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Tag: ReDefine

  • Animation and VFX company ReDefine expands to Kolkata

    Animation and VFX company ReDefine expands to Kolkata

    Mumbai: Global animation and visual effects company ReDefine has launched its new office in Kolkata, West Bengal. This office will initially be hiring mid to senior-level artists also giving them an option to work from home, the company said.

    Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content.

    ReDefine is currently providing VFX services to the upcoming TV series based on the video game “Halo” as well as several Hollywood and Bollywood projects including “Brahmastra,” written and directed by Ayan Mukherjee and starring Amitabh Bachchan, Ranbir Kapoor and Alia Bhatt.

    “We are expanding our footprint in the eastern region of India and are very excited about it,” said ReDefine managing director Rohan Desai. “We pride ourselves in our extensive experience and market-leading technology. We have noticed that there is an untapped talent pool in West Bengal that is waiting to be unleashed and trained. As we explore newer geographies, we want to harness this undiscovered talent to bring in new perspectives and dimensions to our services.”

    The growing global demand for premium content, resulting majorly from the incredible success of the over-the-top (OTT) media, has caused increased demand from content creators for high-quality VFX and animation services.

    “We have worked with some of the most renowned production houses in Hollywood and hope that this office will provide added support and increase the capacity of our future national and international projects.” added Desai.

  • ReDefine celebrates its VFX work on ‘Chehre’

    ReDefine celebrates its VFX work on ‘Chehre’

    Mumbai: Global visual effects and animation company ReDefine has celebrated the delivery of VFX services for the Amitabh Bachchan and Emraan Hashmi starrer “Chehre”, the country’s second major theatrical release since the pandemic. The mystery thriller is helmed by production houses Anand Pandit Motion Pictures and Saraswati Entertainment.

    ReDefine contributed significantly to the film’s visuals with its scope of work involving over 200 crew members and also creating a great visual environment through the different stages of the day, as the film’s plot moved forward.

    The team from ReDefine was led by VFX supervisor Arijit Ghosh, successfully aligning with the director’s vision and executing state-of-the-art sequences including high-octane scenes such as a cliff breaking sequence and a major avalanche scene and quality CG snowfall sequences.

    “It is always a pleasure to bring a script to life, and offer our team’s unique vision and expertise to a project whilst building a close synergy with the director, in order to bring out the best output on screen,” said Ghosh. “While the filming was challenging owing to the limitations of the first wave of COVID, we were successfully able to beat any and all obstacles and produce the desired results. Our premier services to the project are indeed reflective of ReDefine’s continuous effort to promote great storytelling and create stunning visuals.”

    Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content.

    “At ReDefine, we pride ourselves in our extensive experience and market leading technology, which has provided quality value additions to countless film projects and has been associated with the biggest names in the industry,” said ReDefine, general manager, Yohann Abraham. “Our work on the ambitious projects is reflective of our strategic undertakings and successful collaborations with the finest creative talents and production houses of the present day.”

    ReDefine is also providing VFX services to the upcoming film “Cry Macho” for legendary filmmaker Client Eastwood, as well as several Bollywood projects including “Brahmastra” starring Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, and Ranveer Singh-Deepika Padukone starrer “83”