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Tag: RED FM

  • Red FM launches ‘Totka Chalao, India Ko Jeetao’ campaign for World Cup

    Red FM launches ‘Totka Chalao, India Ko Jeetao’ campaign for World Cup

    Mumbai: Radio and entertainment network 93.5 Red FM has kick-started its World Cup campaign called ‘Totka Chalao, India Ko Jeetao.’ The campaign will be rolled out in 40 key markets across the country.

    Capturing the passion and craze of fans, Red FM will celebrate the ‘totkas’ and will have RJ’s follow some of these tricks shared by listeners as part of the campaign, said the company in a statement.

    ‘Nand Kishore Bairagi’ aka RJ Kisna will take a spin on the ‘totkas’ in his unique style. The campaign will also have Bauaa aka RJ Raunac calling up opponent teams as part of his prank calls series. Keeping the passion of the World Cup alive, Red FM will also launch the anthem ‘Totka Wala Gana’ capturing the craze of cricket fans across the country, it added.

    “Over the years, cricket has united fans and radio has been a crucial part in bringing them together. There’s no denying that luck and superstitions go hand in hand with a cricket fan and this year we are bringing some of those practices the fans have subconsciously picked up over the years and now cannot let go,” said Red FM and Magic FM director and COO Nisha Narayanan. “Our campaign, ‘Totka Chalao, India ko Jeetao’ will highlight some of the crazy ‘totkas’ that cricket fans follow across the country.”

  • Red FM’s Rajat Uppal resigns

    Red FM’s Rajat Uppal resigns

    NEW DELHI: Red FM national marketing head Rajat Uppal has decided to move on from his current role, he told Indiantelevision.com.

    He had joined Red FM in 2012 and was responsible for running the marketing function, events vertical and the non-traditional revenues vertical. Under his leadership, the network strengthened its position in the industry.

    Uppal has over seventeen years of experience in marketing and has previously worked with brands like Fever 104 FM, Big 92.7 FM, and Radico Khaitan Ltd.

    He chose to remain mum about his next project. 

  • Mother Dairy in association with Wavemaker & Red FM unveils new campaign for Rocket ice cream chocolate

    Mother Dairy in association with Wavemaker & Red FM unveils new campaign for Rocket ice cream chocolate

    NEW DELHI: Mother Dairy Ice Creams along with Wavemaker and RED FM have conceptualised and executed the brand’s latest campaign for Rocket ice cream chocolate in association with Red FM.

    RED FM RJs interacted with Neila, the alien brand mascot of Mother Dairy’s Rocket Ice Cream chocolate and invited the listeners to share their pictures with the newly launched product on the social media with the hashtag #RockItWithRocket to win hampers. Hosted on RED FM’s on-air and digital platforms this innovative campaign showcased alien invasion at RED FM studios.

    A Mother Dairy spokesperson said, “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable intergalactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s colour as referred to the color Blue in Hindi, but it is also the word ALIEN spelt in reverse – NEILA.”

    He further added, “As part of our consumer engagement initiative, we have launched a fun campaign #RockItWithRocket on social media and have also associated with Red FM to strengthen Neila’s connect with the consumers. The campaign is duly building up the momentum by engaging consumers from all spheres and we are confident that our consumers will find our new range truly exciting and delightful.”

    Wavemaker India chief content officer Karthik Nagarajan said, “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM.”

    RED FM and Magic FM director and COO Nisha Narayanan said, “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”

    Check out the video with RED FMs RJ Raunac with Mother Dairy Rocket Ice Cream Chocolate:

  • Muthoot Finance launches ‘Sunheri Soch’ with Red FM

    Muthoot Finance launches ‘Sunheri Soch’ with Red FM

    NEW DELHI: Muthoot Finance has entered into a unique partnership with RED FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of various common men & women who dreamt big and made their dreams come true by availing gold loans from Muthoot Finance.

    Sunheri Soch aims at encouraging and educating masses about actively adopting gold loans and realising their dreams. The campaign is a series of inspiring, real-life stories of common people who took a gold loan from Muthoot Finance and moved ahead in life. Muthoot Finance’s brand ambassador Shri Amitabh Bachchan beautifully narrates these stories in an all-new avatar. As part of this campaign, a melodious Sunheri Soch anthem was launched with Red FM’s top RJs saluting the courage of these successful people who have achieved their dreams in highly challenging circumstances. Sunheri Soch is a celebration of their achievement, and Muthoot Finance is proud to be a catalyst in this journey of millions of Indians.

    The Muthoot Group deputy managing director Alexander George Muthoot said, “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold & just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

    Muthoot Finance general manager, marketing and strategy Abhinav Iyer added, “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

    Red FM and Magic FM, COO and director Nisha Narayanan commented, “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

    Mindshare Senior VP Ruchi Mathur said: “Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can”

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  • T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

    T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

    MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in raising funds to tackle the current COVID-19 pandemic through the power and sweetness of music. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

    The Care Concert comprises a stellar line-up with artists such as Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Prakriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha among others. All these artists will be coming together on digital platforms to perform from their homes, with one voice, asking viewers to donate while they perform for them. RED FM’s RJ Malishka and RJ Raunac will host the show.

    Speaking about the association, T-Series chairman and managing director Bhushan Kumar said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”

    Speaking about ‘The Care Concert’, RED FM and Magic FM director and COO Nisha Narayanan said: “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during the crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

  • When pandemic strikes, trust keeps brands, agencies going

    When pandemic strikes, trust keeps brands, agencies going

    MUMBAI: Trust plays an important factor when you can’t see the other person, and now the whole world is running on trust, as the whole world remains engulfed by the Covid-19 pandemic. Never has trust between advertisers and agencies been more apparent than now.

    Dentsu Aegis Network India CEO Anand Bhadkamkar says that trust builds if one acts responsibly and delivers in time. “Trust, definitely, is quite critical during this time. Clients or colleagues need comfort in regular interaction, which builds trust amongst teams. Yes, the challenge remains of not being able to see the person physically but, the current phase is a passing phase. Thus, as long as the deadlines are met, commitments delivered and there is constant engagement, the trust keeps on building,” he says.

    While most of us have always seen work from home as a convenient way of working, it has its challenges and limitations, too. It comes true for the advertising industry, where agencies and brands were used to physical meetings either in offices, coffee shops, board rooms, etc., which has now been converted into virtual meetings. According to industry experts, in these difficult times, teams have adopted the new way of working quite effortlessly via virtual meetings and teleconferences, etc.

    Bhadkamkar says that DAN had already planned this out. “For the work to continue smoothly, we provided alternative sharing sites and a secured VPN line for better communications and data access. There are some small challenges but that’s all part of the teething and learning process. Efficiency has not dropped that much. Yes, the work is slow but not hampered completely. As a daily practice, teams have regular check-ins – daily/weekly as per agreed duration to plan, review and execute. The working pattern also varies from team to team. Frankly, people are responsible and all the more support each other in these times.”

    Socxo CMO and program head Ajit Narayan says, “Business friendship is one of the most powerful drivers of the business, so educate them, help them and over service them. Forget the inane content of handwashing (they are already getting bombarded by it.) They would appreciate if you stepped back on the sales pitches to them and helped in whatever you do for them. They will remember you and do more business with you once they get their side of the business going well.” 

    The Mavericks founder and CEO Chetan Mahajan think that COVID-19 has impacted every human being and every brand globally. Agencies now have become geography-agnostic and are doing everything possible to support the brand's communication needs. Trust is derived from the transparency of relationship and commitment to the outcome and during these trying times, one has to have 200 per cent commitment. “Our teams are separated by corona yet together with purpose with unprecedented resilience, commitment, camaraderie, and focus to be solution-oriented and be together in spirit as well as action. Our clients have been appreciative of our efforts so far and the show must go on.”

    Adding to this, RED FM national marketing head Rajat Uppal says that he has always considered a brand-agency relationship as a partnership based on trust and faith in each other’s abilities and alignment to a common objective of delivering work par excellence.

    One of the major challenges of working from remote locations like home is the brand-agency team co-ordination issues and delays in work. This can be addressed with advance timeline planning. If one is more considerate about the limitations of the current setup of WFH, brands can actually get more quality work out of the agencies.

    Uppal adds, “For us at RED FM, last one week has been pretty productive and we have been able to get some good work going with our creative, PR and digital agencies. Briefs have gone out on time and agencies have delivered work with greater responsibility. With most brands prioritising work effectively, work has not really got affected. In fact, being away from the workplace and not getting occupied with the routine and hygiene work only, has given our brand team the time to think strategically and take on jobs and projects which were part of the wish list and never got the time to be taken up. On the flip side, WFH has surely extended the work hours for everyone, as everyone is accessible anytime and there are no stringently scheduled work hours. The need of the hour is for the brands and agencies to collaborate well and deliver quality work till we all move back to our workplaces and I am sure we all will do it well.”

    WATConsult VP – account planning and strategy Sabiha Khan  feels that the most important thing to do to ensure trust is to communicate with each other and be honest in communication, which means – be frank about the good, the bad and the ugly.

    Agencies should proactively keep clients abreast of trends and how the situation will impact and change behaviour among the audience and for the respective sectors/ industries.  They should seek to work towards the next quarter keeping in mind the presence of consumer fears and the change in behaviour and possibly even preempt an indoor summer and work towards campaigns accordingly.

    Brands on the other hand should consider agencies as partners whom they can trust in such turbulent times. Brands can keep an agency in the loop about their ongoing situation and the business operations to enable the agency to make informed plans and suggestions that can benefit the brand not just in the immediate term but for the long run.

    Technology has been a big enabler during this time. Brands and agencies are communication via platforms like Zoom Cloud Meetings, Google Hangout, Slack, Google Duo for both internal and client meetings. If things go fine, maybe we are looking at a future where more companies will provide work from home options.

  • Brands keep up positivity during Covid-19 pandemic

    Brands keep up positivity during Covid-19 pandemic

    MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might look like an unusual time to talk about positivity. Nevertheless, positivity remains the main ingredient to create a healthy recipe of not giving up in crisis.

    People posting messages on social media brands are coming forward to bring a positive sentiment among people during these troubling times. And amidst the global challenges posed by COVID-19, brands are trying to spread positivity through various campaigns.
    Mankind Pharma has come up with #Thanksforbeingmyfamily – a short film that showcases the hard work done by doctors and medical staff for the society.

    Mankind Pharma CEO Rajeev Juneja says: “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. Let’s all of us follow required guidelines and help them by taking care of our own self.” 

    #Thanksforbeingmyfamily resonates everyone's thoughts of saluting the medical personnel, who are not giving up even in the adverse situation.

    The COVID19 virus has been affecting hundreds of thousands of people and is having a growing impact on the global economy.

    Says Metro vice president – marketing and e-commerce Alisha Malik: “At Metro Brands, the safety of our customers and employees is at the top of the priority list. All necessary safety measures like regular cleaning, sanitization, creating awareness among staff, work from home, setting up helplines internally and many other measures have been taken to ensure the safety of employees. We have also implemented all the best-known safety guidelines available for both employees and customers. It’s extremely important to keep employees motivated as well. Hence, we have been constantly motivating our employees, working from home, to utilise this time to enhance their own skills.”

    Private radio network 93.5 RED FM has launched an on-air initiative ‘Care Karona’ that puts the spotlight on spreading authentic information about Coronavirus. Amidst the ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, RED FM is encouraging its listeners to become facilitators of correct information by educating their maids, and drivers who are in direct contact with people to contain the ripple effect of virus.

    Sarva founder and Diva Yoga co-founder Sarvesh Shashi said, “The Coronavirus outbreak has left many of us worried and restricted to our homes. Although our physical studios are currently non-operational, we have launched special online classes and a gratitude feature for those who wish to stay at home and practice. The classes are not only meant for our members but anyone and everyone who wants to continue their fitness regimen despite being unable to venture out. These are aimed at three things – physical fitness, immunity building and anxiety management. Both SARVA and DIVA yoga are utilising technology in the best possible way to help people achieve this and tide over the crisis.”

    Housejoy CEO Sanchit Gaurav has launched a Virus Fumigation Service for offices and homes. “The products we use have proven to be highly effective in curbing the spread of 65 strains of viruses, 400 strains of bacteria and 100 strains of fungi. We are currently providing free services to a few old-age homes and hospitals and in the process of creating a brief guideline for anyone wanting to sanitize their homes."  

    “We at Munchilicious take this opportunity through our social media posts to create awareness and communicate directing our consumers to stay safe, stay at home and eat healthy. The major purpose is to focus on angles like social distancing, healthy eating and pro tips which are the most needed in this kind of pandemic. It also intends to provide a solution to the eating patterns for all those who are working from home because of this pandemic,” adds SOCH Foods LLP founder Rohit Pugalia

    Joining the bandwagon is Schindler India, a provider of escalators and elevators. It has launched an additional employee assistance programme called 'Schindler cares' – a wellbeing initiative.  

    Speaking about the initiative, Schindler India and South Asia chief people officer Shubha Arora says, “As a leader in employee engagement, we recognise the link between happiness, wellbeing and fulfilment for achieving productivity at the workplace. Schindler India values the wellbeing of its employees and we understand that preventive measures need to be taken to fight this current outbreak of COVID-19.

    “Our employees and their families through our Employee Assistance Programme ‘Schindler Cares’ can access wellbeing services confidentially. We are pleased to have partnered with Santulan, and their team of experts to help provide guidance and counselling to deal with life’s expected and unexpected events,” said Arora.

  • Brands ace creative-asana on Yoga Day 2019

    Brands ace creative-asana on Yoga Day 2019

    MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!

    Bajaj Allianz

    Bauli India

    Castrol India

    Eicher Trucks and Buses

    Faasos

    Kotak Mutual Fund

    Motorola India

    Red FM

    Sony LIV

    Tata Motors

    Yamaha Motor India

    YES Bank

  • Ameen Sayani’s presence, RED FM RJ Devaki’s victory and the entire radio clan made RNM’s Radio Connex 2018 – a grand affair

    Ameen Sayani’s presence, RED FM RJ Devaki’s victory and the entire radio clan made RNM’s Radio Connex 2018 – a grand affair

    MUMBAI: The recently held Radio Connex 2018 was a vibrant get together of Radio industry. Marking presence of some noteworthy names including legendary radio announcer, Ameen Sayani, who was honoured for his legendary contribution by Mr. Anil Wanvari founder and CEO Indiantelevision dot com group, Sam Balsara founder, chairman and managing director Madison World and Madison Communications. Ameenji and ace ad film maker Prahlad Kakkar. Ameenji not only attended the event in spite of his ill-health, but also interacted with the whole radio clan. The show was hosted by RJ Anmol from Radio Nasha.

    Another key highlight of the show was RJ Devaki, who won the best RJ award in the International Radio Festival category. Ahmedabad RED FM's this Gujju girl had not only come decked up in her traditional attire but also grooved to her states number on the red carpet. She will be representing India at the International Radio Festival 2018, which is slated to be held in Malta from 29 October to 4 November 2018.

    Speaking about the event, founder and CEO Indiantelevision dot com group Mr Anil Wanvari said, "It was great to have the entire Radio clan under one roof. There are very rare occasions like Radio Connex 2018, which manage to do so. Also, we were honoured to have Ameen Sayaniji grace the event."

    On her victory RJ Devaki, who is popular back in Ahmedabad for her show, Morning No.1 said "I am very excited to win the best RJ award at Radio Connex 2018. It's for the first time that Radioandmusic has done awards in India and this will be the second among the radio awards, we have in the country. We were very delighted to be a part of this show. And of course, winning an award and then going to Malta to celebrate my country.

    When it comes to the Zonal category, the best RJ award was bagged by four RJs from their respective zones. While RJ Salil and RJ Archana from Radio City (MUMBAI) won from the West Zone, RJ Naved from Radio Mirchi and RED FM's RJ Raunac (Delhi) jointly won from the North Zone (Delhi). The East zone winner was RJ Mir (Radio Mirchi) while the South Zone was ruled by RJ Balaji from BIG FM Chennai.

    "Not everyone can win, but there is always a tomorrow, where somebody else can win. So, to all the winners, who won this time, congratulations and to all those, who haven’t, there is always a tomorrow and all the best to everyone," exclaimed Wanvari as he congratulated the winners while acknowledging the participants also.

    While Radio City rocked at the event by bagging the maximum honours at Radio Connex 2018, other stations also cherished victory in their respective category. The event saw some fabulous performances by Yatra Band by Aanchal and the 7 Bantaiz, who made the audience get up and groove. Radio Nasha's star RJ Anmol was the apt host of the show.

    Radio Connex was the first-of-its-kind celebration of excellence in Radio. Indiantelevision Dot Com group's Radioandmusic is an online news portal, which carries stories from the world of radio and music. Anil Wanvari owns four websites, including RNM, under his company. The other three websites are Indiantelevision, TellyChakkar and Animation Xpress.

  • PromaxBDA & India Radio Forum Onboard Moe’s Art As ‘Communication Partner’

    PromaxBDA & India Radio Forum Onboard Moe’s Art As ‘Communication Partner’

    Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 – the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art – a multi-faceted communications firm with extensive expertise in innovation and brand image management. With these associations, Moe’s Art will be fulfilling its mandate as a Communication Partner for the 4th consecutive year with PromaxBDA and for the 2nd year in a row with India Radio Forum.

    The two events bring together high-achievers, leaders, creative and some of the brightest minds to discuss latest developments, trends and future opportunities in their respective industries. The events also serve as excellent networking platforms and provide the attendees with opportunities to have their voices heard. Both the platforms feature an illustrious line-up of speakers, who share their expert opinions, analysis, insights and discuss possible solutions to existing challenges in their sectors.

    In keeping with tradition, PromaxBDA event will revolve around a riveting theme and for the 2018 edition, its Bootcamp, Masterclass and Awards will be seen celebrating the ‘Memory Makers’ of the marketing and design world. As for India Radio Forum’s 2018 edition, the platform will be seen following a creative theme called ‘Local Brain’ – to capture the local nuances of the country through different creative forms.

    This year, PromaxBDA India will host speakers and trainers such as Pete Bishop, Director at The Shop, Rob Middleton, VP Network Presentation Group, Astro and Arnab Chaudhari, Director at Banabo.

    India Radio Forum will host speakers such as Tapas Sen, Chief Programming Officer at Times of India Group, Maulshree Joshi, Creative Consultant, FamHealth Group and Nisha Narayanan, Chief Operating Officer at Red FM Network.

    Commenting on the association, Rajika Mittra, Country Head (India, Hong Kong and Philippines) – PromaxBDA said, “We have a long-standing association with Moe’s Art for these events and it has always been a great experience working with them. We are happy to have them as our ‘Communication Partner’ for the 2018 edition as well. We are extremely happy to continue our mission of leading the global community of marketers and creatives in the media & entertainment industry and connecting the community.” 

    Speaking about the association, Mayank Sen, Co-Founder, Moe’s Art said, “We are honoured to be associated with the prestigious PromaxBDA and India Radio Forum properties once again, with our continued association, we hope to up the ante in helping them create an immersive experience for the audience and media alike. With each passing edition of this event our learnings will surely help us to provide the properties with a 360 degree, holistic approach.”

    PromaxBDA India will be held on 22nd and 23rd of May in Mumbai, while India Radio Forum will be held on the 18th May at The Leela Ambience, Gurugram in Delhi.