Tag: Reliance Entertainment

  • Rajesh Sawhney taps into $300 billion food retail market with Innerchef

    Rajesh Sawhney taps into $300 billion food retail market with Innerchef

    MUMBAI: Tapping into the lucrative $300 billion food retailing market in India, former Reliance Entertainment president and GSF Accelerator founder Rajesh Sawhney has launched InnerChef.

     

    InnerChef is an online food discovery and delivery platform, which is at the intersection of two global mega trends: eating different and eating better. The company will deliver great recipes in a box with all its ingredients, which are measured and prepped allowing one become a chef in 10-20 minutes.

     

    While the food retailing market in India is pegged at $300 billion, the Indian restaurant market is pegged at $50 billion. The home food delivery market is growing at 40 per cent per annum and is expected to be $10 billion in size by 2016. While bulk of the business in this industry is in the unorganized sector, the share of the organized sector is increasing rapidly. With the advent of Internet and mobile, the combination of food and technology is disrupting old business models and is creating new paradigms. According to recent estimates, over $2.3 billion has been invested in “Food+Tech” businesses so far of which $1.2 billion was in 2014 alone. Innerchef’s mission is to provide a new kitchen experience that is in sync with the needs of a “globally-aware” yet “time-poor” consumer. 

     

    The company’s chefs shop for fresh ingredients, prepare exotic sauces and seasonings, package them to precise measurement with simple recipe instructions to follow. With InneChef, one can experience the thrill of cooking and plating a dish that’s fresh and tasty within minutes. 

     

    InnerChef currently offering 16 recipes and plans to take the number up to 25-30 recipes over the next one month, which will be refreshed on a weekly basis. While the launch menu is primarily western cuisine comprising salads, paninis, pastas and specials, InnerChef plans to add oriental and Indian cuisine in the coming weeks.

     

    While InnerChef has commenced operations in Gurgaon, it plans to expand to three metros namely Delhi, Mumbai and Bangalore in the coming quarter and cover the top 10 Indian cities with multiple kitchens within one year. Plans are afoot to have 100 kitchens in a span of two years.

     

    Adopting the model of hyper local distribution, InnerChef will deliver fresh food twice in a day: lunch (11 am to 2 pm) and dinner (5 pm – 9 pm). Additionally, the company is also exploring options to provide on-demand service in the catchment areas. 

     

    Customers can order recipe boxes through a mobile responsive website and soon-to-be launched mobile app.

     

    The four other co-founder of InnerChef along with Sawhney are DiGhent Cafe founder Bal, professional chef Heena Karia Thakkar, Skybulls founder Uday Bansal and former Barclays New York product manager Rahul Samat.

  • Reliance Entertainment inks 50:50 JV with Phantom Films

    Reliance Entertainment inks 50:50 JV with Phantom Films

    MUMBAI: Anil Ambani-owned Reliance Entertainment has inked a 50:50 joint venture with Phantom Films, a company which is formed by filmmakers Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena.

     

    The JV company will leverage the proven creative and production capabilities of the Phantom team, while enjoying access to the established domestic and international sales and distribution infrastructure of Reliance Entertainment. 

           

    The Reliance Entertainment and Phantom Films joint venture plans to develop and produce at least five – six films every year, apart from distribution of films in India and overseas, and syndication of rights from the over 175 films strong library. 

     

    Reliance will own 50 per cent shareholding of the combined business, while the balance 50 per cent will be equally held among the four promoters of Phantom Films. The day-to-day operations of the JV will be managed by Phantom Films.       

     

    Reliance group managing director Amitabh Jhunjhunwala said, ““We are delighted to partner with such creative and talented individuals as Anurag, Madhu, Vikas and Vikramaditya, who have an enviable track record of creating great cinema. This partnership is in line with our evolving strategy in the media and entertainment business, of aligning with like-minded people who are trailblazers in their own field, and playing the role of supportive investors on our part.”

     

    Kashyap added, “This deal opens our windows to international opportunities and talent. We hope to optimise on this opportunity, take Indian cinema international and also attract excellent talent into the country.”

     

    Phantom Films will also be in a position to leverage the world-class capabilities of the recently announced Reliance MediaWorks–Prime Focus combination in digital, visual and special effects, pre and post-production, physical studio, etc., with facilities in Mumbai, London, Los Angeles, Vancouver, etc., and including Double Negative, the UK-based digital and visual effects company.

     

    Reliance’s network includes the wide reach of IM Global, a Reliance Entertainment company based in Los Angeles, with operations in North America, UK and Europe, Asia Pacific, China and Latin America. 

     

    Reliance Entertainment has produced, distributed and released films in multiple Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada and Bengali.

  • Review: ‘Holiday: A Soldier Is Never Off Duty’… Akshay strikes

    Review: ‘Holiday: A Soldier Is Never Off Duty’… Akshay strikes

    MUMBAI: Starved of audience-drawing films, exhibitors are going to heave a sigh of relief this week as the old guard, Akshay Kumar, returns with the sort of action drama he is known to excel at. A film about a soldier must be about guns and extraordinary physical prowess, and this film delivers on that front. It also makes a nice change from the many recent films filled with goons driving around in brand-new black SUVs or sedans and brandishing hockey sticks and swords and sickles. What is good about Holiday is that it caters to both, the single screens as well as multiplexes. While patriotism meted out in films is otherwise jeered at, patriotism in the right film released in right atmosphere only adds to the film’s pluses. That is to say, after the recent general elections, the mood and the swing in the country is positive and the feeling of belonging is back.

    Holiday: A Soldier Is Never Off Duty is a remake of the Tamil film, Thuppakki, also written and directed by A R Murugadoss’ (director Ghajini) of which has also been made in Bengali as Game.

    Akshay Kumar is an army man returning home in an army special Western Railway train to Mumbai on a holiday. The engine has developed a snag on the way and the jawans are out in the open enjoying a game of street fight: Akshay vs another tough jawan. This is to establish Akshay’s character and his fighting prowess for the nth time since he was launched.

    At Mumbai Central, Akshay is pulled away by his father, mother and two sisters to a family where he is to present himself as a suitor for Sonakshi Sinha. This is a sort of relief since in this long, 2 hour 50 minute film, Akshay is not required to fall in love, pine and all that. This way, he and Sonakshi will help fill the romantic angle without wasting much time and also provide some entertainment in the process.

    Producers: Aruna Bhatia, Vipul Amrutlal Shah, Reliance Entertainment.

    Director: AR Murugadoss.

    Cast: Akshay Kumar, Sonakshi Sinha, Farhad Daruwala, Sumeet Raghavan, Zakir Hissain.

    The story starts now. Akshay is on a holiday and meets his old friend, Sumeet Raghavan, a PSI with Mumbai Police. Akshay imposes himself upon him, takes charge of his files and also his case. There is a blast in the street bus and a lot of school children are killed. Akshay chases the bomb planter because he is running away when he had no reason to. Akshay makes the man his personal prisoner to get whatever information he can from him.

    It looks like the sleeper cell has been activated by the chief of terrorists; Farhad and 12 members of the cell have been given instructions to place bombs at 12 important locations of Mumbai. Akshay knows the plan and the date. He decides to involve his army colleagues who have all gathered at the wedding of one of the batch. Twelve army experts follow twelve terrorists on a mission to plant bombs. Akshay, who knows the details, is in command and chooses a specific moment when all 12 terrorist planting the bombs should be shot in the army way; right in the middle of the forehead.

    A pace is set for a showdown between Akshay, flaunting the Indian army banner, and the terrorist handler, Farhad, also a bag of muscles. Anybody can guess who will win but the script makes it worth your while to go through it because the climax is interesting.

    This film, frankly, is not about performances, one does not expect that with Akshay and Sonakshi in the lead. Akahsy’s forte is his fitness and action and he gives all of it here. The stunts, performed by Akshay himself and composed by Greg Powell, are daring and thrilling. Sonakshi Sinha looks fat and unattractive and she also displays all of that here. The third most important character in the film is Farhad, who fits this role like a proverbial glove. Govinda makes a cameo as Akshay’s army commander with comic shades.

    The director caters to the masses though he does suffer from a few usual glitches in details. He has got the pulse of the mass. Musically, the film has a couple of good songs with Tu hi toh hai…. being quite lilting while Ashq na ho… has a special appeal. Dialogue is witty at places. Action is excellent, in fact the soul of the film. The action sequences and Akshay do full justice to each other.

    Thanks to recent record of Akshay films and admissions and reopening of colleges, the opening response of Holiday is about 10% less than expected but the film should get better over the weekend as the word spreads.

    Filmistan…………No go

    Interestingly, the credit list of Filmistan names Shyam Shroff and Balkrishna Shroff as producers who are a film family of three generation’s standing; they have been into everything from producing-financing films, world rights holders, distributing films, being in exhibition trade in that they have been among the early entrants to multiplex era as well. The film is about India Pakistan people, divided by borders but otherwise so similar. It also depicts two extremes of the population across the line and how the lives of the innocent are dominated by others.

    Producers: Shyam Shroff, Balkrishna Shroff, Shaila Tanna, Subhash Choudhary, Siddharth Roy Kapur.

    Director: Nittin Kakkar.

    Cast:  Sharib Hashmi, Inaamulhaq, Kumud Mishra, Gopal Datta, Waseem Khan.

    Sharib Hashmi is a total film buff and aspires to be an actor. While his struggle is on, his roommate, an AD, suggests Hashmi also join as an AD. He explains how many of the top stars of today were AD before they got a break. While on this job, he gets another offer, that of working with a foreign unit shooting a documentary in Rajasthan. Hashmi readily agrees.

    It is while Hashmi is driving back to the base after shooting that he is kidnapped by terrorists from across the border. Their plan was to kidnap the white men who had come to shoot the film but in the dark of the night, they kidnap Hashmi. He is taken to a hamlet where a local family of an elderly man, Waseem Khan, and his two sons is asked to look after him and the terrorist group’s two men, Kumud Mishra and Gopal Datt, who will look over Hashmi. Along with Hashmi, they have also brought his camera and film rolls which fascinates Khan’s older son, Inaamulhaq.

    Inaamulhaq is also a film buff selling Hindi film DVDs to make a living. He makes sure the others in the village are entertained by arranging film shows on DVD regularly. These are the occasions when Hashmi, otherwise locked up in a room, talks his way out to watch films. He and Inaamulhaq hit it off instantly and become great friends.

    Hashmi’s one attempt at escaping is foiled but now he has a friend who has decided to help him. Inaamualhaq tries to get him out in a burkha but again to no avail; they are caught within minutes. Finally, the chief of the group visits the village when Khan requests him to release Hashmi. The chief agrees but Kumud has other plans.

     Filmistan has good intentions and a fair idea to make a small budget film. However, the very premise is not convincing. Even if terrorists have walked into India and kidnapped a man, what are they doing not only keeping him but also wasting their two men on him to keep guard round the clock? Though the film is edited again after Censor, it still feels lengthy as the proceeds become monotonous for the entertainment is provided in the form of hero mimicking various film stars of past and present. There is no apathy either for the cause or for the hero’s situation.

    Director has an eye for details. The script needed to be tauter. Songs are used in the background. There is also the use of some old films and clippings which usually finds favour with the audience. While all the performances are good, Hashmi tops with Inaamulhaq coming close second. Kumud Mishra and Gopal Datt are effective.

    Filmistan is okay for festival circuit only.

  • Gaming on Reliance

    Gaming on Reliance

    MUMBAI: There’s a saying: a prophet is respected but in his own country. And that applies quite well to Reliance Games, the mobile gaming division of Reliance Entertainment (Digital). It has successfully been involved in developing games for a slew of Hollywood studios and has been struggling to get Indian film producers to invest in them.

     

    The company recently launched the official mobile game of The Hunger Games: Catching Fire that released in the US on Friday. It is one of the first multi-player games to be developed in India and Reliance is hoping that it will gain traction. Just like its 17 October 2013 release — “Real Steel: World Robot Boxing” – did with seven million downloads in about a month.
    Reliance Entertainment (Digital) CEO Manish Agarwal thinks the company’s gamble in the gaming business has worked well for them

     

    Reliance Entertainment (Digital) CEO Manish Agarwal says that he is amazed with the strong response to Real Steel. “We were expecting 10 million downloads in three to four months’ time but I guess that will happen within 40-50 days,” he says, adding that the expectations from the recent game too are high because it’s different in itself as it can’t be played solo.

     

    “Making just a multi-player game is a bold move for us,” explains Agarwal, who thinks that in India the game might not work well because of the rather low internet speeds, “But it has huge potential to work in countries like Korea, US, UK etc where MOGs are the norm.”

     

    The company signed a deal with Lionsgate, the studio that has produced the movie, to develop the game earlier this year. Agarwal says that getting the deal wasn’t really difficult for Reliance.

     

    “What has been an advantage for us is that we have become very close to many of the Hollywood studios with credible works like Snow White, Total Recall, Real Steel etc in our portfolio. The studios have a comfort level with us. And our game based on the movie After Earth (that was launched earlier this year) became a real advantage for us as the recent game is along the same lines and helped us close the deal with Lionsgate Films,” affirms Agarwal.

     

    The deal was inked on a revenue-sharing basis. Agarwal thinks that a set-up like this works best for both the parties. “Unlike Bollywood that works largely on minimum guarantees, Hollywood is much more mature and the studios there look at gaming as an integral part of the entire process. They don’t take it just as a pre-launch marketing gimmick but look at building it as a franchise, which makes working with them much more exciting,” emphasises Agarwal, who thinks that in India something similar would happen when the gaming market becomes big.

     

    “The Indian movie gaming industry is still very small. And we would only be able to ape Hollywood when the Indian movie guys truly believe that their movies will be played by millions and they see sizeable revenue coming out of it,” he explains.

     

    Currently, Agarwal thinks that since the gaming industry is small, the question of revenue-sharing between the game developers and studios in India is completely out of tune as every producer wants to earn his or her pound of flesh.

     

    “Once the movie guys see profit coming out of it, they will start spending. In Hollywood, they don’t hesitate in spending on games because there’s huge revenue coming out of it from markets like the UK, the US, Australia, Canada, Korea etc.”

     

    Though the company has had both success and failure in the gaming business with something as popular as World Robot Boxing to a complete flop like Dancing With The Stars, Agarwal says that overall it has been an enjoyable journey.

     

    “In a portfolio of business, we need to ensure that we maximise whichever is the hit and cover for the losses or failure and that’s what we are doing. Our gaming business will double this year, it has been really profitable giving us confidence to plan on a higher scale for next year,” says Agarwal.

     

    After producing successful games this year in India, another positive that he has come across is that the company’s Indian team is capable of delivering a world-class product. “That has given us even more confidence to bring many other international projects to India. Today in India we don’t have any competition. We are far ahead of anybody else because the Reliance group has supported us in terms of investments as each of the games is anywhere between half-a-million to a million dollar. It’s a gamble in which we have succeeded,” he concludes.

  • Mumbai film fest comes to a close

    Mumbai film fest comes to a close

    MUMBAI: After a week of celebrating movies, the final day of the 15th Mumbai Film Festival presented by Reliance Entertainment and organised by the Mumbai Academy of Moving Images (MAMI) unfolded.

     

    As the curtains came down, some of the best films screened at the festival were awarded. The International Competition Jury of the 15th Mumbai Film Festival, headed by Bruce Beresford awarded the Golden Gateway of India for the Best Film in the International Competition section to La Juala De Oro directed by Diego Quemada-Diez and produced by Inna Payan, Luis Salinas and Edher Campos.

     

    The Jury Grand Prize was given with The Silver Gateway of India trophy to the Indian film, Fandry directed by Nagraj Manjule and produced by Vivek Kajaria and Nilesh Navlakha. Anthony Chen was awarded to Best Director for the film Ilo Ilo and Yann Yann Yeo won the Best Actress award for her role in the same movie. The Silver Gateway of India Trophy for Best Actor was awarded to Vincent Macaigne for his role in Tonnerre.

     

    The final few films screened at the festival included Red Wedding directed by Guillaume Suon and Lida Chan, Short Term 12 by Destin Cretton, Saving General Yang directed by Ronny Yu, Hiroshi Toda’s Seventh Cat, Five Years by Stefan Schaller, Costa Gavras’s Amen and the much acclaimed Z, A Few Days More by Om Prakash Srivastava among others.

     

    Legendary director Bruce Beresford conducted the last master class of the festival on Preparation by the Director. “I thought I would talk about the necessity of story boarding. These days, with tight budgets and short schedules, if you don’t plan them, you’ll make all sorts of horrible mistakes,” he said.

     

    The master class later turned into a panel discussion moderated by Variety Asia’s bureau chief, Patrick Rafter. The panelists included Academy of Motion Picture Arts and Sciences member and Digital Motion Picture Archive project lead Milton Shefter and Academy of Motion Picture Arts and Sciences’ Science and Technology Council director Andy Maltz.

     

    Andrew Commis for his cinematography in the movie The Rocket was conferred with the final award in the International Competition category.

     

    The HT Cafe Mumbai Young Critics Jury Award for the Best Film presented by Kavita Awasthi was given to the Voice of the Voiceless directed by Maximon Monihan. The HT Best Young Mumbai Critic Award presented by Daniel Kotenschulte was given to Yavar Ahmed of SCM Sophia College.

     

    Gloria directed by Sebastian Lelio was presented with Best Film award by the Harmony Celebrate Age Jury, headed by Hansal Mehta. Along with the Silver Gateway of India trophy, director Sebastian Lelio was awarded a cash prize too. Additionally, a cash prize was also awarded to director Matevz Luzar as his film Srecen Za Umret won the Silver Gateway of India trophy for Second Best Film.

    Oh, How I Long directed by Riyad Deis and Arefi, Der Hirte (Arefi, The Shepherd) directed by Daniel Asad Faezi elicited Special Mentions from the Jury.

     

    The Indian feature fiction films screened in the India Gold 2013 category brought to the fore many talented directors. However, Jury member Jill Bilcock in consultation with the members of the Jury announced Deepti Kakkar and Farhad Mustafa’s Katiyabaaz (Powerless) as the Best Film in the category. Qissa: The Tale of a Lonely Ghost directed by Anup Singh won Second Best Film while Manju Borah’s Ko:yad (A Silent Way) received the Special Jury Award.

     

    Directors below the age of 25 pit their skill in a short film competition “Dimensions Mumbai”. The brainchild of Jaya Bachchan, the competition is a fantastic launch pad for young and aspiring filmmakers. Headed by Shoojit Sircar, the Jury awarded director Keyur Kajavadra S’ In This City the silver gateway of India trophy for Best Film. Mumbaicha Vada Pav directed by Akshay Dhanavale won Second Best Film. Director Sameer Nerkar’s The Handicapped Colony and Abhiraj Rajadyaksha’s Share were given Special Mentions by the Jury.

     

    Festival Director Srinivasan Narayanan delivered the vote of thanks concluding this year’s festival, which was followed by the closing film of the festival. The Fifth Estate directed by Bill Condon was screened as the finale film of the festival.

     

    With over 200 films from 65 countries around the world screened and master classes that inspired, the 15th Mumbai Film Festival presented by Reliance Entertainment and organised by MAMI was truly a grand success.

  • Reliance Entertainment and Dharma Productions sign international distribution deal

    Reliance Entertainment and Dharma Productions sign international distribution deal

    MUMBAI: Dharma productions has got into an agreement with Reliance Entertainment for distributing four movies under the Dharma name overseas. Reliance entertainment’s parent company Anil Dhirubai Ambani Group (ADAG) is equal partners with DreamWorks, allowing it to market and distribute four upcoming movies namely Gori Tere Pyaar Mein, Hassi Toh Phassi, Ungli and Humpty Sharma ki Dulhaniya.

    The first in line is Gori Tere Pyaar Mein starring Kareena Kapoor and Imran Khan. Recently Reliance Entertainment had a deal with Viacom 18 India to distribute its movie Bhaag Milka Bhaag. Movies under the group include big names such as 3 Idiots, Bodyguard, Talaash and Ghajini.

    In the last four years, Reliance entertainment has expanded to around 85 countries.

  • Carat Fresh brings together Indigo Nation and Reliance Entertainments Besharam

    Carat Fresh brings together Indigo Nation and Reliance Entertainments Besharam

    MUMBAI: Aegis Media’s Carat Fresh Integrated has facilitated association between Indigo Nation, a division of Future Lifestyle Fashion, and Reliance Entertainment & Movie Temple’s entertainer – Besharam.

     

    Commenting on the same, Reliance Big Pictures marketing head Sameer Chopra said, “Besharam is one of the biggest film of the year and we are extremely happy to have Indigo Nation on board as the style partner. Ranbir Kapoor is a style icon and his look is very cool in the film, which will connect with the audiences instantly. The film is family entertainer and is a treat for all Ranbir fans that releases on National holiday.”

    As a part of the association, Indigo Nation has launched a brand new line of collection called Besharam.IN inspired by the looks of Ranbir Kapoor in the movie Besharam.

    Sharing her thoughts on the strategic fit between Indigo Nation and Besharam, Indus League CMO Shibani Mishra said, “Film associations have proved to be a successful medium to reach out to the target audience. When you have a celebrity vouching for your brand, the customers are bound to get influenced.  We found an interesting brand fit between Indigo Nation and the movie Besharam as Ranbir is young India’s most sought after fashion icon. Carat Fresh has played a vital role in fructifying our merchandizing association with Besharam which has offered us an opportunity to launch an exclusive ‘Besharam.In collection.”

     

    The brand association entitles Indigo Nation to create and showcase the new ‘Besharam.in Collection’ through a fashion show conceptualised on the movie theme, a meet and greet opportunity with Ranbir Kapoor, rights to co-branded promotions/consumer contests using the new ‘Besharam.in’ collection.   The brand also gets entitled to promote the association using multi-media campaign including online, television, cinema theatres, hoardings, radio and print as well as instore POS collaterals.

     

    Commenting on the association, Carat Fresh Integrated vice president Sidharth Ghosh said, “Film associations provide brands the opportunity to engage with consumers in the context of entertainment that reflects their brand values and to turn that engagement into dialogue. Besharam – was a perfect fit for Indigo Nation as it promises to deliver fast fashion for the young and the restless.”

  • Besharam to get the widest release with 3,600 screens

    Besharam to get the widest release with 3,600 screens

    Shahrukh and Deepika starrer Chennai Express set a record by booking 3,500 screens in India. And now Ranbir Kapoor’s much awaited film Besharam is set to create a new record by releasing in 3,600 screens in India, leaving Chennai Express behind in the race.

     

    This will make Ranbir Kapoor’s comedy action drama the biggest release in Bollywood till date.

     

    However, Reliance Entertainment distributor head Utpal Acharya is slightly disappointed since they were looking out for 4,000 screens but the Telugu movie Attarintiki Daredi which has already released had already gained popularity in Andhra Pradesh, Tamil Nadu and other southern states.

     

    Besharam is slated to hit the big screens on a Wednesday i.e 2 October and will also star Ranbir’s parents – Rishi Kapoor and Neetu Kapoor along with Pallavi Sharda playing the female lead.

  • A Sooper se Ooper launch of Jigsaw Pictures into feature films

    A Sooper se Ooper launch of Jigsaw Pictures into feature films

    Having produced over 150 television commercials, music videos and even a critically acclaimed short film, The Fall (starring Rahul Bose), production house Jigsaw Pictures is now venturing into feature films with their first commercial film Sooper Se Ooper. This quirky drama with Vir Das in lead has been co produced with Reliance Entertainment and is scheduled to come to theatres across India on 25 October, 2013.

     

    Jigsaw Pictures CEO and creative producer Rajnish Lall has had over nine years of experience in advertising, having worked in Clarion, Contract & Bates and thereafter headed the marketing division at B4U shortly after. He then founded Jigsaw Pictures about eight years ago and will debut as a creative producer and the line producer of Sooper se Ooper. He is among a few who is comfortably straddling the productions both in the TV commercials and feature films.  

     

    On his first production, Rajnish said, “Working on this film was like taking a fresh guard in the field of production… it has been an amazing, exciting and rich experience in the last two years. From fine tuning the script, putting together the right cast and technical team of my choice, the extensive shoot in Rajasthan and Mumbai to production of lovely songs all within a modest budget has been a Sooper se Ooper experience! In this journey we had the support and guidance of a big studio like Reliance Entertainment.”

     

    The movie Sooper se Ooper is based on an Indian superstition ‘that making a will (legal document) is an indication that that your time has come near’. The story revolves around the character of Vir Das, whose fortune has dwindled and selling his ancestral property may just be the way out of the situation but he runs into a problem as the ancestral land was not will-ed to him by his parents. Filmed in Rajasthan and Mumbai, the story takes an interesting and entertaining turn during the journey from village to city and vice-versa.

     

    The film stars Vir Das, Gulshan Grover, Deepak Dobriyal, Kirti Kulhari and Yashpal Sharma, among others. The music has been composed by Sonu Niigam and Bickram Ghosh who debut as a music duo in Hindi films and has quirky fusion BGM from Ranjit Barot. The director, a veteran of TV commercials also makes his debut with this film. The film is being presented by Reliance Entertainment and produced by Jigsaw Pictures.

     

    Jigsaw Pictures’ next feature production is a comic thriller set in Mumbai and Kerala, which they will start shooting in April 2014.

  • Reliance Entertainment Digital has its eye on English entertainment content

    Reliance Entertainment Digital has its eye on English entertainment content

    Reliance Entertainment Digital CEO Manish Agarwal is pretty excited about his company’s date with MipCom this year.  Says he:  “We want to understand the market and its offering and how relevant it is for the digital business. We are always in search of some interesting and innovative content.” 

    For Agarwal, who is into content publishing, participation in Mipcom is likely to become an integral part of doing business, though his company is participating in it for the first time.
    “It gives us an opportunity to explore the large variety of content which we need for the various platforms like BigFlix, Zapak etc. We will obviously focus on networking with more content providers and aggregators across the globe,” says he.

     Reliance Entertainment Digital which launched its over the top (OTT) service BigFlix last year is sorted in terms of Indian programming and now wants add on international content in more genres and languages.

     “We want to expand our offerings to the consumer. Participating in Mipcom will help us explore more opportunities,” he says.

    We want to expand our offerings to the consume and participating in Mipcom will help us explore more opportunities believes Manish Agarwal

     Agarwal says that an increasing group of young Indian consumers is gorging on digitised content on hand held devices and on their PCs. “It is essential for Indian service providers to experiment with new type of content across genres and content-types. And it is just not that Indians will consume only trailers or paparazzi content, they will also look at different content and so we want to explore with a variety of content,” he highlights.

     The focus this year at Mipcom he emphasises will be on acquiring entertainment content – especially that which originates from English speaking nations or with English subtitles.
    “This will be entertainment for English speaking audiences, entertainment for masses and for kids. This is the reason we are going not only for Mipcom, but also for Mip Junior,” he informs.

    For those visiting Mipcom to sell gaming content, expect the Reliance Entertainment 

    representative at your stall. “We will also look at gaming content or gaming IPs on which games can be created. So we are aiming at kids entertainment both in gaming and VOD content which caters to everyone or in niche segments in the country,” says he. “In terms of gaming IPs, since we are present across the globe, we will go for any IP which is popular. So we will be hunting for any IP across different markets in order to get a license to create mobile games

     The OTT service which delivers its content online to connected devices – a la NetFlix in the US – is looking at stacking up its video-on-demand (VOD) menu. “This can subsume movies-on-demand, TV-serials-on-demand and animations-on-demand. And for gaming again we are looking at the mobile platforms.”

    And the company is shopping cheque book in hand. So sellers will indeed be kept busy by this emerging digital giant from India.