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Tag: Rediffusion

  • Rediffusion Y&R stages management reshuffle

    Rediffusion Y&R stages management reshuffle

    MUMBAI: The communications agency, Rediffusion – Y & R, has made top level management changes in its Mumbai and Southern operations.

    Group executive vice president – Eastern region Amitava Sinha has been appointed as chief operating officer – East and South, while business head of Mumbai, Neville Medhora, has been promoted as vice president – Mumbai.

    Following the exit of Meenakshi Achan, the agency will now have N Padmakumar leading the creative forces at Rediffusion as the agency‘s national creative director.

    Sinha’s elevation is a key strategic change leading to the restructuring of the operations of Rediffusion – Y & R in South and East.

    Sinha joined Rediffusion Y& R in October 2003 as head of the Kolkata operations and subsequently assumed a group role.

    In his career spanning over 25 years, Sinha has worked on various brands including Gold Flake, Wills, Scissors, Eveready, Harpic, Cherry Blossom, Bata, Tata Steel, Berger Paints, Spencer‘s, Ananda Bazar Patrika and IFB.

    Said Sinha, “I have been a part of the growth story for East at Rediffusion. I am very excited about the opportunities that the Southern market presents with respect to the multitude of brands that we can work on. I am confident of leveraging the synergies of our talent pool across offices through enhanced collaboration while working very closely with Rajappa.”

    Medhora joined Rediffusion Y&R around three years ago. Prior to joining Rediffusion, he was at TBWA, Delhi, as GM – client servicing and has also worked with Saatchi and Saatchi as group account director.

    Over the last 15 years, he has worked on brands such as Nano, Taj Group of Hotels, Kingfisher Airlines, Rasna, Orra, Sugarfree, Bombay Realty, Bank of India, Kaya, Adidas, Pedigree, Michelin, Moser Baer, National Geographic and the History Channel.

    Medhora added, “Rediffusion – Y&R Mumbai has an eclectic mix of clientele where some great work has been delivered. I will continue to focus on the mandate of driving growth, quality of work and collaborating across offices to deliver world-class communication solutions for our client brands.”
     

  • Rediffusion-Y&R wins digital mandate of Kingfisher

    Rediffusion-Y&R wins digital mandate of Kingfisher

    MUMBAI: Rediffusion Y&R has won the digital mandate of Kingfisher Airlines.

    The agency will now handle all digital brand communications for Kingfisher businesses – Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo and Kingfisher Elite.

    Force India and Club Force will also be included in the mandate. 
     
    The scope of work will include all digital marketing services such as online promotions and social media management, besides maintaining their respective websites.

    Says Mumbai branch head and EVP Nisha Singhania, “It has always been our endeavour to provide complete marketing solutions to all our clients, and hence it is always heartening when an existing client awards us with more business.”
     
    Rediffusion is already handling the creative duties of Simplifly Deccan, an entity created following the merger of Kingfisher Airlines and Deccan Airlines.

    “I think this win is a testimony of our understanding of the category and the work we‘ve done so far. We look forward to more synergies between online and offline communication, that will help us deliver superior and seamless creative solutions for the client”, adds Singhania. 
     
    Both client and agency were discreet about the size of the business. The agency claims that work has already begun.
     

  • Shriram Insight ropes in TME as its media agency

    Shriram Insight ropes in TME as its media agency

    MUMBAI: TME, the media company of Rediffusion Y&R, has been appointed the media agency for Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group.

    Shriram Insight‘s creative mandate will be handled by Metal, an ad agency set up by Narayan Kumar.

    Confirming the win, TME President Divya Radhakrishnan said: “We are very excited about working with Shriram Insight and it‘s a privilege to have been awarded this mandate.”

    Shriram Insight had started a new corporate campaign from 6 December that featured a series of television commercials of 45 seconds and 30 seconds each.

  • Rediffusion-Y&R CEO Chauhan quits, Rajappa is new prez

    Rediffusion-Y&R CEO Chauhan quits, Rajappa is new prez

    MUMBAI: Rediffusion-Y&R has announced a key change in their senior management. Mahesh Chauhan, who was Group CEO, and has been with the Rediffusion Group for 8 years, has decided to move on. He is being replaced by D Rajappa as Rediffusion-Y&R president.

    Rajappa has been a Rediffusion Group veteran, having served the group for over 15 years in various capacities. He started out as an account director in 1995 and went on to head the Delhi branch of Rediffusion. He later moved to Rediffusion Sri Lanka as president and CEO in 2003. In 2006, he returned to India as president of Everest Brand Solutions.

    Rajappa has worked on many Indian and multi-national brands – Airtel, ACC, CNN IBN, Ericsson, Emami, GPI, LIC, Maruti Suzuki, Parle, Pepsi foods, Tata Housing, to name a few, and has been associated with memorable and result-oriented communication for them.

    He was one among the five professionals from all over India to win the “Advertising Leader of Tomorrow” Award in 1997 conducted by Advertising Association of India and Home TV. In 2005, he completed the Global Advanced Management Program (GAMP) from ISB Kellogg School of Management, a two-phase residential program aimed at CEOs and entrepreneurs. He is today a visiting faculty at Amity School of Communication, IIMC and Indian Institute of Event Management.

    Commenting on Rajappa’s appointment, Rediffusion-Y&R chairman and managing director Diwan Arun Nanda said, “Raja’s clarity of purpose and his integrity have always succeeded in attracting and retaining high talent. The relationships he forms are always meaningful and long term, with colleagues and clients.”

    Said Rajappa about his new role, “I’m no stranger to the group, and I’m here because of the entrepreneurial freedom it offers talented people. I’ve had the opportunity to exercise this freedom in various capacities and this new function definitely offers me further scope to do so. Mr. Nanda has been a great role model. My immediate focus would be to inspire the talented team we have and grow the business and scale of Rediffusion.”

  • Rediffusion creates a new TVC for Nutrilite

    Rediffusion creates a new TVC for Nutrilite

    MUMBAI: Rediffusion Y&R has created a new TVC for one of Amway‘s key products in the nutrition & wellness category, Nutrilite.

    The 40-second video has been created by the Delhi team of Rediffusion Y&R, headed by creative director Ambika Nehru.
     
     The TVC has been directed by Lloyd Baptista and produced by Milestone Films, Mumbai.

    The TVC follows a question-answer format. After giving various facts of the brand, it attempts to engage the customers by asking to guess the name of the brand.
     
    Through these questions, the film reiterates the fact that Nutrilite owns 6000 acres of organic farms and actually controls the process from seed to supplement.

    The commercial starts with a young 6-8 year old boy in the scene playing atop an apple tree and asking a question related to the product. This is followed by various other scenes where the characters are unveiling various facts about the brand and asking a question.
     
    The TVC concludes with a unanimous response by everyone saying “Nutrilite”.
     

  • MTS awards creative duties to Rediffusion-Y&R

    MTS awards creative duties to Rediffusion-Y&R

    MUMBAI: Telecom services provider MTS has awarded its creative duties to Rediffusion-Y&R after a multi agency pitch. Saatchi & Saatchi was the incumbent agency.

    The account size is pegged at Rs 2 billion. Rediffusion-Y&R will start work on the account from its Gurgaon office with immediate effect, the company said.

    Rediffusion-Y&R chairman and managing director Diwan Arun Nanda says, “We are delighted to be chosen to partner MTS to make them an iconic future generation telecom brand in India.”

    MTS is present in 12 telecom circles – Kolkata, West Bengal & Sikkim, Rajasthan, Chennai & Tamil Nadu, Kerala, Bihar & Jharkhand, Mumbai, Maharashtra & Goa, Delhi & NCR, Haryana, Karnataka and Andhra Pradesh. Its parent company Sistema Shyam TeleServices (SSTL) has been allocated spectrum to provide mobile telephony services in all the 22 circles across the country.

    SSTL is a joint venture between Sistema of Russia and the Shyam Group of India. Sistema is the majority shareholder in this JV with a 74 per cent equity stake; the Shyam Group holds a 23.5 per cent and the remaining 2.5 per cent is publicly held.

    SSTL chief marketing officer Leonid Musatov said, “We are glad to have Rediffusion-Y&R on board. We have found an ideal partner in them, knowing their exceptional track record in the telecom space in the past, and the zeal and passion shown by their team. I believe we will be able to take MTS to great heights with this partnership.”

    MTS claims it has over seven million subscribers in the 12 telecom circles it is operating at present. Also, MBlaze, the data service of MTS, offered in 84 towns of India, has over 0.25 million subscribers so far since its launch in November 2009.

  • Rediffusion DY&R ropes in Mahesh Chauhan as president

    Announcing the change Rediffusion DY&R chairman Diwan Arun said, “I am absolutely delighted to have Mahesh at the helm of affairs at Rediffusion. He is one of the finest advertising professionals in the industry today, and the ease with which he turned around Everest in a short span of three years, is indeed remarkable. Mahesh not only brings with him leadership and dynamism, but also youth, vitality and a fresh perspective – just the qualities we were looking for in a person who would lead Rediffusion in the years to come.”

    With fifteen years of advertising experience, Mahesh has worked in agencies like Ogilvy & Mather and Rediffusion DY&R, before taking over as president of Everest Brand Communications.

    Under his three year leadership, Everest has not only grown but also bagged creative recognition both in India and worldwide. Besides winning businesses such as Hitachi, LIC, Kinetic, ING Vyasa, MIRC Electronics and Elder Pharma, Chauhan was also responsible for turning around the creative product of the agency during his tenure. Everest was ranked No2 at the Abby’s in 2005 and No 3 this year. It was also ranked in the top 5 in the AAAI, and recently did India proud by winning a Bronze this year at Cannes and a Silver at the One Show, informs an official release.

    Commenting on his new role, Chauhan said, “Rediffusion DY&R is one of the most exciting brands in the industry today. What perhaps stands out is the agency’s philosophy toward advertising – Not puffery under the garb of creativity, but creating advertising that works! The fact that the agency has partnered some of the most elite set of corporates in their path toward growth is no coincidence. I am hence extremely excited at this opportunity.

    “Human Capital is the only asset in this business. Identifying it, channelizing it in the right direction and nurturing it, hold key. Sensitivity and seriousness in managing Human Capital, will be the foundation on which Rediffusion DY&R will create its competitive advantage in the years to come,” adds Chauhan.

    This change has been necessitated due to the movement of Preet Bedi, who led the agency for three years prior to moving out in pursuance of otheropportunities. “Under Preet, Rediffusion DY&R had resurrected itself to emerge as one of India’s foremost agencies both in terms of strategy and creative output. While we will be loosing an immense valuable resource in Preet, we respect his decision to reinvent himself,” added Nanda.

  • Rediffusion DY&R partners 2 of the top 10 brands in the list of India’s Most Valuable brands

    23rd July 2006, Mumbai: Rediffusion DYR has had the distinction of having 2 of its brands in the top 10 in the listing of India’s Top 100 Most Valuable Brands. Airtel has been with Rediffusion since its very launch and Colgate for over two decades.

     

    The exhaustive study conducted by 4Ps Business & Marketing – India’s leading Business & Marketing magazine in association with ICMR, researched over 852 brands out of 30,000 in India.

    Mr. Preet Bedi – President, Rediffusion DY&R said, “We are proud that we have been the sole communications partners of these brands and have had the opportunity of making significant strategic and creative contributions over the years.”

     

    The agency also has the honour of having 3 other brands in the list of the “Top 100 Most Valuable Brands”. These are Eveready, Indian Oil and Taj Hotels.

     

    Having been with Airtel since its inception, Rediffusion DY&R has been instrumental in building its image and positioning in the market. Colgate whose partnership with Rediffusion DY&R has been for over two decades has the honor of being voted “India’s Most Trusted Brand” across all categories in the Brand Equity ORG-MARG AC Nielsen Survey for the past three years consecutively.

     

    The six-month comprehensive study initiated by 4Ps Business & Marketing, and ICMR, evaluated the selected brands, using the latest tools in market research and quantitative analysis. The study measured the response of the consumer to the brands against certain parameters, which included Image & Perception, Brand Awareness, Brand Loyalty, Brand Association and Brand Performance. The research produced some stunning results and highlighted the evolving perceptions of consumers towards different brands across all product categories in today’s competitive market.

    For more information, please contact

    Cheryl Pereira: Rediffusion DY&R – PR, 9821641501
    Ajay Verma: Rediffusion DY&R – 982123783