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Tag: Recma

  • Havas Media’s ‘digital at the core’ strategy has paid off, says Anita Nayyar

    Havas Media’s ‘digital at the core’ strategy has paid off, says Anita Nayyar

    MUMBAI: Havas Media Group India posted a stellar performance in 2014. As per the company, it won new business worth over Rs 200 crore in 2014.

     

    Last year witnessed the integrated business wins of clients like Emirates, World Kabaddi League Yepme, MTS (re-win), LIC, BBC, Borosil, Assetz Property Group, OCM India and Hi Care among others. Havas Media also won digital specific mandates of Xolo Mobiles, BusinessWorld and Starbucks.

     

    The RECMA mid-year 2014 Qualitative Evaluation reported Havas Media India growing at 35 per cent, much higher than the industry average.

     

    Havas Media India and south Asia CEO Anita Nayyar said, “Havas Media’s ‘digital at the core’ strategy has richly paid off. Our integrated offering and approach has been appreciated by our clients as well as prospects. Clients have loved our Meaningful Brands Study and the Meaningful Connections Planning process along with our challenger brand attitude has been the key differentiator in the market. However, we at Havas Media are not just about business but also about people. We are known as the ‘Happy Agency’ in the market and many of our ‘old employees’ are eager to join back the Havas family – this according to me is our greatest strength.”

     

    “We are known in the industry for our passion and transparency. We ensure significant senior management involvement in all our clients. Our view of media is integrated and this is further demonstrated by the fact that most of our recent wins have all been integrated. 2015 is a new year with new challenges, however given our strong leadership we are all set to make this year too a remarkable one,” added Havas Media India MD Mohit Joshi.

     

    The Havas Media Group India client roster includes Parle Products India, Hyundai Motor India, Quikr.com, LGE India, Tata Motors, VLCC, AMWAY Beauty, Taj Hotels, Dupont India, Sleepwell, R.K. Marble Group, Voltas India, Ista Hotels amongst others.

     

  • GroupM’s market share increases to 41.2 per cent

    GroupM’s market share increases to 41.2 per cent

    MUMBAI: GroupM, WPP’s integrated media and marketing company, has topped the RECMA overall activity billings 2013 ranking of media agencies again. GroupM India increased its market share as per RECMA in the year 2013 to 41.2 per cent from 40.3 per cent in 2012. Globally, GroupM retained the number one position amongst media agency networks with a market share of 28 per cent. The RECMA report evaluates the overall activity – including buying billings and specialised services.

     

    Mindshare continues to lead in overall market share as the largest integrated media planning company in India, while the other GroupM agencies registered a healthy growth over the last year. GroupM agencies dominated RECMA’s qualitative evaluation with Maxus being the only media agency in India to be rated ‘dominant’, for the fourth year in a row. Mindshare and Mediacom were rated ‘high’ while MEC was rated ‘good’. Continuing its winning streak from 2013 where the network picked up over 80 new clients, GroupM agencies have so far won over 50 new clients in the first half of 2014.

     

    GroupM agencies continue to dominate all industry awards. Apart from that, GroupM is the only media agency network to have won the Porter Prize in 2013, ‘The Dream Company to work for’ in the media and entertainment sector and the ‘Best Employer’ at the World HRD Congress.

     

    Speaking on the year so far, GroupM south Asia CEO CVL Srinivas said, “In recent years, GroupM has taken great measures to become future ready and give our clients an edge in a highly competitive media market. We no longer plan only media for them, but give them end to end integrated marketing solutions that bring digital marketing, content, data and analytics together with traditional media such as TV, radio and print. Our collaborations with global leaders in digital media, data, technology and research, coupled with years of collective experience gives our clients the advantage of working with a true thought leader and help them build highly successful brands. We were the first agency network with whom Facebook signed a partnership agreement in India and have a similar very unique partnership with Google that brings great value to our clients”.

     

    Over the last year, GroupM took a fresh approach to integrated marketing solutions with a program called New ME. This new approach resulted in several successful campaigns including the highly impactful launch of Honda Mobilio with Kapil Sharma led by digital content and the ‘Power of 49’ campaign for Tata Tea led by TV advertising, content, mobile marketing and social impact. In May 2014, Mindshare launched the Loop Room in Gurgaon and Mumbai to help media planners and marketers pick up insights in real time. Maxus recently launched Moribus, its behavioral lab.

     

    “GroupM agencies are at the cutting edge of media and we are preparing our teams and clients to not just move with the times but stay ahead,” added Srinivas. The New ME approach also helped expand business with new clients across industries ranging from e-commerce, banking & insurance, sports, retail, healthcare, etc.

  • Maxus wins businesses worth over Rs. 300 crore

    Maxus wins businesses worth over Rs. 300 crore

    MUMBAI: Maxus, yet again retains the title of the most ‘dominant’ agency as per the latest RECMA report, a qualitative assessment for all leading media agencies in India.

    It is the fourth consecutive year that Maxus is on the top of the RECMA ratings. Along with this, the agency also won business across 23 new clients, worth upwards of Rs. 300 crores in the first half of 2014. These new clients include Tata Sons, JK Tyres, Kotak Mahindra Bank, Unitech, Paytm, Askme.com, ICC T20 World Cup 2014, Cigna TTK Health Insurance and BML Educorp.

     

    Maxus South Asia managing director Kartik Sharma said, “Over the last 12 months, Maxus has made an effort to become future ready in a digitally charged media environment. We approach planning and investments in an integrated manner with emphasis on new media concepts that brings digital media, content and data together with traditional TV, print and radio. We believe this gives us an edge in the market, helping us delight to our existing clients and bring new clients into the fold.”

     

    “Our ‘Lean into Change’ approach has given us a healthy double digit growth in 2014” Besides their expertise in core traditional media, Maxus today is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming. Talent across these verticals are embedded in the network and work closely with core client teams,” added Sharma.

     

    The new approach at Maxus has resulted in several ingenious campaigns like “Power of 49” for Tata Tea, Kotak Jifi, Vodafone Fan Photo and Tata Sky’s innovation around the IPL. Maxus was the first agency to set up a digital command centre for Nestle, where the marketing and agency team to monitor data from various social feeds and take real time marketing decisions. This ensured judicious use of budgets across media with a low percentage of wastage. The approach also helped expand business with new clients across industries ranging from e-commerce, banking and insurance, sports, retail, healthcare, etc.

     

    In 2014, Maxus was part of WPP Team Red (head by MEC Global) that won the Vodafone account across several countries, retaining the account in India. The expertise of a long client relationship with Vodafone domestically brought about great insight during the pitch process.

     

    It can also be noted that this year, Maxus has also brought on board two senior leaders – Navin Khemka in New Delhi to head the North and East region and focus on new business development and Anand Chakravarthy heading Maxus, West and some of their key client relationships. Earlier in the year, Maxus won the digital agency of the year and a number of metals at the Abbys 2014 for their new media capabilities.

  • Starcom MediaVest Group leads on RECMA’s list

    Starcom MediaVest Group leads on RECMA’s list

    MUMBAI: Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group (SMG) the number one ranked global media network in its 2013 Global Billings Rankings Report for the fourth consecutive year. This report evaluates the overall activity—including buying billings and specialised services—of all global media agencies across 62 countries. 

     

    In 2013, SMG increased its billings by 18.3 per cent, with an industry share of 12.5 per cent. RECMA also named the network number one in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report that accounts for 81 per cent,  of the media agency industry.  In addition, SMG retained its position in the overall regional evaluations, including its top rank in north America and was named the number two agency in Asia Pacific, Middle East and North Africa and Latin America.

     

    “Leading RECMA’s Global Rankings report is both an honor and a validation of our work at SMG. Everything we do, in partnership with the greatest brands in the world, is with an eye toward innovation. And RECMA’s report confirms that our ‘MakeNextNow’ approach is successful in both engaging consumers and helping steer our industry toward ‘what’s next,” said SMG Global CEO Laura Desmond.

     

    SMG had its most celebrated year on record in 2013, with 525 product award recognitions. Award highlights included 15 agency and network of the year awards, 24 Cannes Lions, 35 Festival of Media awards (across all galas) and two Effie Grand Prix. Through July 2014, SMG has already been awarded media network of the year at the Cannes Lions International Festival of Creativity, along with being named the most effective agency and most effective agency network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Group also took top honors as Most Effective Holding Company.

  • MEC APAC named most competitive agency in pitches

    MEC APAC named most competitive agency in pitches

    MUMBAI: MEC, a leading media agency, has been named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA).

     

    The 2013 compitches report evaluates the media agencies’ success in winning new business pitches taking into account client budgets, contenders and degree of involvement in global/regional pitches. Not only is MEC Apac ranked best overall performing agency in the region, but the media agency is also awarded A grades for competitiveness in Singapore, Australia and China.

     

    The ranking reflects MEC’s success in retaining key clients following competitive reviews; including Mitsubishi in Australia, as well as winning significant new businesses for the region such as Sony Electronics, Tiger Airways and GE.

     

    MEC Apac CEO Stephen Li said, “The days of just price comparison are gone and clients today are looking for an agency that can help them embrace the digital possibilities of a changing marketplace. This is especially true of the fast growing Apac region. That MEC comes out as the region’s most competitive agency is a testimony to our amazing teams around the region and our ability to deliver genuine growth for our clients.”

  • Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    MUMBAI: The year 2013 has been an exciting one for Maxus in India. From winning new clients like Tata Global Beverages, Nestle India, Musafir.com to name a few to dominating industry awards.

     

    Continuing with the winning steak, Maxus India has retained the title of the most “dominant” agency profile for the fourth year in a row as per the RECMA 2013 report.

     

    They were the only agency to be rated as “dominant” as per the ratings. The RECMA report is the Qualitative Assessment for 2013 for all leading media agencies in India on the basis two parameters – vitality & structure. This is the highest level of ratings awarded by the agency RECMA, for the agency that demonstrates a balance between the two parameters.

     

    Speaking on the new RECMA Ratings, Maxus south Asia managing director Kartik Sharma said, “2013 has been an exciting year for us. We won 17 new businesses, worth over Rs.600 crores. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” He added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.”

     

    Late year, Maxus India also saw several high profile talent related milestones, with Ajit Varghese moving into a new role at as CEO, APAC, Maxus and Kartik Sharma taking over as the new managing director, Maxus India.

     

    Maxus India also began 2014 on a high note with several breakthrough campaigns like “Power of 49” for Tata Tea, a senior management promotion with Sanchayeeta Verma as head, Maxus South and Anand Chakravarthy joining as head Maxus, West.

  • Media agencies depend heavily on flagship clients

    Media agencies depend heavily on flagship clients

    MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them.

    Mindshare earned 20.3 per cent of its revenue in calendar year 2011 from Hindustan Lever, the largest advertiser in the Indian market. The FMCG major’s media spend in 2011 was $214.7 million, handled entirely by Mindshare which had total billings crossing the $1 billion mark in the year, RECMA’s (Research Company Evaluating the Media Agency Industry) global billings report shows.

    Incidentally, HUL has marginally scaled down its media spends in 2011 due to the slowdown in the Indian economy. The company had spent $241.9 million in 2010 to promote its rich and diverse reach of brands cutting across all segments.

    The GroupM agency’s other clients in India include Pepsico, GSK, Nike, Ford, Star Network, ICICI, Lenovo, Kellogg’s, IBM, Nestle, and Aditya Birla Capital.

     

    Brand Media Expenses* Media Agency Total Billing*2011 % contributed by Brand
      2011 2010      
    Hindustan Lever 214.7 241.9 Mindshare 1050 20.30%
    LG 56.2 77 MEC 300 18%
    Maruti Udyog 61.3 65.5 LMG 430 14.25%
    Nokia 58.7 58.5 Maxus 570 10.20%
    Pantaloons Retail 65.6 74.2 Allied Media 235 27.90%
    Reckitt  64.7 80.2 ZenithOptemedia 295 21.90%
    Samsung 81.8 60.2 Starcom 275 29.70%

    ZenithOptimedia, which had grossed a billing of $295 million in 2011, got 21.9 per cent of its revenue from Reckitt Benckiser. The company had spent $64.7 million in 2011 as compared to $80.2 million in 2010, according to RECMA. It has brands like Harpic, Air Wick, Calgon, Veet, Boots Healthcare, Nurofen, Strepsils, Clearasil, Adams Respiratory.

    The Samsung business accounted for 29.7 per cent of Starcom’s billing of $295 million in 2011. The Korean company spent $81.8 million in 2011, up from $60.2 million in the previous year.

    Allied Media, with a net billing of $235 million, made 27.9 per cent of its revenue from Pantaloons Retail, RECMA report shows. Pantaloons Retail had a media spend of $65.6 million in 2011, down from $74.2 million a year ago.

    GroupM’s MEC derives 18.73 per cent of its revenue from LG Electronics. Out of MEC’s billings of $300 million in 2011, the consumer electronics major shelled out $56.2 million towards media in 2011. LG has also cut its media spend by almost 27 per cent ($77 million in 2010), according to RECMA.

    Lintas Media Group got 14.25 per cent of its revenue from Maruti Udyog that spent $61.3 million on media in 2011. This was lower than what the company had spent in the year 2010 which was 65.5 per cent. Maruti Suzuki, Magyar Suzuki, M-800, Omni, Alto, WagonR, Swift, Dezire, Esteem, Zen, Estilo, SX4, Grand Vitara and Versa are the brands that run under the brand.

    GroupM’s Maxus earned 10.26 per cent of its total billing of $570 million in 2011 from its Nokia account. The mobile phone handset maker Nokia spent $58.7 million on media, almost the same ($58.5 million) as in 2010.

  • Mindshare leads in global billing rankings in India

    MUMBAI: With a share of 18.6 per cent, GroupM‘s Mindshare is the leading media agency in India, as per the RECMA Global Billings Rankings 2011. The agency grossed billing of $1.05 billion in 2011 with a growth of 10 per cent.

    Mindshare is followed by Madison Media, which with a share of 11.2 per cent, has recorded a growth of 15 per cent as compared to previous year. The agency‘s overall billing rounded to around $630 million against $548 million in 2010.

    With a billing of $570 million in 2011, GroupM‘s Maxus takes third position with an industry share of 10.1 per cent. The agency had made $455 million in 2010 and registered a growth of 25 per cent in 2011.

    Meanwhile, Mediabrands‘ Lodestar UM has 8.7 per cent industry share with 15 per cent growth recorded in 2011. Lodestar UM‘s billing was $490 million in 2011 as compared to $426 million in 2010.

    Vivaki‘s Zenithoptimedia, though at No. 8 spot, has registered highest growth of 40 per cent amongst other agencies. Agencies like Havas Media‘s MPG, Media Direction and TME have seen a loss in the share. MPG recorded a loss of 20 per cent while Media Direction and TME have seen negative growth of 29 per cent and 15 per cent respectively.

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