Tag: regional GEC

  • BARC week 44: ZEEL’s Bhojpuri GEC Big Ganga grabs 2nd position

    BARC week 44: ZEEL’s Bhojpuri GEC Big Ganga grabs 2nd position

    MUMBAI: In week 44 of BARC India ratings, ZEEL's Bhojpuri general entertainment channel Big Ganga has grabbed second position in the Bhojpuri space. The channel has garnered 57515 weekly impressions (000s). B4U Bhojpuri which was at second position in week 43 has slipped down to third position this week. B4U Bhojpuri Cinema continues to lead the space. In Bangla, Sony Aath has replaced Zee Bangla Cinema and VTV News has replaced Sandesh News in Gujarati space. 

    Bhojpuri Cinema, Big Ganga, B4U Bhojpuri, Dabangg and Bhojpuri Dhamaka DISHUM were the top five Bhojpuri channels. 

    Bhojpuri

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Bhojpuri Cinema 60109
    2 Big Ganga 57515
    3 B4U Bhojpuri 57185
    4 Dabangg 15126
    5 Bhojpuri Dhamaka DISHUM 13878
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals, 

    Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sony Aath were the top five Bangla channels in week 44 of BARC India ratings. 

    Bangla

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Zee Bangla 285365
    2 STAR Jalsha 260315
    3 Jalsha Movies 72726
    4 Colors Bangla 60334
    5 Sony Aath 59738
    WB (U+R): NCCS All : 2+ Individuals, 

    In Gujarati space, VTV News has replaced Sandesh News at fifth position. Rest of the channels continued to hold their respective positions.

    Gujarati 

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Colors Gujarati Cinema 25209
    2 Colors Gujarati 19039
    3 ABP Asmita 16260
    4 TV9 Gujarati 15505
    5 VTV News 9945
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals, 

    Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies were the top five Kannada channels.

    Kannada

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Zee Kannada 498327
    2 Colors Kannada 330530
    3 Udaya TV 223386
    4 Star Suvarna 184013
    5 Udaya Movies 143160
    Karnataka (U+R) : NCCS All : 2+ Individuals, 

    No changes were observed in the pecking order of the top five Malayalam channel in week 44 of BARC India ratings. 

    Malayalam

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Asianet 295864
    2 Mazhavil Manorama 89087
    3 Flowers TV 76488
    4 Surya TV 55845
    5 Zee Keralam 49080
    Kerala (U+R) : NCCS All : 2+ Individuals, 

    Zee Talkies, Star Pravah exchanged their places at fourth and fifth position. Zee Marathi, Colors Marathi and Fakt Marathi continued to hold their respective positions in week 44 of BARC India ratings. 

    Marathi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Zee Marathi 349806
    2 Colors Marathi 184211
    3 Fakt Marathi 144921
    4 Zee Talkies 113629
    5 STAR Pravah 112878
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals, 

    No changes were observed in the pecking order of top five Tamil channels. Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five Tamil channels.

    Tamil

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 Sun TV 908593
    2 STAR Vijay 425306
    3 Zee Tamil 390461
    4 KTV 273166
    5 STAR Vijay Super 127539
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals, 

    The pecking order of top five telugu channels in week 44 of BARC India ratings were Star Maa, ETV Telugu, Zee Telugu, Gemini TV and Star Maa Movies.

    Telugu

    Rank Channel Name Weekly Impressions (000s) sum
        Week 44
    1 STAR Maa 748153
    2 ETV Telugu 504559
    3 Zee Telugu 431554
    4 Gemini TV 397250
    5 Star Maa Movies 190214
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals, 
  • Skechers launches TVC for GOrun 2

    Skechers launches TVC for GOrun 2

    MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

     

    Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”

     

    The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

     

    Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.

     

    Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.