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MUMBAI: When pop culture meets purpose, the internet takes notice. Vidunit just pulled off a marketing coup with Duolingo’s Tamil language launch campaign, “Vaati Coming”. In...
Mumbai: In a strategic move to enhance its market footprint, Aha, the popular regional OTT platform, has appointed Vipin Unni as its chief marketing officer (CMO)....
Mumbai: Netizens today crave personalised, immersive content that fits seamlessly into their busy lives. As digital entertainment evolves, audiences increasingly seek deeper engagement with stories that...
Mumbai: Sony LIV has announced the exclusive premiere of “Chhalle Mundiyan” on Sony LIV on 23 September. The direct-to-OTT rom-com film is directed by Sunil Puri...
Mumbai: The local entertainment platform, aha, has announced ‘Highway’, a psychological thriller starring Anand Devarakonda and Abhishek Banerjee in a never-before-seen avatar. Directed and written by...
MUMBAI: Regional content and upskilling platform, Josh Talks has appointed Darpan Sah as vice president–YouTube. In this role, he will be leading the expansion of Josh...
Mumbai: SonyLIV is planning a strong content slate for 2022 with the returning seasons of its popular franchises such as “Undekhi,” “Scam,” “Maharani,” “Gullak,” “Rocket Boys,”...
Mumbai: MX Player has had a strong start to 2022 with two of its shows “Campus Diaries” and “Bhaukaal 2” crossing 100 million views metric in a short period...
Mumbai: Planet Marathi, the first-ever Marathi OTT platform for exclusive regional content, has released an anthem saluting the pride of the Marathi language. The song features...
KOLKATA: Sony Pictures Networks India (SPN) on Friday appointed Dr G Dhananjayan as head – Tamil Content, Digital Business for its streaming service, SonyLIV. In his...
KOLKATA: Bengali OTT platform Hoichoi’s first independent property, Tangra Blues, premiered on the platform on Saturday a month after its theatrical release while simultaneously being available...
MUMBAI: All major streaming services in India are keeping regional markets at the heart of their expansion strategy. In the last two years, regional has persistently...
Matrubharti, a vernacular content start-up which has been providing a curated platform for content creators to publish ebooks and snackable social media content in regional languages...
MUMBAI: To match pace with the ever-evolving dynamics of the digital marketing industry, Team Pumpkin has taken an initiative to strengthen its regional language content capabilities....
MUMBAI: Every over the top (OTT) platform is raging about India’s diverse market and untapped opportunity. While others are testing the water with Tamil, Telugu, Bengali...
MUMBAI: Within days of entering the market, over-the-top (OTT) player Zee5 has announced 20 original shows across a variety of languages and genres to be launched...
MUMBAI: Like Google, Facebook understands that in order to increase their market share of the digital ad pie, it is crucial to target the next billion...
MUMBAI: Like Google, Facebook understands that in order to increase their market share of the digital ad pie, it is crucial to target the next billion...
BANGALORE: With a view to increasing their subscriber base in the circle, Hutch a cellular service provider in India today announced the launch of content on...
