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Tag: recycled plastic

  • Adidas, Rohit Sharma partner to launch a sustainable apparel collection for the Indian market

    Adidas, Rohit Sharma partner to launch a sustainable apparel collection for the Indian market

    Mumbai: adidas and Rohit Sharma have signed a collaboration to launch their first-ever collaboration in sustainable apparel for the Indian market. This collection comes in continuation of adidas’ and Rohit’s long-standing partnership and commitment to end plastic waste. Rohit has been committed towards this cause in partnership with adidas, as was witnessed during the past two editions of the IPL, where he used the global stage to showcase specially crafted shoes, highlighting the cause and spreading awareness around marine plastic pollution.

    The stylish and sustainable collection will comprise an array of products ranging from training t-shirts, training pants, shorts, track suits, polo t-shirts, round neck t-shirts, sweatshirts, and lounge pants. The collection has been designed by leading experiential designer Aaquib Wani in collaboration with Rohit. The limited edition collection will be available in select stores and on adidas.co.in.

    Speaking at the launch, Indian Cricket Captain Rohit Sharma said, “Marine pollution is one of the biggest challenges mankind faces today. Oceans are key to our survival, and it is a world like no other and must be protected. My association with adidas over the years has been a major step towards spreading awareness for the cause, which is why I am proud to collaborate with them for this collection. Ending plastic waste is a priority for us both, and this collection is a result of unparalleled commitment and effort towards saving the oceans.”

    Sharing his thoughts at the launch, adidas India senior director Sunil Gupta said, “Sustainability has been one of the core values for adidas over the years. We have been on a mission to help end plastic waste, and all of our efforts ladder up to this goal. We believe that collaboration, creativity, and eco-innovation are the winning formulas to save our oceans and end the global plastic crisis. As our sustainability ambassador, Rohit has always been at the forefront of our quest to end plastic waste, which is why this collection marks a milestone for our partnership. It is through this partnership that we aim to spread awareness and inspire millions out there to join us in our effort to end plastic waste.”

  • L’Oréal scales up sustainability goals with new announcement

    MUMBAI: Global Cosmetic major L’Oréal has announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios’ enzymatic technology. The Group aims to start the production of the bottles based on this disruptive innovation in 2025.

    Biotherm would be the first of the Group’s brands to launch a product in this bottle of the future, it said on Thursday.

    The technology developed by Carbios, a pioneer in the development of biotech solutions for the recycling of PET (polyethylene terephthalate) plastics, paves the way for the manufacture of new products made from 100 per cent recycled materials produced using its enzymatic process. According to the company, it has the advantage of being suitable for all types of PET – clear, colored, opaque, and multilayer – and making these plastics infinitely recyclable.

    L’Oréal Packaging and Development director Jacques Playe said: “We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling. We are pleased to announce the feasibility of these bottles in a pilot phase and are delighted to be in a position to create the packaging of the future with our partners. This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago”.

    Biotherm Global Brand president Giulio Bergamaschi noted: “We are delighted to be the first beauty brand to realize a completely recycled bottle using plastic from Carbios’ disruptive technology”.

    L’Oréal set up a consortium with Carbios in 2017, which Nestlé Waters, PepsiCo, and Suntory Beverage & Food Europe have since joined. In 2019, L’Oréal invested in Carbios via its venture capital fund BOLD – Business Opportunities for L’Oréal Development.

    With “L’Oréal for the Future”, L’Oréal’s new sustainability programme for 2030, the Group has taken a step further towards the transformation of its business and has set ambitious new objectives, particularly in the area of packaging. It aims to have 100 per cent of its plastic packaging as refillable, reusable, recyclable, or compostable by 2025, 100 per cent of its plastic packaging to be derived from recycled materials or biosourced by 2030.