ITV

Tag: Reliance Broadcast Network

  • RTL Group joins forces with CBS Studios International

    RTL Group joins forces with CBS Studios International

    MUMBAI: The RTL Group is joining forces with CBS Studios International to launch two channels, one focused on general entertainment and the other featuring reality, action and extreme sports, across South East Asia.

     

    RTL Group began targeting Asia in 2011, partnering with Reliance Broadcast Network to launch the BIG RTL Thrill network in India in 2012. CBS Studios International also has a partnership with Reliance in India for three channels: BIG CBS Prime, BIG CBS Spark and BIG CBS Love.

     

    The RTL-CBS venture, RTL CBS Asia Entertainment Network, will be based in Singapore, reporting to a board featuring representatives from both companies. It will operate RTL CBS Entertainment, slated for a September 2013 launch, delivering shows like FremantleMedia’s The X Factor, America’s Got Talent and Celebrity Apprentice and CBS’s Elementary and Under the Dome. In spring 2014, RTL CBS Extreme will roll out offering action/adventure, reality series and extreme sports, such as NCIS: Los Angeles, Hawaii Five-0 and Fear Factor. The channels will have ongoing access to content from FremantleMedia and CBS Studios International.

     

    RTL Group co-CEO Guillaume de Posch said, “We are delighted to team up with CBS Studios International. By joining forces with such a renowned global partner, we are continuing our tried-and-tested build strategy, expanding our business to more countries in Asia with high growth potential. CBS is a highly creative and professional organisation with world-leading content which complements FremantleMedia’s catalogue very well. I am very confident that this venture will benefit strongly from the combined broadcasting and production expertise of both parties.”

     

    CBS Global Distribution Group president and CEO Armando Nu?ez added, “This is another opportunity to use CBS’s internationally successful content to be part of a new channel venture in one of the world’s fastest growing TV regions. It’s even better to do it with a best-in-class partner such as RTL Group, one of the most accomplished and respected broadcasters anywhere. We’re excited to create an additive way to monetise our content in Asia and provide audiences throughout the region the best television from two of the world’s most successful programming companies.”

  • Big RTL Thrill’s Fear Factor – Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

    Big RTL Thrill’s Fear Factor – Darr Se Takkar brings on board Mountain Dew and Vista D90 as partners

    MUMBAI: BIG RTL Thrill has brought on board key male targeted brands Mountain Dew and Vista D90 as the title sponsor and associate sponsor respectively, for its show Fear Factor – Darr se Takkar.

    With the channel reaching out to male audiences in the 15-44 years age group, the association enables Mountain Dew and Vista D90 to communicate with their TG. Mountain Dew’s campaign stays true to its positioning – ‘Darr Ke Aage Jeet Hai’, while the Vista D90 campaign communicates the ‘Designed to Thrill’ spirit.

    Reliance Broadcast Network regional TV business head Sunil Kumaran said, “Our association with Mountain Dew and Vista D90 underlines our belief in creating a channel, offering action based content, to male audiences. These far, mass male targeted brands have had to make do with GEC’s, to reach their audiences even though it is a well known fact that these channels are more women titled. Big RTL Thrill comes as an answer to an advertisers’ quest for a platform that reaches male audiences effectively.”

    Mountain Dew category director-flavors Ruchira Jaitly said, “Mountain Dew as a brand has always inspired people to face their fears to emerge victorious because the brand believes that beyond fear lies victory. Fear Factor – Darr Se Takkar is an ideal platform for us to associate with since the content of the show resonates well with the content of our communication.”

    “Our association with Fear Factor – Darr Se Takaar on BIG RTL Thrill resonates the new Vista D90 positioning – all about the adrenalin rush of those who constantly seek thrill. The association goes far beyond just ‘staple diet’ sponsorship and connects with the right audience in interesting ways,” said Lodestar UM vice president Deepak Raj Netram.

    BIG RTL Thrill is available across the platforms of Reliance Digital TV, Digicable, Sity cable, Incable, Hathway Digital, 7 Star Cable, JPR, Satellite, Star Broadband and others.

    The show will ride on Reliance Broadcast Network’s consumer awareness campaign called ‘Choose Your Set Top Box Wisely’ / ‘Samajhdari se Chune, Apna Set Top Box’. After an extremely successful roll-out of the campaign across the 4 metros in DAS phase I, the campaign now extends across 38 cities in DAS phase II.

    The 12-week campaign launched on 1 April has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL’s marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, and on-ground.

  • 92.7 Big FM makes key level appointments in ad sales team

    92.7 Big FM makes key level appointments in ad sales team

    Mumbai: Reliance Broadcast Network has announced the consolidation and strengthening of ad sales functions within its radio business, 92.7 Big FM, through strategic elevations across key positions.

    As a part of the new appointments Ashwin Padmanabhan’s has been promoted as business head of Big FM. He was earlier business head for West and South of the radio network.

    Nitin Jain takes over as national sales head of 92.7 Big FM while Shalini Dureja moves to vice president, head impact sales west and south. Dureja’s new role requires her to service key clients, selling key innovations and intellectual properties, while maximising
    revenues.

    Meanwhile, Kiran Thangarajan has also been promoted to cluster head of Big FM, Tamil Nadu and Kerala. Charanjeet Arora moves to the position of regional business head – North, which includes the regions of Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, and Rajasthan.

    Sanjeev Sharma, who joined 92.7 BIG FM in 2010 as the regional head (govt. business) based in Chandigarh, has grown to take up the role of national head – government business, where he will be responsible for revenue generation for both the radio and television businesses.

    Reliance Broadcast Network CEO Tarun Katial said, “We have always been immensely proud of the quality of our workforce. It is they who help create ever-growing value for our customers while driving profitable growth for the company. As the radio business continues to dominate key markets across India, we feel the need to streamline business divisions to derive maximum value within us. We are confident that these moves will help us transform into a more holistic radio business and see us achieving better growth in the near future.”

  • RBNL launches third leg of digitisation awareness campaign

    MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘.

    The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television. The Rs 10 million campaign also includes intensive marketing activation.

    The campaign will be promoted across the platforms of television, radio, digital and outdoor in order to gain increased visibility through this multi-media campaign.

    ‘Choose Your Pack Wisely‘ follows RBNL‘s previous campaigns for the purpose of digitisation named ‘Switch To‘ and ‘Choose Your Box Wisely‘. The first was aimed at increasing awareness and empowering consumers to ‘Switch To‘ the right service provider who can offer best value basis and individual‘s entertainment needs. The second entailed the benefits of choosing the right box for one‘s entertainment needs.

    The latest campaign goes a step further, highlighting key entertainment options available by providing key information which enables the consumers to make a well-informed decision, when choosing their packages.

    The first phase of this campaign will be led across the four metros of Delhi, Mumbai, Bangalore and Kolkata by key shows from the Big CBS Network like America‘s Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.

    Big CBS Networks business head Anand Chakravarthy said, “Digitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign, we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels.”

  • Big Live partners with Marico for outreach programme in Bihar

    MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham Parivaar for Nihar Naturals across seven districts of Bihar.

    The programme aims to educate 80, 000 women in these districts on a range of topics right from education, and nourishment to personal grooming.

    This programme is an engagement platform for the women of today to empower them with skills that will provide their families with a better future and contribute to the overall development of their villages. The effort is to engage in a dialogue with these women on various elements that will enhance the lives of their families.

    The organisers have also set up a helpline where participants can avail information and get answer to any of their queries related to hair care and hair problems.

    The topics will be explored in an entertaining fashion through the story of Niharika, the archetype of the progressive woman of today, and supported by sessions conducted by leading experts in the field of grooming and education. The outreach programme also felicitates progressive women in the villages with Niharika Award, which will recognise the contribution of these women of substance in the progress of society as a whole.These sessions will take place in anchayat
    bhavans and school compounds, which shall cover around 600 villages across the state.

  • Big Street retains OOH mandate for Line II of Delhi Metro till 2016

    Big Street retains OOH mandate for Line II of Delhi Metro till 2016

    MUMBAI: Reliance Broadcast Network’s OOH arm, Big Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC) till 2016.

    This 10.46 kilometres stretch covers commercial, office, shopping and government office areas of central Delhi through its nine stations – Vishwavidyalaya, Vidhan Sabha, Civil Lines, Kashmiri Gate, Chandni Chowk, New Delhi, Rajiv Chowk, Patel Chowk and Central Secretariat. 
     
    Big Street business head Rabe T Iyer said, “We feel proud to have bagged this OOH mandate of DMRC for the second time in a row. The DMRC metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs.

    Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients who found value for money in campaigns initiated on their behalf by Big Street. We will continue to provide innovative platforms connecting marketers to relevant audiences.”
     
    RBNL claims that DMRC has already been one of the most successful mandates for Big Street, and especially Line II and Big Street has hosted a host of innovations for its clients that boast of marquee brands across sectors – BFSI, FMCG, consumer goods, automobile, fashion etc.

    With this retention of Line II and other DMRC mandates i.e. Line III (21 stations between Barakhamba and Dwarka) as well as Delhi Metro Airport Express, Big Street claims access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro, the company said.

  • Big Street appoints Bagai as national sales head, Saxena is regional business head, west

    Big Street appoints Bagai as national sales head, Saxena is regional business head, west

    MUMBAI: Reliance Broadcast Network (RBNL) is strengthening its out of home vertical Big Street with new key appointments.

    The company has appointed Vivek Bagai as national sales head, while Naveen Saxena has come on board as regional business head west. Both Bagai and Saxena will report to Big Street business head Ashwin Padmanabhan.

    As part of his new portfolio, Bagai will be responsible for sales and revenue generation for the company’s out of home business. An IIM – Calcutta post graduate, Bagai comes with over 17 years of experience in the areas of business operations, sales & marketing, customer relationship management and distribution management.

    Prior to big Street, he was Bharti Airtel GM sales for the Lucknow and Gorakhpur zones. He has also worked with Reliance Infocomm as cluster head in West UP and ExxonMobil Lubricants as regional manager (East).

    Saxena, on the other hand, comes with 13 years of experience in marketing and sales in leadership positions.He was with Peacock Media, an out of home and multi-platform lifestyle media agency.

    Padmanabhan said, “Vivek comes with a rich experience in sales working with organisations with expanding inventories across geographies, enabling him to drive teams in a synergised fashion to achieve desired results. Naveen will be a huge asset to our business with his excellent track record and deep know-how of the industry. We are confident that they will lead the teams into the new chapter of BIG Street’s growth.”

    Bagai added, “I am looking forward to this new assignment and am excited about joining RBNL. I believe the organisation is on the fast track to success and I would love to be a part of this growth as an active participant. They are looking at new horizons of growth and I hope that through my knowledge and experience, I will be able to contribute to this growth.”Saxena said, “It is a great opportunity to work with Big Street and I am thrilled about my new role. I believe I can use my experience for the expansion and growth of the business and look forward to a great innings with the company.”

  • Big CBS Prime intensifies marketing campaign

    Big CBS Prime intensifies marketing campaign

    MUMBAI: Reliance ADAG‘s recently launched English GEC Big CBS Prime has come out with a 13 feet inflated balloon as part of its marketing initiatives.

    The balloon is placed in high-footfall zones across Mumbai and Delhi, aimed at drawing the attention of walk-in customers. Promos of the different shows telecast on the channel are being shown on the Balloon TV screen giving customers a chance to experience the channel.

    Reliance Broadcast Network senior VP, marketing Anand Chakravarthy said, “Placing a huge, 13 feet balloon in the center of a high-activity area will draw a lot of eyeballs that we aim to gain onto the channel. This is a first among the many innovative activities that we have planned for this year. To stand out in the clutter, apart from mass media vehicles to build reach, we will also be innovatively using traditional media to create a buzz. A special thrust will be given to on-ground promotions across the country, for our viewers to actually get a feel of the show.”

    Next week the broadcaster will place 3D kiosks on the roads in Mumbai and Delhi. Among other things, it is using Live Media‘s OOH screens in coffee shops. It is also using scrollers in malls.