ITV

Tag: Reebok

  • Dentsu Digital launches iButterfly in India

    MUMBAI: Dentsu Digital has launched its mobile marketing platform ‘iButterfly‘ in the Indian market to help marketers to connect with their consumers on mobile.

    Originally developed by Dentsu Inc., iButterfly was first launched in Japan in 2010 as a “Coupon Entertainment” platform. After Japan, iButterfly has been launched across the Asian region by many Dentsu network agencies. The markets include Singapore, Indonesia, Vietnam, Hong Kong and Thailand.

    According to the agency, brands like Samsung, Reebok, Starbucks and Dove have used iButterfly to connect to the consumer.

    This mobile application works through a combination of three technologies: Augmented Reality, Motion Sensing and GPS. It creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into “colorful”, “eye-catching” virtual butterflies that can be caught on mobile devices and stored through a swipe action.

    Once these butterflies are caught they can be collected and redeemed or traded for offers. These virtual butterflies can also be exchanged amongst friends and family. iButterfly is also integrated into social media -Face book where consumers can keep track of new offers and information on various brands by signing up and following the iButterfly conversation.

    Dentsu India Group chairman Rohit Ohri said, “iButterfly – is a truly transformational platform that will help brands in India create massive differentiation. In a highly fragmented media environment today, brands need to connect with consumers in a disruptive yet simple way. And iButterfly does exactly that by putting the experience right into the hands of the customers. iButterfly brings alive Dentsu‘s India communication philosophy – ‘currency is the only currency‘ which seeks to build constant relevance for brands in the NOW. For customers today, it‘s all about the power of immediacy and instant gratification”.

  • DDB Worldwide bags Reebok’s global biz

    MUMBAI: Reebok International has appointed DDB Worldwide as its global agency of record (AoR).

    Led by DDB New York, the agency will be responsible for Reebok‘s digital, social and advertising campaigns.

    The media duties of the brand will continue to be handled by Carat. The new relationship will commence with the development of work for 2014.

    DDB Worldwide chief creative officer Amir Kassaei said, “Our partnership with Reebok started in 2009 and we‘re thrilled to work together again. We have an opportunity to redefine the fitness category and we‘re ready to create conversations that move the brand forward.”

    Reebok head of global brand marketing Yan Martin added, “We‘re excited to bring DDB back as our lead creative agency. Amir and his team understand the mission of the Reebok brand. We look forward to collaborating with DDB to deliver our unique territory, powerful message and focused dedication to fitness to consumers around the world.”

  • Cheil Worldwide SW Asia appoints Saurabh Mathur as senior VP

    MUMBAI: Cheil Worldwide SW Asia has brought on board Saurabh Mathur as senior vice president – client servicing as part of the agency’s strategy of building a strong integrated local team. He will be leading Cheil India’s client servicing team and working closely with Cheil Worldwide SW Asia president and head of regional headquarters John Koo.

    Before joining Cheil, Mathur was with Dentsu, where he led the agency’s efforts on all key businesses including Aircel’s Wifi and 3G campaigns, Panasonic business and launch of the Ingersoll Rand group in India.

    Koo said, “Cheil’s SW Asia’s operations are growing at an extraordinary pace. Saurabh’s rich experience and stellar track record makes him ideal to lead the client servicing team. He is highly energetic and is well aligned with the agency vision and philosophy Cheil India to manage the growing business.”

    Mathur said, “Cheil is leading the change with its new model of communication that is holistic in its approach and with a greater degree of integration across disciplines. This represents a great opportunity and I believe it is the right time for me to be at Cheil and drive the change.”

    Mathur has 20 years experience in advertising and has worked with ad agencies like JWT, Contract and Grey. Prior to joining Dentsu, Mathur was at Contract where he was involved with brands like DelMonte in India besides leading the communication efforts for Dabur’s Hair Care and Glucose businesses, Spice Group’s mobile handsets and retail business. At Grey, he launched Suzuki Motorcycles and Ebony Gautier apart from handling other businesses like Wrigley-JoyCo, India Today group, Ranbaxy, Haier, Genpact and Halonix. During his eight-year stint at JWT, he worked on some iconic brands like Pepsico’s Kurkure, Nestle’s Maggi, Reebok, HT, ITC Hotels, Swatch Group and Hero Honda.

  • L&T consolidates digital mandate with DDB MudraMax

    MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate.

    DDB MudraMax will handle SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative for the brand.

    The agency already handled the digital media planning and buying duties for L&T and now has been entrusted with the entire range of digital duties.

    The experience and engagement network arm of DDB Mudra Group runs 36 offices in India. It enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, print, radio, digital, out-of-home, retail, activation, events, bottom of the pyramid, sports, music, youth and entertainment.

    DDB MudraMax‘s clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway and ACC.

  • Isobar executes online flash mob for Reebok

    MUMBAI: Aegis Media‘s full service digital agency Isobar has conceptualised and executed an online campaign labelled ‘Flex a Move‘ for sportswear and fitness brand Reebok India. The campaign was carried out with objective of getting the brands‘ 1.5 million Facebook community to join the fitness revolution.

    Reebok India launched the online flash mob, which is basically a dancing feat created for the fans, by the fans and from the fans. The video acted as an engagement platform that encouraged the fans to follow five pre-defined steps and upload their own dancing videos over a period of a month. On 1 May, a synchronised repertoire of all these videos was aired on the Reebok India Facebook page, giving birth to an online flash mob.

    Isobar India director Gopa Kumar said, “We wanted to reinforce the philosophy of RealFlex in an innovative way and create an engagement platform for the fans. Hence, the idea of the first-ever online flash mob. This activity was also used as a platform to communicate and encourage fans to join the fitness revolution. The response from the fans has been outstanding, to say the least.”

    Since the launch of the campaign, Reebok India has grown by more than 100,000 fans and has collected more than 250 dancing videos in three weeks.

    Another digital initiative launched as a part of the campaign is an application on Facebook, through which fans can create their virtual fitness avatar to start a daily fitness regime for the avatar and the real user. The virtual avatar does a set of 14 different exercises, which helps the user follow a strict toning and calories burning regimen. The fixed workout schedule followed by the avatar is advised by a Reebok-certified fitness instructor and is targeted to help a user burn up to 200 calories in a 20-30-minute workout.

    Recently, Isobar was recognised as the Facebook Preferred Marketing Developer in six markets worldwide, including the United Kingdom, Finland, Hungary, Poland, Norway and the United States, the company said.

  • What The Hell? to conceptualise Slotco’s revamped identity

    MUMBAI: Slotco, the storage systems manufacturing and hardware company, is going in for a brand revamp and has appointed Delhi based creative agency What The Hell? for the same.

    The agency has been appointed on a project basis.

    The mandate includes establishing a fresh positioning, a logo change and website re-designing. The company aims to position itself as a reliable and trustworthy brand for its consumers, it said in a statement.

    As of now Slotco operates in the B2B segment, supplying to brands like Sahara, Panasonic, Reebok, Adidas, DHL and Hero, amongst others.

  • Reebok launches IPL merchandise

    Reebok launches IPL merchandise

    MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched merchandise as well as accessories for the teams such as caps and wristbands.

    The merchandise available for the three teams include Fangear Polos, CSK No.7 Polo and CSK Champ Polo in addition to team jerseys and the team premium jerseys.

    In the RCB, KKR and CSK collection, the Fangear polo has the team badge on the upper left side of the shirt and a Reebok symbol on the right, with the pellets being gold in the RCB and KKR collection respectively. The premium jersey available for all the three teams are the jerseys worn by the team players themselves. The premium jerseys are available for boys as well.

    Reebok has churned out two special CSK Polos. For Dhoni, Reebok has created a special CSK No.7 Polo in navy and white which sports Dhoni’s jersey number. Along with this, Reebok has made a ‘Triple Champion Polo’ in red and black with the number ‘3’ on the upper left side to commemorate the winning streak of CSK. This Polo was specially made keeping in mind that Chennai Super Kings have won the IPL series twice and the Champions League once.

  • DID partners Reebok to launch apparel range and unveil Top 18

    DID partners Reebok to launch apparel range and unveil Top 18

    MUMBAI: Zee TV’s flagship dancing reality show Dance India Dance (DID) has announced its tie-up with sportswear giant Reebok to launch apparel range and unveil the Top 18 contestants of the show.

    For this season of DID, the channel has ventured into an unexplored territory, the revenue sharing and licensing deal with Reebok.

    Reebok has designed a customised range of DID dance gear and will retail it in nearly 100 outlets across the country.

    Zeel head-marketing national channels Akash Chawla said, “The DID brand stands for great quality of dancing and extreme rigor. DID has always been a progressive brand which has been an aspiration to many. Taking this forward, this season we have ventured into a licensing contract with Reebok. This is a first at Zee TV that a costume range will be unveiled. As a part of this arrangement this will help us to extend our brands into new product categories to drive strategic growth for the company and will also help increase the popularity of the brand.”

    Reebok brand director Sajid Shamim added, “At Reebok, we have always focused our efforts on creating products that bring elements of life, sport and style together. Through this association with DID, we are celebrating fitness through the medium of dance which at its core is fun and enjoyable. We believe that the DID collection, has taken its inspiration from the various forms of dance. Comprising of graphic t-shirts in vibrant and bright colours, this collection celebrates the spirit of dance.”

    Reebok’s association with DID is brought to life through a vibrant and dance inspired collection. This association brings together daily wear and value-added design elements. There are graphic T-shirts and hoodies for men, with ‘Born to Dance’ and ‘Live Love Dance’ written in bright neon colours. Special ‘DID’ dance pants are also available in black. The women’s collection has a ‘DID – Born to Dance’ racer back and flick pant for all the hardcore dancers.

  • Reebok to spend 60% of marketing budget during World Cup and IPL

    Reebok to spend 60% of marketing budget during World Cup and IPL

    NEW DELHI: Around 60 per cent of Reebok‘s entire advertising and marketing budget will be spent in the months of February, March and April on promoting the International Cricket Council Cricket World Cup and then the Indian Premier League (IPL).

    Revealing this, Reebok India Managing Director Subhinder Singh Prem told indiantelevision.com that 80 per cent of Reebok’s entire budget for advertising and marketing is spent on cricket alone.

    While declining to reveal the ad budget, Prem said the advertising for the World Cup will begin on television channels along with the start of the tournament. However, the print and online publicity would begin within a week.

    He said the attempt would be to advertise in all the countries where matches are being played, but the major share was bound to be in India.

    Speaking on the sidelines of a press meet to announce the launch of special sports equipment for the World Cup as well as merchandise linked to the Cup, he said he expected the sales of Reebok ReeZig shoes and ZigTech cricket bats to rise two-fold during the three months beginning this month. The Cricket World Cup was also unveiled at the event.

    Claiming that Reebok was the largest cricket equipment seller in India, Prem said ‘sport is in our heart.’

    Referring to the ReeZig shoes which had special rubber which made them comfortable and less tiring for those who had to walk or run a lot as cricketers had to do, he said this brand had been launching simultaneously globally. The bigger and better bats had been designed according to ICC specifications and had a soft rubber handle which made it easier to hold it and a wider wooden blade. He also presented the Zigtech Trainers.

    He said the shoes had been priced between Rs 8000 and Rs 10,000. The merchandise included T-shirts which had the flags of different participating countries, souvenirs like mini cricket sets, and mini bats. He said that the aim would be to engage the consumers through online and television advertising to make it interesting.

    The event, “Witness the Cricket Stalwarts compete on ground”, had captain M S Dhoni and players Harbhajan Singh, Yuvraj Singh, Yusuf Pathan, Piyush Chawla and Gautam Gambhir indulge in practice session at the press meet at a specially built area which comprised a basketball court, an area for dribbling the ball and push-ups, and a monkey bar, rechristened as the Zig Bar. In the short practice session enacted in the presence of the media, Dhoni emerged as the Zig Energy Star with Gambhir as the runner-up.

    The ZigTech technology reduces the weight of the bat, making it light weight and easy to handle. The new Zigtech bats also have thicker edges, extra rubber, and extra curved blade with a flattened back and a swelling at the sweet spot. Compared to a conventional bat, the all new Reebok Zigtech bat is sure to power up athletes on the field who will shower boundaries with panache.

    Reebok has also outfitted all the cricketers with the all new “Zig-Sonic” equipped with the ZigTech technology which reduces wear and tear in key leg muscles by up to 20 per cent allowing the athletes to train harder and longer. The New Zig Sonic which is high on style and technology has been introduced as the official trainer for ICC World Cup 2011. This official trainer will also be made available in Reebok stores and www.shop4reebok.com for fans to buy as they cheer for India.

    The all new range of cricket shoes for “on- field” use has been designed and engineered after in-depth research of the varied playing patterns and foot movements. For the first time, a global product has been developed and customized keeping in mind an Indian athlete’s requirements.

    During the development phase, players Like Dhoni, Yuvraj and Harbhajan consistently gave their feedback which was incorporated in the final product. Arguably the best cricket shoe available, Prem said this shoe is powered by the DMX technology in the bottom and Play Dry technology in the upper. These features combined with the futuristic materials used create the perfect fit for cricket athletes.

    “Our extensive R & D has ensured that we provide our athletes with the most futuristic arsenal of equipment and the best technologies to re-energize and re-charge them before the World Cup. This world cup will witness the launch of some of the most revolutionary products ever designed like the Zigtech bats and Zig trainers which will change the game for ever” Prem said.

    Reebok director sales and marketing Sajid Shamim said,” Reebok is rooted in the ideology of sport and we have supported the game of cricket since the inception of Reebok in India. Reebok continues to power up top athletes and emerging talent throughout the world and equip them with the best to help them outperform both on and off the field. Our line of products for the World Cup – Zigtech bats, Zigtech Training Footwear, Customized Cricket footwear is innovative and performance driven. We are also fuelling the passion in our fans through exclusive fan gear and merchandize. The coming days will see the launch of an all new Zigtech TVC featuring MS Dhoni and Yuvraj Singh as part of Reebok’s World Cup Marketing Campaign.“

  • G2rams bags activation mandate from Reebok

    G2rams bags activation mandate from Reebok

    MUMBAI: Marketing services agency G2rams has won the Reebok Zigtech account for consumer connect initiatives.

    G2rams‘ mandate is to create activations for the latest running shoes of Reebok.

    The company is creating ‘Reezig Activity Circuits‘ for Zigitech at gymnasiums and malls across Delhi, Mumbai and Bangalore. In this BTL (below the line) activity, customers get first hand experience of the product.

    The activity allows customers to complete a specially designed activity module, ‘the Reebok Energy Circuit‘ wearing the Zigtech shoes.

    G2rams MD Sameer Mutreja said, “The activity allows the unique Zigtech brand to connect with its audience and allow them to touch, wear and ‘test‘ the shoe itself. It will give consumers the opportunity to compare Zigtech with a regular running shoe and impress the wearer with the technology‘s ability to reduce stress, wear and tear in the user‘s musculature in lower legs.”