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Tag: ReFRESH

  • Netflix to rewire its homepage in a game-changing move

    Netflix to rewire its homepage in a game-changing move

    MUMBAI: Netflix plans to reimagine its homepage, swapping its classic layout for a sleeker, smarter design that’s more than just eye candy. 

    The streaming giant has confirmed that the new homepage will roll out over the “next few weeks and months,” varying by location, as it dives into fresh waters—live events, games, and a cutting-edge search tool powered by OpenAI’s generative AI.

    According to Netflix chief product officer Eunice Kim, the streamer has been tinkering with its home page  for 12 years, but the current refresh is bigger than ever as it involves a mix of new tech and an expanded entertainment range.

    Netflix’s new look is cleaner, bolder, and all about discovery. Visual elements pop, while shortcuts that used to hide on the left now glide to the top. The revamped recommendation engine is a step up, promising to read your mood like a fortune-teller—whether you’re after a thriller, a tearjerker, or a pixel-packed game.

    Kim added that the new look is a playground for everything Netflix  offers—films, live events, and games. 

    But the behemoth isn’t stopping there. A TikTok-style vertical video feed is also in the works, letting users swipe through bite-sized clips of shows and movies—tap to watch, add to your list, or share the hype.

    For Netflix, the new homepage is more than a fresh coat of paint—it’s a gateway to everything it hopes to be.

  • Fraazo announces refresh of its visual branding

    Fraazo announces refresh of its visual branding

    Mumbai: In order to drive the brand messaging as a reliable grocery delivery platform, Fraazo has undertaken a rebranding exercise that will create an impact through the medium of visual branding with a revamped logo.

    The new colours and illustrations signify the vividness of a farm and fresh produce, invoking a sense of happiness, positivity, and dynamism that aligns perfectly with the brand values. The vibrant colors and visual representations are strongly rooted in a simpler life and a deep appreciation for farm-fresh produce.  

    “With this rebranding, Fraazo aims to connect with consumers on a deeper level by bringing about a sensation of reliability and joyfulness,” said the brand in a statement.

    Fraazo is also tapping consumer touchpoints by revamping the user interface (UI) and user experience (UX) of its application, delivery fleet uniforms and produce packaging with motifs of fruits and vegetables which should garner more visibility and top-of-the-mind recall for the brand. They endeavor to become a trusted partner for customers who cook, providing them with the best quality fruits and vegetables.  

    With this change, the green grocer has planned aggressive marketing campaigns to reach out to a larger customer base for higher impact. To accomplish this, Fraazo will be launching out-of-home & print campaigns supported by multi-city on-ground activations.

    “We are elated to announce the rebranding of Fraazo to support our renewed vision as well as branding. The change will help us communicate our brand values to all our stakeholders effectively,” said Fraazo co-founder and CEO Atul Kumar. “We are seen as a trustworthy, reliable partner offering farm-fresh groceries to our customers and to maximize impact and high visibility, we have refreshed the logo and visual branding to target all consumer touchpoints. We’re aiming to capture a larger market share and appeal to a wider scale of consumers. As a team, we’re extremely thrilled to connect with our customers on a deeper level through a refreshed look and feel of Fraazo’s visual elements.”