Tag: RECMA ratings

  • Havas Media Group India catapults to RECMA top 5 ranking

    Havas Media Group India catapults to RECMA top 5 ranking

    MUMBAI: Havas Media Group India has catapulted to the top five media agencies in India in RECMA’s India Qualitative Evaluation, June 2015.

     

    It has observed an upward growth from 11th rank to number fifth rank and emerged with a ‘Very good’ profile, the first agency to score with this profile.

     

    Havas Media Group India & South Asia CEO Anita Nayyar said, “We are delighted with this recognition of hard work, commitment and dedication to understand and strategically develop clients businesses. We have clear focus on ideas, digital and integrated nonlinear marketing. Always talking to the connected Indian and using data as building blocks to chart creative solutions across media has proven effective. It is the first time RECMA has given “Very Good” as a profile qualifier. At the group we are strong believers in speed which is of utmost essence and have done a lot of catching up in the industry inspite of being one of the youngest agencies. More over the stability in senior management team has always helped us stay focused on our objective.”

     

    Havas Media Group India managing director Mohit Joshi added, “This is the effort of the whole team working together to best serve our clients coupled with the aggressive approach towards new business. We would like to thank our clients for allowing us the opportunity to be co-partners in growing their brands through the years. You will see us building on this platform and going further up the ranks.”

  • Mindshare is the number 1 media agency in India: RECMA ratings

    Mindshare is the number 1 media agency in India: RECMA ratings

    MUMBAI: Mindshare has emerged as the number one media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India.

     

    Mindshare has scored high on the parameters of client profile, momentum, competitive pitches and resources to emerge as the leading agency in India. Besides its expertise in core traditional media, Mindshare is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming. Talents across these verticals are embedded in the network and work closely with core client teams.

     

    Mindshare chairman, emerging markets Ashutosh Srivastava said. “I’m pleased to see this endorsement from RECMA for the agency’s position in India. Mindshare continues to be at the leading edge there – in harnessing data to power more creativity and innovative use of media platforms for marketers, and bringing to life its proposition of adaptive marketing.”

     

    Mindshare Asia Pacific COO Gowthaman Ragothaman added, “I am particularly satisfied with the recognition on structure and vitality. We continuously re-engineer our teams in line with the changing demands from our clients as well as the media and marketing landscape. Our suite of services now reflects a full-fledged marketing communications company.”

     

    Mindshare South Asia CEO Prasanth Kumar stated, “This is a win for each and every member of the Mindshare team. Mindshare has always been the leader in innovation, and we believe it is extremely vital for us to prepare ourselves and our clients for a relevant tomorrow.”

     

    “With our adaptive marketing philosophy, we have ensured our clients have the competitive advantage, and their communication is superlative. We are grateful for their belief in us, to deliver on our common goals of brand building. We are proud of the fact that our clients continue to work with us on initiatives that are continuously pushing the boundaries of media investment and communication, as we successfully redefine the media industry in India,” added Kumar.

     

    The RECMA country qualitative evaluations offer an extensive and up-to-date assessment of the media agencies based on a set of 18 key performance indicators segmented into two main categories: 

    ·       Compitches and Momentum = Vitality

    ·       Structure and Client Profile = Structure