Tag: Reliance Entertainment

  • Shuddh Desi Romance: A confused love story

    Shuddh Desi Romance: A confused love story

    Shuddh Desi Romance in its theme is quite contrary to its title. There is nothing shuddh or desi about it. The film is more about current generation of urban youth who believe in relationships and live-in partners but no commitment as in a marriage.

     

    Producers: Aditya Chopra.

    Direction: Maneesh Sharma.

    Cast: Rishi Kapoor, Sushant Singh Rajput, Parineeti Chopra, Vaani Kapoor (Debut).

     

    Sushant Singh Rajput is on his way to tie the knot. His baraat reaches the town and place of his bride to be, Vaani Kapoor. The mood is joyous; guests in all their fineries are present. An elder or whatever one may call him from Rajput’s side is Rishi Kapoor, a wedding caterer who also fixes up fake baraatis. In fact, he does just about everything related to the event of a wedding. It is time for the final commitment as the groom and bride come face to face to garland each other. That is when Rajput gets cold feet and on the pretext of going to the loo, he vanishes. The bride to be orders a cold drink to get over the shock.

     

    In a way, the one responsible for Rajput’s decision was Parineeti Chopra who was part of his baraat and occupying a seat next to his in the baraat bus. He is attracted to her, instinctively kisses her and also learns to smoke from her. He is impressed by her way of life. She lives alone in Jaipur, pursues her studies and also teaches English at a ‘Speak English’ kind of class. She also joins Rishi Kapoor’s gang of fake baraatis to earn some extra cash. Both start dating and soon Rajput moves in with her.

     

    The duo’s life is full of fun, romance and sex and on one night under the influence of alcohol, they decide to marry. Rishi Kapoor makes the arrangements and it is time to exchange garlands. But, this time, it is Parineeti who suddenly wants to visit the loo. Rajput has been paid in his own coin as the bride takes the same route as he did earlier.

     

    Rajput is not destined to stay without a woman. The girl he deserted, Vaani, has shifted to Jaipur after he ditched her. As Rishi Kapoor lures Rajput into playing a fake baarati in one more wedding, Vaani is boarding the same bus headed for wedding venue for she is a cousin of the groom. She decides to make friendship with him with the idea of taking revenge for what he had done to her.  In the process she falls for Rajput who has quickly forgotten Parineeti and is now in love with Vaani.

     

    Life is beautiful for the couple when, in this film with baraats and weddings as background, there is one more wedding to attend for Rajput and Vaani. As expected, Parineeti is there too. The host at the wedding creates a situation whereby both get to be together for some time. Both realise they are still in love. But Rajput is now in a moral quandary: Vaani has been so nice to him and so much in love with him, he does not want to betray her.

     

    In a film where women are depicted as more surefooted and of strong will, the problem solves itself thanks to one of the two women in love. Rajput and Parineeti decide to give getting married another try and again Rishi Kapoor does the needful. He is very worried about the future of his business. If men and women stay together without marriage, that would ruin his business. Who runs to the loo this time? Well, the film advocates live-in relationships and that is how things settle.

     

    The film has just four main characters in Rishi Kapoor, Rajput, Parineeti and Vaani in a shorter role compared to others. Rishi Kapoor plays one more different character with his usual aplomb. Rajput plays the uncertain youth living life on day-to-day basis and vulnerable to romance with ease. Parineeti is impressive and adds to her reputation as a confident performer. Vaani has a pleasant demeanour and smiles her way through a brief but a relevant role very well.

     

    Direction is good keeping an easy pace and generally keeping a pleasant atmosphere in the film. However, some trimming could have helped. The film has a couple of peppy numbers. Shot at some populated town locations and some scenic Rajasthan outdoors, it makes for pleasant viewing.

     

    Shuddh Desi Romance aims at contemporary youth as a lot many identify with the theme. Having opened well at both, single screens as well as multiplexes, this economically produced, digitally-released (no physical prints) film is sure to reap reasonably rich dividends.

     

    Zanjeer: A complete mockery of a classic

    Producers: Reliance Entertainment, Puneet Prakash Mehra, Sumeet Prakash Mehra.

    Direction: : Apoorva Lakhia.

    Cast: Ramcharan, Priyanka Chopra, Prakash Raj.

     

    While budgets have gone up to multi-crores, content has dried up. At their peak, Salim-Javed assured an interesting script though all the films they wrote could not become Zanjeer, Deewaar or Trishul. They got equal billing in the titles and made writers respectable in the industry. There were half a dozen other writers who were household names. Today, one can’t think of any script writer whose film people look forward to. Once in a while, one comes across a writer’s triumph in films like Dirty Picture, Kahaani, Vicky Donor or Oh My God! But, usually these turn out to be one-off affairs. The result is either remakes of South film, sequels or remakes of old hits. Agreed, one can’t better an old classic but can’t one refrain from slaughtering it?

     

    Ramcharan is a police officer in Hyderabad who does not believe in going by the rule book and believes in instant solutions. To showcase that, the film starts with Ramcharan bashing up a political protester who had blocked all the traffic on a main road for a couple of hours. This earns him his 17th transfer and he is despatched to Mumbai where he is welcomed by the commissioner of police with a warning to hold back his anger. So far so good, here onwards starts the piecemeal destruction of the original.

     

    A district collector on his way home with a toy for his little son happens to see fuel adulteration activities happening openly. He decides to click pictures with his cell phone as a proof. The goons notice him and burn him to death. Priyanka Chopra watches the incident and calls up the police. Chopra is an NRI from the US and is in town for a couple of days only to attend the wedding of her Facebook friend. She is asked to identify the dead body which she does and decides to return to the US. On the way to the airport, her vehicle is smashed by a truck with the purpose of killing her. Why should that be done when she is going back for good? In any case, the car she was in is burnt along with her money and passport. Ram Charan offers her shelter at his home.

     

    As if some button was clicked, Priyanka instantly falls in love with Ramcharan. He has a past which haunts him in his sleep. He dreams of a huge knife-wielding horse rider in a hood with a tattoo on his forearm. Also, his parents were murdered when they come out of a restaurant after celebrating his eighth birthday. Brought up by his policeman uncle, he also joins the force when he is grown up.

     

    There is no secret about who the culprit is behind the oil mafia who, obviously, turns out to be the killer behind his parents’ death. Meanwhile, Ram Charan is suspended from the force for killing a criminal in his custody with third degree torture. He is now free to go after the villain, Prakash Raj, as he does not have to follow the limitations of a policeman. There are a couple of one-upmanship scenes after which the inevitable climax fight follows as the villain is meted out a suitable death.

     

    Zanjeer is a totally botched up script and the stars also join the director to make a total mess of it. Ramcharan is good in action scenes but otherwise acts like any filmy cop, showing no passion or pain as he carries the burden of his parents’ death and the mystery man riding a horse. Priyanka puts on a juvenile act; what was she trying, playing a cute moppet? Prakash Raj plays his usual comic villain. So much so that without titles or co-stars in the frame it could be any of his films one is watching. Music is in overdose with just the first half having as many as six songs. Editing needed to be taut.

     

    Zanjeer fares poorly if compared to the original 1973 Zanjeer, this version is a sacrilege.

  • Big Flix joins hand with Shemaroo Entertainment

    Big Flix joins hand with Shemaroo Entertainment

    MUMBAI: Reliance Entertainment Digital’s movie-on-demand service, Big Flix, has formed a licensing agreement with one of the leading content houses of the country – Shemaroo Entertainment. The alliance will allow users of Big Flix to stream a wide range of blockbusters movies by Shemaroo Entertainment – ranging from black and white films to some of the most recent releases.

    The catalogue offers an assortment of classics to latest hits with a blend of genres in multiple languages – Hindi, Marathi and Tamil. Few of the finest Hindi classics like the iconic film Mughal-E-Azam, Raj Kapoor’s Anari, Mithun’s Disco Dancer, Rajesh Khanna’s Roti to some of the contemporary films like Amitabh Bachchan’s Black, Aamir Khan’s Sarfarosh, Vidya Balan’s Ishqiya & The Dirty Picture and so on form the part of the list.

    The Marathi catalogue will feature key titles like Aaichcha Gondhal, Abhimanyu, Joshi ki Kamble and Juiley, while Tamil titles like Balam, Ivar, Mahesh Saranya Matrum Palar and Manja Velu will the add to the variety of the Shemaroo catalogue on Big Flix.

    Commenting on the association with Shemaroo Entertainment, Big Flix business head Shreyash Sigtia said, “There is a definite demand for classic films amongst movie enthusiasts and Shemaroo Entertainment is credited to have given Indian audiences some iconic and successful titles in Bollywood for decades now. We are delighted to partner with Shemaroo Entertainment to add an array of blockbusters from every decade to the existing catalogue on Big Flix. The multi-lingual catalogue will cater perfectly to the movie enthusiasts who desire an assortment of film entertainment anytime, anywhere. Also with this alliance, Big Flix continues to tie up with leading entertainment companies, thereby acquiring internet rights of some of the best titles of the industry.”

    Shemaroo Entertainment director Jai Maroo said, “We are glad to join hands with Big Flix as the association is in line with our strategy to be one of the major content providers across countries. Our vision is to be present on all devices, any time and on any connection. Big Flix being a prominent online platform in digital space will help us cater to wider range of audience across geographies. Shemaroo has turned into a one-stop-shop for many of the platforms where we not only provide the content but also manage it.”

  • Niloufer Dundh partners with Talenthouse India

    Niloufer Dundh partners with Talenthouse India

    MUMBAI: Former senior vice president and head of integrated media at Hungama Digital Media Entertainment Niloufer Dundh, has announced a partnership with Reliance Entertainment‘s Talenthouse India.

    This move signals Dhund‘s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.

    Niloufer has scored a six this IPL season, with a key role in Talenthouse‘s crowdsourcing initiative for Vodafone‘s IPL campaign where 22 kids will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs One Lakh as cash prize.

    Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Niloufer has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

    Having previously managed brands in the digital space, the lack of quality content can diminish a brand‘s efforts to appeal to audiences. Speaking of the association, Niloufer Dundh entrepreneur Ventes Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfill, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”

    Talenthouse India CEO Arun Mehra said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”

  • Reliance Entertainment sells rights of 3 films to Japan

    Reliance Entertainment sells rights of 3 films to Japan

    MUMBAI: In a move that breaks the long impasse of any Indian film releasing in Japan in a big way, Reliance Entertainment has sold the distribution rights of 3 Idiots, Don 2 and Makkhi for their International release in Japan. This deal was inked at the Mumbai Film Mart held in 2012 under the aegis of Mumbai Film Festival.

    The release of India‘s highest grossing film may well mark the opening up of Japan as a significant territory in the international distribution of Hindi movies.

    Japan‘s oldest production and distribution company Nikkatsu will release the first two films in Japan in summer this year and Unplugged Inc. will release the animated creature film in autumn. The Aamir Khan-starrer will see the widest ever release for a Hindi movie in Japan on 18 May in approximately 50 screens.

    Commented Reliance Entertainment, CEO, Sanjeev Lamba, "Reliance Entertainment broke fresh ground in the international markets with a tie-up with Nikkatsu- Japan‘s oldest & century old movie studio. Nikkatsu will release Reliance Entertainment‘s top grossing film of all time internationally – 3 IDIOTS & the third ranking international grosser of all time DON-2. This initiative of Reliance Entertainment should pave the way for opening up of Japan as a major international market for Indian films in the future".

    The Japanese companies are determined to make the release of Indian films a success in order to grow the market and build long term relations. Strategizing for the same, they collaborated with the Indian Embassy in Japan and for the first time ever an international media contingent was sent to Mumbai for the promotions of these films back home.

    This contingent comprised representatives from Television, Radio, Press, Magazine and online website. They had very candid and detailed interviews with Rajkumar Hirani, Priyanka Chopra, producer Ritesh Sidhwani talking about their body of work, future projects, and specifically on the Japanese release of their films.

  • No show of Neil Mukesh-starrer David in Dubai

    No show of Neil Mukesh-starrer David in Dubai

    MUMBAI: Reliance Entertainment‘s Neil Nitin Mukesh-starrer David has not released in the UAE. The thriller was due to release on Thursday.

    The Hindi language film is still under review, while the film‘s Tamil version, with a slightly different cast and storyline, was released as scheduled.

    Media Content Tracking Department director Juma Obaid, “The Hindi version of David has extra scenes that we have to see closely. We will need to watch it again.” His team is scheduled to review the film again today.

    Cinemas in Dubai confirmed that tickets were available for the Tamil-language film while the Hindi version has been taken off.

    Directed by Bejoy Nambiar, the thriller traces the lives of three individuals by the same name David. The three stories are set in three different time periods.

    In the Hindi version, Mukesh plays a gangster, whose story could be a part of the objected portions. But the Tamil version starring actors Vikram and Jiva does not feature the character.

  • Reliance Entertainment Digital to consolidate gaming business under Zapak

    Reliance Entertainment Digital to consolidate gaming business under Zapak

    Mumbai: Reliance Entertainment Digital, which runs two gaming brands Jump Games and Zapak Digital Entertainment under its portfolio, is consolidating its gaming business under the brand name ‘Zapak‘.

    With this, Jump Games, a developer and publisher of mobile games, apps and content, will be re-branded and re-christened as Zapak Mobile Games.

    Reliance Entertainment Digital aims to leverage synergies between each of the gaming verticals and create a unified brand entity for its gaming operations with this move.

    The integrated brand, Zapak, will now reach out to over 20 million gamers across the globe who would be able to access nearly 2000 games on the Mobile and Web, the company said.

    Post the re-structure, Zapak Digital Entertainment will operate three business verticals: Zapak Solutions, Zapak Online & WAP Portal, and Zapak Mobile Games.

    Zapak Solutions will specialise in providing Advergaming and Gamification solutions to brands across mobile and online platforms worldwide. Zapak Online and WAP Portal offers free casual games on web and mobile via its platforms – zapak.com & m.zapak.com while Zapak Mobile Games develops and publishes games across platforms for its Indian and global audiences.

    Reliance Entertainment Digital CEO Manish Agarwal said, “This move is aimed at exploiting huge gaming potential on mobile and leveraging gaming synergies existing within the group to focus on ‘Mobile First‘, while leveraging on the Zapak brand name that is synonymous with gaming over the years. We stay committed to offering consumers and advertisers, the world-over, best-in-class options through highly engaging mobile games, easy to play & discover casual gaming destination and innovations in consumer engagement through Advergaming and Gamification solutions across all consumer touch points.”

    Zapak Digital Entertainment will continue operations from its headquarters in Mumbai, India, with offices located in Pune, India and Chicago & LA, USA.

  • Bigflix dons new look

    Bigflix dons new look

    Mumbai: Reliance Entertainment Digital has unveiled a new user interface for its movies on demand service, Bigflix.com.


    The enhanced user interface provides optimised browsing options with an easy navigation.


    With this, users can easily discover the movie of their choice. With language as key navigation on the site, one can easily jump to his favorite language, use the large filters to select favorite genre or take a look at the new additions to catalogue in ‘Now Available‘ section. The discovery is further aided by using the newly launched ‘Collections‘. Various collections like ‘BIG B Special‘, ‘Rajni the Boss‘, Deadly Devgan‘, ‘National Award Winners‘, ‘Old is Gold‘, ‘Best of Bengal‘, ‘Malyalam Megastars‘, ‘Vintage Kollywood‘, ‘Best of Mollywood‘ and ‘Telugu Talkies‘ have been added to start with.


    For the subscribers, the new design of the portal offers the advanced ‘Queue‘ feature that allows one to line-up all the movies that they wish to watch. ‘Queue‘ once created can also be accessed from other devices like smartphones and tablets. Also, with ‘Continue Watching‘ feature one can resume the movie from the place where he left it last, irrespective of the device he is watching it on, saving a lot of time.
     
    Big Flicks business head Shreyash Sigtia said, “We firmly believe that this change of UI shall help our subscribers to discover the movies that they want much faster and get engaged with our service. Every change brought about has been designed keeping in mind the consumer‘s needs and ease. We have user‘s who are ardent fans of a genre or actor. We thought of making a dedicated section for them and hence gave rise to ‘Collections‘ making it easy for them to browse through the catalogue.”

  • Reliance Entertainment to release Makkhi on 12 October

    Reliance Entertainment to release Makkhi on 12 October

    MUMBAI: Reliance Entertainment will release Makkhi, the Hindi version of director S.S. Rajamouli‘s Telugu film Eega, nationwide on 12 October. The film has been produced by Sai Korrapati and D. Suresh Babu.

    Starring Sudeep (Sudeep), Samantha Prabhu (Bindu) and Nani (Jani) in lead roles, Makkhi is a live action animation film about the revenge of a super fly. Initially, it was the Telugu version Eega that released on 6 July. It was followed by the Tamil version (Naane) and as (Eecha) in Malayalam.

    Having reached the audience in 1103 screens in India in all the three versions, the film‘s Hindi release will further augment its reach. The total collections of the three versions have already done a gross business of over Rs.130 crore worldwide.

    The Hindi audience is already familiar with Rajamouli‘s body of work that includes Rowdy Rathore, the Hindi remake of the Telugu film Vikramarkudu (2006) and his 2010 release Maryada Ramanna (2010) that is being made as Son Of Sardar in Hindi by Rohit Shetty.

  • IM Global and Reliance Entertainment’s Dredd 3D to release on 21 September

    IM Global and Reliance Entertainment’s Dredd 3D to release on 21 September

    MUMBAI: Upcoming action extravaganza Dredd 3D, based on the iconic comic series Judge Dredd, returns the celebrated characters to the silver screen. The film is due for release on 21 September.
    Produced by IM Global and Reliance Entertainment, Dredd 3D is directed by Pete Travis (Vantage Point fame) and stars Karl Urban (Star Trek & Lord of the Rings), Olivia Thirlby, Lena Headey (Game Of Thrones).
    The comic series Judge Dredd was created by John Wagner and Carlos Ezquerra in 1977 and is set in 2000 AD. It has achieved a cult status millions of fans across the world and has many stories and characters. It has been voted best British comic and Best Comic in the World Ever at the National Comics Awards.

  • Reliance Entertainment plans Namastey London sequel

    MUMBAI: Reliance Entertainment has green lighted a sequel of Namastey London that starred Akshay Kumar. It has been confirmed that Akshay, who has delivered back to back hits in 2012, has been roped in for the project.

    A source, on conditions of anonymity has said that there has been a flurry of meetings between Kumar and the Reliance team and that the sequel has finally been locked.

    To be directed by Vipul Amrutlal Shah, the leading lady of the film has not been finalised yet.

    Initially, it was reported that Reliance had roped in AR Murugadoss to direct a film for them. Now it has come to light that the studio is talking to several other big directors too to make films for them.