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Tag: Red Bee Media

  • IBC19, Amsterdam: ‘Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive’

    IBC19, Amsterdam: ‘Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive’

    MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers.

    As one of the world’s leading managed services provider, Red Bee is creating a next generation media environment with cutting edge-technology including the Cisco Unified Computing System (UCS) and cloud software.

    “The Media landscape has changed forever and this cloud platform, with best of breed software coupled with our own micro services will allow us to significantly change the way managed services are offered in the market.”, says David Travis, Chief Product & Technology Officer, Red Bee Media. “It allows for commercial and technical flexibility while addressing the cost challenges all our customers are facing. Our work together with 7fivefive and Cisco is a showcase of innovation with the creation of a hybrid cloud architecture that is truly unique in the media industry.”

    Cisco UCS  provides a unique network architecture with cloud-like behaviour on-premise with an end-to-end hardware stack with superior performance and security to manage today’s network demands, and into the future. 7fivefive is the consulting and integration partner leading project implementation. With this new hybrid cloud media solution Red Bee can offer enhanced speed and performance across its portfolio of solutions including:

    ·         Access services

    ·         Channel origination

    ·         Content origination, production and post production

    ·         Content enrichment and distribution

    ·         Media management

    ·         OTT Streaming

    Dave Ward, senior vice president, CTO of Engineering and chief architect, Cisco, says: “Red Bee is marking a milestone in the industry’s quest to transition to IP and virtualized media data centres for simpler, faster networking. Our work together with 7fivefive created a cloud-powered network with the flexibility and security Red Bee needs to scale quickly and adapt to the demands of the media and entertainment landscape.”

    Red Bee Media will be showcasing its new cloud-ready platform at IBC in Amsterdam with its ‘Leaders in Live’ demonstration featuring Live football utilizing pure software defined services all in IP. You can see the demo at 11.00 Friday, 16.00 Saturday and 13.00 Sunday on the Red Bee Media Booth (14.D26).

  • PromaxBDA India Unveils First Set of Conference Speakers

    PromaxBDA India Unveils First Set of Conference Speakers

    MUMBAI: PromaxBDA  is pleased to announce the first round of sessions and speakers for the 2014 India Conference  in Mumbai. This year’s programme takes place on 27 and 28 May 2014 at the prestigious five-star Westin  Mumbai  Garden  City  Hotel  and  includes  sessions  by  Kendrick  Reid  – Senior Vice President & Executive Creative Director of Brand Strategy at BET Networks,  Tom Palmaerts,  Trendwatcher  at Trendwolves,  Hugo Moss, Designer amd Motionographer at Huge Designs and Ian Wormleighton, Creative Director at Red Bee Media.

     

    Marking  its  11th   edition  this  year,  the  two-day  annual  conference  by  the PromaxBDA Association is India’s largest gathering for entertainment media marketing, design and promotion professionals.

     

    Themed ‘Evolution’ – a concept by Official Creative Partner, Ink Project – the conference  presents  informative  and  inspiring  sessions  on  critical  trends  and topics needed to stay relevant in today’s fast changing media and marketing environment.

     

    “The Promax BDA Conference in India brings together some of the most creative professionals  in the entertainment  media  scene.  With  a decade  of experience under our belt, we look forward to once again presenting to attendees two days of inspiring dialogues and specially curated sessions by renowned speakers from the industry..,” said Ms Rajika Mittra, Country Head (India) of PromaxBDA  Asia Pte Ltd.

     

    Senior Vice President & Executive Creative Director of Brand Strategy at BET Networks, Kendrick Reid will open the conference with a keynote session on innovation,  inspiration  and  how  it  leads  to  brand  rejuvenation.  Kendrick  is responsible for developing breakthrough, brand-building creative marketing strategies and executions for all BET branded businesses. Prior to joining BET Networks,  Kendrick  led Comedy  Central  through  two successful  innovative  re- designs and oversaw the branding for the networks multi-platform  initiatives as its Vice President and Creative Director.

     

    Presenting  a  topic  on  ‘youthwatching’,  Tom  Palmaerts  will  reveal  how  young people are building the future. A Trendwatcher at Trendwolves, an agency specializing in youth intelligence, Tom conducts future trends research on youths for  major  brands  Clariant,  HP,  Microsoft  Innovation  Center,  Palm,  PwC,  and Universal  Music,  amongst  others.  In  2008,  he  was  awarded  ‘Youth  Trend Specialist Of The Year’ by the Dutch trendwatching  platform Second Sight, and was awarded ‘Trendwatcher of the Year’ in 2013.

     

    The [PRO] Series panel discussion sessions are back again this year with a 3-part series.  Leading   the  [PRO]  Series  and  moderating   the  panel  sessions   are prominent and highly renowned industry superstars and veterans such as Tarun Katial, Chief Executive Officer of Reliance Broadcast Network, Rajiv Bakshi, Vice President  of  Marketing,  South  Asia  of  Discovery  Networks,  and  Gaurav  Seth, Senior Vice President and Head-Marketing  of Sony Entertainment  Television.  In this year’s [PRO] Series, speakers will discuss and examine topics such as ‘The Evolution  of Branded  Content  and  The  Future  of the Television  Business’  and ‘Marketing to Millennials – Do You Speak Their Language’.

     

    Opening the conference, and coming onboard once again as the Conference Chair is Mr. Raj Nayak, Chief Executive Officers of COLORS.

     

    “Promax  brings  together  the  largest  pool  of  mainline  and online marketing, promotion  and design  professionals  in the Indian  television  and entertainment media. It pits vital questions against expert answers. It inspires action based on insight, and not mere trial and error. The creative, the inspiring and the stalwarts meet in one place across two days from across the industry. Information updates, trends and conversation buzzwords – if you’re in the TV industry for the long haul, mark your calendars for the PromaxBDA India Conference 2014,” said Mr Nayak.

     

    Additional  speakers  as  well  as  the  full  PromaxBDA  India  2014  conference schedule will be announced in the coming weeks.

     

    Interested attendees can now register for the conference at www.promaxindia.tv. Registration closes on 19 May 2014.

  • Big winners at 2006 Promax/BDA World Gold & North America Awards

    Big winners at 2006 Promax/BDA World Gold & North America Awards

    MUMBAI: Promax/BDA the global non-profit organization for marketing, promotion and design professionals in electronic media, celebrated its annual Promax World Gold and North America Awards.

    Hosted by Saturday Night Live’s Darrell Hammond, the awards ceremony brought the 2006 Promax/BDA Conference to a close. The awards competition is divided into North America and World Gold based on the entrants main region of business.

    The big winners in the Promax World Gold Awards were design house Red Bee Media, with 15 gold and six silver Muse Awards and Italian broadcaster Fox International, who took home 13 gold and eight silver Muse Awards. BSkyB was also among the big winners in the World Gold competition with 11 gold and three silver Muse Awards, informs an official release.

    In the North America Awards competition, NBC led the charge with 16 gold and nine silver Muse Awards. ABC and Bell ExpressVu followed with 18 awards each – ABC had 13 gold and five silver, while Bell ExpressVu earned 12 gold and six silver. HBO was not far behind with eight gold and nine silver awards.

    In addition to the newly redesigned Promax Muse statuette, award recipients will have their winning entries added to the permanent collection of Promax/BDA media at the United States Library of Congress, as part of The Robert Neer Promax/BDA Promos.tv Collection, containing over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999, adds the release.

    Commenting on the event, Promax/BDA president and CEO Jim Chabin said, “The worldwide prestige and value of the Promax World Gold and Promax North America Muse Awards are exemplified by the caliber of work and the talented individuals that create that work. This year, we received an unprecedented number of submissions from companies around the globe so our winners should take pride in knowing they are truly the world’s best.”

  • UK study highlights the need for more innovative TV on mobile phones

    UK study highlights the need for more innovative TV on mobile phones

    MUMBAI: The results of a new study, Mobile TV – Attitudes to Broadcast on Mobile, confirms the need for broadcast and entertainment brands to work harder to tailor their content to mobile phones.

    The qualitative study by Red Bee Media (formerly BBC Broadcast) and digital media research agency, iBurbia, aimed to research consumer attitudes to specially made or tailored mobile content compared to TV streamed to mobile phones.

    The findings suggested that full length programming on mobile is not as popular as made for mobile TV because screen sizes are too small, opportunities to watch full length programmes on-the-go are rare and subjects preferred to watch full-length programming on the TV.

    iBurbia’s Omar Bakhshi says, “We talked with a broad range of people in this study and there was significant interest in concepts that complemented TV viewing with extra and exclusive content on mobile phones. But, the content had to be sufficiently compelling to be worth the effort and there is a fear of billing abuse, meaning that cost needs to be made clear”.

    The results have also suggested that the most effective way to market mobile TV will be using on-screen prompts within related television shows. The most successful mobile TV will also be of the right quality to work on a mobile screen and targeted to a specific audience. Participants in the study found that, on the smallest of mobile screens, any content over three minutes was too long and anything over one pound was too expensive.

    The recent Oxford trials confirmed that there is an appetite for mobile TV, but this research highlights how ‘TV’ for mobile is wildly different from the ‘TV’ of linear broadcasting. New rules for advertising, navigating and entertaining apply. We worked with iBurbia to find out what viewers really want to watch on their mobile phones. Red Bee Media has built a successful business in understanding consumers’ needs in order to create and tailor content and communicaton for multiple platforms and formats.

    Red Bee Media business director new creative content Catriona Tate says, “The results point towards the mobile TV market being driven in the short term by advertiser funded content and mobile video that compliments or promotes TV programmes”.

    The qualitative study was produced by iBurbia in its interactive media research centre in West London. It included six focus groups – two groups made up of people aged 16-25, three 26-40 and one 41-60. One of these groups consisted of ‘gadget’ users (26-40 age group), the rest only having freeview TV at home and mostly using their mobile phones just for calls.

    The subjects were shown content specially made for mobile on mobile handsets that was created by Red Bee Media. The content included a sport clip, comedy clip, one minute mobidrama, advertiser funded programme, interview with football manager and reality TV clip. As a comparison, subjects were also shown a full length High Definition programme on a PSP (portable Play Station) and a Freeview channel streamed live to a mobile phone.A

  • UK study highlights the need for more innovative TV on mobile phones

    UK study highlights the need for more innovative TV on mobile phones

    MUMBAI: The results of a new study, Mobile TV – Attitudes to Broadcast on Mobile, confirms the need for broadcast and entertainment brands to work harder to tailor their content to mobile phones.

    The qualitative study by Red Bee Media (formerly BBC Broadcast) and digital media research agency, iBurbia, aimed to research consumer attitudes to specially made or tailored mobile content compared to TV streamed to mobile phones.

    The findings suggested that full length programming on mobile is not as popular as made for mobile TV because screen sizes are too small, opportunities to watch full length programmes on-the-go are rare and subjects preferred to watch full-length programming on the TV.

    iBurbia’s Omar Bakhshi says, “We talked with a broad range of people in this study and there was significant interest in concepts that complemented TV viewing with extra and exclusive content on mobile phones. But, the content had to be sufficiently compelling to be worth the effort and there is a fear of billing abuse, meaning that cost needs to be made clear”.

    The results have also suggested that the most effective way to market mobile TV will be using on-screen prompts within related television shows. The most successful mobile TV will also be of the right quality to work on a mobile screen and targeted to a specific audience. Participants in the study found that, on the smallest of mobile screens, any content over three minutes was too long and anything over one pound was too expensive.

    The recent Oxford trials confirmed that there is an appetite for mobile TV, but this research highlights how ‘TV’ for mobile is wildly different from the ‘TV’ of linear broadcasting. New rules for advertising, navigating and entertaining apply. We worked with iBurbia to find out what viewers really want to watch on their mobile phones. Red Bee Media has built a successful business in understanding consumers’ needs in order to create and tailor content and communicaton for multiple platforms and formats.

    Red Bee Media business director new creative content Catriona Tate says, “The results point towards the mobile TV market being driven in the short term by advertiser funded content and mobile video that compliments or promotes TV programmes”.

    The qualitative study was produced by iBurbia in its interactive media research centre in West London. It included six focus groups – two groups made up of people aged 16-25, three 26-40 and one 41-60. One of these groups consisted of ‘gadget’ users (26-40 age group), the rest only having freeview TV at home and mostly using their mobile phones just for calls.

    The subjects were shown content specially made for mobile on mobile handsets that was created by Red Bee Media. The content included a sport clip, comedy clip, one minute mobidrama, advertiser funded programme, interview with football manager and reality TV clip. As a comparison, subjects were also shown a full length High Definition programme on a PSP (portable Play Station) and a Freeview channel streamed live to a mobile phone.