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Tag: Red Chillies Entertainment

  • Reliance MediaWorks bags ‘Best Laboratory of the Year’ Award for ‘Mandrake Mandrake’

    Reliance MediaWorks bags ‘Best Laboratory of the Year’ Award for ‘Mandrake Mandrake’

    MUMBAI: The field of technology for visual enhancement of filmed content is rapidly evolving in India. A company that is constantly innovating itself and working towards an enhanced cinema viewing experience is Reliance MediaWorks – the media and techno-creative solutions provider and a part of the Reliance Group.

     

    Adding to its kitty of numerous awards and accolades is the recently achieved ‘Best Laboratory Award’ in the cinematography category for the film Mandrake! Mandrake!

     

    Produced by the National Film and TV Institute of India, the diploma film is the story of a young man, who transforms a rundown warehouse into an Aladdin’s cave through the fun and frolic of the moving image, where magic, mystery and adventure become possible. Reliance MediaWorks is solely responsible for the processing of this film.

     

    Reliance MediaWorks handled the colour correction, processing and printing of the entire film. Reliance MediaWorks CEO Venkatesh Roddam said, “Awards and recognition always feel good, because it is a validation of the commitment to the industry and hard work at Reliance MediaWorks.”

     

    Added Reliance MediaWorks president, post production services Krishna Shetty, “Among other honours, a national award feels even more special since it is the highest honour instituted by the government of India and thus, yes winning this award for the lab makes me really happy. That we have been winning this award several times over the last few years, is again a reinforcement of the quality, commitment and difference that we at Reliance MediaWorks make to the process of filmmaking through our consistent efforts. Yes it is the 16th award, and the third one in a row now. In the past as well, we have won this award for successive years, once for six years in a row.”

     

    The company that recently completed 400 films has revolutionised the way films are processed in India and has worked with production houses such as Dharma Productions, Yashraj Films, Balaji Motion Pictures, Red Chillies Entertainment, Disney and Sony Pictures amongst others. Its consistent effort has helped reduce the cost of films and increases the speed of overall production.

  • FedEx announces International ‘Student of the Year’ campaign

    BENGALURU: FedEx Express, a subsidiary of FedEx Corp, announced the special ‘FedEx Student Offer‘ and launch of the ‘FedEx International Student of the Year‘ campaign in association with the upcoming Dharma Productions and Red Chillies Entertainment production ‘Student of the Year‘. The film stars newcomers Sidharth Malhotra, Alia Bhatt and Varun Dhawan in the lead roles, is directed by Karan Johar and will release on 19 October.

    “FedEX mass communications initiatives include approaching 80 colleges in India on ground while online they have a microsite along with the regular print initiatives. Local radio is another avenue that the company could explore,” revealed FedEX, Middle East, Indian Subcontinent and Africa MD -marketing Rakesh Shaila.

    “We have also launched the FedEx International Student of the Year campaign in association with the movie. Both FedEx and the movie are on the lookout for the dynamic ‘Student of the Year‘ and hence the tie-in seemed an ideal fit. Using this platform, FedEx Express promises to help deserving students meet their goals and aspirations,” explained Shaila.

    The FedEx International Student of the Year‘ campaign gives Indian students who intend to pursue higher education abroad an opportunity to earn a sponsorship of Rs 500,000 and a chance to meet Johar. It also provides a counseling session from United States-India Educational Foundation (USIEF) for ten shortlisted students.

  • VFX keeps filmmakers away from shoot at railway stations

    VFX keeps filmmakers away from shoot at railway stations

    MUMBAI: Only a handful of films like Ra.One, Mere Brother Ki Dulhan and Mausam feature railway stations, according to a Central Railway report.

    Revenue from that particular window has dipped by 60 per cent compared to that of 2009-10. The reason being cited is that filmmakers tend to make use of latest technologies like visual effects (VFX).

    With the technology around, filmmakers have been desisting to go out to shoot on location for sometime now. What they primarily need are the basic shots that are later interspersed with objects, people and effects. Through this, film units save on time as well as money.

    For the shooting of Ra.One, the makers used the Chhatrapati Shivaji Terminus for a day, though it had an elaborate sequence of a train ramming into the station forcefully, cutting through the platform and the station boundary walls and toppling on to the road only to be stopped by Shah Rukh Khan’s character with one hand in the exteriors of the station. It is said that the producers paid the CR Rs 125,000 for the shoot.

    “The shot looked so elaborate on screen, making the film audience wonder as to how many days it must have taken to shoot the entire sequence. But, with the help of VFX, a few shots of the train and the station sufficed the wants of the makers. The rest was done by our visual effects team,” said Red Chillies VFX CEO Keitan Yadav.

    Only 13 production houses including Red Chillies Entertainment, Excel Entertainment and Yash Raj Films shot at Central Railway locations in 2011-’12 compared to 28 in 2009-’10 and 19 in 2010-’11.

  • RA.One to have Tamil and Telugu versions

    RA.One to have Tamil and Telugu versions

    MUMBAI: Actor-producer Shah Rukh Khan will release his ambitious film RA.One in Tamil and Telugu as well.

    Produced by Red Chillies Entertainment, the movie would also be dubbed in German and other international languages.

    “The dubbing of the Tamil and Telugu versions have been done,” said Khan.

    Khan plays Shekhar Subramanium, a Tamil Brahmin. This connect is expected towork good magic down South, as per the production house.