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Tag: RED FM

  • India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    MUMBAI: They say courage marches on but this time, it’s running. The Indian Army, in partnership with Red FM, is taking patriotism off the parade ground and onto the streets with Shauryaveer 2025 Run for India, a heart-thumping tribute to bravery, fitness, and national unity. Set to flag off on 26 October 2025, the event marks the 79th Shaurya Diwas, commemorating the indomitable spirit of India’s armed forces. But Shauryaveer isn’t just a run, it’s a stride of solidarity, a living reminder that the nation’s real heartbeat lies in the courage of its soldiers and the people who stand beside them.

    The Delhi Cantonment will come alive as citizens run shoulder to shoulder with jawans, each kilometre echoing with pride and purpose. The event features four run categories 21 km, 10 km, 5 km, and 3 km, ensuring that everyone, from seasoned athletes to first-time runners, finds their pace in this patriotic marathon.

    More than an endurance event, Shauryaveer 2025 channels the essence of the Fit India Movement, transforming fitness into a shared act of tribute. The route may be measured in kilometres, but the emotion that powers it stretches far beyond.

    In a country where soldiers embody selflessness, the initiative bridges the gap between uniformed valour and civilian admiration. For many participants, it’s not about crossing the finish line first, it’s about carrying the spirit of unity every step of the way.

    Red FM & Magic FM, director and COO Nisha Narayanan captured the campaign’s soul best: “Shauryaveer 2025 Run for India is a powerful tribute to the Indian Army, where every kilometre is a stride of unity, pride, and remembrance. What makes it truly special is the opportunity for citizens to run alongside our Armed Forces, celebrating the values that bind us as one nation.”

    She added, “At Red FM, we feel honoured to be associated with this initiative and to carry its message across the length and breadth of the country. I urge everyone to come forward, take part, and show their support for the Indian Army through this remarkable initiative.”

    From morning warm-ups to the sound of sneakers pounding the pavement, Shauryaveer promises a morning where discipline meets celebration. It’s where slogans of “Jai Hind” replace finish-line cheers and medals carry the weight of emotion rather than metal.

    And while the run honours the military’s unflinching courage, it also celebrates something larger the spirit of togetherness that fuels India’s everyday heroes. It’s a reminder that fitness, much like freedom, thrives when shared.

    Behind the event’s beat is Red FM, India’s largest private radio and entertainment network, known for being “hyper-local, hyper-vocal” with its trademark attitude Bajaate Raho! With over two decades of legacy and 663 award-winning campaigns, Red FM has long championed social causes that resonate with the pulse of the nation.

    This partnership with the Indian Army takes that spirit a notch higher turning airwaves into avenues for action. From radio promos to digital buzz, Red FM’s footprint ensures the message of Shauryaveer reaches every corner of the country.

    Registrations are open on Red FM’s official website and India Running, inviting citizens across age groups and cities to join this marathon of meaning. Whether you run three kilometres or twenty-one, every step becomes a salute, every breath a pledge.

    Because in Shauryaveer 2025, it’s not just about running for fitness, it’s about running for India.

  • Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    MUMBAI: When the dhol beats meet the Delhi streets, you know Pujo has arrived. 93.5 Red FM, India’s largest private radio and entertainment network, is bringing its much-loved Dugga Dugga – Shakti Roopena Sansthita festival to the capital for the very first time. After three packed-out editions in Kolkata, the fourth chapter of this cultural extravaganza unfolds on 20 September 2025 at Talkatora Stadium.

    More than just a gig, Dugga Dugga is a full-bodied Pujo experience where literature, theatre, craft, food, fashion and faith come together in one grand celebration of Shakti. Think soulful ragas, electrifying guitars, graceful dance, and the irresistible aroma of Bengali delicacies all under one roof.

    The star-studded line-up reflects Bengal’s creative soul: Dona Ganguly and her troupe will bring classical dance elegance, Iman Chakraborty lends her stirring voice, Anupam Roy Band injects contemporary edge, and Anjan Dutta with The Electric Band ensures an electric finale. The mix promises everything from folk traditions to modern rhythms, making Pujo feel both timeless and fresh.

    “Dugga Dugga isn’t just a festival, it’s a living expression of unity, joy and resilience,” said Red FM and Magic FM Director & COO Nisha Narayanan. “With Delhi as our new canvas, we are weaving tradition with modernity where classical ragas meet spoken word and Pujo’s soul is reimagined for everyone.”

    R FM’s hyper-local spirit shines through here too. Beyond the music, festivalgoers can expect poetry, crafts, artisanal creations and authentic Bengali cuisine. It’s designed as a multi-sensory journey that mirrors the devotion, artistry and community of Durga Puja, but with a Delhi twist.

    With a footprint of 69 stations and over 663 award-winning campaigns to its name, Red FM is no stranger to cultural evangelism. But this edition of Dugga Dugga marks a milestone bridging Kolkata’s Pujo legacy with Delhi’s cultural pulse. For one night, the Talkatora Stadium won’t just echo with sound, it will resonate with the spirit of Shakti.

  • South Side Story hits the right notes as Red FM fest dazzles Delhi crowd

    South Side Story hits the right notes as Red FM fest dazzles Delhi crowd

    MUMBAI: When Carnatic ragas meet hip-hop beats and an Onam Sadhya feeds thousands, you know Delhi has been treated to more than just a music festival. 93.5 Red FM’s South Side Story returned for its 7th edition at KD Jadhav Wrestling Stadium, drawing over 12,000 attendees for a two-day cultural feast of sound, flavour, and art.

    Day one was a blend of heritage and innovation. Carnatic maestro TM Krishna struck a soulful opening chord, followed by Job Kurian’s indie charm and the fresh energy of Aattam & Bhadra Rajin. Padma Bhushan awardee Shobana stole the spotlight with her first-ever North India stage performance, a dazzling fusion of Bharatanatyam and cinematic artistry. The evening closed with Avial’s trademark Carnatic rock anthems that had the crowd chanting for more.

    If tradition led the way on day one, day two was about shaking things up. All-women hip-hop collective Wild Wild Women turned up the swagger, Sooraj Santhosh brought his melodic warmth, Thaikkudam Bridge electrified the stage, and the Raghu Dixit Project delivered a high-voltage finale. Beyond the music, audiences tucked into a grand 20-plus dish Onam Sadhya and explored food pop-ups from Mahabelly, Naivedyam, Dakshin Canteen and more. With 60–65 per cent of attendees from southern states and a strong turnout from northern India, the festival lived up to its promise of being a cultural bridge.

    “South Side Story is more than just a music festival, it’s a vibrant celebration of art, culture, literature, cuisine, and community,” said Red FM and Magic FM Director & COO Nisha Narayanan. “It was uplifting to see such a diverse audience immersed in the South’s spirit at our 7th edition. At Red FM, we don’t just host events, we curate experiences that inspire, connect and resonate long after the final note.”

    With partners ranging from Royal Enfield and Bank of Maharashtra to Oxford Bookstore and Kerala Literature Festival, the event became a pan-cultural showcase. From ragas to rap, sambar to rock, South Side Story once again proved that Delhi can handle the heat and the spice of the South.
     

  • RED FM & Bengaluru police helm road safety with Ganesha

    RED FM & Bengaluru police helm road safety with Ganesha

    MUMBAI: Lord Ganesha may have been blessed with a second head, but Bengaluru’s riders won’t be as lucky. That’s the message 93.5 Red FM and the Bengaluru Traffic Police hammered home this Ganesh Chaturthi with their cheeky yet sobering campaign, ‘Second chance nahi milega’.

    Running from 18–29 August, the initiative took a mythological twist on road safety, reminding riders that while Ganesha was revived after his beheading, mortals don’t get divine do-overs. The only shield between life and tragedy? A helmet.

    And Red FM made sure that message wasn’t just lip service. Rjs hit the city’s busiest junctions such as Indiranagar, Silk Board, MG Road, Rajajinagar, Koramangala, and more, alongside the traffic police, stopping bare-headed bikers in their tracks. Instead of just a fine or lecture, riders got a free, ISI-marked helmet and a much-needed reality check.

    The campaign went beyond the roads, too. On-air banter, live bytes, and social media snippets carried commuters’ stories and witty safety reminders to thousands more, weaving road sense into festive celebrations.

    “Through ‘Second Chance Nahi Milega’, we transformed festive celebration into civic action,” said Red FM, general manager – Karnataka, Suresh Ganesan. “By linking mythology with modern road safety, we gave people a reason they could never forget.”

    Bengaluru’s traffic police were just as upbeat. “A helmet is not for the fear of law, it is for your own safety,” stressed joint commissioner of police, traffic, Karthik Reddy. “We are happy Red FM took up this initiative and gave free helmets to riders.”

     

  • NDTV hires Aajtak veteran Sameer Anand

    NDTV hires Aajtak veteran Sameer Anand

    MUMBAI: NDTV has recruited  a senior advertising executive from rival broadcaster TV Today, as India’s news channels scramble for talent in an increasingly competitive market.

    Sameer Anand, who spent four and a half years climbing the ranks at TV Today’s Hindi news channel Aajtak, has joined NDTV as assistant vice president. The move comes as broadcasters battle for advertising revenues in a market where every rupee counts.

    Anand’s hire is a coup for NDTV Arena, the broadcaster’s sports arm. At Aajtak, he rose from assistant general manager to deputy general manager of ad sales, handling key corporate accounts that included blue-chip clients such as Maruti Suzuki, LG, Samsung and Panasonic during his earlier stint at Red FM.

    The executive’s career spans nearly two decades across India’s media landscape, including stints at Zee Entertainment Enterprises and radio broadcaster Red FM, where he cut his teeth managing corporate sales for 13 years.

    His appointment signals NDTV’s intent to bolster its commercial operations as Indian news channels face pressure from digital platforms and changing viewer habits. The broadcaster, which has weathered regulatory storms and ownership changes, is keen to strengthen its advertising revenues through experienced hands.

    The hire also reflects the musical chairs nature of India’s media industry, where seasoned sales executives command premium salaries as channels vie for market share in a fragmented landscape.

  • Brijesh Magoo takes the reins as national programming head at Ishq FM

    Brijesh Magoo takes the reins as national programming head at Ishq FM

    MUMBAI — Radio maven Brijesh Magoo is back in the national saddle. The award-winning content strategist and brand innovation specialist has been named national programming head at 104.8 Ishq FM, marking a sharp career pivot after a year steering the Mumbai unit as creative lead and programming head.

    Magoo, a Mica postgraduate with over 18 years of experience across radio, TV and digital, is best known for crafting advertiser-funded IPs that blur the lines between storytelling and sales. From sharp copy to immersive campaigns, he’s built a reputation for fusing creativity with commercial impact.

    Before his latest elevation, Magoo held a series of high-impact roles at Ishq FM, climbing from Mumbai programming head to national creative lead. Prior to that, he spent six years at Red FM, where he rose from executive producer to assistant programming head. His early stints at Media2win, 9X Media and Jack in the Box Worldwide further honed his blend of copywriting and brand thinking.

    Expect the beats at Ishq to get bolder.

  • Red FM’s South Side Story returns with an Onam special and a riot of rhythm, rasam and rock

    Red FM’s South Side Story returns with an Onam special and a riot of rhythm, rasam and rock

    MUMBAI: Red Fm is bringing the beats and flavours of Southern India to the capital with the seventh edition of its flagship cultural carnival, South Side Story. Scheduled for 30 and 31 August at the KD Jadhav Wrestling Stadium in Delhi, this Onam Special promises a weekend soaked in music, masala and meaningful art.

    This year’s lineup reads like a playlist that slaps – expect explosive performances from Avial, The Raghu Dixit Project, Thaikkudam Bridge, Sooraj Santhosh Live, Job Kurian, Wild Wild Women, Shobana, TM Krishna, Aattam Kalasamithi and more. Genres will collide, and traditions will remix with rebellion – from folk-rock and indie pop to rap and classical.

    But Red Fm isn’t stopping at just sound. In the run-up to the event, Delhiites will get a taste of the South’s literary soul through tie-ups with DC Books and Kerala Literature Festival. Think book readings, cultural conversations, and indie film screenings. And yes, there’s sadhya — a 20-dish Onam feast that’s as photogenic as it is flavour-packed.

    Art installations, cultural showcases and pre-event pop-ups are set to take over the city — all reinforcing Red Fm’s identity as more than just a radio network. It’s now a cultural catalyst, bridging South India’s deep-rooted tradition with a modern, metropolitan pulse.

    Tickets start at Rs 499 on Skillbox.

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  • Sushant Mohan snags top Zee digital gig

    Sushant Mohan snags top Zee digital gig

    MUMBAI: IndiaDotcom Digital, formerly Zee Digital, has plumped for Sushant S Mohan as its new chief editor and business manager. Mohan, a digital veteran since ’08, is tasked with giving Zee’s digital platforms a right proper shake-up, blending editorial gravitas with business brawn.

    He’s no stranger to the digital trenches, having previously steered DNA’s digital transformation as chief executive, and before that, cutting his teeth at Opera News, News18, BBC, Fever 104, Red FM, All India Radio and DD Prasar Bharti, amongst others. 

    Now, he’s promising to inject “fresh energy” and “innovation” into Zee’s digital offering, while also chasing those all-important revenue streams. 

    “It’s a privilege and an exciting challenge,” Mohan quipped, “to lead one of India’s most influential digital news platforms.” He aims to deliver “impactful journalism” with a “sharp focus” on the audience.

    Zee Media Corporation Ltd CEO  Karan Abhishek Singh reckons Mohan’s “rare blend of editorial acumen and business insights” will be just the ticket for IndiaDotcom Digital’s “new phase of growth.” The company is banking on him to keep the digital platforms “credible, relevant, and future-ready.”

    This appointment is part of IndiaDotcom Digital’s grand plan to become the “most innovative and impactful digital media platform” in India. Whether it will  manage to avoid the usual digital pitfalls remains to be seen, but with Mohan at the helm, it certainly is giving it a go.

  • Prashant Nigam joins Ullu & Atrangii in revenue position

    Prashant Nigam joins Ullu & Atrangii in revenue position

    MUMBAI: Prashant Nigam has joined Ullu & Atrangii Network as vice president of revenue, marking a new chapter in his extensive media career. Nigam, who announced his new role on LinkedIn, brings a wealth of experience in content licensing, syndication, and ad sales to the rapidly expanding OTT platforms.

    Nigam’s move comes after a two-year stint at GoQuest Media, where he served as head of content licensing for India and Saarc nations. His resume also includes roles at Rainshine Entertainment, Helios Media, Zoom Entertainment Television, Radio City 91.1, Red FM, and Dainik Bhaskar.

    At Helios Media, Nigam focused on content syndication and acquisition, while at Zoom Entertainment, he led new business development and ad sales. His background in radio and print media, with positions at Radio City 91.1, Red FM, and Dainik Bhaskar, further underscores his diverse media expertise.

    Nigam’s appointment signals Ullu & Atrangii’s ambition to boost revenue through strategic content partnerships and innovative sales initiatives. His experience in navigating the Indian media landscape positions him to drive growth for the platforms in the competitive OTT market.

  • Kishan Prajapati appointed as content lead at Radio Mirchi

    Kishan Prajapati appointed as content lead at Radio Mirchi

    MUMBAI:  Radio and digital media professional Kishan Prajapati has joined Radio Mirchi as content lead. With over a decade of expertise in content management, radio programming, digital marketing, and organisational communication, Prajapati has been contributing more than a bit to the organisations with which he has been working .

    Prajapati expressed his enthusiasm for the new role, stating, “Excited to join Mirchi! The onboarding experience has been fantastic, and I’m looking forward to creating innovative content with the team.”

    His career journey includes leadership positions at prominent organisations such as Red FM, 94.3 My FM, and FM Tadka. Prajapati has also excelled as a creative head at SelfTech Solutions, where he specialised in digital marketing and generative AI for SaaS products.

    After a career break dedicated to upskilling, including a 50-week advanced digital marketing course from Mica, Prajapati is poised to integrate traditional and digital strategies to amplify Radio Mirchi’s content offerings.
    With this appointment, Radio Mirchi reinforces its commitment to delivering engaging and cutting-edge programming.