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Tag: Reliance General Insurance

  • Muthoot Microfin champions women’s health with awareness drive

    Muthoot Microfin champions women’s health with awareness drive

    MUMBAI: Muthoot Microfin is proving that empowerment goes beyond financial independence, it starts with health. As part of its Women’s Day initiatives, the microfinance leader hosted an extensive online workshop on cervical cancer awareness and menstrual health on  7 and 10 March 2025. Reaching over 850 attendees across 19 states and Puducherry, the sessions featured expert-led discussions on HPV vaccination, early detection, and menstrual cup benefits, conducted in regional languages for maximum impact.

    In addition to awareness, Muthoot Microfin is ensuring action. Partnering with Reliance General Insurance, the company is offering free health check-ups for female employees, covering 70 key health parameters. To prioritise convenience, sample collection will be arranged directly from employees’ homes.

    Speaking about the initiative, Muthoot Microfin CEO Sadaf Sayeed said, “At Muthoot Microfin, we believe that empowering women goes beyond financial independence; it begins with good health and awareness. As part of our Women’s Day initiatives, we reinforced our commitment to fostering inclusion and supporting women’s well-being through impactful healthcare awareness sessions. Our employees across India benefited from these sessions in regional languages, along with access to essential health check-ups, ensuring they have the knowledge and resources to lead healthier, more confident lives. A healthy woman uplifts not just her family but the entire community, and we are proud to contribute to this positive change.”

    Muthoot Microfin has consistently championed employee health, previously running sessions on breast cancer, diabetes prevention, and lifestyle diseases. With plans to expand these initiatives, the company continues its holistic approach to workplace wellness, proving that true empowerment is about financial security and physical well-being alike.

  • Amit Ganorkar gets back to Tata AIG General Insurance as MD & CEO

    Amit Ganorkar gets back to Tata AIG General Insurance as MD & CEO

    MUMBAI: He’s ensured his career by being in the insurance business for most of it. Amit Ganorkar left Tata AIG General Insurance in Mumbai after a three year and a half year stint between December 2019 and April 2023 as president &  chief operating officer to join Royal Sundaram General Insurance in Chennai as its managing director.

    A year and eight months later Amit is back in Mumbai to his previous organization – Tata AIG as its managing director & CEO. With 20 plus years in the general  insurance industry being exposed to sales, distribution, product, marketing operations, and technology, it’s good he has got to the top.

    He even took a shot at turning entrepreneur by raising capital and applying for general insurance licence, something which kept him pre-occupied for two and a half years between August 2017 and December 2019.

    The bachelor of engineering graduate from VJTI Mumbai, and an MBA in marketing, was the chief marketing & distribution retail business officer at Reliance General  Insurance  for nearly four years between October 2013 and August 2017 , the second  longest time he had  worked with any firm. The longest duration for him was when he was with ICICI Lombard General Insurance for 10 years and one month, from which he exited as a national sales manager direct sales in 2013.

  • Empowering brands with data-driven marketing: The 0101 Today approach

    Empowering brands with data-driven marketing: The 0101 Today approach

    Mumbai: In an age where the digital landscape is rapidly evolving, businesses are faced with an array of challenges—particularly in media buying and performance measurement. Navigating this complexity can be daunting, and that’s where 0101 Today steps in as a crucial partner for growth. With a strong focus on data-driven strategies, this agency is reshaping the way companies approach digital marketing.

    According to the ‘India MarTech & CommerceTech Report 2024’ by Mirum India and VML, the significant shift in budget allocation towards MarTech, with over 65 per cent of brands now investing more than 16 per cent, compared to only 18 per cent of brands doing the same in 2023. Further, into the report, multiple proof points indicate that the MarTech landscape has now matured. As per IMARC Group report, they expect the market to reach $2,130.6 billion by 2032, exhibiting a growth rate (CAGR) of 19.38 per cent during 2024-2032. It also stated that the rising demand for social media management tools, along with the widespread adoption of chatbots, is primarily propelling the market.

    At its core, 0101 Today operates as a conversion enabler, specializing in Martech (Marketing Technology), Adtech (Advertising Technology), data analytics, and effective communication strategies. The agency is committed to leveraging technology and data insights to optimize costs while ensuring that marketing KPIs are met efficiently. This approach has proven invaluable to leading brands such as Reliance General Insurance, Tata Capital, Aditya Birla Capital, and Adani Capital.

    In a discussion with the agency’s managing partners Jayraj Jadhav and Mihir Mehta, 0101 Today is at the forefront of driving digital transformation across diverse sectors. Their leadership is characterized by a deep understanding of digital strategies, enabling businesses to not only adapt to changes but thrive within them. Both have cultivated a culture of innovation, positioning the agency as a trusted partner for companies looking to harness the power of digital marketing.

    Both explained that digital transformation is more than just adopting new technologies; it’s about fundamentally changing how businesses operate and deliver value to their customers. 0101 Today excels in guiding companies through this transformation by providing insights into best practices and strategies tailored to individual needs.

    An element of digital transformation is gaining a deep understanding of the customer journey. By utilizing advanced analytics, 0101 Today helps brands identify key touchpoints and optimize the customer experience at every stage.

    The importance of data cannot be overstated. 0101 Today employs cutting-edge data analytics tools that enable businesses to make informed decisions based on real-time insights, ultimately leading to improved outcomes. Jayraj specifically mentioned that dark data can be challengingsince dark data refers to the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes, such as analytics, business relationships and direct monetizing. Most companies today store vast quantities of dark data.

    The agency advocates for the seamless integration of various marketing technologies, which allows businesses to streamline their processes and improve overall efficiency. This holistic approach ensures that all marketing efforts are cohesive and aligned with business objectives.

    The digital marketing realm is in a constant state of flux, influenced by emerging technologies, consumer behavior shifts, and market dynamics. Jyaraj and Mihir provided valuable insights into the current trends that are shaping the industry. As consumers increasingly demand tailored experiences, brands are turning to personalization as a key differentiator. 0101 Today emphasizes the importance of utilizing data to create highly personalized marketing strategies that resonate with target audiences. Despite the technological advancements, content remains a crucial element of digital marketing. The agency focuses on creating valuable, engaging content that not only attracts but retains customers. By leveraging data, 0101 Today helps brands identify what content resonates most with their audiences, driving both engagement and loyalty.

    As digital marketing continues to evolve, businesses must remain agile and forward-thinking. The insights shared by Jayraj and Mihir during our discussion underline the necessity of embracing change and staying ahead of emerging trends. Businesses grapple with the complexities of the digital landscape, collaborating with an agency like 0101 Today can provide the necessary support to navigate these challenges. 

  • Reliance General Insurance launches its #BachaateRaho campaign

    Reliance General Insurance launches its #BachaateRaho campaign

    Mumbai: Reliance General Insurance, a general insurance company, has released a special film this Raksha Bandhan #BachaateRaho, that beautifully encapsulates the special bond between siblings.

    The film showcases the promise of mutual care and support, shielding each other from life’s challenges. While grand gestures are cherished, the campaign highlights the sweet, everyday moments that truly define the sibling bond, the moments you’ll recall for life.

    The film opens with a father and daughter engrossed in watching a cricket match. The younger brother enters the home panicked and approaches his sister for help. The sister then comes to his rescue in a relatable slice of life, everyday scenario, encouraging her father to prepare to make his son a cricket star in the future.

    The film narrates the beauty of this unbreakable bond while subtly integrating the fact that relationships are more important than any circumstances. Like in the film, the car hit by the brother is protected by reliance general insurance, and the subtly integrates features, such as instant video claim assistance and door-to-door pick-up and drop services, positioning the company as a reliable partner. Just like how siblings have each other’s back, Reliance General Insurance has our back, too, offering support and convenience at every step.

    Conceptualised and executed by SoCheers, the film is promoted across digital and social media platforms.

    Reliance General Insurance chief distribution officer Prabhdeep Batra commented, “With #BachaateRaho, we aimed to strengthen the emotional bond with our audience by associating Reliance General Insurance to the dependable and caring nature of sibling relationships. Just as siblings always have each other’s back, we are committed to being there for our customers during life’s health emergencies, reinforcing our promise to protect and support them every step of the way.”

    SoCheers Films director Jitendra Hirawat said, “When we talk about Raksha Bandhan, we immediately resonate with our sibling bonds and the playful banter. We crafted a heart-warming ad film that captures a relatable sibling moment, mirroring the familiar bond we share with them. By subtly integrating Reliance General Insurance’s services, we draw a parallel between these small acts of care and the brand’s commitment to supporting its customers throughout life challenges.”

  • WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

    WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

    Mumbai: WebEngage and InfoAxon has announced their partnership with Reliance General Insurance (RGI), in a bid to transform and elevate its customer engagement strategies with a focus on delivering a seamless omnichannel experience for customers, agents, and partners.

    This unique partnership aims to support Reliance General Insurance with a spate of cutting edge digital tools that will significantly augment and strengthen their proposition of providing hyper personalised and unique customer experiences that are assured to delight. As their business needs evolve alongside those of today’s digital savvy customers, this partnership will enable RGI to consistently cater to these demands, thereby solidifying their leadership position in the industry.

    “At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today’s fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth. Together, we are shaping the future of insurance.” said Reliance General Insurance chief distribution officer Prabhdeep Batra.

    WebEngage, CEO & co-founder Avlesh Singh said, “In WebEngage’s 10+ year journey, we have amassed a significant amount of experience in the BFSI sector. During this time, we have borne witness to the complex transitions that legacy institutions like RGI have undergone as a result of digitalisation. Aided by our rigorous data-backed approach, today, WebEngage has cultivated a robust knowledge base around the nuances and specificities of customer needs and concerns, and their evolution over time. This partnership with RGI stands as a testament to our domain expertise and we feel humbled to have been entrusted with this opportunity. We look forward to a fulfilling and exciting journey with them.”

    InfoAxon director & co-founder Vineet Dahiya remarked “For years, InfoAxon has partnered with large insurers and intermediaries to help them deliver frictionless digital insurance and has seen first-hand, the challenges and enormous costs associated with digital transformation initiatives. By expanding on our learnings and years of development, we have created a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximises digital distribution opportunities, and rapidly delivers engaging omnichannel experiences. What sets us apart is our in-depth understanding of the insurance domain, strong technology expertise, and our experience in solving the tough challenges faced by global insurers and intermediaries on their journeys to become digital businesses. I am sure, RGI will benefit immensely through this association to realise its vision of becoming a leading digital insurer in the country.’

     

  • Reliance General Insurance wishes to be every car owner’s ‘Friend in need’

    Reliance General Insurance wishes to be every car owner’s ‘Friend in need’

    Mumbai: Reliance General Insurance Company (RGICL) has launched its new digital campaign #CarKaYaar to reinforce its brand positioning as the ‘Friend in Need’ for car insurance customers.

    Created by ^ a t o m network, the campaign includes an animated series of six films that drives the message – ‘RGICL will always take care of you and your car, no matter what happens’. Using RGICL’s affable brand face BroBot in extraordinary situations, the campaign uses a humorous and quirky storytelling approach to communicate its message.

    Explaining the thought behind the campaign, Reliance General Insurance chief distribution officer Anand Singhi said, “Classically the insurance sector has been filled with serious narratives depicting care, security, and various other emotional spiels. With the #CarKaYaar campaign, we have tried to break free the monotony and communicate our message in a fresh way with a bit of humor and quirkiness.”

    Talking about the evolution of the insurance industry in the past few years, Singhi said, there has been a significant change in customers’ insurance requirements. “Add-ons are critical components in car insurance policies that offer additional protection. However, there is a lack of awareness. With this campaign, we have tried to raise awareness about car insurance add-ons and how they can offer financial protection against various types of car damages,” he added.

    ^ a t o m CCO Yash Kulshretsha and NCD Ananda Sen said, “The motor insurance journey is filled with doubts and skepticism of customers. The fear of not having something covered in an accident is more significant than the accident itself. We set out to highlight that with a series of films under ‘No matter what happens to your car, you can always rely on your #CarKaYaar.”

  • Reliance General Insurance cautions two-wheeler pillion riders

    Reliance General Insurance cautions two-wheeler pillion riders

    MUMBAI: Reliance General Insurance Company Ltd, a 100 per cent subsidiary of Reliance Capital, has launched a digital campaign to raise public awareness on the safety of pillion riders on two-wheelers.

    Titled #FaceThePace, the campaign urges pillion riders to wear a helmet when on the road and highlights the need for children riding pillion on motorbikes and scooters.

    As per estimates, nearly 16,000 children die in road accidents every year, making 10.5 per cent of all road accident fatalities. This boils down to over 43 child deaths a day due to road accidents, a number that is seven times more than deaths due to crimes against children.

    In a bid to raise awareness of the problem, the company’s campaign highlights the consequences of pillion riders not wearing a helmet. Even though stricter laws and initiatives in the last few years have increased the number of two-wheeler drivers wearing a helmet, the number of pillion riders not wearing a helmet is still staggeringly high, at 75 per cent, as reported by nationwide surveys. To address the issue, traffic police in various states of the country have been taking measures such as stricter monitoring and increased number of tickets.

    Through #FaceThePace the company is taking to popular digital and social media channels to share its message. At the centre of the digital campaign is a short film that uses the analogy of a batsman and wicket-keeper on a cricket playing field to deliver the message.

    Reliance General Insurance chief executive officer Rakesh Jain says, “India loses thousands of lives in road accidents every year. We think it is vital to address this issue in a way that has not been done before. And we believe this film does exactly that. The cricket analogy in the film is something most Indians will relate to, owing to the popularity of the game in the country.”

    In addition to the digital campaign, RGI is also distributing thousands of free helmets to riders around the country. The company has launched several initiatives for road safety in the past and will continue to raise awareness on such issues of grave social concern.

  • Reliance General Insurance decries Holi hooliganism

    Reliance General Insurance decries Holi hooliganism

    MUMBAI: Holi is perhaps India’s most popular international festival. With the onset of spring, India attracts film-makers and photographers from around the world, all of whom are keen on capturing their very own technicolour tales. But hidden amidst the euphoria, is an ugly side that often goes unnoticed – the licence millions of men give themselves to harass, grope and even molest women under the guise of colour.

    As part of a women’s safety initiative, Reliance General Insurance has launched #HoliNotHooliganism. The intent being to focus attention on a largely ignored reality surrounding Holi festivities.

    Campaign website: HoliNotHooliganism

    Ogilvy Mumbai group creative director Burzin Mehta adds, “When students are hurled with sperm-filled balloons and forced to celebrate the world’s most colourful festival indoors, there’s a serious problem. Which is why it is almost inevitable to expose what the festivities camouflage. And we’ve done that by taking generic Holi pictures and stripping the colour off them. What we were left with churned our insides.  But it is the unfortunate truth.

    Reliance General Insurance CEO Rakesh Jain says, “Holi is one of India’s most beautiful festivals because it upholds the spirit of liberation. But for a few it has turned into an excuse to harass women that destroy the beautiful festival with a horrifying experience for women. This campaign is our small contribution to create awareness and is one of the many initiatives we do as a corporate towards women’s safety.”

    #HoliNotHooliganism consists of a social media blitz as well as interactive posters at colleges across Mumbai and Delhi. In the hope that when the country celebrates Holi this year, its women will feel safe enough to get out of their homes and smear each other with colours of joy, not fear.

  • Reliance General Insurance features dogs in latest campaign

    Reliance General Insurance features dogs in latest campaign

    MUMBAI: In a significantly refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

    From a handsome labrador who runs out of breath (fuel assistance) and an animated beagle who bursts his favourite ball (flat tyre), to a hopelessly-in-love cocker spaniel whose efforts to woo a poodle come unstuck (towing assistance), the films memorably drive home the message.

    Ogilvy Mumbai group creative director Burzin Mehta says, “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

  • iProspect India appoints Mihir Mehta as director of Display Media

    iProspect India appoints Mihir Mehta as director of Display Media

    MUMBAI: iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

    Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

    Commenting on the appointment, iProspect CEO Vivek Bhargava said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.