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Tag: Red Chillies Entertainment

  • Runs Reels and Revenue Knight Riders Boss Mysore Hits a Six at FICCI Frames

    Runs Reels and Revenue Knight Riders Boss Mysore Hits a Six at FICCI Frames

    MUMBAI: If cricket and cinema are the twin gods of India, then Venky Mysore is their high priest. At the FICCI FRAMES 2025, the CEO of Knight Riders Group and Red Chillies Entertainment took the stage to lay out the playbook for India’s sports-entertainment juggernaut, mixing statistics, storytelling, and a dash of showbiz flair.

    Mysore, reflecting on his journey across two industries, described himself as straddling India’s “two religions,” cricket and movies. “Live sports is unscripted spectacle,” he said, contrasting it with scripted films where even action scenes follow a pre-determined cut. That unpredictability, Mysore explained, is what keeps audiences riveted, game after game.

    The numbers speak volumes. Celebrating 15 years with the Kolkata Knight Riders, Mysore revealed he has witnessed 228 matches with the franchise. The IPL alone commands an astonishing 165-169 million viewers on television, surpassing even the Super Bowl’s 155 million. “The real-time tension, the tribalism, the emotional stakes, it’s a thrill that no scripted entertainment can replicate,” he emphasised.

    The magic of live sports extends beyond the pitch. From merchandising and ticket sales to broadcasting and sponsorship, Mysore highlighted the massive economic engine behind cricket. “We do economic impact studies for every city we play in from Kolkata to Trinbago to Abu Dhabi and now Los Angeles,” he said, pointing out the ripple effect on tourism, hospitality, and local businesses.

    Mysore also gave a glimpse into the global ambitions of Knight Riders, noting the establishment of the L.A. Knight Riders and their stadium plans ahead of the 2028 Olympic Games. “Stadium naming rights discussions are already underway, which shows the value that live sports can create economically,” he added.

    Entertainment, of course, is never far from cricket. Mysore explained how live events are being personalised for different audiences, citing innovations like multi-cam viewing, vertical video feeds, social gaming integrations, and interactive features mirroring the kind of bespoke content that digital platforms thrive on. “Every live moment can be a story, a connection, and a commercial opportunity,” he said, highlighting how AI, gaming, and the creator economy are poised to transform live sports in the next three to five years.

    While cricket remains the anchor, Mysore is betting on expansion. “Other sports like kabaddi, tennis, golf, and football can adopt our model,” he said, citing Pro Kabaddi as a successful adaptation. Women’s cricket, too, is high on the agenda. “It’s about making the sport representative and inclusive. Young girls are now aspiring to play because of the WPL, and that’s a flywheel that will keep spinning,” Mysore noted, emphasising the cultural and social impact of sports beyond the commercial.

    Mysore’s keynote also shed light on the convergence of sports, entertainment, and commerce. He noted how live spectacles like the IPL, Super Bowl, and Olympics attract diverse audiences through music, fashion, and celebrity appearances, creating a hybrid ecosystem where culture meets business. “Entertainment today isn’t just consumed, it’s experienced, shared, and lived,” he said, neatly summarising his vision for the future.

    On valuations, Mysore remained measured yet optimistic. Comparing cricket franchises to US sports teams, he suggested India has only scratched the surface in terms of economic potential. “In LA, the lowest valuation for a sports team is over a billion dollars. Cricket has similar global appeal, and there’s huge investment yet to come,” he said.

    From his high-octane reflections to the meticulous statistics, Mysore’s address offered a masterclass in the business and cultural power of sports. The underlying message was clear: cricket and entertainment are no longer just games or films, they are engines of connection, commerce, and culture, shaping the future of live experiences in India and beyond.

  • Film marketer sets up own production house

    Film marketer sets up own production house

    MUMBAI: Khyati Madaan, a  film marketing professional with over a decade of experience at some of India’s most prestigious entertainment companies, has announced the official launch of  her own production house, Not Out Entertainment on Linkedin.

    The IIM and NIFT alumna brings  industry pedigree to her new venture, having previously served as head of marketing at Maddock Films and held marketing positions at Red Chillies Entertainment, Kolkata Knight Riders and Disney.

    At Red Chillies, Ms Madaan was part of the team behind innovative digital campaigns for Zero, starring Shah Rukh Khan. The film became the first Bollywood production to utilise Amazon’s Alexa, develop a Snapchat filter and create a WhatsApp sticker pack as part of its promotional strategy.

    Before her tenure at major film houses, Madaan worked at Everymedia Technologies, where she rose to become vice president of marketing and director of analytics. During her time there, the company won awards for digital marketing campaigns, including recognition for the blockbuster Heropanti.

    Madaan’s career path has been diverse, including earlier roles at Trent Ltd, JJ Valaya, and Landmark group in Dubai, where she worked as head of retail and as an assistant buyer respectively.

    With Not Out Entertainment, Madaan aims to transition from marketing films to producing them. Her cricket-inspired company name suggests she believes there are many more innings to come in her professional journey—or as the famous Bollywood tagline goes, picture abhi baaki hai.

  • Netflix expands its 2025 content slate with over 25 new titles

    Netflix expands its 2025 content slate with over 25 new titles

    MUMBAI: If Amazon makes a big bang, can Netflix be far behind? Of course not.

    Today, Netflix pulled back the curtain on its power-packed 2025 content slate, unveiling an eclectic mix of films, series, and unscripted originals. Unlike Amazon Prime Video, which hosted a lavish industry party, Netflix chose to keep things all-business—because let’s face it, they’d rather spend on content than caviar. The lineup boasts over 25 titles spanning multiple genres, ensuring that no matter what your mood, there’s a binge-worthy fix waiting for you.

    Leading the charge is Aryan Khan’s directorial debut, The Ba**ds of Bollywood, produced by Shah Rukh Khan and Gauri Khan’s Red Chillies Entertainment. The series blends sharp industry satire with high-stakes drama, offering an inside look at the chaos of Bollywood. Expect plenty of witty references and some surprise cameos from the who’s who of Indian cinema.

    Adding to the action-packed lineup, Saif Ali Khan headlines Jewel Thief – The Heist Begins, a high-stakes thriller surrounding the hunt for the priceless African Red Sun diamond. Directed by Siddharth Anand and featuring Jaideep Ahlawat and Kunal Kapoor, this promises an exhilarating game of deception, strategy, and intrigue.

    Netflix’s love affair with romance continues with Aap Jaisa Koi, starring R. Madhavan and Fatima Sana Shaikh, and Nadaaniyan, featuring Ibrahim Ali Khan and Khushi Kapoor in a classic opposites-attract setup. Meanwhile, Dhoom Dhaam throws Yami Gautam Dhar and Pratik Gandhi into a wedding-night-gone-wrong adventure that’s equal parts thrilling and hilarious.

    On the Tamil front, Test delivers a compelling narrative with R. Madhavan, Nayanthara, Siddharth, and Meera Jasmine against the backdrop of a historic Chennai cricket match. Helmed by S. Sashikanth, this direct-to-OTT release highlights Netflix India’s commitment to regional storytelling.

    Comedy lovers can look forward to Toaster, a quirky family drama starring Rajkummar Rao and Sanya Malhotra, centered around a wedding gift fiasco that spirals into chaos. Meanwhile, Delhi Crime Season 3 brings back Shefali Shah, joined by Huma Qureshi and Sayani Gupta, in a gripping investigation into human trafficking.

    Fan-favorite Kohrra returns for Season 2 with Barun Sobti and Mona Singh tackling a fresh murder mystery, while Rana Naidu Season 2 sees Rana Daggubati and Venkatesh Daggubati returning, this time with Arjun Rampal as their new nemesis. Additionally, Khakee: The Bengal Chapter introduces Jeet as an unyielding cop squaring off against Prosenjit Chatterjee’s political mastermind.

    The thrills continue with YRF Entertainment’s Mandala Murders, starring Vaani Kapoor and Vaibhav Raj Gupta, which uncovers a series of ritualistic killings tied to a mysterious secret society. Akka, another YRF production, features Keerthy Suresh, Radhika Apte, and Tanvi Azmi in a revenge saga drenched in blood and suspense.

    Pulkit Samrat, Divyenndu, and Suvinder Vicky bring raw intensity to Glory, a gripping story of vengeance and Olympic boxing aspirations. Meanwhile, espionage thriller Saare Jahan Se Accha sees Pratik Gandhi and Sunny Hinduja navigating the treacherous world of 1970s intelligence.

    Netflix forays into Telugu content with Super Subbu, where Mithila Palkar and Sundeep Kishan lead a laugh-out-loud journey of an adult sex education teacher finding herself in the most unlikely of places—a conservative village.

    Unscripted entertainment takes a glamorous turn with Dining with the Kapoors, offering an intimate look at Bollywood’s first family, while The Roshans traces three generations of cinematic legacy. Stand-up special Full Volume sees Vir Das returning with a fresh dose of sharp political humor and social commentary.

    Oscar-nominated short film Anuja, backed by Priyanka Chopra Jonas, Guneet Monga Kapoor, and Mindy Kaling, makes its debut, adding yet another feather to Netflix’s cap. In a groundbreaking move, Netflix has also acquired exclusive WWE programming rights for India and other territories, promising wrestling fans a knockout viewing experience.

    Netflix is also diving into crime thrillers with Black Warrant, a gripping drama set in Tihar Jail, where an idealistic jailer uncovers corruption, gang wars, and deep-rooted injustice. The series has already earned a spot in Netflix’s Global Top 10 in its second week, proving its appeal worldwide.

    Crime meets comedy in Dabba Cartel, where five middle-class women find themselves running an accidental drug cartel while caught in a pharma investigation. Produced by Farhan Akhtar and Ritesh Sidhwani, this darkly comic drama showcases a web of secrets, power struggles, and the sheer unpredictability of life.

    Fans of The Great Indian Kapil Show can rejoice as Season 3 brings more laughs, celebrity guests, and signature desi humour. Kapil Sharma and his gang are all set to dish out fresh skits, hilarious banter, and plenty of unexpected surprises.

    For cricket lovers, The Greatest Rivalry – India vs Pakistan chronicles the on-field and off-field drama of the world’s most heated cricketing contest. Featuring legends like Virender Sehwag, Shoaib Akhtar, and Sunil Gavaskar, this docuseries goes beyond boundaries to explore the history, culture, and politics that fuel this fierce competition.

    Netflix is also stepping into the world of royal drama with Bhumi Pednekar and Ishaan Khatter starring in The Royals, where a polo-playing prince and a high-powered CEO clash in a whirlwind of romance, ambition, and palace intrigue. Bhumi Pednekar and Ishaan Khatter lead the cast in this lavish rom-com.

    Netflix India VP of content, Monika Shergill emphasised the platform’s commitment to bold storytelling, stating, “In 2025, we’re redefining storytelling by pushing creative boundaries like never before, delivering an unparalleled variety of world-class entertainment. From dreamy romcoms and high-stakes dramas to action-packed thrillers, beloved fan-favorite franchises, and laugh-out-loud comedies, there’s something for everyone.”

    Netflix’s 2025 slate is poised to redefine streaming entertainment in India. Whether it’s high-octane action, gripping thrillers, laugh-out-loud comedies, or heartwarming romances, one thing’s guaranteed—your binge list just got a whole lot longer. And with the rise of local-language content, expect even more diverse storytelling that speaks to every corner of India. If the 2024 lineup was a game-changer, 2025 is about to blow the roof off the OTT space.

  • Seasoned business executive Prakash Nathan joins Unique Solutions as Mumbai branch head

    Seasoned business executive Prakash Nathan joins Unique Solutions as Mumbai branch head

    MUMBAI: Prakash Nathan, a seasoned  business strategist with over two decades of experience spanning IT, consulting, and media, has been appointed as the Mumbai branch head and vice-president of sales at Unique Solutions. In this pivotal role, he will spearhead the enterprise sales team, focusing on strategic planning, customer excellence, and revenue growth through cutting-edge IT and security solutions.

    Prior to this, Nathan was the head of commercial business at Wysetek Systems Technologists Pvt Ltd  where he built high-performing teams and drove innovation in cybersecurity, virtualisation, cloud, and open-source practices. His career trajectory includes a successful stint as vice president of enterprise acquisition at Galaxy Office Automation Pvt Ltd,  where he excelled in acquiring major accounts and aligning with large OEMs for transformative IT solutions.

    Notably, Nathan’s illustrious career also spans 15 years in the entertainment industry, where he collaborated with leading production houses like Yashraj Films, Salman Khan Films, and Red Chillies Entertainment in marketing, distribution, and content syndication roles. Amongst the companies he worked for include: Moser Baer, UTV and The Walt Disney Co in Mumbai.  As the founder & director of Cinemarkets Digital Solutions, he brought his expertise to film marketing and digital rights syndication, bridging the worlds of media and technology.

    Nathan’s dedication to leveraging modern and emerging technologies, coupled with his passion for cinema, underscores his vision of driving innovation and creating value for customers, partners, and stakeholders. His multi-industry expertise positions him uniquely to synergise IT and entertainment for mutual growth.

  • Vidnet 2024: Building affordable sticky binge worthy content

    Vidnet 2024: Building affordable sticky binge worthy content

    Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching revenues, and India-specific low pricing hasn’t spurred subscriptions. Growth has plateaued as consumers return to post-COVID normalcy, preferring to binge occasionally.

    Adding to the churn is the shift towards AVOD by giants like JioCinema, offering premium events like cricket for free, with Disney+Hotstar following suit. This has strained streaming bottom lines. The rise of FAST channels is also causing industry jitters. Vidnet explores the future of the streaming ecosystem. The Vidnet 2024 is being held on 19 July 2024, at Hotel Sahara Star, Mumbai.

    This panel explored creating affordable, binge-worthy content by blending creativity, strategy, and resourcefulness. The discussion focused on crafting engaging, addictive content on a shoestring budget to capture and retain audience attention, leading to binge-watching behavior. Cost-effective content creation strategies and emerging trends were highlighted as key tools for achieving this within budget constraints.

    The session was chaired by Bodhitree CEO Mautik Tolia. It included the following panelists: Red Chillies Entertainment producer Aashish Singh, Locomotive Global Inc co-founder and managing partner Sunder Aaron, Friday Filmworks CEO Devendra Deshpande, Jio Studio head originals Tejkarran Singh Bajaj, and TVF president Vijay Koshy.

    Industry leaders shared their perspectives on balancing budget constraints with the need for engaging and effective content.

    Reflecting on the current challenges in cost management, Rishi Negi said, “The current challenge we face is how to rationalise costs and produce shows within a smaller budget. The key is to get the creators and production team on the same page to create a good show. We believe that the quality of a show is not determined by its budget. At Banijay, we’ve produced some of the most commercial hits from India, as well as niche projects, both with great results. No show is big or small to us. We approach every project with the same dedication, regardless of the budget. This challenge is interesting because, unlike film people who are used to a certain scale, our television background makes it easier for us to scale up or down as needed.”

    Devendra Despande emphasized the importance of return on investment: “As long as a show delivers a return on investment in terms of business metrics, the budget is secondary. Whether it’s a high-budget production or a smaller project, if it delivers results, it works. Audiences will still eagerly await the next season of a show like Game of Thrones, despite its high costs, because it remains affordable and engaging.”

    Highlighting the core principle of engaging content, Aashish Singh said, “Budget isn’t the key factor; the content must engage the audience and keep them invested, whether it’s a series or a film. The formula remains the same: if the content is compelling, it will attract viewers. Affordability is about aligning the budget with the project’s needs, not cutting corners. As long as the content is strong, budget concerns become secondary.”

    Sunder Aaron discussed the flexibility of global studios and cost-effectiveness: “Global studios are now more flexible and responsive than they were a decade ago, which has been beneficial for our formats. While creative passion is crucial, we must also consider the cost of acquiring and retaining viewers. For instance, episodic shows can be more cost-effective for streaming platforms, as they lower the acquisition cost for new viewers and keep them engaged with standalone episodes. Our recent show, produced with Applause Studios and Sameer Nair, and created by Simon Mirren the former showrunner for ‘Criminal Minds,’ exemplifies this approach, highlighting the need for innovative storytelling forms.”

    Addressing the subjective nature of affordability, Tejkarran Singh Bajaj said, “Regardless of whether a show is big or small, it must be effective. Affordability is subjective and depends on the show’s concept and delivery. For example, Geo Studios produced ‘Up 65’ with a lower budget by shooting two seasons together, while a show about 1947 had a higher budget. We focus on ‘right cost’ rather than just affordability, adjusting budgets according to the project’s needs. Innovative budgeting strategies, like combining seasons, help reduce costs while ensuring quality content.”

    Vijay Koshi shared his insights on the importance of storytelling: “13 years ago, a group of engineers and storytellers started with a focus on strong writing and frugality, lacking big stars or international formats. They prioritized good storytelling over glamour and have maintained that ethos even as they gained recognition. Their success with shows like ‘Panchayat’ and others demonstrates that solid storytelling, practical solutions, and a focus on creating compelling content can drive success, regardless of initial resources.”

  • Jawan crowned as Netflix’s most-watched film in India

    Jawan crowned as Netflix’s most-watched film in India

    Mumbai: Jawan released in theatres across India on 7 September to a ton of fanfare and love from audiences. Continuing the fiesta, Netflix India released the film’s extended cut in Hindi, Tamil and Telugu on King Khan’s birthday, and to no one’s surprise, Jawan, all languages, is reigning as the most-watched film in India on Netflix, in the first two weeks of launch. A true testament to fandom and entertainment!

    Reeling in the success of the film on Netflix, Shah Rukh Khan shared, “I am thrilled to share that Jawan is the most-watched film in India on Netflix . Releasing the extended version was our way of expressing gratitude to our fans for extending their unwavering love and support to the film. The overwhelming response we’ve received from Netflix audiences only reaffirms the brilliance of Indian Cinema. Jawan is not just a film; it’s a celebration of storytelling, passion, and the vibrant spirit of our cinema and I couldn’t be prouder of its success  on Netflix.”

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film was released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu.

    Jawan: Extended cut is currently streaming on Netflix in Hindi, Tamil and Telugu.

  • Western Digital collaborates with ‘Jawan’ as the official digital storage partner

    Western Digital collaborates with ‘Jawan’ as the official digital storage partner

    Mumbai: Western Digital has partnered with Red Chillies Entertainment as the official storage partner for the film ‘Jawan’, starring Shah Rukh Khan, Nayanthara, Vijay Sethupathi, and Deepika Padukone (in a special appearance).

    The Jawan team trusted the premium and pro-grade storage solutions from SanDisk Professional brand for editing, post-production, and backup needs of this exciting action thriller.  With the help of SanDisk Professional products, the filmmakers efficiently handled an enormous amount of data—over thousand terabytes—with remarkable ease and dependability.

    Western Digital – senior director – marketing – India Middle East and TIA Jaganathan Chelliah said, “We’re thrilled to join forces with Red Chillies Entertainment, once again, for their film Jawan. Shot in various location across India, Jawan movie is very rich with its extraordinary visuals. Their creative team needed a digital storage solution that can catalog several terabytes of video footage for seamless postproduction work. I am glad that our SanDisk Professional storage products were able to help them accomplish the task and deliver excellent content.”

    The partnership reinforces Western Digital’s promise to provide high-quality and highly reliable storage solutions that cater to intense workload requirements, such as movie production.

    Western Digital senior director- sales India Khalid Wani said, “We are excited to partner with a movie like Jawan. I am pleased that through our brand SanDisk professional we are offering specialized high-performance, scalable, and reliable storage solutions that enable Jawan team to actualize their aspirations and inspire others.”

    Western Digital and Red Chillies Entertainment had previously joined forces for acclaimed films such as Darlings, Happy New Year, Bob Biswas and Dilwale. SanDisk Professional storage solutions are the go-to brand for Bollywood’s media and entertainment industry and are purpose-built to empower the biggest inspiration.

    Jawan is one of the most ambitious films, produced at a never seen before scale for an Indian film, it is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India along with Shah Rukh Khan starting from, Nayanthara, and Vijay Sethupathi in lead roles, and Deepika Padukone in a special appearance, along with Sanya Malhotra, Priyamani, Girija Oak, Sanjeeta Bhattacharya, Lehar Khan, Aaliyah Qureshi, Ridhi Dogra, Sunil Grover and Mukesh Chhabra will be seen in pivotal roles, broadening its appeal to audiences across all Indian languages, making it a true PAN India film Jawan is a Red Chillies Entertainment presentation, directed by Atlee, Produced by Gauri Khan and co-produced by Gaurav Verma. The film released worldwide on 7 September in Hindi, Tamil and Telugu languages.

  • Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Bisleri Bolsters limited edition packs nationwide with ‘Jawan’ film partnership

    Mumbai: After the major success of the limited-edition partnerships with blockbuster movies in South India, Bisleri has now forged its first and largest-ever Pan-India association with the much-awaited film of the year, ‘Jawan.’ The Bisleri’s X Jawan limited edition bottles will feature actors from all over India, including Shah Rukh Khan, Vijay Sethupathi and Nayanthara. These limited-edition bottles will be available across the country in 250ml, 500ml, one Litre, two litres, and five litres SKUs.

    Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”

    The Bisleri X Jawan limited-edition packs will be distributed nationwide in all general and modern trade outlets, which will see marketing activation of more than 70,000 retail outlets. It will also be available online through the Bisleri @Doorstep App.

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    GM Modular unveils stunning wall art to celebrate its association with ‘Jawan’

    Mumbai: Shah Rukh Khan fans and moviegoers witnessed a unique collaboration between art and cinema, this week. In front of Shah Rukh Khan’s iconic ‘Mannat’, GM revealed an enchanting wall art installation of his forthcoming movie Jawan.

    The excitement surrounding Shah Rukh Khan’s latest film, “Jawan,” is reaching new heights. From the captivating preview to the mesmerising soundtrack, audiences are being treated to a multitude of emotions. The impressive wall art, crafted in collaboration with talented artist Kanak Nanda, captures the essence of “Jawan” through intricate designs, vibrant colors and dynamic visuals & the mural is set to become a visual landmark, capturing the attention of passersby and movie enthusiasts alike.

    “I am thankful and thrilled to present this magnificent wall art as a tribute to the spirit of ‘Jawan’ and GM’s association with the film. It reflects our dedication to pushing boundaries and embracing creativity, just like the movie. This wall art symbolizes progress, innovation, and the relentless pursuit of excellence,” said the artist Kanak Nanda.

    The GM CEO Jayanth Jain, expressed his enthusiasm for this remarkable collaboration, stating, “The partnership between GM and ‘Jawan’ marks a pivotal milestone in our journey to connect with diverse audiences on a grand scale. This collaboration exemplifies the power of art and cinema in transcending boundaries. We are thrilled to have the opportunity to create an immersive experience for fans while also reaching a mass audience through this momentous venture.”

    GM was founded in 2002 and has since become one of the leading home electrical companies in India. The partnership between GM Modular and “Jawan” goes beyond traditional sponsorship. It represents the shared values of innovation, dynamism, and a forward-thinking approach. Through this collaboration, GM Modular reaffirms its commitment to empowering individuals and spaces with cutting-edge electrical solutions that enhance everyday living.

    Jawan is one of the most anticipated and ambitious films, produced at a never-seen-before scale for an Indian film. It is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India, along with Shah Rukh Khan, Nayanthara, and Vijay Sethupathi in lead roles and Deepika Padukone in a special appearance. This broadens its appeal to audiences across all Indian languages, making it a true PAN India film.

    Jawan is a Red Chillies Entertainment presentation, directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will be released worldwide in theaters on 7 September 2023, in Hindi, Tamil, and Telugu languages.

     

  • ‘Darlings’ to premiere on OTT platform Netflix in 2022

    ‘Darlings’ to premiere on OTT platform Netflix in 2022

    Mumbai: Shah Rukh Khan’s Red Chillies Entertainment and Alia Bhatt’s maiden production Eternal Sunshine’s movie “Darlings” is set to premiere on OTT platform Netflix this year. The star cast includes Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Mathew in lead roles. This movie also brings together music composer Vishal Bharadwaj and lyricist Gulzar. The film is produced by Gauri Khan and directed by Jasmeet K Reen.

    Netflix India and Alia Bhatt posted an announcement video on social media, giving fans fun moments. In the video, the entire cast is seen dodging the camera that’s following them from room-to-room, watching their words and fumbling all along when asked about the ‘Darlings’ release on Netflix.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Alia Bhatt (@aliaabhatt)

     

    Darlings is a dark-comedy which explores the lives of a mother-daughter duo trying to find their place in Mumbai, seeking courage and love in exceptional circumstances while fighting against all odds.

    Red Chillies Entertainment writer & director Jasmeet K Reen said, “I couldn’t have asked for a better feature film debut—working with a pool of versatile and talented actors has been an absolute pleasure. I am delighted that Red Chillies and Eternal Sunshine are taking the film across the globe with Netflix.”

    Bhatt, who marks her debut as a producer (Eternal Sunshine) said, ‘Darlings’ holds a very special place in my heart, it’s my first film as producer that too with Red Chillies. We are very proud and happy how the film has shaped up and we hope it will entertain and engage audiences world over.”

    Red Chillies Entertainment producer & COO Gaurav Verma said, “A script nurtured inhouse, and later produced with the incredible Alia, and supported by a stellar cast in Shefali Shah, Vijay Varma and Roshan Mathew, helmed by Jasmeet, who has lot of promise, ‘Darlings’ is very special to all of us. Gulzar Saab and Vishal Ji have given soul to the film with the songs. We couldn’t have asked for more. I cannot wait for the audience to finally see the film.”

    Netflix India director, films and licensing Pratiksha Rao said, “At Netflix, we want to entertain our members with best in class films, across genres, made possible by collaborating with filmmakers who take big creative swings to tell diverse and compelling stories. With ‘Darlings’, we continue our long standing partnership with Red Chillies Entertainment and are excited to be the home for Alia Bhatt’s first production. ‘Darlings’, by debut director Jasmeet K Reen, is a must watch- a perfect storm of a riveting plot, fresh storytelling brought to life by powerful performances.”