ITV

Tag: records

  • APOS 2025: MPA and JioStar release report on how IPL scored new records

    APOS 2025: MPA and JioStar release report on how IPL scored new records

    BALI: At the APOS summit in Bali, JioStar dropped its much-anticipated report titled TATA IPL 2025: A Year of Firsts—and it reads like a victory lap for both the broadcaster and the billion-plus fans who tuned in. Produced in partnership with Media Partners Asia (MPA), the report reveals how IPL 2025 turned into a fan-first, tech-powered juggernaut that smashed records, redefined storytelling, and blurred the lines between sport, spectacle, and screen.

    JioStar’s digital reach alone crossed 652 million, while Star Sports pulled in 537 million viewers, pushing total reach to a record-shattering 1.19 billion. Women accounted for 47 per cent of TV audiences—marking a seismic shift in cricket’s traditional demographic. The IPL final alone drew 426 million fans, with JioHotstar peaking at 55.2 million concurrent users and soaring to 300 million subscribers.

    “TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches – it was where creativity, culture and commerce converged, with fan connections at the heart of it all,” said JioStar chief executive of sports and live experiences Sanjog Gupta. “ At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions.”

    JioStar delivered 840 billion minutes of cricket watch-time, riding on innovations like MaxView 3.0 (a TikTok-style vertical experience), 360° VR streaming, and voice-assisted search on connected TVs. Over 44 per cent of mobile viewers played along live with the ‘Jeeto Dhan Dhana Dhan’ game, while AI-powered highlights and live expert commentary translations made the sport more accessible than ever.

    Regional viewership surged with Telugu up 87 per cent, Tamil up 52 per cent, and Kannada up 65 per cent—showing that cricket’s heart beats strong beyond the metros. Accessibility also hit new highs with Indian Sign Language interpretation and audio descriptive commentary for the visually impaired.

    Advertisers swarmed the platform, with over 425 brands onboard—including 270 first-timers across 40 categories. Nielsen-measured ROI, play-along games, and AI-personalised ads helped deliver what marketers crave: measurable impact at scale.

    JioStar’s IPL 2025 wasn’t just a tournament—it was a case study in what the future of sports broadcasting could look like: immersive, inclusive, interactive, and insanely watchable.

  • Despicable Me 2 sets records with $34.3 mn Wednesday opening

    Despicable Me 2 sets records with $34.3 mn Wednesday opening

    MUMBAI: Traditionally, Fourth of July is a slow movie going day since Americans will be outdoors enjoying what should be good weather nationally. The domestic box office numbers do not tell the full story until Friday at the earliest. But there‘s no question that the ‘A‘ cinema score for Illumination Entertainment‘s and Universal‘s Despicable Me 2 (3,957 theaters) will help it gross well over $120 million domestic for the five-day Fourth of July holiday.

    On Wednesday the well-received and well-reviewed toon opened no 1 with $34.3 mn which is “an incredible start” according to a Universal executive. That‘s higher than Monsters University‘s Friday take of $30.5 mn last month. And it‘s setting records – the third highest opening day ever for an animated feature, the 8th highest Wednesday opening ever, and the biggest Wednesday opening of all-time for Universal. 

    The sequel‘s big draws are those lovable Minions who in the original toon were given form and function by Coffin & Renaud to underscore the comedy surrounding Gru‘s madcap mayhem. Reportedly for the first pic, the pair looked at previous peons like Oompa Loompas from Willy Wonka & The Chocolate Factory and the Jawas from Star Wars: Episode IV – A New Hope.

    This time around, the scribes just wrote as many Minions scenes as they could squeeze into the sequel. And in 2014 the little yellow guys even get their own stand alone Minion movie with Sandra Bullock and Jon Hamm already attached. Meanwhile, the end credits feature the Minion wack-pack‘s 3D demo.