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Tag: Redickaa Subrammanian

  • Resulticks recognised for “Elevating Customer Experience with AI” at the Microsoft AI Awards 2.0

    Resulticks recognised for “Elevating Customer Experience with AI” at the Microsoft AI Awards 2.0

    MUMBAI: Resulticks, the world’s fastest-growing real-time omnichannel conversation marketing solutions provider, has won the “Elevating Customer Experience with AI” award at the Microsoft AI Awards 2.0 held in Mumbai recently. Resulticks co-founder and CEO Redickaa Subrammanian accepted the award from Microsoft EVP and president global sales marketing and operations Jean-Philippe Courtois.

    Instituted by Microsoft, the Artificial Intelligence Awards recognizes Microsoft partners and customers whose early strides in AI have made a significant impact on businesses in India. The rigorous three-phase selection process evaluates organizations’ strategy in developing a solution that uses AI to support either an innovative product, technology, process or solution.

    Commenting on the award, Redickaa Subrammanian said, “We’re honored that Microsoft has recognized our efforts to enable our clients worldwide with AI-powered solutions that not only deliver highly individualized customer experiences across all relevant communication channels but also does it in real-time.”

    She added, “We’re also proud that some of India’s most respected brands in the financial services, consumer electronics, automotive, healthcare, retail, travel and hospitality industries have trusted us to help them achieve their business goals.”

    Resulticks' sophisticated machine learning and AI capabilities enable micro-targeting, boost marketing campaign effectiveness, and enable highly insightful benchmarking. The platform’s advanced analytics suite— predictive, prescriptive, descriptive, and benchmarking—provides a strategic framework for continuously improving performance, ROI, and conversion attribution at the segment-of-one level. 

  • Himanshu Khanna Joins Resulticks as director of sales, India (West)

    Himanshu Khanna Joins Resulticks as director of sales, India (West)

    MUMBAI:  Real-time omnichannel marketing solutions provider Resulticks has announced the appointment of Himanshu Khanna as its director of sales, India (west). In his role, Khanna will spearhead Resulticks’ western India sales strategy formulation and execution, adding momentum to the company's rapid growth towards market leadership countrywide.

    “Himanshu is an experienced leader who has a strong record of developing business with his in-depth industry knowledge and a customer-centric approach,” noted Resulticks CEO and co-founder Redickaa Subrammanian. “With his global perspective and the insights that he has on the technology needs of India’s forward-thinking enterprises, we’re confident that Himanshu will be key to our growth as the solution of choice for measurable, scalable, intuitive omnichannel customer engagement.”

    Khanna brings to his new role 20 years of global leadership experience, most recently as country director, India at Sitecore where he led the digital experience platform provider’s operations, expansion, and revenue growth. His previous sales leadership experience includes business development, demand generation, and alliance management for Microsoft, SecureLink, and OCR Services Inc. across India and META.

    Commenting on his new position, Khanna said, “I am truly excited to join this exceptional team at Resulticks and contribute towards its next phase of growth. Resulticks’ engineering team has built a robust spectrum of capabilities that will excite the marketing world. Marketers are more than ready for next-generation, easy to use marketing automation software that engages customers at the individual level, delivers comprehensive insights, and empowers transformation well beyond just marketing. This is a truly world class SaaS software that will exceed the expectations of marketers everywhere.”

  • UTI Mutual Fund selects Resulticks to power omnichannel customer engagement initiatives

    UTI Mutual Fund selects Resulticks to power omnichannel customer engagement initiatives

    MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced that UTI Mutual Fund (UTI MF), one of India’s largest investment managers, has selected it as its partner to drive its outcome-driven strategy around omnichannel customer engagement.

    With a pan-India presence and an extensive portfolio that addresses the diverse needs of investors, UTI MF aims to empower both its customer and agent ecosystems through a unified communication strategy. UTI MF selected Resulticks to service these objectives because of its proven record in improving operational efficiency and delivering top-line growth for businesses.

    UTI Asset Management Company Ltd head of marketing Gaurav Suri said, “Continuous and consistent experiences are key to customer engagement. It is our endeavor to recognise every individual in context and keep them at the center of every interaction, regardless of touchpoint. Resulticks is a perfect fit from this perspective, given its omnichannel capabilities and ROI-focused approach. Together, we are looking forward to delight our customers with seamless, unique journeys that will form the foundation of long and lasting relationships.”

    UTI MF has been off to a fast start with Resulticks, having completed initial implementation, data integration, and commencement of communications across more than three channels within just eight weeks of coming on board. The yearend will see the next phase of roll-out, covering additional channels and AI-powered, automated campaigns.

    Resulticks CEO and co-founder Redickaa Subrammanian said, “These are exciting times, and we are thrilled to be working with a long-standing player in the financial services industry such as UTI MF. The cornerstone of all our engagements has been about facilitating individualized interactions with diverse audience that in turn fuel the organization’s growth through a data-driven, outcomes-based strategy. Resulticks’ AI-powered, real-time communication capabilities, as well as our dedicated team of experts and technologists, combine to make us more than ready to meet these needs.”

  • Marketing automation platform Resulticks uses real-time data for greater customer satisfaction

    Marketing automation platform Resulticks uses real-time data for greater customer satisfaction

    MUMBAI: Started in 2004 as an advertising agency, Resulticks today has evolved into a full-fledged omnichannel marketing-automation company that offers truly integrated real-time conversation cloud-enabled by the world’s first marketing data block-chain. After starting its data-driven automation platform in 2012, the company is now working towards revamping the marketing campaign globally using data as its prime weapon.

    Resulticks CEO and co-founder Redickaa Subrammanian, in an exclusive conversation with Indiantelevision.com, shared, “We (Resulticks), today, are sitting at the centre of an enterprise, where the whole data-either internal or third-party-is. We are helping clients to derive complete value from this data to orchestrate real-time conversations with their consumers, and contextually deliver personalised solutions to them.”

    She added that this approach makes Resulticks more than just an ad agency whose prime responsibility is to take a brief from the client and deliver on that. “We are no longer taking briefs but are working on omnichannel solutions for our clients.”

    Handling data operations at a time when data security breaches are becoming headlines more than often is a tough job and Subrammanian agrees to that. On being asked how Resulticks ensures data safety for its clients and their consumers, she said that the platform ensures the data on its channels is fully encrypted and minimum people have access to it preceded by an authorisation process.

    She mentioned, “Today, data is at the core of every business and enterprise. But thanks to scandals like that of Cambridge Analytica, consumers are very scared about their data safety. They are trying to be careful about their data. At Resulticks, we, therefore, are very careful about the data. Here, the data belongs to the enterprise and not to us that means whole data is coming from their own properties and databases.”

    She added, “We are just empowering them with a platform that keeps their data extremely safe, in encrypted form. Even the people within the company will not be able to see some of the personally identifiable information (PII). The people from their own marketing teams will also require authorisation to access that data.”

    Sharing an example of a bank, Subrammanian said that if a person swiping one’s credit card at a retail store at a mall had earlier been to a Croma store looking for laptops and came out without purchasing, the person will get an exclusive 10 per cent or so off on laptops. This customised experience will be curated based on real-time data coming from one’s location and card swipes. “This will lead to a happy experience for the consumer and potentially another card swipe for the bank, which will be beneficial for its business.”

  • Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

    Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

    MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’ marketing and business development efforts in the JAPAC region. He will be based out of the company headquarters in Singapore.

    Building on Resulticks’ strong foothold in much of the region, Bawa will assume executive leadership responsibility across Japan, India, Korea, Southeast Asia, Australia, and New Zealand, empowering organizations there to leverage Resulticks’ industry-leading approach to highly individualised, real-time customer engagement.

    "We’re thrilled that Kulmeet has joined our highly energized leadership team,” said CEO and co-founder Redickaa Subrammanian. "His deep knowledge of the global marketplace, strategic focus, and shared commitment to drive aggressive growth both for our clients and our company aligns directly with Resulticks’ mission to be the brand to reckon with in today’s seamless engagement era."

    Bawa brings to his new role a profound understanding of the challenges and opportunities enterprises face in the digital era, having served as vice president and managing director for Adobe South Asia. With more than 28 years of cross-functional experience, he has a strong track record of building businesses from the ground up and steering them to a leadership position within a short span of time. Known for his suave and “never say never” style, he has helped global brands challenge the status quo, embrace innovation, and be at the forefront of digital transformation in an era of data explosion and artificial intelligence.

    Commenting on his new role, Bawa said, "There is a fast-growing awareness throughout our industry that Resulticks is the game-changer in data-driven, AI-enabled customer engagement. I’m proud to be part of the special force that is challenging the status quo and empowering brands to achieve top-line growth through strategic mindset, marketing expertise, and technological innovation.”

    Prior to his tenure at Adobe, Bawa has worked in leadership roles at Microsoft and Sun Microsystems. He has also served for more than 12 years in the Indian Armoured Corps and is an alumnus of the Indian School of Business, Hyderabad, and the prestigious National Defence Academy.