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Tag: Reliance Big Pictures

  • SPNI elevates Abhishek Joshi at digital biz

    SPNI elevates Abhishek Joshi at digital biz

    MUMBAI: Another media executive awarded for good work. Abhishek Joshi has been elevated as head of marketing, subscription and content and licensing of digital business at Sony Pictures Networks India (SPNI). The digital business for SPNI is headed by Uday Sodhi.

    Joshi, till now VP and head marketing analytics and content syndication of digital business at the company, has been a core member of the digital business leadership team and looked after global monetization and syndication/distribution of SPN’s content across digital platforms in addition to heading marketing for SonyLiv.

    Prior to SPNI, he was the CEO of Zenga Media where his core focus was on the needs of two basic constituencies — viewers and advertisers.  

    Joshi has over 17 years of experience in broadcast media and digital realm. With an in-depth knowledge of digital broadcasting, his expertise lies in content licensing and subscription, business planning and forecasting and contracts.

    He started his carrier with the Kolkata-headquartered ABP Group as a group executive of circulation sales. After ABP, he did stints at a couple of other media organisations, including Reliance Big Pictures, before joining SPNI.  

    Joshi holds a post graduate diploma in marketing from a management institute in Pune.

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  • Sony Pictures India appoints media specialist Gayathiri Guliani

    Sony Pictures India appoints media specialist Gayathiri Guliani

    MUMBAI: Sony Pictures Entertainment India has appointed Gayathiri Guliani as head of International Distribution for Indian language films.

    With over 19 years of experience, media specialist Guliani will be responsible for distribution and syndication of local language content in overseas diaspora markets and to identify newer markets to expand the footprint of Indian movies.

    A seasoned professional with experience ranging across broadcasting and motion pictures in international distribution and business development, Guliani has spear-headed the international distribution, marketing and syndication for over 26 films. Her last assignment was with Reliance Big Pictures where Guliani has worked on the successful movie, 3 idiots, which created a benchmark in being one of the highest overseas film grossers of all time. She has worked on other successful movies like Rock On, Jab We Met, Singh is King, Welcome, Ghajini to name a few.

    Speaking on her appointment, Sony SPE Films managing director Vivek Krishnani said, “At Sony Pictures India, we are committed to strengthening our international distribution network for local films. With the growing overseas contribution of India movies, we are happy to have Gayathiri on the team, who with her vast experience will work closely with the global Sony Pictures offices and help drive the growth in the international business”.

    Commenting on her appointment, Guliani said, “Sony is a brand with global vision, the leadership is iconic. It is a wonderful opportunity to be here and grow the international markets and take our Indian films to new frontiers. I look forward to a successful innings”.

    Prior joining Sony Guliani has worked with brands such as Reliance Big Pictures, Studio 18, Sahara One Motion Pictures, Channel V, Star TV to name a few. She has been a recipient of ‘Young Achievers Award 2014’ by WWI (Whistling Woods International) Academy for her contribution in International Business. As part of her independent work, she was also honored by the Consulate General of China (2015) for promoting Indo-China bilateral and cultural exchange between both countries.

  • Sony Pictures India appoints media specialist Gayathiri Guliani

    Sony Pictures India appoints media specialist Gayathiri Guliani

    MUMBAI: Sony Pictures Entertainment India has appointed Gayathiri Guliani as head of International Distribution for Indian language films.

    With over 19 years of experience, media specialist Guliani will be responsible for distribution and syndication of local language content in overseas diaspora markets and to identify newer markets to expand the footprint of Indian movies.

    A seasoned professional with experience ranging across broadcasting and motion pictures in international distribution and business development, Guliani has spear-headed the international distribution, marketing and syndication for over 26 films. Her last assignment was with Reliance Big Pictures where Guliani has worked on the successful movie, 3 idiots, which created a benchmark in being one of the highest overseas film grossers of all time. She has worked on other successful movies like Rock On, Jab We Met, Singh is King, Welcome, Ghajini to name a few.

    Speaking on her appointment, Sony SPE Films managing director Vivek Krishnani said, “At Sony Pictures India, we are committed to strengthening our international distribution network for local films. With the growing overseas contribution of India movies, we are happy to have Gayathiri on the team, who with her vast experience will work closely with the global Sony Pictures offices and help drive the growth in the international business”.

    Commenting on her appointment, Guliani said, “Sony is a brand with global vision, the leadership is iconic. It is a wonderful opportunity to be here and grow the international markets and take our Indian films to new frontiers. I look forward to a successful innings”.

    Prior joining Sony Guliani has worked with brands such as Reliance Big Pictures, Studio 18, Sahara One Motion Pictures, Channel V, Star TV to name a few. She has been a recipient of ‘Young Achievers Award 2014’ by WWI (Whistling Woods International) Academy for her contribution in International Business. As part of her independent work, she was also honored by the Consulate General of China (2015) for promoting Indo-China bilateral and cultural exchange between both countries.

  • Carat Fresh brings together Indigo Nation and Reliance Entertainments Besharam

    Carat Fresh brings together Indigo Nation and Reliance Entertainments Besharam

    MUMBAI: Aegis Media’s Carat Fresh Integrated has facilitated association between Indigo Nation, a division of Future Lifestyle Fashion, and Reliance Entertainment & Movie Temple’s entertainer – Besharam.

     

    Commenting on the same, Reliance Big Pictures marketing head Sameer Chopra said, “Besharam is one of the biggest film of the year and we are extremely happy to have Indigo Nation on board as the style partner. Ranbir Kapoor is a style icon and his look is very cool in the film, which will connect with the audiences instantly. The film is family entertainer and is a treat for all Ranbir fans that releases on National holiday.”

    As a part of the association, Indigo Nation has launched a brand new line of collection called Besharam.IN inspired by the looks of Ranbir Kapoor in the movie Besharam.

    Sharing her thoughts on the strategic fit between Indigo Nation and Besharam, Indus League CMO Shibani Mishra said, “Film associations have proved to be a successful medium to reach out to the target audience. When you have a celebrity vouching for your brand, the customers are bound to get influenced.  We found an interesting brand fit between Indigo Nation and the movie Besharam as Ranbir is young India’s most sought after fashion icon. Carat Fresh has played a vital role in fructifying our merchandizing association with Besharam which has offered us an opportunity to launch an exclusive ‘Besharam.In collection.”

     

    The brand association entitles Indigo Nation to create and showcase the new ‘Besharam.in Collection’ through a fashion show conceptualised on the movie theme, a meet and greet opportunity with Ranbir Kapoor, rights to co-branded promotions/consumer contests using the new ‘Besharam.in’ collection.   The brand also gets entitled to promote the association using multi-media campaign including online, television, cinema theatres, hoardings, radio and print as well as instore POS collaterals.

     

    Commenting on the association, Carat Fresh Integrated vice president Sidharth Ghosh said, “Film associations provide brands the opportunity to engage with consumers in the context of entertainment that reflects their brand values and to turn that engagement into dialogue. Besharam – was a perfect fit for Indigo Nation as it promises to deliver fast fashion for the young and the restless.”

  • Shah Rukh Khan launches production company in the US

    Shah Rukh Khan launches production company in the US

    MUMBAI: While major players like Reliance Big Pictures and Dharma Productions are already testing out Hollywood waters, there’s a new entrant on the scene. Shah Rukh Khan recently launched his production company Red Chillies USA, setting his eyes on international production values and the American box office.

    Charged with expanding the company’s digital presence while also securing partnerships with American production houses, the unit would be headed by Shailja Gupta.

    “I want to start the company off with a bang. But I’d like the work to speak for itself,” Gupta has reportedly observed.

    Red Chillies is not just about promoting the idea of Bollwood in the US. By claiming a presence overseas, the production house hopes to improve the quality of its own film production, whether it means shopping for scripts to co-produce or partnering with cutting-edge technicians.

    Drawing attention to Bollywood’s growing need to join forces with its American counterpart for survival’s sake, Gupta said, “Hollywood’s reach is everywhere; they’ve gobbled up a lot of industries across the world—India and its urban audiences are next. We’re hoping when we tie up with Western filmmakers, they’ll introduce a certain way of writing that we can learn from because Bollywood really needs to buck up on its scripts.”

    Launched in 2002, Red Chillies Entertainment, the parent company of Red Chillies USA, began its operations in Mumbai as a production house co-founded by Shah Rukh Khan and his wife, Gauri. The company later branched out to include other divisions including an in-house visual effects studio at Andheri.

    Khan’s popularity among non-resident Indians is likely to help the company take off in the U.S. “Shah Rukh often jokes that he’s an NRI actor, so having his brand recognised worldwide has never been an issue,” added Gupta.

    Khan’s NRI appeal can be attributed to memorable performances in blockbusters like Dilwale Dulhaniya Le Jayenge, Kuch Kuch Hota Hai and Kabhi Khushi Kabhi Gham.