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Tag: Redseer Strategy Consultants

  • India’s BPC market to hit $34 billion by 2028: Nykaa Beauty Trends Report

    India’s BPC market to hit $34 billion by 2028: Nykaa Beauty Trends Report

    Mumbai: India’s beauty market, the fourth-largest globally, is at a critical point driven by premiumization, evolving demographics, and technology. To explore these changes, India’s leading beauty retailer has released the ‘Nykaa Beauty Trends Report,’ developed with Redseer. The report identifies key trends and insights on navigating the dynamic beauty market.

    A significant finding is the rise in premium beauty consumption, driven by access to global brands, expanding routines, and product innovations. This shift is supported by growing consumer aspirations, higher discretionary spending, and dual-income households.

    Nykaa has been central to this trend, offering over 3600 beauty brands and introducing global luxury brands to India. Gen Z, young millennials, and non-metro consumers are driving growth, supported by Nykaa’s content, educational efforts, and omnichannel presence, including over 200 stores and its e-B2B platform, Nykaa Superstore.

    Nykaa Beauty executive director and CEO Anchit Nayar said, “As India rapidly ascends to become one of the world’s most influential beauty markets, we at Nykaa are incredibly optimistic about its future. The insights from our Beauty Trends Report clearly show a market poised for extraordinary growth, driven by premiumization, technological advancements, and a new generation of discerning consumers. Nykaa remains committed to leading this transformation by democratizing access to the world’s best beauty brands, fostering innovation, and expanding our reach across both digital and physical channels. We believe that by staying true to our core values of authenticity and customer-centricity, we will not only grow with the market but also play a pivotal role in shaping the future of beauty in India.”

    Redseer Strategy Consultants founder and CEO Anil Kumar remarked, “The Indian beauty and personal care market, valued at $21 billion, is on the brink of a transformative journey, projected to grow at a robust 10-11 per cent CAGR over the next five years. This dynamic sector is not merely expanding; it’s rapidly evolving, with e-commerce expected to surge by 25 per cent annually, leading the way. The democratization of beauty expertise through social media, now influencing over 500 million users, is ushering in a new era of informed and empowered consumers. Brands that embrace this evolution, leveraging omnichannel strategies and innovative offerings, will not only thrive but will shape the future of beauty in India. The coming years will be pivotal as we witness a market that doesn’t just grow—it redefines itself.”

    The report offers a comprehensive roadmap for brands looking to navigate the rapidly evolving BPC market in India. With its deep analysis of current and emerging trends, the report underscores the importance of innovation, strategic expansion, and consumer-centric approaches in driving future growth.

  • WhatsApp released its impact report ‘Fast Lane to Social Impact’

    WhatsApp released its impact report ‘Fast Lane to Social Impact’

    Mumbai:  WhatsApp has released its impact report titled ‘Fast Lane to Social Impact’ that explores the pivotal role the platform plays in the lives of Indian users, empowering small businesses to thrive in today’s digital economy and powering social welfare organizations to drive positive societal change, often being the digital enabler for the last mile.

    The report curated by Redseer Strategy Consultants, delves into the multifaceted impact of the platform’s offerings – WhatsApp consumer app, WhatsApp Business App, and the WhatsApp Business Platform [API], highlighting how the platform has transformed the way people and communities interact and conduct business by facilitating seamless communication.

    Commenting on the launch of the report, Meta India VP, Public Policy, Shivnath Thukral said, “WhatsApp has emerged as a pivotal tool, revolutionizing the way individuals, businesses, and social welfare organizations communicate and operate. From supporting women entrepreneurs to providing skill development for the unemployed or even ensuring parents stay engaged with their children’s education — organizations are successfully harnessing the capabilities of the platform for driving positive social change. The success stories in the report are a testament to WhatsApp’s transformative potential and how its supporting different segments of society thrive in India’s rapidly evolving digital landscape.”

    Empowering India’s MSMEs and boosting entrepreneurship

    WhatsApp Business App has provided micro, small businesses and solopreneurs across India a democratized gateway to discover new markets and serve their customers, along with building a professional digital identity for their business.

    WhatsApp Business has enabled small businesses to streamline operations and easily receive and fulfill orders online, helping them increase efficiency and expand their reach, including access to international markets. In turn, boosting entrepreneurship by providing local businesses and startups access to digital tools that put them on an equal footing with large enterprises.

    . Moreover, The Confederation of All India Traders (CAIT) and Meta’s ‘WhatsApp Se Wyapaar’ program aims to digitally train and upskill 10 million local traders on the WhatsApp Business App. The partnership will be implemented in 11 Indian languages across all 29 Indian states.

    . The partnership also provides 25,000 traders access to the Meta Small Business Academy, offering certification that enhances digital marketing skills.

    Powering social welfare organizations to scale impact

    WhatsApp has enabled numerous social welfare organizations in India to deliver impactful solutions in areas such as education, healthcare, financial inclusion, and women empowerment, driving positive social change and transformation at the grassroots.  

    . Mann Deshi Foundation supports over 100,000 rural women entrepreneurs by providing financial literacy and access to business opportunities across markets through their WhatsApp chatbot. So far, they have digitally trained over 15,000 women, 85 per cent of them being rural beneficiaries.

    . Other use cases include NGOs leveraging the platform to scale initiatives like reducing period poverty, empowering pregnant women with comprehensive healthcare and baby care knowledge, and upskilling young professionals for better employment opportunities.

    Building citizen services for efficient e-governance  

    WhatsApp has supported government agencies across the country to deliver efficient and inclusive citizen services. There are several innovative and impactful use-cases ranging from complaint resolution, promoting digital health technology, driving cybersecurity awareness, delivering local utility services, offering efficient and sustainable public transportation services, among many others.

    .  The National Consumer Helpline (NCH) is effectively using WhatsApp to streamline grievance and query resolution systems for a hassle-free experience. The chatbot enables consumers across India to raise complaints, access grievance records to track status updates and allows the government to spread awareness about consumer rights.

    Additional Use cases and Impact numbers:

    Social Welfare Organisations:

    . Rocket Learning has leveraged WhatsApp in its mission to reduce early-stage learning poverty. By effectively employing WhatsApp for local dialect messages, it is able to empower parents to double engagement time, yielding a 30 per cent test score improvement and enabling 80 per cent of children to recognize numbers and describe pictures by age six.

    .  WhatsApp significantly contributes to Pinkishe’s mission of reducing period poverty by helping them reach the extremely remote parts to drive impact. The foundation has successfully conducted 5,000+ menstrual education sessions through WhatsApp.  

    . Robin Hood Army amplifies their food bank impact via volunteer groups, automated volunteer onboarding and donation processing, logistics coordination and simplified donor communication on WhatsApp. So far they have successfully garnered 240,000 active volunteers, covering 300+ cities covered with 30 per cent of new volunteers joining them through WhatsApp.

    MSMEs:

    .  A small grocery store in Bhubaneswar uses WhatsApp to take orders and handle payments online. Customers get quick updates and bills, efficient door-step deliveries, while the store serves more areas—helping the local business grow alongside bigger grocery chains. The store showed 1-2 per cent direct revenue growth, with 10-12 per cent orders from WhatsApp and saves hours everyday by reducing customer queues.

    .  A housewife from Srirangam turned entrepreneur with an artificial jewelry business on WhatsApp. She shares product information via catalogs, accepts orders, and shares personalized offers to stay connected with her customers. The platform has helped her gather design feedback, grow her business, and balance entrepreneurship with family life. 20 per cent of her orders are from WhatsApp and she saves hours everyday by operating digitally.

    .  A fashion retailer based out of Lajpat Nagar market in Delhi, has been using the WhatsApp Business app for the past year and saw better visibility for its products amongst customers by using the catalog feature, leading to better sales and 10-12% revenue growth.

    Government Organisations:

    .  Madhya Pradesh CM Helpline is using WhatsApp to help citizens voice their complaints and disseminate crucial public information, along with helping ensure safety and security of women through a 24X7 helpline.

    .  Bengaluru Metro is revolutionizing commuters’ experience, making life seamless and efficient through ticket booking on WhatsApp. It helps tailor experience and information by adding favourite stations, managing payment cards, and accessing fare details, routes and timetables.

     . Cyber Dost, an initiative by the Ministry of Home Affairs, Government of India effectively uses WhatsApp to educate people about cybercrimes and online safety by sharing safety best practices and crucial information to drive user awareness and engagement. 

  • Third-party logistics (3PL) providers – indispensable partners to accelerate growth for early-stage D2C brands

    Third-party logistics (3PL) providers – indispensable partners to accelerate growth for early-stage D2C brands

    Mumbai: In a recent report on the logistics landscape of new-age D2C brands, Redseer Strategy Consultants shared insights into India’s direct-to-customer (D2C) market, logistics requirements of early-stage D2C brands, and how third-party logistics (3PL) players are effectively catering to them.

    The report highlights the remarkable growth of D2C brands in India, surpassing the traditional retail markets. While the annual D2C shipments have skyrocketed from 0.1 billion in 2019 to 0.6 billion in 2023, estimates indicate that the market could reach $2.2-2.7 billion by 2028, growing at 35-40 per cent year-on-year from 2023 to 2028.

    A significant portion of these shipments is attributed to the services of the 3PL providers, who play a major role in delivering superior customer service. 3PL providers offer tailored and comprehensive end-to-end logistics services, including warehousing, inventory management, shipment intelligence, and transportation. These services have become crucial for young brands that now have access to advanced logistics infrastructure without the need for significant capital investment.

    To gain insights into the needs of early-stage D2C brands, Redseer Strategy Consultants conducted over 60 interviews with emerging brands in India. The survey revealed a growing trend of these brands partnering directly with 3PL service providers, recognizing their customized solutions approach. This strategy allows young brands to leverage 3PL expertise, adapt to their evolving logistical requirements, and concentrate on core business activities while solidifying their presence in today’s competitive brandverse.

    The report further underscores how 3PL logistics players are innovating to meet the increasing demands of new-age D2C brands. Some of the proactive measures undertaken include:

    ●  3PL providers are investing heavily in technology and infrastructure, offering accelerated delivery times, real-time tracking, non-delivery reports, and predictive analytics for returns.

    ●  They provide seamless cash-on-delivery (COD) solutions with swift remittance, typically within 48 hours, which is vital for the working capital of smaller brands.

    ●  They support new-age brands through offline market expansions, offering integrated logistics and supply chain solutions, including warehousing, express part-truckload and full-truckload freight and streamlined distribution to brick-and-mortar stores.

    ●  They ensure consistent service levels, prompt issue resolution, and personalized account management, making the logistics process hassle-free.

    “Third-party logistics (3PL) providers are integral to the value-chain of the new age D2C brands. They are continuously innovating to address the unique needs of these brands, fostering partnerships from the early stages of brand journey,” said Redseer Strategy Consultants partner Kanishka Mohan.

    Within the 3PL logistics landscape, Redseer has highlighted factors like brand and customer experience and operational efficiencies that are important for new-age brands when choosing their preferred partners. While both Delhivery and Bluedart stand out on overall metrics, Delhivery has outperformed in providing superior customer experience and features, as it provides a full stack solution.