Tag: Relativity Media

  • Relativity Media upbeat on Make In India; could shoot ‘Immortals’ in India

    Relativity Media upbeat on Make In India; could shoot ‘Immortals’ in India

    MUMBAI: Prime Minister’s Narendra Modi’s ‘Make In India’ dream has made a headway in the entertainment space. Relativity Media in association with B4U is looking at the possibility to shoot the sequel of the blockbuster movie Immortals in India. The entire movie will be shot across the country and will be distributed globally. The association will back the initiative by offering significant roles to Indian actors to attract Indian audience in theatres.

     

    The Relativity – B4U joint venture, which was inked last year, is also set to remake global hits like The Best of Me3 Days To Kill,Masterminds, and horror thriller Oculus in India for the Indian market, which also complements the ‘Make In India’ campaign and Make For India concept of RBI governor Raghuram Rajan. The Best of Me is already in the production stage and overseen by Balaji Telefilms, where as Zahak the Bollywood version of Oculus has been already shot featuring Huma Qureshi and Hawa Hawai star Saquib Saleem and is in the post production stage. 

     

    While delivering a keynote on FICCI Frames 2015 Relativity CEO Ryan Kavanaugh said, “We associated with B4U in order to understand the Indian market, which is one of the biggest in the world. We have 120 partnerships with B4U where they educate us about India and we use our distributing muscles to promote Indian movies. Content plays the biggest role in success, but the content has to be created after detailed research, which includes segmentation, targetting and positioning.”

     

    B4U CEO Ishan Saksena added, “The association with Relativity is huge as it breaks many barriers and opens up new possibilities for us. B4U with the help of the distribution muscle of Relativity took Queen to areas where Indian movies have never reached before and that’s the beauty of this partnership. We will, in future, ensure that Indian content is distributed abroad and Hollywood movies reach Indian theatre with ease. As a result of this association, soon we will see Indian actors working in Hollywood movies and American superstars featuring in Bollywood films.”

     

    The association will also launch a new online content platform B4U online. “The number of hits Hotstar got in recent time shows us how digital is going to be the next big thing in India and that brings us to our new venture. Unlike other American companies, I don’t want to change the culture. I want to suit myself in it and hence I think Relativity has a future,” concludes Kavanaugh.

     

  • Excel Entertainment collaborates with Hollywood studio for ‘Three Stories’

    Excel Entertainment collaborates with Hollywood studio for ‘Three Stories’

    MUMBAI: 2015 is going to be one lucky year for Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment. Having a lot on its platter, from Dil Dhadakne Do and Bangistan set for release to starting preparations for Rock On 2 and Raees, the production house seems to be on a roll.

     

    Adding to the kitty, it has signed a co-production deal for its next film – Three Stories with a popular Hollywood studio, Relativity Media.

     

    Aiming at an international audience, this California based film studio will be helping Excel Entertainment in the mainstream release of the movie. Relativity Media has previously produced films like The Bourne Legacy, Magic Mike among others.

     

    Directed by ad filmmaker Arjun Mukherjee, the film in question stars Sharman Joshi, Shefali Shah and Pulkit Samrat. The actresses’ names are still being kept under wraps. Sidhwani who is excited about taking the film to a global audience stated that Three Stories is an emotional tale with elements of humour. It is being said that the story revolves around three chawl residents in Mumbai who are trying to deal with the situations in an urban society.

     

    It is slated to go on floors in January 2015. 

  • Relativity – B4U announce first Hollywood film – ‘The Best of Me’

    Relativity – B4U announce first Hollywood film – ‘The Best of Me’

    MUMBAI: The Bollywood network, B4U, has formed a new joint venture with Relativity Media for its first Hollywood film The Best of Me.

     

    An adaptation of ‘The Notebook’ writer Nicholas Sparks’s novel with the same name, the film will be directed by Michael Hoffman who has directed movies including One Fine Day and A Midsummer Night’s Dream. The star cast features the Superman Returns actor James Marsden and Michelle Monaghan of Mission Impossible series fame.

     

    Relativity-B4U’s first Hollywood distribution film The Best of Me, is slated to hit the theaters on 31 October.

     

    The venture will leverage the combined expertise, relationships and resources of the companies to create and distribute highly-engaging long and short form entertainment and sports content in India that will span a variety of mediums including film, television and digital.

     

    They plan to create and distribute innovative entertainment and sports content in India across Film, Television and Digital Platforms which will strengthen ties between Hollywood and Bollywood.

  • Relativity Media & B4U forge broad partnership

    Relativity Media & B4U forge broad partnership

    MUMBAI: Another large US independent global film and TV production studio-cum-distributor-cum financier is making its way into India. At least it has announced its intentions to do so. The Ryan Kavanaugh headed Relativity Media – which has 200 Hollywood films with a claimed box office revenue of $17 billion worldwide- has chosen to partner with steel baron Lakshmi Mittal-Kishore Lulla-Gokul Binani -backed B4U in a joint venture.  The announcement was made in Cannes by Kavanaugh and B4U CEO Ishan Saksena just as the week was ending and the Cannes Film Festival was going past the half way mark.

     

    The joint venture will – according to a press release – “leverage their combined expertise, relationships and resources to create and distribute highly-engaging long and short form entertainment and sports content in India that will span a variety of mediums including film, television and digital.”

     

    It clearly elucidates what the duo will do through the new initiative:

     

    ·Distribute future Relativity films and other select entertainment content in India and the surrounding regions

    ·Co-finance, co-produce and distribute Indian language films and television shows as well as acquire projects in the U.S. and Indian markets

    ·Distribute third-party content in India and select Bollywood films in the U.S.

    ·Create and launch a new pay television channel in India focused on Hollywood content in both English and Hindi

    ·Launch RelaTV– a digital streaming technology platform to deliver compelling short and long form content to Indian consumers

    ·Co-produce a slate of Hollywood films including The Best of Me

     

    Around $100 million will be available to the joint venture to roll out its ambitions.

     

    But Hollywood-Bollywood collaborations have not been something to write home about. UTV tried to forge partnerships with Will Smith’s Overbrook Entertainment and with M Night Shyamalan but did not get too far. Reliance Entertainment’s partnership with Dreamworks has done reasonably well. The YRF Entertainment co-produced  – withPierre-Ange Le Pogam and writer Arash Amel – Grace of Monaco premiered at the Cannes Film Festival  last week, but has got scathing reviews as being poorly directly and scripted.

     

    Both Kavanaugh and Saksena believe their coming together will be fruitful. Says Kavanaugh:  “This strategic partnership represents an exciting opportunity for Relativity to significantly expand our presence in this vibrant and growing marketplace while creating a bridge for developing and sharing content between Hollywood and Bollywood.”

     

    “By 2020, India is set to become the world’s youngest country, and its citizens are adopting new technology platforms  – from smartphones to smart TVs – at a dramatic rate. Thejoint venture positions us well to deliver enthralling content across rapidly emerging distribution channels.”

     

    Added Saksena: “B4U has always been at the helm for delivering Bollywood content in India and internationally.  This joint venture with Relativity is the natural step in our progression to build a creative film studio and unique technology platform.  Our joint venture provides a platform to bring the best of Relativity’s intellectual property, production skills, and unique monetizing strategies to India, while also providing Indian talent access to global audiences.”

     

    The $100 million fund will be under Saksena’s management who is reportedely close to Mittal’s son-in-law Amit Bhatia and is a managing director at  the latter’s  investment company Swordfish Investments. He worked very closely with Bhatia and helped him turn around the Queens Park Rangers football club in 2010.

     

    Thanks to Lulla’s involvement with B4U, the joint venture is likely to have access to the Eros International’s  large Hindi film catalogue – probably the largest for Indian films. Which should help it build up the pay television channel  and streaming media service – RelaTV – for India along with Relativity Media’s slate  of films and TV shows. Lulla has in recent times forged alliances with HBO for two local pay TV channels – HBO Hits and HBO defined – and with Endemol for production of films in India.

     

    Saksena – who has had experience managing Queens’ Parks Rangers – will in all probability be bringing all that to bear on the sports side as he tries to get the best expertise out of Relativity Sports.

  • Prime Focus Technologies completes acquisition of DAX

    Prime Focus Technologies completes acquisition of DAX

    MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus today announced that it has completed the acquisition of DAX, a leading provider of cloud-based production workflow and media asset management applications to the entertainment industry.

     

    On 11 March, PFT announced a definitive agreement to acquire DAX for a base consideration of $ 9.1 million in a uniquely structured performance linked transaction. PFT through its US subsidiary will acquire all the assets of DAX for an upfront payment with balance payable over three years primarily from cash flows from the North American operations.

    The acquisition gives PFT ownership of DAX’s patented technology (US Patent No: 7,660,416/ 8,218,764) and products including the Primetime Emmy award winning Digital Dailies solution which is the de-facto industry standard in television production.

    It also sets the course for PFT’s strategic expansion in North America. PFT will significantly enhance the value proposition to DAX’s marquee customers including major studios and broadcast networks (Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Legendary Pictures, Fox Television Studios, A&E, Showtime, Starz, Relativity Media and Lionsgate) and many independent production and distribution companies.

    The combination now creates an unrivaled industry leader, offering a uniquely robust and dynamic stack of enterprise-class Media ERP solutions to broadcasters and studios claims the technology arm of Prime Focus.

  • Prime Focus World’s 3D solutions for filmmakers

    Prime Focus World’s 3D solutions for filmmakers

    Of late, several projects have deployed the process of making stereo images from non-stereo traditional 2D images, also called stereo conversion or dimensionalisation or 3D imagery. And one of the leading stereo conversion studios, Prime Focus World, has had a very successful track record of converting 2D films into 3D, and assisting filmmakers shoot in 3D during the filming process itself.

    While it is generally the directors and filmmakers who reach out to Prime Focus World to convert a 2D film into a 3D one, right from the scripting stage to pre-production and production, the studio too seeks out filmmakers to show them the possibilities of converting their films into 3D.

    Prime Focus World senior stereoscopic supervisor Justin Jones has worked with clients including Lucasfilm, Dreamworks Animation, Paramount Pictures, Relativity Media and Warner Bros, apart from collaborating with Industrial Light & Magic visual effects supervisors, John Knoll and Dennis Muren.

    Jones’ mandate is to oversee the creative aspect of 3D projects. Early in the project cycle, he collaborates with the client to develop a creative strategy and establish the show structure and workflow. He works closely with the show’s producer to conduct shot analysis, schedule consultation, departmental organisation and pipeline development. It is also part of Jones’ job to keep tab on the progress made by the show across teams in North America, India and the United Kingdom.

    Coming to technicalities, stereoscopic 3D is currently found in four basic formats, including anaglyph (red-cyan), polarised passive (movie theatres and many 3DTVs), active-shutter (DLP projectors and many 3DTVs) and autostereoscopic (parallax barrier like Nintendo 3DS). The tools used for stereo conversion are roto, ocula, in-painting, rubber mapping and projection. Of which, roto is the primary tool used for stereo conversion by volume. While roto just prepares the material, it is the most time-consuming portion of the conversion process.

    “Roto really helps us achieve perfect conversion and helps artistes to have greater control over each pixel during the final conversion process,” says Jones.

    While stereo conversion mainly relies on these tools, there is more to it than just the technical aspect. Many a times, there are creative differences between the studio and filmmakers but Jones believes in first visualising what the director wants and then sitting with the team and ideating on how best to utilise the shots and scenes for perfect conversion into 3D.

    “We convert a few shots and scenes and take it back to the filmmakers to show the difference between 2D and 3D, allowing them to give feedback and implementing it to see if it is beneficial to the conversion,” says Jones.

    With so much to and fro, the entire process is bound to be time-consuming. However, Prime Focus sticks to a very strict schedule to meet deadlines. “We have a track record of converting films in record time and with the right visual effects. What also helps is the abundance of resources that we have at our disposal. On any given project, we would have anywhere between 400 and 450 artistes,” exults Jones. A three-month window is usually kept for every project so as to allow time for final stage testing and checking footage in detail. Jones reveals that The Wizard of Oz (1939) took nearly 14 months from the early stages where the character design was mapped out on paper, which alone took 10 weeks.

    On the whole, it’s been a satisfying journey, what with hours, days, weeks and months of hard work being put in.

    Every project has been unique. Jones recalls doing a lot of stereo renders on Avatar and helping director James Cameron with stereo aspects as well. “Whatever Cameron shot, we worked alongside the stereographers of his team to bring out the best visual result, and were commended for our dedicated efforts,” he says. Working on Transformers alongside Michael Bay and Cory Turner was equally enjoyable, and “Working on Star Wars was a personal high as it is one of my favourite movie franchises. Working with Lucasfilm was a great experience as they have really been doing some great work in the field of advanced technology used in movies,” he says.

    Jones is excited about his current projects which includes Sin City 2: A Dame to Kill For. About the sequel to Sin City, he says, “We are doing all the special effects for the film and the concept, design and executing the visual effects, apart from doing all the stereo effects.”

    Ask him about 3D vs. 2D and he says it all depends on how much thought has really gone into the making of the 3D film. He gives the example of Cameron who was dead sure his film would be in 3D even before starting work on it, which is why he ensured the best use of technology. Ditto for Gravity, which took months of pre-production and visualizing a posse of camera angles and shots before getting made in 3D.

    “The idea is to offer an immersive experience for the viewer. That said, if the film is first shot in 2D and then converted into 3D, it doesn’t necessarily lose out on a great 3D proposition. What is required is a great stereographer who can visualise and find those places that can be used to enhance the 3D effect in the film and bring about an immersive experience. The idea is never to look like a gag for the audience by just throwing things at them in the theatres, but to give them a memory of taking back an experience, not just a movie,” sums up Jones. He is quick to add however that a good 3D effect can never make a bad movie get a good review; “You need to have a good script in place and each aspect of the film needs to be rock solid for great BO and critical acclaim,” Jones ends.

  • Prime Focus Technologies to acquire US-based DAX for Rs 56 crore

    Prime Focus Technologies to acquire US-based DAX for Rs 56 crore

    MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary Prime Focus, today announced that it has signed a definitive agreement to acquire DAX, a leading provider of cloud-based production workflow and media asset management applications to the entertainment industry for a base consideration of $ 9.1 million (about Rs 56 crore) in a uniquely structured performance linked transaction.

     

    Prime Focus is a global leader in providing media and entertainment industry services.

     

    PFT through its US subsidiary will acquire all the assets of DAX for an upfront payment and with balance payable over 3 years such that cash flows from the North American operations will support the payment.

     

    This acquisition gives PFT ownership of DAX’s patented technology and products including the Primetime Emmy award winning Digital Dailies solution which is the de-facto industry standard in television production. This acquisition also sets the course for PFT’s strategic expansion in North America. PFT will significantly enhance the value proposition to DAX’s marquee customers including major studios and broadcast networks (Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Fox Television Studios, A&E, Showtime, Starz Media and Lionsgate) and many independent production and distribution companies.

     

    “Our vision is to build the best enterprise platform for Production on the Cloud by taking a fresh look at media workflows through the lens of a studio that wants to efficiently collaborate across divisions with its entertainment content before, during and after the production phase,” said Ramki Sankaranarayanan, Founder and CEO, PFT.

     

    “Digital Dailies is one of the first significant entry points to Production on the cloud. PFT’s CLEARTM Media ERP platform combined with DAX’s team and products will accelerate the realisation of this vision”.

     

    “PFT has tremendous resources at its disposal,” said Patrick Macdonald-King, CEO, DAX who will now assume the role of President and be part of the executive leadership team at PFT responsible for North America. “Beginning with its 250-person strong R&D and product development team dedicated to a single platform with rare media-centric IT skills. This marriage allows DAX to fulfill its vision and extends DAX’s support of file-based workflows across the enterprise. PFT’s arsenal of media-centric technology tools will drive the DAX product offering to a new level. For DAX customers, it’s important to note that all tech support, client services, product design and account management will remain in Los Angeles, but also expand to the PFT offices in New York and London to better service the East Coast and Europe.”

     

    The global market for media asset management, workflow management, collaboration and media processing services is approximately $10 billion. With content enterprises like broadcast networks faced with flat top lines and rising operating costs, organisations are increasingly attentive to solutions like virtualisation of content supply chain operations, and media process outsourcing to enhance overall profitability as well as top line by realising new media monetisation opportunities in the multi-screen world.

     

    “PFT’s CLEAR platform is the most scalable and feature rich application I have seen in the market and its laser like focus on servicing the media industry is unique,” said Macdonald-King. “Most of the competition is focused on single point solutions that further cement the siloed approach which is detrimental to long term agility and sustainability of media businesses.”

     

    The transaction is subject to customary closing conditions and is expected to close in the coming weeks. PFT and DAX will be exhibiting together at the upcoming NAB Show 2014, and will showcase a number of CLEAR and DAX product releases.

     

    “The biggest broadcast networks in the world run CLEAR Media ERP platform to manage their content supply chain,” informs Ramki. “Managing 200 TV shows every day and over 350,000 hours of content has made CLEAR a world leader in the Media Cloud solutions market. We would like to extend this leadership to Production by tapping into the creative process in a more holistic way, empowering studios to truly transform the entertainment paradigm. DAX takes us closer to this goal,” concluded Ramki.