MUMBAI: Bindass, the zesty youth oriented channel known for providing edgy content, is planning to supplement its line-up with the launch of the fourth season of Yeh Hai Aashiqui.
The one-hour long show will be rolled out on 21 February and will be aired every Sunday at 6 pm.
Produced by Bodhi Tree Productions and Red Dot Productions, Yeh Hai Aashiqui will feature dramatised love stories in a refreshing way. Besides the new season, the show will also sport an entirely new feel as well as hosts narrating the stories.
Sources close to the development inform Indiantelevision.com that the per episode production cost of the new season is approximately between Rs 14-15 lakh.
The story line for this new season will retain the same flavour of love as in the previous seasons and will explore the emotions, confusions and the chaos with unique love stories, informs a source close to the development.
While the third season Yeh Hai Aashiqui – Sun Yaar Try Maar, was hosted by Anshit Sharma a.k.a Rapper Maddy, the fourth season will see Niti Mohan and Mohit Chauhan narrating the episodes in the show. The duo will also recreate the title track with their vocals.
According to information available, Bindass is looking at closing deals with the show’s previous season sponsors like Glam Up and Fogg. The channel has not yet locked in any sponsors for the new season as of now and is in talks for the same.
Plans are to have a finite season four of Yeh Hai Aashiqui. However, the total number of episodes will depend on the audience’s demand.
