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Tag: Red Ice Films

  • Red Ice Films launches new TVC for Streax Hair Colour

    Red Ice Films launches new TVC for Streax Hair Colour

    MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time.

    The campaign conceptualised by Situations Advertising. The ad highlights walnut’s essence in the brand that enhances the natural shine of the hair.

    The TV ad showcases Sinha talking about the product and emphasising how much she trusts on the natural elements for her hair and later on, the actress introduce the brand in the ad.

    Speaking on the campaign, Red Ice Productions creative producer Robby Grewal said, “Being a youth icon, Sonakshi’s presence in the campaign ensures a distinct brand identity and consumer connect to the Streax as a brand. Apart from working with Sonakshi, collaborating with Marco Pinesi an international director, on this project was the icing on the cake. He understood the local nuances well and also gave a global look and feel to the commercial. We were able to work together to give a new dimension to the brand through the TVC. Overall, the whole experience was extremely enriching and hopefully this has reflected itself in a truly memorable commercial for Streax.”

    Situations advertising creative director Samrat Dasgupta said, “With the number of hair colour products increasing with each passing day, the consumer is extremely confused. The need of the hour was a campaign that clears misconceptions and guides the audiences to choose the right hair colour. It was integral that the brand message is communicated by a trusted source, hence we chose Sonakshi Sinha as the youth trusts her.

    Red Ice Films was initiated on 15 August 1999. Red Ice has worked with several brands like Britannia, Coca Cola, Dell, Dabur, Pepsi, Saffola, Slice, Titan, Visa, and Vaseline.

  • Red Ice Films launches new TVC for Streax Hair Colours

    MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time.

    The campaign conceptualised by Situations Advertising. The ad highlights walnut‘s essence in the brand that enhances the natural shine of the hair.

    The TV ad showcases Sinha talking about the product and emphasising how much she trusts on the natural elements for her hair and later on, the actress introduce the brand in the ad.

    Speaking on the campaign, Red Ice Productions creative producer Robby Grewal said, “Being a youth icon, Sonakshi‘s presence in the campaign ensures a distinct brand identity and consumer connect to the Streax as a brand. Apart from working with Sonakshi, collaborating with Marco Pinesi an international director, on this project was the icing on the cake. He understood the local nuances well and also gave a global look and feel to the commercial. We were able to work together to give a new dimension to the brand through the TVC. Overall, the whole experience was extremely enriching and hopefully this has reflected itself in a truly memorable commercial for Streax.”

    Situations advertising creative director Samrat Dasgupta said, “With the number of hair colour products increasing with each passing day, the consumer is extremely confused. The need of the hour was a campaign that clears misconceptions and guides the audiences to choose the right hair colour. It was integral that the brand message is communicated by a trusted source, hence we chose Sonakshi Sinha as the youth trusts her.

    Red Ice Films was initiated on 15 August 1999. Red Ice has worked with several brands like Britannia, Coca Cola, Dell, Dabur, Pepsi, Saffola, Slice, Titan, Visa, and Vaseline.

  • Palasa bags Streax Xenoh Deodrants

    MUMBAI: Mumbai-based agency Palasa Creative Place has bagged the creative duties for Streax Xenoh Deodrants, the deodrant brand from Hygienic Research Institute Private Limited (HRI).

    The agency has already started work on the brand. Streax Xenoh Deodrant has launched a new television commercial featuring anchor and actor Rannvijay Singh who has come on board as brand ambassador.

    Riding on the idea, ‘Live Fearless‘ created by Palasa, the new TVC is about the difference and a chase between a group of guys and a single fearless guy. It‘s about the decisions that this single protagonist featuring Ranvijay takes with confidence in his stride.

    The new TVC highlights the way Xenoh deodrant adds to one‘s personality. The basic message is to convey that if you are fearless, you get things your way. At the same time, through this commercial the new Xenoh variant ‘Night Out‘ is introduced.

    Palasa founder and creative director Sandeep Bomble said, “The thought was to portray that the attitude of the man lies in his confidence to face the world. Also we had debates on things that impress women and we came to a conclusion that no doubt good looks, roses, letters, etc are known to impress them but today women seek beyond these things. They look up to men who are fearless and confident. Thus, Palasa‘s idea of ‘Live Fearless‘ perfectly blends with the thought, which gives man a larger than life attitude. Hence we personified the product to something that brings forth the fearless instinct of the man that allows him to go ahead and get what he desires.”

    The TVC is produced by Red Ice Films.

  • Handbag brand Lavie unveils TVC created by TBWA

    MUMBAI: Handbag Brand Lavie has launched their latest TV commercial featuring brand ambassador Kareena Kapoor.

    Conceptualised by TBWA, the ad captures the “tempting” range of Lavie and how women are helpless to its “irresistible” handbags.

    The new campaign is an extension to the previous ad campaign which was based on the many moods of a woman. This campaign highlights how Lavie overpowers the denial of shopping.

    TBWA India NCD Rahul Sen Gupta said, “No, no, no, maybe, yes‘, that is the mind of a woman when she goes shopping. We captured this insight through Kareena‘s wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a Lavie store.”

    Directed by Shakun Batra of Ek Main aur Ek Tu fame, the TVC is produced by Red Ice Films.

    Bagzone Lifestyles COO Sandeep Goenka said, “Lavie offers contemporary handbags for every ocassion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience.”

    The TVC captures Kapoor in denial mode whenever she comes across the latest Lavie – be it a hobo, a clutch, a laptop bag or a leather bag, while she ultimately succumbs to the urge to own that next perfect bag.