ITV

Tag: RedFM

  • RedFM names Sushant Singh Rathure deputy general manager–sales

    RedFM names Sushant Singh Rathure deputy general manager–sales

    MUMBAI: RedFM has appointed Sushant Singh Rathure as deputy general manager–sales. Based in Delhi, he will lead special projects in the north, oversee government and PSU accounts, and head the UP cluster.

    Rathure, a business growth specialist with nearly two decades in advertising sales and brand partnerships, moves from Music Broadcast Ltd, where he was associate vice-president, running RC Digital Labs and Radicity. He previously held senior roles at Bharat Media Group, Sony Pictures Networks India, Star India, and The Times of India, with a track record in driving revenues, scaling media businesses and launching new formats.

    This is Rathure’s second stint at RedFM, where he earlier led sales for the Mumbai station between 2019 and 2022. He credited RedFM’s chief operating officer, Nisha Narayanan, for the opportunity, saying her “faith and leadership” would inspire him to deliver “with greater dedication and passion.”

    A seasoned strategist with regional and national exposure, Rathure is known for building alliances, managing P&Ls, and blending creative solutions with sharp media planning. At RedFM, he returns to familiar turf, this time with a wider remit and higher stakes.

  • Yes Securities launches a new campaign in collaboration with RedFM

    Yes Securities launches a new campaign in collaboration with RedFM

    Mumbai: Yes Securities, in partnership with RedFM, announces the launch of “We Love Wonga!” – An initiative aimed at enhancing financial literacy among the youth, particularly Gen Z. Through a series of engaging masterclasses and on-air broadcasts, the campaign seeks to educate and inspire young individuals on the importance of early-stage investments and smart financial management.

    With the term “Wonga” symbolizing money in colloquial language, the campaign aims to demystify financial concepts and encourage proactive decision-making regarding personal finances. The collaboration with RedFM, which is known for its extensive outreach and distinguished radio jockeys, broadcasted on-air teasers and advertisements, amplifying the campaigns’ reach and impact. Complementing the on-air campaign, Yes Securities conducted masterclasses at prominent colleges, featuring top-rated radio jockeys interacting with college students. These events served as an interactive platform for young minds to learn about effective investment strategies and financial planning from in-house experts.

    Yes Securities India Ltd head of marketing and corporate communications Amit Bhandare said, “Cultivating financial literacy among today’s youth is paramount for shaping a generation of empowered decision-makers. It’s not merely about building wealth; it’s about instilling confidence and resilience in navigating life’s financial landscape. Through “We Love Wonga!” we aim to equip young individuals with the knowledge and tools to make informed choices, setting them on a path towards financial independence and success.”

    The primary deliverables of the campaign included organizing events in colleges, broadcasting on-air teasers and advertisements, displaying standees and backdrop posters at strategic locations, campaign messages through engaging posts on Instagram, and providing an opportunity for fortunate winners to visit the RedFM radio studio, enhancing the experiential aspect of the campaign.

    College events conducted so far:

    “We Love Wonga!” represents a concerted effort by Yes Securities and RedFM to foster financial literacy and empower the youth to make informed financial decisions. Together, we aspire to create a generation of financially savvy individuals who are equipped to navigate the complexities of the financial world.

  • The International Radio Festival participates at FOMEX’24, Riyadh, KSA

    The International Radio Festival participates at FOMEX’24, Riyadh, KSA

    Mumbai: By invitation of the Saudi Broadcasting Authority, the International Radio Festival eagerly anticipates its participation in this year’s FOMEX, the Future of Media Exhibition, set to take place in Riyadh, within the Kingdom of Saudi Arabia, from the 19 to the 21 of February 2024.

    FOMEX, now in its second edition, is proudly presented by the Saudi Broadcasting Authority and represents an integral part of the Saudi Arabia Media Forum. The IRF is honoured to be actively involved in supporting this exhibition and conference initiative, which will feature a distinguished line-up of IRF speakers delivering insightful keynotes all around the media.

    The IRF keynotes will delve into topics such as achieving excellence in radio broadcasting both on and off the air, with a special appearance by superstar radio jockey Malishka from India’s leading prime-time radio station RedFM. Furthermore, how to prepare and embrace the five upcoming disruptions facing the media industry by 2030 will be revealed by award-winning futurist Nils Müller from TrendOne.

    Additionally, the intricacies of 360º Content Management across all media channels will be laid open, with valuable insights from tech guru Julian Schweizer of Swiss Online Publishing. And to round off the IRF talks, Darryl von Däniken, founder of the International Radio Festival, will hold a masterclass, sharing his radio journey and insights into the heartbeat of this powerful medium to inspire and empower the next generation of media professionals attending the FOMEX exhibition and Saudi Media Forum in Riyadh.

    Stay tuned for more updates and information on this exciting exhibition and conference summit here https://fomexsa.com/en

    #irf #media #radio #audio #broadcasting #excellence #nextgen #sba #saudimf #ksa #vision2030 

  • Dailyhunt & RedFM’s news platform Vibe Check garners 20 mn views

    Dailyhunt & RedFM’s news platform Vibe Check garners 20 mn views

    Mumbai: Local language content platform Dailyhunt and RedFM have collaborated to launch a short-video news delivery programme called – Vibe Check. According to a statement, the platform has garnered a total of 20 million views since its launch a week ago.

    Vibe Check brings together popular RedFM RJs and Dailyhunt’s content repertoire to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (Idea) – an association that works on creating livelihood opportunities for differently-abled individuals has joined the initiative as the ‘inclusion partner’ to enable the delivery of content to those with speech and hearing disabilities. 

    “We have witnessed the power of short-video in its ability to effectively communicate with users within a short span of time,” said Eterno Infotech executive director Ravanan N. “Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have Idea on board with us.”

    Dailyhunt has onboarded an interpreter from the Idea who will communicate the news in Indian sign language while co-hosting the program with the regular news anchor. 

    “Idea is committed to the mission of making India the inclusive capital of the world,” said Idea founder and CEO Mallikarjuna Iytha. “Idea is proud to be an inclusion partner with Dailyhunt in this mission to build an inclusive media platform.”

    “As digital technologies dramatically reshape industries, Red FM yet again enters into digi-tech. Tech is the future of content and innovation, and to build our presence in the space, we are excited to announce our strategic alliance with a tech-based conglomerate, with multiple content platforms like Dailyhunt, One India and many others,” stated RedFM COO and director Nisha Narayanan. “This is what we call – hyper-digital meets hyperlocal. It’s a first-of-its-kind collaboration with the sole purpose of creating innovative content that leads to newer revenue opportunities. Vibe Check is one of the flagship initiatives under this collaboration with Dailyhunt. Many more such market-firsts will follow in the near future.”