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Tag: Reema Kundnani

  • Streaming low for a higher cause Brookfield rewrites Earth Day playbook

    Streaming low for a higher cause Brookfield rewrites Earth Day playbook

    MUMBAI: Who says sustainability can’t stream with style? In a clever twist on Earth Day campaigning, Brookfield Properties has launched a purpose-led sustainability initiative titled ‘Powered by Purpose’, anchored around what it proudly calls “the least impactful video ever.”

    But don’t be fooled by the pixel count. The low-resolution digital film deliberately blurred and bare-bones isn’t a creative misstep, it’s a bold call to rethink our high-definition habits. With Earth Day 2025’s global theme “Our Planet. Our Power” as inspiration, the campaign nudges viewers to question the environmental cost of digital binging and embrace mindful streaming.

    “The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Brookfield Properties in India Executive Vice President and Head of Marketing and Key Account Management Reema Kundnani.

    And the company’s boots-on-ground action speaks louder than even 4K video. As part of the six-week campaign, Brookfield will plant over 5,000 native trees in Bengaluru and Delhi-NCR, adding to the success of its earlier Forest of Hope project. That initiative, which saw more than 3,000 trees take root, is estimated to sequester 1,500 tonnes of CO₂ and produce 2,700 plus tonnes of oxygen annually.

    Brookfield’s green track record already includes some eye-catching numbers. 40 per cent of Delhi-NCR’s energy needs are now powered by renewable sources, thanks to the company’s Bikaner Solar Power Project. 1.5 million plus sq. ft. of green cover has been cultivated across Indian campuses. 20,000 plus metric tonnes of CO₂ eliminated annually, the equivalent of removing 4,300 cars from the road

    With an ambitious roadmap in place, the firm aims to power 100 per cent of its India portfolio with clean energy by 2027, and achieve net-zero emissions by 2040, if not earlier.

    This Earth Day, Brookfield is not just planting trees, it’s planting ideas. Through ‘Powered by Purpose’, the real estate giant hopes to drive a larger cultural shift toward sustainability, proving that even the smallest resolution can lead to a powerful ripple effect.
     

  • Reema Kundnani climbs Brookfield’s property ladder

    Reema Kundnani climbs Brookfield’s property ladder

    MUMBAI: Reema Kundnani has just bagged a promotion at Brookfield Properties, leaping from senior vice president to executive vice president, head of marketing and key account management. She’s clearly not one to let the grass grow under her feet, having made a right splash in her three years at the company, shaping marketing strategies.

    Kundnani, who announced her promotion on LinkedIn, is clearly a seasoned pro. Before her Brookfield stint, she held senior roles at Oberoi Realty, Tech Mahindra, and i-flex Solutions. She’s clearly collected more business cards than most people have had hot dinners.

    At Oberoi Realty, she was executive vice president, head of marketing, corporate communications, and luxury residential sales, which is a right mouthful. At Tech Mahindra, she led marketing and alliances across Asia-Pacific, the Middle East, India, and Africa. So, she’s clearly a global player, not just a local one. And at i-flex Solutions, she started her ascent as assistant manager, marketing, proving that everyone has to start somewhere.

  • ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively on the digital front. Put together by Moneycontrol and IAMAI, the maiden Digital Marketing Awards saw a healthy turnover of CMOs, executives and creatives from various sectors in the industry.

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin set the tone of the awards function with his address to the audience. “Digital marketers should get confident,” he said, adding, “We must move on from convincing others and ourselves about the imminent digital future with quotes, studies and results. If someone isn’t convinced already, leave them be. They will soon follow after.”

    Staying true to the medium that the show was vouching for, attendees were requested to tweet about the event with #DMAwards, with a live Twitter feed visible to all on the monitor.

    Network18 group board of director Rohit Bansal was the Keynote Speaker at the award ceremony and shared his views on the future of digital marketing where new trends were being introduced every day.

    On the difficulty in categorising the entries, jury and Mahindra Holidays & Resort India CMO Deepali Nair shared that the first edition of the awards was definitely a learning experience and based on the results and feedback the jury is considering to club or separate a few categories. “When deciding on how many categories to have it is always a debate as to what to club and what not to. After we got the entries, there was a bit of learning on how to categorise the digital campaigns. You may see one or two more categories next year because in clubbing some categories, we saw some entries losing out. Some brands are restricted by virtue of their categories and hence we are thinking of separating them. A category like Travel and Hospitality is vast and there is a lot of good work, so each deserve their own category for the awards,” Nair said.

    Conversely, she added, “In several awards we have seen bank, insurance and mutual funds as separate categories. But when you think of financial services and what they are doing on the digital front in their digital brand communication, I feel that is a category we can club together.”

    Speaking on the occasion, Moneycontrol COO Rubeena Singh said, “Brands have started investing a lot of money in digital marketing, which is significantly growing every single day. We at Moneycontrol have also taken path breaking initiatives to reach out to the youth through this medium. Being the face of India’s digital growth story, we feel there couldn’t have been a better opportunity for us to recognise the leaders in the digital marketing industry today.”

    The awards come at a crucial juncture when the industry upgrades itself to the changing times and not only churn out serious digital work but have yardsticks and standards to compare and appreciate the trends setters.

    The winners, who took away the Digital Marketing Awards are as follows:

    • Karthi Marshan, Kotak- Digital Marketer of the Year, Banking/ Insurance

    • Gaurav Suri, UTI mutual fund – Digital Marketer of the Year, Mutual Fund / Broking

    • Naveen Kukreja, Policy Bazar – Digital Marketer of the Year, ECommerce / Online Classified

    • Manmeet Vohra, Starbucks – Digital Marketer of the Year, Travel /Hospitality

    • Bedraj Tripathy, Godrej Interio- Digital Marketer of the Year, FMCG / Consumer Durable

    • Aparna Lal, Microsoft – Digital Marketer of the Year, IT / ITES

    • Karan Sarin, One Plus – Digital Marketer of the Year, Mobile Service/Hardware

    • Reema Kundnani, Oberoi Realty – Digital Marketer of the Year, Real Estate

    • Amit Tiwari, Philips – Digital Marketer of the Year, Healthcare

    • Virat Khullar, Renault – Digital Marketer of the Year, Automobile

  • ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively on the digital front. Put together by Moneycontrol and IAMAI, the maiden Digital Marketing Awards saw a healthy turnover of CMOs, executives and creatives from various sectors in the industry.

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin set the tone of the awards function with his address to the audience. “Digital marketers should get confident,” he said, adding, “We must move on from convincing others and ourselves about the imminent digital future with quotes, studies and results. If someone isn’t convinced already, leave them be. They will soon follow after.”

    Staying true to the medium that the show was vouching for, attendees were requested to tweet about the event with #DMAwards, with a live Twitter feed visible to all on the monitor.

    Network18 group board of director Rohit Bansal was the Keynote Speaker at the award ceremony and shared his views on the future of digital marketing where new trends were being introduced every day.

    On the difficulty in categorising the entries, jury and Mahindra Holidays & Resort India CMO Deepali Nair shared that the first edition of the awards was definitely a learning experience and based on the results and feedback the jury is considering to club or separate a few categories. “When deciding on how many categories to have it is always a debate as to what to club and what not to. After we got the entries, there was a bit of learning on how to categorise the digital campaigns. You may see one or two more categories next year because in clubbing some categories, we saw some entries losing out. Some brands are restricted by virtue of their categories and hence we are thinking of separating them. A category like Travel and Hospitality is vast and there is a lot of good work, so each deserve their own category for the awards,” Nair said.

    Conversely, she added, “In several awards we have seen bank, insurance and mutual funds as separate categories. But when you think of financial services and what they are doing on the digital front in their digital brand communication, I feel that is a category we can club together.”

    Speaking on the occasion, Moneycontrol COO Rubeena Singh said, “Brands have started investing a lot of money in digital marketing, which is significantly growing every single day. We at Moneycontrol have also taken path breaking initiatives to reach out to the youth through this medium. Being the face of India’s digital growth story, we feel there couldn’t have been a better opportunity for us to recognise the leaders in the digital marketing industry today.”

    The awards come at a crucial juncture when the industry upgrades itself to the changing times and not only churn out serious digital work but have yardsticks and standards to compare and appreciate the trends setters.

    The winners, who took away the Digital Marketing Awards are as follows:

    • Karthi Marshan, Kotak- Digital Marketer of the Year, Banking/ Insurance

    • Gaurav Suri, UTI mutual fund – Digital Marketer of the Year, Mutual Fund / Broking

    • Naveen Kukreja, Policy Bazar – Digital Marketer of the Year, ECommerce / Online Classified

    • Manmeet Vohra, Starbucks – Digital Marketer of the Year, Travel /Hospitality

    • Bedraj Tripathy, Godrej Interio- Digital Marketer of the Year, FMCG / Consumer Durable

    • Aparna Lal, Microsoft – Digital Marketer of the Year, IT / ITES

    • Karan Sarin, One Plus – Digital Marketer of the Year, Mobile Service/Hardware

    • Reema Kundnani, Oberoi Realty – Digital Marketer of the Year, Real Estate

    • Amit Tiwari, Philips – Digital Marketer of the Year, Healthcare

    • Virat Khullar, Renault – Digital Marketer of the Year, Automobile