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Tag: Red Chief

  • ADK Fortune launches ‘Khel Gaye Chief’ for Red Chief

    ADK Fortune launches ‘Khel Gaye Chief’ for Red Chief

    MUMBAI: Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd, highlights the strength and comfort that Red Chief leather shoes essentially stand for.

    The commercial features a gutsy Vicky Kaushal tackling a couple of goons by tricking them into reaching the police station. Very smoothly, he tricks the goons while running, climbing, and jumping to show how these shoes are made for today’s fast lifestyle. The film therefore serves as a testimony of how tough and flexible these leather shoes from Red Chief are.

    Commenting on this new association, Leayan Global Pvt Ltd MD Manoj Gyanchandani said, “We are delighted to have Vicky Kaushal as the Brand Ambassador for our leading leather footwear brand, Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough, and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country with a strong youth connect in masses.”

    ADK-Fortune Communications Pvt Ltd ECD Uday Rao said, “The attempt with this communication was to underline the style aspect that has evolved to be in sync with the times along with strengthening the existing brand image through an exciting, short, and a charming story.”

    Commenting on his association with Red Chief, Vicky Kaushal said, “It feels great to be associated with Red Chief, a home-grown footwear brand that enjoys mass appeal, backed by top-of-the line features and quality in their wide range of casuals, formals, and outdoor shoes. The brand gives one a sense of completeness in their looks and a distinct unique personality.”

    “Red Chief always stood for the Power of Real Leather. With Vicky seamlessly embodying the real sense of power with much ease and wit makes the whole plot highly entertaining & endearing,” said ADK-Fortune Managing Partner Subroto Pradhan.

    The campaign broke on 7 December 2019 and is backed-up by heavy media burst, online and offline.

    Red Chief currently has 170 retail stores and more than 3,000 multi brand outlets (MBOs) across India. The brand is also available on all major online shopping platforms.

  • Red Chief ropes in Vicky Kaushal as Brand Ambassador

    Red Chief ropes in Vicky Kaushal as Brand Ambassador

    MUMBAI: Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand Red Chief. Red Chief has been consistently providing best quality, comfortable and stylish footwear for over 21 years now to its nationwide base of loyal customers. Today, Red Chief has robust distribution network and is available through 3000 plus multi-brand outlets, over 170 exclusive stores and all leading e-commerce platforms.

    Manoj Gyanchandani, Managing Director, Leayan Global, said “We are delighted to have Vicky Kaushal as the Brand Ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”

    “It feels great to be associated with Red Chief, a home-grown footwear brand that enjoys mass appeal” Vicky Kaushal said.

    Rahul Sharma, General Manager – Marketing, Leayan Global, added “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”

    Vicky Kaushal is one of the most celebrated actors in Indian cinema and is renowned for his powerhouse performances in films such as Masaan, Raazi, Sanju and Uri, which became one of the biggest hits of 2019.