COO Lavneesh Gupta, speaking about the Awards said, “Bloomberg TV India Autocar India Awards are regarded as the Oscars of the Automobile industry. The Awards have become the benchmark of performance for the industry and with each passing year the bar has been raised by the players. We proudly salute the achievements of the sector as well as individual players who have strived hard to keep pace with the evolving needs of the fast paced Indian.”
     
    Autocar India Magazine editor  Hormazd Sorabjee added, “These awards have unmatched credibility thanks to an exhaustive evaluation process and a jury that is the best in the business. Consumers can rely on these awards to make an informed car buying decision. We expect the 2015 awards to be a keenly fought battle across all categories and wish all nominees the very best.”
     
    Speaking on the occasion, Reliance General Insurance CEO Rakesh Jain said, “Indians today are moving towards a smarter world, well-equipped with the latest technology and innovation. This year’s Award’s theme ‘Recognizing the evolving needs of the fast-paced Indian’ is a contextual theme. The needs and desires of the fast-paced Indian has evolved keeping in pace with any of the global citizens. We are mindful of these trends and have always endeavoured to provide customized products and solutions. We are proud of our association with Bloomberg TV India Autocar India Awards 2015 and through this Award platform we wish to promote the cause of on-road customer safety & protection with our valued motor customers.”
     
    The Bloomberg TV India Autocar India Awards 2015 will be given across following categories to the best and the most deserving contributors to the auto industry. The categories are ~ Car Of The Year, Bike of The Year, Viewer’s Choice Car of The Year, Viewer’s Choice Bike of The Year, Best Design & Styling, Premium Bike of The Year, Import Bike of The Year, Car Dealer of The Year, Best Value For Money Car, Best Variant of The Year, Car Manufacturer of The Year, Best Driver’s Car, Performance Car of The Year, Compact Sedan of The Year, Sedan of the Year, Luxury Sedan of The Year, Compact Luxury Car of the Year, Hatchback of the Year, SUV of The Year, Engine of The Year, CSR Initiative towards road safety(Two Wheeler), CSR Initiative towards road safety(Four Wheeler), Innovation in Safety & Protection ( Two Wheeler), Innovation in Safety & Protection ( Four Wheeler).
     
    The jury panel comprised of experts like Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar India show); Shapur Kotwal (Deputy Editor – Autocar India); Narain Karthikeyan (India’s first Formula 1 Driver); Kartikeya Singhee (Consultant Editor – Autocar India Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider). The entire methodology and process is validated by knowledge support partners PricewaterhouseCooper.
     
    The Bloomberg TV India Autocar India Awards 2015 presented by Reliance General Insurance, will be held on 9 January 2015 at the Seaside Lawns, Taj Lands End, Mumbai.