MUMBAI: Clear Premium Water has launched its ‘Drink, Dispose and Transform’ campaign during the 38 National Games, converting a staggering nine lakh plastic bottles into recycled benches at Maharana Pratap Sports College (MPSC), Dehradun.
The initiative was officially unveiled in the presence of Uttarakhand’s sports minister Rekha Arya, following the conclusion of the national event. It underscores the brand’s firm commitment to reducing plastic waste and fostering innovation in public spaces.
Developed under Clear’s eco-conscious campaign, the benches are crafted using high-quality recycled PET (rPET) bottles—offering a powerful symbol of the tangible outcomes of responsible waste management. Of the total bottles collected, six lakh were gathered before the games and three lakh during. An impressive one lakh bottles were segregated at source across 11 venues and transformed into durable seating, effectively reducing landfill waste and curbing carbon emissions.
“The installation of recycled benches at MPSC Dehradun, in partnership with Clear Premium Water, showcases our commitment to sustainability. By transforming plastic waste into public utilities, we are driving a circular economy and reinforcing our vision for a cleaner, greener future,” said Arya, sports minister of Uttarakhand.
Clear’s founder & CEO Nayan Shah added, “The installation of recycled benches at MPSC Dehradun reflects our belief that sustainability must be driven by practical, real-world solutions. By transforming used plastic bottles into public utilities, we are closing the loop on plastic waste and creating a model for environmental action that directly benefits the people. The initiative showcases the potential of circular economy solutions, where even discarded bottles are turned into something meaningful. With this drive, we are leading the way and showing to the world that Mission Zero Plastics Bottle Waste is achievable with collective commitment and efforts.”
The campaign’s impact extended beyond recycling. Over 200 ragpickers and 100 cleaning staff were mobilised across 11 venues to collect and repurpose the waste. Their collective effort not only saved nearly 10,000 kilos of carbon emissions but also conserved 2.67 lakh megajoules of energy—7.5 per cent of which came from green sources.
Clear Premium Water’s Mission Zero drive made history as the 38 National Games became India’s first national event—and the second globally after the Olympics—to spearhead a large-scale green initiative. The project supports the broader goals of Swachh Bharat Abhiyan and Mission Life, setting a strong precedent for sustainable action at future global events, including the proposed 2036 Olympics in India.
By combining innovation, inclusion, and environmental responsibility, Clear Premium Water has shown how corporate sustainability can spark nationwide change—one recycled bottle at a time.
