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Tag: Reebok India

  • Aditya Birla Group appoints Manoj Juneja as COO – Reebok India

    Aditya Birla Group appoints Manoj Juneja as COO – Reebok India

    Mumbai: Manoj Juneja has joined Reebok India as a chief operating officer (COO).

    Aditya Birla Group’s fashion retail division Aditya Birla Fashion and Retail (ABFRL) has acquired US-based brand management company Authentic Brands Group (ABG) in 2019 to sell and distribute Reebok products in India and other southeast asian countries. Juneja will oversee wholesale, e-commerce, and Reebok branded retail stores in India.

    Juneja’s career spans 23 years in strategic roles in retail, digital channel sales, marketing & leading successful brands in leadership roles for over nine years. His expertise lies in strategic planning, digital strategy, leading big teams, channel sales and retail operations and marketing.

    Juneja was previously associated with Timex Group India as vice president of sales and marketing.

    His longest association has been with adidas Group where he spent over 13 years and was senior director of sales and e-commerce. He was also associated with LG Electronics India.

  • Reebok India head of digital marketing Himanshi Tandon moves on

    Reebok India head of digital marketing Himanshi Tandon moves on

    Mumbai: Reebok India head of digital marketing Himanshi Tandon has resigned from her position at the sportswear brand. She ended her around an eight-year-long professional relationship with the Adidas Group-owned brand in June.

    Tandon, in a LinkedIn post, said, “After 8 years at the Adidas group, last month I bid farewell to a company I deeply admire, two brands I deeply love, and people who I deeply cherish! Having got the opportunity to build and grow across marketing, digital and eCommerce teams across India, Israel and Emerging Markets, I couldn’t have asked for a more amazing set of leaders, team, or friends at work. (sic)”
    As head of digital marketing for Reebok India, Tandon was responsible for designing brand campaigns led by social, leading the traffic-driving initiatives for the brand for its own e-commerce besides driving sell-outs on e-com partner platforms through relevant and targeted media buys.
    She was also tasked with creating a strong authenticator/influencer marketing strategy for Reebok Performance & Classic to drive consistent brand heat and drive traction for multiple drops.

    Tandon is a strategic marketer armed with 11 years of experience across marketing and consulting, specialising in marketing strategy & IMC, digital marketing, e-commerce, brand management, influencer marketing, media planning & buying, and strategic tie-ups. She had joined Adidas Group as marketing manager in April 2013.

    Her next move is still unknown.

  • Reebok, 22feet Tribal take classic creative steps

    Reebok, 22feet Tribal take classic creative steps

    NEW DELHI: How do you create excitement around a classic shoe? Well you could take a page out of sportswear  company Reebok India. Well, you work with your agency – in this case 22Feet Tribal – and create a competition, invite artists to give their modern day interpretation of it

    The shoe in question here is Reebook’s iconic eighties  shoe – Classic Leather which was getting a new rendition – Classic Leather Legacy.  22feet Tribal recommended that Reebok should announce a  digital art slam contest through its official Instagram account and invite artists all over India to create their versions of the Classic Leather shoe. The campaign was activated with renowned artists and celebs like KatrinKaif pushing the hashtag “WriteYourLegacy.”

    Read more news on 22feet Tribal Worldwide

    It worked like a charm, reaching 100,000 instagrammers within 10 days.

    The brief was to participants was clear: get inspired by the shoe, create an artwork and describe the story around it. Artists from across the country unleashed their creative prowess and the contest received an overwhelming response from over 500 Indian artists. The Digital Art Slam contest concluded with an announcement of the top 10 illustrations on Reebok Classic India Instagram page, which were selected as contest winners and won a pair of Classic Leather Legacy with the top three winners getting featured on the official page.

     22feet Tribal Worldwide national creative director Debashish Ghosh was pleased with the results and the buzz it created amongst the community. Says he: “It’s a common truth that people value the overall experience a brand offers as much as the product itself. As Reebok Classic Leather Legacy has serious street creds, this initiative to tap into the culture was always meant to happen. The collaboration with popular artists and the larger creative community to tell a story about the iconic shoe using their artwork was exhilarating. They created some beautiful pieces and by the looks of it, pretty much wrote their own legacy."

    The idea to encourage fan communities to participate in a brand’s creative  appears novel prima facie and could work well for many other categories. The successful strides that Reebok made with it is a case study worth considering by other marketing and brand managers as well. 

  • 95% of india commits to atleast one fitness activity – Reveals reebok’s ‘fit india survey’

    95% of india commits to atleast one fitness activity – Reveals reebok’s ‘fit india survey’

    MUMBAI: India has witnessed a fitness revolution, with FitGenopting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’to Gen Z, Reebok India conducted the country’s first ever fitness survey– Fit India Survey in 2017 to reveal India’s fitness quotient. 

    This year, on the occasion of World Health Day, Reebok launched Fit India Survey 2.0 to trace India’s fitness journey over the past two years. And much to the disappointment of skeptics, numbers from the second edition of the survey prove that millennials are increasingly opting towards a healthier lifestyle, with 95% respondents indulging in atleastone fitness activity – running, jogging or walking. 

    Over 2200 men and women, between the age group of 18-35 years, were surveyed across the top 9 cities of India – Delhi-NCR, Mumbai, Bangalore, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh – as part of Fit India Survey 2.0 and among all Kolkata scores the highestFitScore(combination ofnumber of fitness activities participated in, frequency of working out & nutritional awareness) of 9.00. 

    While Kolkata is closely followed by Delhi-NCRwith a FitScore of 7.99, Puneon the other hand dropped from number one position in 2017 to the 8thon this year’s list with a lowFitScore of 5.73.

    While Kolkata was recently in news for 5% of the city’s population being overweight, the survey shows that the younger generation in the city is much more conscious about adopting a healthier lifestyle and is making better fitness choices.61% respondents from the city preferunconventional fitness activities like CrossFit, Kick-boxing, MMA and Combat training as part of their fitness regime.

    Discussing the Fit India Survey2.0 results,Mr. Sunil Gupta, Brand Director, Reebok India said, “We at Reebok know that through fitness, and through movement, people will benefit. It is exciting for us to see how India is working harder (and smarter) to increase its fitness quotient, and for us to be an integral part of that journey. We are committed to helping people become the best version of themselves, and findings from this year’s survey make us believe that we are headed in the right direction.”

    Tapping the fitness pulse of Indians, the Fit India survey decodes interesting findings ranging from fitness activitiespursued, sources of fitness knowledge, impact of social media, purchasing habits, nutritional requirements, growing athleisure trendsand more. 

  • Shahid Kapoor, Reebok join hands for new campaign

    Shahid Kapoor, Reebok join hands for new campaign

    MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor.

    The campaign reflects Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s potential.

    Known for adding an edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the popular actor wherein he is seen with his family. With this, Shahid inspires the FitGen to embrace fitness in not just being a better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves overall.

    The campaign will go live in the next few days. 

    Reebok India senior marketing Director Silvia Tallon affirms that the campaign echos the company’s brief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. “Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us,” he adds. 

    Shahid Kapoor, Brand Ambassador, Reebok India says, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong and  resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”

  • Isobar India Wins Big at Clio Sports 2018

    Isobar India Wins Big at Clio Sports 2018

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, India, was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated, “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

    Commending the win, Reebok India, Senior Marketing Director, Silvia Tallon said, “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

    The #BruisesCanBeGood campaign can be viewed here: https://youtu.be/-Qf2CdoElcc.

    Clio Sports honors the best in sports advertising and marketing from an international pool of submissions that elevated sports culture in the collective consciousness.

  • Reebok shows that bruises can be good

    Reebok shows that bruises can be good

    MUMBAI: Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling statement on societal insights. Being a proud women-first brand, with a rich combat training history, Reebok undertook a powerful experiment – Bruises can be good – that tapped into specific cultural and social conditioning to spark conversations to bring about a legislative change in the country.

    According to the National Family Health Survey (NHFS-4), every third woman in India, since the age of 15, has faced domestic violence of various forms with 27 per cent women experiencing physical violence. Making a strong critique, the campaign unravels existing societal insights on violence and assault. 

    Conducted in Mumbai with select participants across both genders, spanning age groups, the experiment invited them to observe a young woman, marred with bruises. The audience reaction varied from “must be some horrid accident”, “victim of domestic abuse” to “terrible outcome of eve teasing”. In a sudden movement, the bruised girl in the film stands up to perform a martial art move, surprising the audience and undoing their reactions to her bruised body. With a voice over, it is revealed that she is a combat athlete and that her bruises are “good” as they are a proof of her strength that enables her to defeat an opponent in combat. 

    Highlighting that most of us perceive bruises and marks on women to be a result of violence, Reebok has made a petition on Change.org to make self-defense a mandatory part of school and college curricula for female students; Reebok wants to send this to the Ministry of Women and Child Development and is calling out to everyone to sign this petition. Reebok partnered with e-commerce portal Myntra to spread awareness about the cause and the petition that leads it. 
    People can sign up for this petition at: http://www.bruisescanbegood.com/

    Reebok India senior marketing director Silvia Tallon says, “Our idea behind the campaign was to showcase the skewed lens with which our society views bruises and women. The engrained perceptions of bruises being violence inflicted shadows the inner strength of the woman and allows us to undermine them. Since combat training is in our brand gene, Reebok honours these bruises as a mark of physical strength and mental toughness that can face any challenge.”

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.

  • Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    Reebok India new brand ambassador Kangana Ranaut salutes #FitToFight women

    MUMBAI: Continuing its global mission to change how people perceive and experience fitness, Reebok India just ‘raised the game’ with its new #BeMoreHuman campaign, featuring its newly appointed brand ambassador Kangana Ranaut. The fully integrated marketing campaign, releasing today on International Women’s Day, aims to inspire women. It is a tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

    The pan-India campaign centres on a TV commercial that will unveil Ranaut’s inspiring life story through the lens of fitness. In the new campaign, Ranaut will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the overarching brand message – ‘how fit you are defines how far you go’. Her call is an encouragement for all women, asking them to raise their game in the face of challenges while being calm and composed when a storm hits.

    Commenting on this launch, Reebok and Adidas India MD Dave Thomas said “Reebok in India is strategically focused on winning in fitness in 2016 and beyond. This inspiring campaign helps to cement Reebok as the leading fitness brand in the women’s category and we are delighted to partner with Kangana Ranaut, who is not just a Bollywood superstar but an achiever in every sense of the word. Being as rebellious as she is, Kangana has broken all stereotypes and has never been overwhelmed with the many challenges that have been thrown at her. We salute her spirit and the spirit of all women who have faced obstacles and continue to challenge themselves daily in search of greater rewards. Digital activation #FitToFight is at the centre of this campaign and we are confident that consumers will relate to this strongly. We are certain that Kangana’s powerful personal story and fitness journey will inspire many – women and men – to embark on their own fitness journey and become better version of themselves.”

    Sharing her excitement about the association, Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, it was a natural fit and I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. This ideology echoes with Reebok’s overall positioning and I am delighted to be the face of the brand, helping them push this message further. I look forward to encouraging millions of other women to take a plunge with me and not just become fitter, but stronger and better versions of themselves. I hope this campaign will be able to inspire not just women but also men.”

    The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Ranaut will be in the primary windows at 184 Reebok stores across India. The new collection is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon. The advertisements will be aired nationwide starting 8 March 2016.