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Tag: RED FM

  • Bhangra reigns supreme in Punjab with Red FM’s Bhangra Premier League

    Bhangra reigns supreme in Punjab with Red FM’s Bhangra Premier League

    Mumbai: India’s leading private radio and entertainment network, Red FM proudly announces the launch of the Bhangra Premier League, a grand celebration of the spirit of Punjab through the powerful beats of Bhangra. The competition will unfold through four city auditions, and culminate in a thrilling finale featuring two pools and two categories on the 3 March 2024 at Elante Mall, Chandigarh.

    Bhangra Premier League (BPL) is a celebration of what it means to be Punjabi. This competition is set to be the ultimate battleground for Bhangra supremacy across Punjab. The auditions will take place in 4 cities including Amritsar, Jalandhar, Mohali, and Chandigarh, but participation is allowed from across India. There will also be two digital wild card entries selected for the finale. Distinguished judges for the finale include Pammi Bai, Sonu Pradhan and Hardy Singh.

    Registration link – www.bhangrapremierleague.in

    Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said “Without a doubt, Bhangra is the heartbeat of Punjab and Punjabi culture. Truth be told, we cannot be cultural evangelists without highlighting a dance form that binds not just the people of Punjab but the entire India in its energetic and vivacious tones. Bhangra Premier League is a Red FM endeavour to promote the cultural pulse of Punjab by giving the admirers of this dance form and artists a larger-than-life platform. We are eagerly looking forward to witnessing all the nakhra’s and liveliness that one talks about, when they talk about a Bhangra performance; we hope our audience is excited too.”

    The grand finale will include a total of ten finalists chosen by our judges from across the cities, resulting in two ultimate winners per category and 2 runners up.

  • 24Seven, RedFM & Krasa partner with Moonrise Music Festival in New Delhi

    24Seven, RedFM & Krasa partner with Moonrise Music Festival in New Delhi

    Mumbai: With Valentine’s week just around the corner, the anticipation is building for Delhi’s hottest musical event. Moonrise Festival, scheduled for 10 and 11 February at the JLN Stadium, is all set to turn up the heat with an electrifying artist lineup and cult performances.

    The festival’s management team has recently revealed some exciting brand partnerships, featuring renowned names such as Krasa, 24Seven and Red FM. This significant announcement has once again thrust the festival into the spotlight. The two-day spectacle, managed and promoted by Icebolt Marketing Solutions, guarantees an unforgettable musical journey with performances by legendary artists like Adnan Sami and the acclaimed Bollywood sensation Akhil Sachdeva.

    Talking about the development organiser Moonrise Festival India Pvt Ltd founder Vineet said, “We are delighted to have Krasa as the title sponsor on board and youth-centric brands like 24Seven and Red FM as partners. In the coming week, we are expecting a few more names to join the list. The festival has garnered an overwhelming response and we look forward to a grand and successful show on both days of the festival.”

    The two-day-long music festival, happening in the heart of the city at one of the most iconic venues in New Delhi, JLN stadium, offers an unmatchable experience of music, youth culture and culinary delight to the visitors. The main highlight of the festival is the stellar performance by the music maestro, Adnan Sami, and Bollywood hits by Nasha Boy Akhil Sachdeva, who shot to fame with his Love Anthem ‘Tera Bann Jaunga’ from the movie Kabir Singh. The musical tableau includes performances by many leading artists including cult rappers like Sid-K, DG Immortals, Krsna, and Seedhe Maut, Indie Band Twin Strings and DJs like DJ Yogi, DJ Kashish and DJ Cheshta.

    The inaugural day will be dedicated to the timeless melodies of Bollywood’s Romantic theme, and the following day to the compelling rhythms of Cult Hip Hop. Beyond music, the festival heightens the attendees’ experience with a wide range of local and international food delicacies along with flea markets that allow you to both shop and have fun.

    The activities during the festival include tattoo making, hair braiding, tarot card reading, and face painting. The festival will be full of surprises, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones, ensuring an unforgettable experience for all.

    The passes and tickets for the event are available on leading platform Paytm Insider and more details can be explored on its Instagram handle, @moonrisefestivalind.

  • RED FM and HarperCollins introduce ‘Main Hoon Villain’ podcast

    RED FM and HarperCollins introduce ‘Main Hoon Villain’ podcast

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network is thrilled to announce the launch of its latest podcast ‘Main Hoon Villian,’ in collaboration with HarperCollins. The podcast delves into the world of Bollywood villains, and their journey through the ages.

    As the iconic dialogues echo in our minds, we find ourselves in awe of the performances that have defined these villains and their roles in Bollywood. Red FM believes in celebrating the appeal of Bollywood’s antagonists. In this podcast, cinephile host Mohit Chhabra invites the National Award Winning author of the book ‘Pure Evil – The Bad Men of Bollywood’ – Balaji Vittal to explore the ever-evolving nature of villainy in Bollywood.

    The podcast features six episodes exploring different archetypes of villainy in Bollywood, including The Smugglers, The Dacoits, The Psychopaths, The Scheming Relatives, and The Foreign Villains, and a special episode with filmmaker Sriram Raghavan, examining why villains continue to fascinate us.

    Reflecting on this announcement, RED FM and Magic FM director & COO Nisha Narayanan stated “From dramatic dialogues to portrayals of nuanced emotions, our villains have gone through it all. ‘Main Hoon Villain’ our latest podcast explores the evolving social fabric over the decades and how it gave birth to diverse villains in Bollywood. As leading podcast curators, we believe it is our prerogative to introduce unique concepts as topics of conversation; joining forces with HarperCollins’ was a collaboration prodigy where we could explore the intriguing world of villains in Bollywood.”

    Speaking on the announcement, HarperCollins India general manager, marketing Aman Arora said, “Our collaboration with 93.5 RED FM on the ‘Main Hoon Villain’ podcast is a testament to our mutual love for storytelling. We are delighted to share that our beloved author, Balaji Vittal, will be featured in the show to discuss his remarkable book, Pure Evil: The Bad Men of Bollywood. This podcast promises to take its audience on a journey into the intriguing conversations around Indian cinema’s ‘Bad Men,’ and we couldn’t be more thrilled to be a part of this fascinating exploration.”

    Tune in to ‘Main Hoon Villian’ on Red FM and other leading podcast platforms to immerse yourself in the world of the bad men and women who have left an indelible mark on Bollywood.

     

  • Red FM announces season two of Reclaim the Saaz

    Red FM announces season two of Reclaim the Saaz

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network is thrilled to announce the season 2 of “Reclaim the Saaz.” The concert will showcase the rich heritage and soulful melodies of Kashmiri music. The event is scheduled to take place at Sher-i-Kashmir International Conference Centre (SKICC) on 18 November 2023.

    After the first virtual edition, the first-of-its-kind Kashmiri music festival is back on the ground. The event will celebrate the rich and vibrant tradition of the mystical music of Kashmir that has been passed down many generations through centuries. The second edition of “Reclaim the Saaz” will offer a blend of folk and fusion, where the stage will come alive with magical performances that the valley has never witnessed before. Legendary Abdul Rashid Hafiz, Kabul Bukhari, Ishfaq Kawa and Shazia Bashir will present their renditions of traditional folk songs infused with contemporary elements. The musical night will also include a comedy set by Rayees Mohiuddin; overall promising to be an immersive journey for Kashmiri music enthusiasts.

    Speaking on this announcement, RED FM and Magic FM director & COO Nisha Narayanan stated, “As advocates of revitalizing the regional fabric of our country, we are exhilarated to be presenting season 2 of “Reclaim the Saaz.” Kashmiri music is a gift from the foothills of the Himalayas, which unfortunately has been forsaken. To revive it and nurture the present generations with their own cultural history, we are humbled to present the audience with a folk and fusion-themed concert. We are looking forward to promoting and preserving invaluable cultural treasures while also providing a platform for Kashmiri singers to showcase their artistry and entertain our audience.”

    Red FM invites you all to come together and be a part of this extraordinary musical journey on 18 November 2023.

  • Red FM announces Quiz India Movement

    Red FM announces Quiz India Movement

    Mumbai: 93.5 Red FM, India’s leading private radio and entertainment network introduced a gaming concept on radio: the Quiz India Movement. It aims to capture the essence of trivia, knowledge, and light-hearted fun, combined with the immense power of radio as a platform. The first season of Quiz India Movement began on 2 October and will run till 19 November.

    Each season of Quiz India Movement is based on a certain theme. Banking on the tradition of cricket, this year, Quiz India Movement by Red FM is giving cricket fans a spectacular 49 days of non-stop excitement and rewards. The show is being hosted by none other than the cricket expert and beloved RJ Raunac. With the total prize pool being a staggering 21 lacs of cash, listeners have the chance to win incredible cash by answering questions on a dedicated microsite while tuning in to Red FM.

    Reflecting on this announcement, Red FM and Magic FM director & COO Nisha Narayanan stated “At Red FM, we are delighted to be introducing a one-of-its-kind gaming concept Quiz India Movement leveraging the massive reach of radio as a platform. The campaign aims to blend the theatre of the mind element with a digital hook, setting it apart from other quiz shows. Quiz India Movement banks on the benefits of traditional radio and a new age platform social media to provide an enhanced audience experience. This year, the show has cricket as its theme, which acts as a fitting launch pad for season one, considering it is time for the World Cup. Moreover, utilising new-age technology and an engaging format, we hope the show will entertain listeners and help them cash on their cricket expertise.”

    quizindiamovement

  • RED FM presents ‘Dugga Dugga – The Sound of Sharodiya’ live in Kolkata!

    RED FM presents ‘Dugga Dugga – The Sound of Sharodiya’ live in Kolkata!

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network announced the third edition of ‘Dugga Dugga – Sounds of Sharodiya’ to celebrate the festive fervor and experience the magic of Durga Puja like never before. The festival will take place on 15 October at the Dhanadhanya Auditorium in Kolkata.

    As the Mahalaya ushers in the autumnal season, Red FM, after two successful virtual editions is bringing the festival to the ground. From an extensive lineup of musical prowesses like Kaushiki Chakraborty, Sourendra-Soumyojit, and Somlata Acharya to the dancing stars Tanushhree Shankar & Troupe, all will be hosted by the charismatic wordsmith, Sujoy Prasad Chatterjee. The festival will also have immersive experiences with distinguished artists from  Kumortuli who will captivate the art of ‘chokku daan.’

    Reflecting on this announcement, RED FM, and Magic FM director & COO Nisha Narayanan stated “Embracing culture is at the core of our brand’s beliefs. Since radio is an enabler of local cultures and festivals, it gives us the edge above the rest to continue working towards our fundamental convictions. By doing so, we not only honor tradition but also unite communities in shared celebrations. We began hosting Dugga Dugga to showcase the unparalleled religious and cultural experience of the festival. The event offers a nuanced escapade with several cultural elements like music, and dance as well as art exhibitions providing an intriguing visual delight. Among various other musical IPs of Red Live, ‘Dugga Dugga’ centers’ music tradition in its original form and yet presents it with a twist for our audience, this year, on the ground.”

    Stay tuned for more updates as we count down the days to the grand celebration of “Dugga Dugga – The Sound of Sharodiya.” Kolkata, get ready to be swept away by the magic!

    Dugga Dugga – The Sound of Sharodiya

  • South Side Story: Where culture meets curiosity, Red FM’s Nisha Narayanan

    South Side Story: Where culture meets curiosity, Red FM’s Nisha Narayanan

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network’s event ‘South Side Story Season 5’ in Mumbai, the edition proved to be a tremendous success. The event held at Richardson & Cruddas, Byculla witnessed an incredible turnout, with music lovers braving the rain to be a part of this unforgettable experience.

    South Side Story Season 5 featured exceptional performances by Aattam Kalasamithi ft The Theikkinkaadu Band, Maalavika Sundar, Sean Roldan & Friends, Arivu, Agam, and Thaikkudam Bridge. Beyond the captivating music, attendees had the opportunity to indulge in a sumptuous spread of Sadhya and other South Indian delicacies, and refreshing beverages.

    In light of the tremendous success of the Mumbai Edition, Red FM, the next stop in Delhi for the musical journey. South Side Story Season 5 – Delhi Edition is set to take place on 16 September 2023, at the iconic Jawaharlal Nehru Stadium. This edition promises a unique blend of hip-hop, rap artists, and playback singers and composers like Thirumali, Arivu, Humankind, All OK, Neeraj Madhav & Sithara’s Project Malabaricus who will take the stage to deliver unforgettable performances. The Delhi edition will be headlined by Karthik.

    Indiantelevision.com in conversation with RED FM, and Magic FM director & COO Nisha Narayanan on the journey of South Side Story, the artists and advertisers response and much more…….

    Edited excerpts

    On the fifth season of South Side Story, your feelings and your expectations for this season

    Over the years and in previous editions of South Side Story, we have received an overwhelmingly positive response from our audience. It is our humble effort to bring the south of India to the metros. We believe it is our responsibility to continue bringing the best out of regional spaces. This year too, our vision has been to get the spirit of inclusion and diversity, with all the flavours of South India to the North and West, primarily through music. Listeners from both Delhi and Mumbai have validated our efforts by embracing the need gap of regional music consumption in the cities.

    We recently concluded one edition in Mumbai on September 2nd, and we are deeply touched by the immense love the city has shown us, even amidst heavy rainfall on the day of the event. We anticipated (Mumbai edition) and are anticipating (Delhi Edition) a fantastic gathering of music enthusiasts coming together under one roof to sing, dance, and soak in the vibrant spirit of South India in their own city. Our commitment has always been to create an immersive festival experience for our listeners.

    On how the earlier four seasons delivered for RedFM

    As a NAT-local brand, we never neglect the cultural or local ethos. This commitment inspired the inception of our concept five years ago, where we recognized the importance of introducing regional music to the metros. South Side Story represents our humble endeavor to showcase independent music created in various South Indian languages such as Tamil, Kannada, Malayalam, and more.

    We invest in a number of community-building initiatives and IP. Due to COVID-19, we moved South Side Story online for two years. Last year, we held it in Delhi and the response was so positive that we decided to bring back the festival in Mumbai this year.

    The name South Side Story encompasses the whole South Indian experience in three words. It echoes a sense of belonging to the ones whose roots lie down south, while creating an intrigue for those who wish to be a part of the culture. The intent was to create a simple name which retains top of mind recall, while also striking a chord with the younger generation. A story gives the listener an infinite scope of imagination, and likewise this festival also has infinite possibilities, flavors, colors and melodies.

    We embarked on this journey with two bands,Thaikkudam Bridge and Agam the Band. However, the overwhelming response led us to include more talented artists. As a result, this season of the festival features a total of 12 artists in Mumbai and Delhi, including the two bands that have been a part for all five seasons i.e Agam and Thaikkudam Bridge

    Sometimes, an IP gains popularity simply because it has been around for a while. For instance, if Dugga Dugga (an experiential festival that celebrates Kolkata’s iconic Durga Puja through music) continues for a few more years, it will likely reach the same scale as South Side Story. We embrace and celebrate all cultures, striving to be an inclusive brand that brings people together.

    On the selection of artists for the South Side Story

    Over the years of hosting South Side Story, we’ve consistently received suggestions as soon as each edition concludes. The overwhelming love and affection from our audience inspires us to explore and extend opportunities to artists and musicians beyond their regional cities.

    On advertisers’ interest in an event like this

    A wide range of brands from various sectors, including automobile, BFSI and FMCG have been supporting us through multiple IPs that we do through the year. What sets South Side Story apart is its inclusive audience that lacks age restrictions making it an attractive advertising platform. For this year, we have Acko Insurance as the Title Partner and Bank of Maharashtra, Himalaya Wellness Co. (Rumalaya) and ENO as associate partners to name a few. 

  • Red FM’s South Side Story Season 5 – Mumbai edition: An immense success

    Red FM’s South Side Story Season 5 – Mumbai edition: An immense success

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network’s event ‘South Side Story Season 5’ – Mumbai edition proved to be a tremendous success. The event held at Richardson & Cruddas, Byculla witnessed an incredible turnout, with music lovers braving the rain to be a part of this unforgettable experience.

    South Side Story season five featured exceptional performances by Aattam Kalasamithi ft The Theikkinkaadu Band, Maalavika Sundar, Sean Roldan & Friends, Arivu, Agam, and Thaikkudam Bridge. Beyond the captivating music, attendees had the opportunity to indulge in a sumptuous spread of Sadhya and other South Indian delicacies, and refreshing beverages.

    In light of the tremendous success of the Mumbai edition, Red FM is thrilled to announce the next stop in Delhi for the musical journey. South Side Story Season 5 – Delhi Edition is set to take place on 16 September 2023, at the iconic Jawaharlal Nehru Stadium. This edition promises a unique blend of hip-hop, rap artists, and playback singer and composers like Thirumali, Arivu, Humankind, All OK, Neeraj Madhav & Sithara’s Project Malabaricus who will take the stage to deliver unforgettable performances. The Delhi edition will be headlined by Karthik.

    Speaking on this announcement, RED FM, and Magic FM director & COO Nisha Narayanan stated “Our vision to introduce diversity in the regional music space has appropriately translated into South Side Story. The Mumbai edition was a testament to the colossal celebration of our humble effort to bring the south of India to the metros. We were delighted to witness a massive turnout of our audience that even the torrential rains were not able to cease the spirit of the festive season. By joining in wearing traditional South Indian attire and celebrating the various ingredients of the South, the Mumbai audience came through. We are eagerly awaiting to recreate or take the celebrations a few notches higher in Delhi.”

    Mark your calendars and prepare to immerse yourself in the colors, sounds, and flavors of South India. The tickets are available on Skillbox.

    https://bit.ly/SSS2023_PressRelease

  • RED FM’s new campaign celebrates 75 years of independence

    RED FM’s new campaign celebrates 75 years of independence

    Mumbai: Private radio and entertainment network 93.5 RED FM has announced a new campaign ‘India @ 75’ to celebrate the history of the country. Launched in collaboration with India’s apex business organisation FICCI as the knowledge partner, the initiative aims to relive the footprints that the nation has created over the glorious years of independence.

    ‘India @ 75’ will document the country’s landmark achievements through weekly episodes narrated by RJ Praveen. It will also feature interviews of prominent bureaucrats, government officials, and scholars.

    The campaign will run from 4 February 2022 to 15 August 2022 every Friday 9:30 am – 10:30 am.

    RED FM and Magic FM director and COO Nisha Narayanan said, “It’s indeed a matter of pride for the entire nation to be achieving this landmark. Over these years, the nation and its citizens have gained tremendous respect around the globe for contributions and achievements across various walks of life. The campaign aims to showcase stories that have been lost in time over the historical journey of 75 years since India’s independence. These anecdotes will urge individuals to pause, relive and soak in the past that has helped our country to grow and develop.”

  • Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

    Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

    Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.

    “Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant,” stated Red FM and Magic FM director and COO Nisha Narayanan. “We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”

    The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of Red FM across 40 cities, said the radio network in a statement.

    “Red FM has driven many educational campaigns including ‘Doubt Ko Out Kar’ and ‘Nation Ka Vaccination’ to urge the community to adopt Covid appropriate behaviour. ‘Wave Se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly,” said Ujala Cygnus founder and Project StepOne core team member Shuchin Bajaj.