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Tag: Reliance Brands Limited

  • Row gets its close-up as Reliance Brands rewrites luxury’s script

    Row gets its close-up as Reliance Brands rewrites luxury’s script

    MUMBAI: Move over front-row seats, this one was an entire production. Reliance Brands Limited (RBL) rolled out the red carpet for India’s most discerning shoppers with the inaugural Front Row Weekend (FRW), a luxury experience that felt more Cannes than commercial.

    Unfolding across Jio World Plaza and Phoenix Palladium in Mumbai, and DLF Emporio in Delhi, the multi-location, invitation-only showcase offered a select 100 guests per city a front-row pass to global fashion’s freshest drops launching in India at the same time as Milan, Paris, and New York.

    FRW wasn’t just another glossy showcase; it was an experience in emotional couture, part art, part aspiration. RBL handpicked its most valued luxury patrons, a cohort that reportedly spends nearly three times more than their peers, for a weekend where exclusivity was the ultimate accessory.

    The festivities began with “The First Look” Gala Night, an intimate, high-glamour soirée that set the tone for the weekend. On 8 October, Jio World Plaza hosted HNI clients and key opinion leaders with a live saxophone set, exquisite tablescaping, and a five-course sit-down dinner. The following evening, DLF Emporio in Delhi turned the mood to melody with a live sitar and piano performance, echoing through a similarly lavish dinner affair.

    The dress code Black with a Twist encouraged guests to interpret the theme through personal expression, making the night as cinematic as it was chic. Among those spotted were Mouni Roy, Bianca Contractor, Aarti and Kshiraja Surendranath, Jaanam and Tinu Advani, Mozez Singh, Sawan and Sagar Gandhi, and Sanaya Irani, lending the evening its fashion-meets-film aura.

    The glamour continued through 8–12 October, as the event turned India’s most iconic luxury malls into curated playgrounds of craft and creativity. Global maisons joined the experience with bespoke activations Valentino’s “Embroidery Chapter”, Versace’s “Glamour Spectrum”, Giorgio Armani’s canapé and mocktail soirée, Bottega Veneta’s Metallic Celebration, and Tory Burch’s Matcha Atelier Experience, alongside Brooks Brothers, Zegna, Canali, and Paul & Shark.

    Each experience was designed to deepen emotional engagement, no loud branding, no influencer frenzy, just pure indulgence.

    Top spenders were rewarded in true haute style from 3-night Phuket getaways worth Rs 5.7 lakh plus and 2-night sea-view stays in Abu Dhabi, to Royal Signature grooming experiences across 14 cities, luxury tea sets from Tea Culture of the World, and fine dining vouchers from Indian Accent.

    “Front Row Weekend is about crafting moments of pure luxury, no noise, no flash, just you and the brand in its most expressive form,” said Reliance Brands Limited Sumeet Yadav. “We’re bringing back the romance, reverence, and rhythm that true luxury deserves.”

    By deliberately keeping influencers and mass publicity out, RBL turned FRW into a rarefied cultural moment, one where fashion wasn’t just worn, it was felt.

    With its blend of global flair and Indian finesse, Front Row Weekend may well become the country’s most exclusive luxury tradition where every guest doesn’t just watch fashion happen, they live it.

     

  • Yajur Gulati Joins Cinépolis India as lead – brand & communications

    Yajur Gulati Joins Cinépolis India as lead – brand & communications

    MUMBAI:  Yajur Gulati, a distinguished marketing professional with extensive expertise in brand strategy and communications, has taken on a new role as lead – brand & communications at Cinépolis India. This strategic appointment marks an exciting chapter in Gulati’s career, as he takes charge of enhancing the brand’s presence and communication strategies across India.

    Gulati brings a wealth of experience to Cinépolis India, with a career spanning over a decade in diverse marketing and leadership roles. Before this, he led integrated media and communication strategies at Philips, where he played a pivotal role in promoting categories like male grooming, beauty, oral healthcare, and personal health. His initiatives included media planning, digital marketing, product launch activations, and brand health KPIs.

    Earlier in his career, Gulati held significant positions at companies such as HT Media Ltd., Reliance Brands Limited, GroupM, and LinkedIn, managing marketing operations, digital strategies, and brand activations. His impressive portfolio also includes managing marketing campaigns for Fortune 500 clients like Google, Microsoft, and Unilever.

    A graduate of Delhi University with a bachelor’s in commerce, Gulati further honed his marketing expertise through a postgraduate diploma in marketing from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS).

    In his new role at Cinépolis India, Gulati is expected to drive innovative campaigns and strengthen the brand’s consumer connection, ensuring its leadership in the entertainment and cinema industry.
     

  • Fynd collaborates with Reliance Brands

    MUMBAI: Fynd, a fashion e-commerce portal, is steadily expanding its services with the help of its new feature, Fynd Store.

    Early February, Fynd introduced Fynd Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). By extending this association further, RBL has now decided to take Fynd Store live in stores for its other premium brands as well.

    Fynd Store is now live in 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores. Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address.

    Fynd Store has already been made available in more than 20 Being Human Clothing stores across India, and the feature has been well received by the retailers and customers. Many times, several stores have incurred loss of sales as they were not able to offer a customer a particular size or colour. Fynd Store eliminates this loss in sales (which amounts to up to 15% of an outlet’s sales) by enabling customers to browse through all the products a brand offers through an in-store screen.

    Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.

    Fynd co-founder Harsh Shah, said, “We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers.”