ITV

Tag: regional language channels

  • New brands, advertisers make up 19% share of TV ad volumes in Nov: Barc

    New brands, advertisers make up 19% share of TV ad volumes in Nov: Barc

    Mumbai: Television ad volumes continue to showcase steady growth with 156 million seconds in November, three per cent higher than November 2020 and 31 per cent higher than November 2019, according to Broadcast Audience Research Council (Barc) India.

    The month of November recorded the highest number of advertisers and brands on TV in 2021. The month witnessed 14 per cent more advertisers and 13 per cent more brands as compared to November 2019. 19 per cent of advertisers and brands were new in the month. Advertisers beyond the top 50 registered highest growth of 44 per cent over November 2019, the top 50 registered a 24 per cent growth.

    BFSI category bounces back with a 62 per cent growth over the previous two years, month on month, with 3.8 million seconds of ad volumes. E-commerce registered an impressive 37 per cent growth with 15.5 million seconds of ad volumes in November 2021 over November 2020. Ad volumes for auto, textiles, retail, and personal accessories category grew by two times over November 2019.

    Ad volumes for regional languages have shown growth. Telugu grew by 17 per cent, Malayalam by 13 per cent, Bhojpuri and Hindi by 10 per cent each, and Punjabi by nine per cent, as compared to November 2020. While the ad volumes for Bhojpuri have doubled as compared to November 2019. Marathi and Punjabi languages ad volume have grown by 60 per cent. Ad volumes for Tamil, Telugu, Hindi have witnessed the growth of 30 per cent over November 2019 showcasing steady performance. Ad volumes for Bhojpuri language channels grew by 103 per cent in November 2021 over November 2019.

    “2021 has been an interesting year from an advertising point of view given the momentum of events we have witnessed since the beginning of the year,” said BARC India head of client partnership and revenue function Aaditya Pathak. “Despite economic challenges that were accelerated with the second wave of Covid-19, legacy advertisers continued to increase spends on TV, and new brands placed faith in the medium to ensure that they were able to stay connected with their TG. The double-digit growth in ad volumes that regional language channels like Telugu, Malayalam, and Bhojpuri have recorded, indicates that marketers continue to explore regional content strongly.”

  • Sun Direct re-introduces regional packs under TRAI tariff order

    Sun Direct re-introduces regional packs under TRAI tariff order

    MUMBAI: Amid the new TRAI tariff regime, with consumers getting the power to choose their channels, many DTH providers are emphasising on long-term plans to viewers in a bid to attract them. Likewise, Sun Direct has joined the bandwagon by reintroducing its Jodi plans for subscribers.

    It has listed eight new Jodi plans for regional language channel viewers, by allowing the viewers to add channels to their already existing subscription much similar to other DTH providers’ add-on packs. Sun Direct is offering Tamil Jodi pack for Rs 50, which includes 13 channels to subscribers like Jaya TV, Discovery Tamil, Sony Yay and more.

    The second plan in this list is the Telugu Jodi pack, priced at Rs 70 which has 14 channels. More packs under the Sun Direct Jodi packs list include the Kannada Jodi pack for Rs 60, Malayalam Jodi pack for Rs 45, Odia Jodi pack for Rs 40.

    The pack for Rs 99 consists mostly of Hindi GEC channels and English Jodi pack that bundles 14 channels including few movie channels and sports channels and is available for Rs 120.