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  • Dentsu X retains top spot for third year in a row as fastest growing agency: RECMA’s report

    Dentsu X retains top spot for third year in a row as fastest growing agency: RECMA’s report

    Mumbai: Dentsu India has once again ranked amongst the top three, continuing its record-breaking growth velocity, in the latest RECMA Media Agency Ranking Report. 

    Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. This is delivered through the five global leadership brands: Carat, Dentsu Creative, Dentsu X, iProspect and Merkle, each with deep specialisms.

    The recently published RECMA report calls out the stellar performance of each agency: 

    Dentsu X, as India’s fastest-growing media agency leading the chart with a 153 per cent growth rate for the past three years. It is India’s #2 agency since 2020, narrowing the gap with Mindshare in 2021. Driving experiences beyond exposures, Dentsu X engineers brand outcomes and growth.

    iProspect, accelerating brands through a performance mindset, has clocked an impressive 83 per cent growth in 2021! Growing our brands at the intersection of culture, content, data, and tech is paying a dividend to our clients and our business.

    And Carat, designing for people, has recorded a smart 60 per cent growth over the last year, delivering an unparallel capability to unlock real human understanding to connect people and brands by designing powerful and engaging experiences.

    Dentsu Media South Asia CEO Divya Karani said, “Yes, of course, our clients and people value our vision, our continuous reinvention and rigour, but scaling at this unprecedented trajectory for the past three years is a huge validation! Even more gratifying is that all our media agencies, each with their unique proposition, are performing at full throttle. Transforming by design, Densu is planning the next steps even as we continue to scale. With our deep specialisation in media, creative and CXM, we are constantly focused on stitching up integrated business transformative solutions for our clients.”

    Dentsu’s recently released global ad spend report forecasts India’s growth at 16 per cent, reaching $11 billion in 2022, well past the 2019 pre-pandemic level. Digital is expected to clock double the momentum, contributing 33 per cent of overall India’s spending. Dentsu is bullish on India and predicts India as the fastest growing market globally. 

    RECMA is the leading independent research company that reports and tracks the performance of media agencies around the globe. The report showcases the market share and growth of the media agencies based on their overall activity. The overall activity volume report, evaluating over 900 media agencies across 70 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities, which covers online paid media as well as fee-based activities in digital, data & analytics, content, marketing, and sponsorship.

  • Starcom India gets top rank in RECMA New Business Balance Report 2021

    Starcom India gets top rank in RECMA New Business Balance Report 2021

    Mumbai: Global independent research firm RECMA has ranked Starcom India, part of Publicis Groupe India number one in new business in its ‘New Business Balance Report for 2021’. The research firm evaluates media agencies worldwide.

    The agency has gained the top position in competitive pitch wins across Consumer Products (CPG), New-Age, and App Economy which includes clients in Auto, D2C, FinTech, E-commerce, and Gaming, it announced on Monday.

    The Human Experience (HX) agency has also ranked high in its profile classification with significant 14-point growth over the last period, it added. This has been assessed on multiple parameters based on vitality (competitive pitches and momentum) and structure (resources and client profile.)

    Starcom India chief executive officer Rathi Gangappa said, “Starcom’s strong consumer understanding, data-led insights, integrated talent, focus on efficiency using competitive pricing and flawless activation has led to us emerging in the top position. We will continue our strong growth trajectory through very human, personalised brand experiences at scale and market-leading work.”

    RECMA publishes a wide range of media agency notation reports on a global scale and collects and analyses data from more than 1400 media agencies in 90 countries.

  • dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

    dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

    Mumbai: RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.

    The report, RECMA Debrief number 37, evaluates the media agencies from 47 countries across nineteen criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least ten qualitative points.

    “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path,” dentsu Media South Asia chief executive officer Divya Karani said.

    Besides this, the agency has been declared ‘Agency-of-the-Year’ by three separate industry forums this year and has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.

    Speaking on the achievement, dentsu X India CEO Roopam Garg added, “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”

    RECMA publishes a wide range of media agency notation reports on a global scale with the aim to provide strategic intelligence reference tools to help global advertisers in their decision-making and agency sourcing.

  • dentsu X ranked India’s #No1 Media Agency for Growth 3rd time in a row : RECMA

    dentsu X ranked India’s #No1 Media Agency for Growth 3rd time in a row : RECMA

    RECMA, the Independent research firm that evaluates media agencies, has ranked dentsu X India No.1 in the ‘new business and client portfolio growth’ category. This is the third consecutive year when dentsu X India, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has grabbed the No.1 spot on the list. For the record, RECMA, now in its 20th edition, is the only company to publish a wide range of media agency notation reports on a global scale. The study is based on four parameters – Qualitative Scores & Benchmark, Vitality Analysis, Structure Analysis and Activity Volume.

    With its rapid pace, dentsu X India has recorded a stellar growth of 35% in 2019 as compared to 2018. In fact, dentsu X India was the only market agency to grow more than 30% in APAC in 2019. The agency has been extensively active in 2020 and has been captured in all global regions as per RECMA’s latest analyses.

    Speaking on the occasion, Divya Karani, Chief Executive Officer, dentsu X India commented, “The increasing number of discerning marketers, recognizing the difference dX delivers in this accelerated changing and challenging market, is a huge validation of our design. It is simple. We know where you want to go, and we do so with ambition, agility, and flexibility. Again, and again and then again. The recognition of our trajectory by RECMA, now for the third consecutive year, is very pleasing.”

    RECMA has also ranked dentsu X Global as the world’s fastest growing media agency for the second consecutive year. Here, dentsu X Global has been ranked #1 in terms of year-on-year growth globally at 18.4%.

    “To receive the title of the world’s fastest growing agency for two consecutive years speaks volumes for not just our work that delivers transformative experiences for our clients, but also the passion of our teams across the world,” said Mike Nakamura, Global President, dentsu X. “This recognition sets the foundation for the ambitious future we have ahead of us and shows that our focus on Experience beyond Exposure is resonating with clients who are looking for an agency that not just delivers results, but also differentiation.”

    “Clients are increasingly recognising that a simple exposure isn’t enough to make a difference. Media can do so much more than expose; it can engage, entertain and ultimately add value,” added Sanjay Nazerali, Global MD, dentsu X. “We’re delighted that many of those clients have put their faith in us.” It is pertinent to note here that the 20th edition of RECMA’s Overall Activity Research is a wider coverage compared to its previous editions. It has also covered 75 countries and analysed over 1200 agencies.

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  • Vice, WPP sign multi-million dollar ad deal

    Vice, WPP sign multi-million dollar ad deal

    MUMBAI: Vice and WPP’s media investment unit GroupM have signed a multimillion-dollar advertising deal that will take advantage of the millennial-focused media company’s international expansion.

    Vice co-founder and CEO Shane Smith and WPP CEO Martin Sorrell said that they agreed that millennials were the future. They were under-serviced, and the companies had to create more content.

    The particulars of the deal involve Vice working with GroupM to use Vice’s insights, content and data to build an advertising platform across all of Vice’s global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.

    The deal is worth hundreds of millions of dollars in ad spending, according to Smith. A Vice spokesperson later added it is a multi-year, multi territory deal.

    GroupM handles over USD 102 billion in advertising billings, according to research company Recma. GroupM said it handles one out of three ads globally.

    Sorrell said that there were some difficulties working with Google and Facebook, and that there’ was a need to find another force.

    In June, Vice announced plans to expand its presence to 51 territories, including having a TV, mobile and digital presence in India and the Middle East and TV content throughout Africa.

    It also will add a 24-hour TV channel in Australia and New Zealand, where it already has a robust digital and mobile presence. Vice’s U.S. cable channel Viceland launched in February 2016, and it’s nightly HBO news show is slated to begin on 10 October.

    WPP at present has an 8.5 per cent stake in Vice. At one point, it owned up to one-tenth of the company but has since sold some shares. Source: cnbc.com

  • Vice, WPP sign multi-million dollar ad deal

    Vice, WPP sign multi-million dollar ad deal

    MUMBAI: Vice and WPP’s media investment unit GroupM have signed a multimillion-dollar advertising deal that will take advantage of the millennial-focused media company’s international expansion.

    Vice co-founder and CEO Shane Smith and WPP CEO Martin Sorrell said that they agreed that millennials were the future. They were under-serviced, and the companies had to create more content.

    The particulars of the deal involve Vice working with GroupM to use Vice’s insights, content and data to build an advertising platform across all of Vice’s global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.

    The deal is worth hundreds of millions of dollars in ad spending, according to Smith. A Vice spokesperson later added it is a multi-year, multi territory deal.

    GroupM handles over USD 102 billion in advertising billings, according to research company Recma. GroupM said it handles one out of three ads globally.

    Sorrell said that there were some difficulties working with Google and Facebook, and that there’ was a need to find another force.

    In June, Vice announced plans to expand its presence to 51 territories, including having a TV, mobile and digital presence in India and the Middle East and TV content throughout Africa.

    It also will add a 24-hour TV channel in Australia and New Zealand, where it already has a robust digital and mobile presence. Vice’s U.S. cable channel Viceland launched in February 2016, and it’s nightly HBO news show is slated to begin on 10 October.

    WPP at present has an 8.5 per cent stake in Vice. At one point, it owned up to one-tenth of the company but has since sold some shares. Source: cnbc.com

  • Carat realigns global leadership for next phase of growth

    Carat realigns global leadership for next phase of growth

    MUMBAI: In response to the tremendous growth and success of Carat over the past five years, the agency has realigned its global leadership team to ensure continued momentum and resources to drive growth and innovation for its clients.

     

    Doug Ray will refocus on Carat US, continuing as CEO, charged with leading the agency’s continued double-digit growth in the world’s largest market. Will Swayne, with more than 15 years leadership tenure within the network, will succeed Ray as Carat global president.

     

    Under Ray’s leadership, Carat has grown to become the world’s third largest media agency network by billings, according to RECMA, and the fourth-largest in the US, from seventh in three years.

     

    During Ray’s tenure, Carat has been named Agency of the Year some 54 times across 15 markets, and last month was named the number one media agency network by RECMA in its global qualitative evaluation, Carat’s fifth such distinction in the last six reports.

     

    In the US, Carat has won close to $1.5 billion new billings this year from clients including P&G, Mondelez and Pfizer, with global clients including MasterCard, Mondelez, adidas and GM all headquartered in the US.

     

    “Our momentum, particularly in the US over the past five years, has been tremendous, and the size and scale of Carat today now requires dedicated leadership both locally and globally to continue to deliver on our vision and our commitment to redefine media on behalf of our clients. I am looking forward to refocusing on my US role. I’m incredibly proud of all that Will and I have achieved so far and look forward to continued success,” said Ray.

     

    Swayne and Ray have worked closely together for the past six years, with Swayne most recently Dentsu Aegis Network global client president for P&G. He assumes his new role on 1 January, 2016 as part of a planned transition, and will be responsible and instrumental in driving Carat’s next phase of growth globally.

     

    Leading its clients through the digital economy, Swayne will be based in London and will report to Dentsu Aegis Network CEO global clients and media brands Peter Huijboom.

     

    Swayne’s career at Dentsu Aegis began when he joined Aegis Media in 2000, as part of Carat International. In 2005 Will moved to Asia and became MD of Carat Hong Kong before transferring to the US in 2009 to take responsibility for Carat’s P&G Gillette business in North America.

     

    While in the US, Will took responsibility for all of Carat’s P&G North America business and in 2012 was promoted to Carat US East MD in recognition of his success across a number of areas, including driving forward relationships with leading global clients.

     

    Will was appointed global client president for P&G in January 2014, and during this time Dentsu Aegis Network has significantly grown its relationship with P&G, winning media assignments in Italy, Canada, Brazil, Spain and most recently expanding its remit in North America, as well as growing its digital and creative contracts too.

     

    “Carat is a critical driver of Dentsu Aegis Network’s momentum in the US, and Doug’s vision, visibility and leadership in this market is integral to our and our clients’ success. With a growing roster of US-based global clients, as well as significant opportunities to pilot and scale industry-leading innovation from here, we are well-placed to continue our progress and deliver on our vision to lead in the digital economy,” said Dentsu Aegis Network US CEO Rob Horler.

     

    Commenting on the announcement, Huijboom added, “Through Doug’s leadership, Carat has achieved unprecedented success and global recognition as the leading media network that is truly redefining media. With Doug concentrating on the buoyant US market and Will taking the helm globally, the talented team at Carat and its clients have all to benefit. Will’s client-centric approach and wealth of experience globally across Carat during the last 15 years made him the standout candidate following an extensive internal and external global search.”

     

    Swayne said, “I am delighted to be taking on the role as Global President of Carat and leading the network through the next phase of its growth. Carat is the most dynamic and agile media agency network, with the best and most diverse talent in the industry. With a superior understanding of people, we are best placed to lead our clients in the digital economy and be a catalyst for their growth.”

  • Carat India rated number one on vitality scores: RECMA

    Carat India rated number one on vitality scores: RECMA

    MUMBAI: After a flurry of account wins over the last 12 months including brands like General Motors, Microsoft, Sony, Nokia, MasterCard, British Airways, JSW Steel & Cement, Popees and Ruosh to name a few, Carat has also shown the maximum growth on the Qualitative Ranking of RECMA moving from the number 11 spot in August 2013 to number four in the latest report, making it the fastest growing media agency in India.

     

    To top it all, on Vitality scores of the research, Carat has jumped to the number one position with a perfect score of 10.

     

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “This is an absolutely fantastic achievement by Carat to become the fastest growing agency in India. From being a one-in-a-crowd agency in the market, in a short time, they are at the top-end of the table. As the lead media agency of the Denstu Aegis Network, Carat continues to make its mark in the Industry and will very soon be amongst the top three on all parameters.”

     

    Carat India managing director Kartik Iyer opined, “This is a great testimony for the fantastic work the teams have put over the past few years to strengthen the Carat brand in India. This is also a result of the key investments made by group in great people and processes which have delivered outstanding solutions to our clients.”

  • RECMA names Vizeum as ‘World’s Fastest Growing Media Network’

    RECMA names Vizeum as ‘World’s Fastest Growing Media Network’

    MUMBAI: RECMA has named Vizeum as the world’s fastest growing media network in its ‘Overall Activity Billings 2014’ report published this week.  Across the 16 global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1 per cent, 9 per cent more than the second ranked agency.

     

    Vizeum managing director Indian subcontinent S Yesudas said, “It is indeed a matter of pride for all of us that Vizeum has achieved this great recognition in such a short span.  This belongs to our passionate and committed team and the ever-supportive clients. Vizeum was launched in India towards the end of 2009.  We have already been able to carve out an interesting niche for ourselves within five years. We are on the path to achieving excellence in everything we do.”

     

    The top 5 growth rates of ‘Overall Activity’ Billings 2014 are:

    1-     Vizeum + 29.1 per cent

    2-     BPN + 20 per cent

    3-     Arena + 12.3 per cent

    4-     MediaCom + 11.5 per cent

    5-     Dentsu media + 11.1 per cent

     

    In absolute volume, Vizeum increased its OA Billings by + $m 2183 (the 3rd highest growth).

     

    Launched in 2003, the network has now grown to 65 offices in 45 markets.   The agency was founded by Thomas Le Thierry in France, who was later appointed the agency’s global president in 2013.

     

    The network manages global clients from seven global hubs in London, Los Angeles, New York, Paris, Singapore, Tokyo and Wiesbaden. Key wins for the network in 2014 included ABinBEV (Europe), Burger King (Europe) and Shiseido (Global).  Vizeum also expanded its relationships with Sonos, Ikea and BMW in new markets.

     

    Key wins in India during 2014/15 include: BMW, Jet Airways, HDFC, Hindware, Allied Blenders and Distillers, Saint-Gobain, Jet Privilege and Viacom 18 Media.

     

    Thierry said, “We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients.  We have built a consistent network which now has real momentum.  This growth helps us to keep the agility required in the fast moving environment. It’s the only way we can credibly remain on the edge of the industry doing best in class work for our clients.”

  • MediaCom named world’s top media agency by RECMA

    MediaCom named world’s top media agency by RECMA

    MUMBAI: RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance has recognized MediaCom as the world’s top media agency.

     

    The results were published this week in RECMA’s authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics designed to measure agency vitality and structural ability to address today’s complex communications challenges.

     

    MediaCom’s top position is underpinned by its recent new business success across a number of networked clients, with marquee client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the AB Inbev account in the US. Momentum in the US, the largest market for all players in the industry, has resulted in MediaCom being named 2015 US Media Agency of the Year by both Advertising Age and Adweek.

     

    The full RECMA qualitative assessment is based on MediaCom’s performance across 40 markets in not only pitch competitiveness, but also client loyalty, top management, digital resources and awards, reflecting the agency’s proven performance in delivering superior results for global clients such as the Coca-Cola Company, Procter and Gamble and Sony.

     

    “We’ve worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100 per cent to all our clients while still winning new business. With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enables us to provide a unique level of guidance and maximize client shareholder return,” said MediaCom worldwide chairman and CEO Stephen Allan.