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Tag: Reckitt

  • OHO Hill Yatra campaign presented by Dettol Banega Swasth India culminates in Dehradun

    OHO Hill Yatra campaign presented by Dettol Banega Swasth India culminates in Dehradun

    Mumbai: Reckitt, world’s leading consumer health and hygiene company, along with partner Plan India, partnered with season three of OHO Hill Yatra for its Dettol Climate Resilient School Project, with the theme – ‘Kedarkhand Se Manaskhand Ek No. Uttarakhand’ and culminated grand finale in Dehradun in presence of chief minister of Uttarakhand  Pushkar Singh Dhami. The month-long on-ground initiative hosted by RJ Kaavya, reached over 25,000 students and 43 schools, engaging and educating students and communities across 13 districts in Uttarakhand on the issue of climate change. To further its commitment to cover 100 per cent districts of Uttarakhand by 2025, Dettol Banega Swasth India will develop one Climate Resilient School per district, focused on reinforcing state’s climate mitigation & adaptation efforts and contributing to the achievement of SDGs.

    Hosted at the CM Camp Office in Dehradun, the grand finale was also graced by special guest Reckitt director, external affairs and partnerships, SOA Ravi Bhatnagar and OHO Radio CEO RJ Kaavya. During the event, students from the Climate Resilient Schools presented cultural performances and models on waste management, energy saving, and solar panel retrofitting implemented in their schools. The event also witnessed the launch of Dettol Climate Resilient School Preamble, encouraging children to commit to preserve and safeguard the environment by taking environment-friendly actions for a greener and healthier tomorrow.

    Commenting on the grand finale event, chief guest Uttarakhand CM Pushkar Singh Dhami said, “I congratulate Dettol Banega Swasth India and OHO Radio for this unique campaign in Uttarakhand to drive education among children on the important issue of climate change. The OHO Hill Yatra season 3 campaign by Dettol Climate Resilient School Project, with the theme- ‘Kedarkhand Se Manaskhand Ek No. Uttarakhand’ engaged children and communities across 13 districts of the state. Aligned to the vision of Honourable Prime Minister Shri Narendra Modi – Mission LiFE, this endeavour is truly remarkable and holds an important value as it encourages children to inculcate behavioural change in their everyday lives.”

    India is the seventh most vulnerable country to climate change impact, according to the Global Climate Risk Index 2021. Due to geological factors such as melting glaciers, increased population pressure, seismic activity, and over-exploitation of natural resources, the state of Uttarakhand is vulnerable to climate change. In alignment with Government of India’s Mission LiFE curriculum, Reckitt aims to create a cadre of environmentally conscious children to drive climate resilience in school and community across the state of Uttarakhand with Dettol Climate Resilient School project. Through this project, retrofitting in 4 schools in 4 Dhams of Uttarakhand were done with solar panels, energy efficient lights & fans, low flow water fixtures, waste management. Following schools were covered – Government Upper Primary School, Damta, Uttarkashi (Yamunotri), Government High School, Athali, Uttarkashi (Gangotri), Government Upper Primary School, Ratura, Rudraprayag (Kedarnath) and Government Upper Primary School, Pakhi, Chamoli (Badrinath). The impact of retrofitting in schools translated to a 65 per cent reduction in water wastage, and 64.5 per cent reduction in electricity units charges.

    The incorporation of wall murals focusing on the themes of Mission LiFE serves as a powerful tool to raise awareness among students. By actively engaging in environmental education workshops, the project not only aligns with the government’s emphasis on climate action but also directly supports the national goal of fostering environmental consciousness among citizens. The cultivation of environmental responsibility and conscious lifestyles among children through climate-friendly interventions echoes the government’s call for sustainable habits from an early age.

    Reckitt – South Asia EVP Gaurav Jain said, “In a remarkable stride towards sustainability, India has witnessed a substantial boost in its green energy initiatives, transitioning seamlessly from 2023 to 2024. At Reckitt, we believe we have a duty to combat climate change and empower the next generation towards building a sustainable and resilient future. With Dettol Climate Resilient Schools and the OHO Hill Yatra campaign, we have been working closely in the state of Uttarakhand to drive on-ground behaviour change and educate the younger generation through three pillars – campus,  urriculum and collaboration. Bearing the flag of Mission LiFE, we look forward to expand the initiative by developing more climate resilient schools in Dev Bhoomi-Uttarakhand, where elements of nature meet in the purest form. We extend our heartfelt gratitude to the Government of Uttarakhand for their invaluable support as we together work towards building a greener and more resilient Uttarakhand.”

    The Dettol Climate Resilient project partnered with OHO Radio, a coveted local digital radio, to conduct an immersive month-long campaign during the OHO Hill Yatra. Designed to deepen students’ understanding of environmental issues, the campaign focused on promoting Mission LiFE and informing the audience on the critical issue of climate change. The grand finale event encompassed of various cultural performances by students from selected schools of Khatima, Rishikesh, Rudraprayag and Uttarkashi, and showcased impact of OHO Hill Yatra campaign, based on the theme ‘Kedarkhand se Manaskhand Ek No. Uttarakhand’.

    The Dettol Climate Resilient School Project, under the visionary leadership of Reckitt and implementation of Plan India, has emerged as a crucial player aligning itself with the national green goals set by the Indian government. This innovative initiative has demonstrated a profound commitment to environmental sustainability, education, and community engagement, contributing significantly to the broader vision of a greener and more resilient India.

    Since its inception last year, the Dettol Climate Resilient School Project has emerged as a crucial player aligning itself with the national green goals in alignment with the vision of the Government of India. This innovative initiative has not only demonstrated a steadfast commitment to environmental sustainability but has also actively contributed to the broader vision of a greener and more resilient India. The project’s endeavours have resulted in significant achievements, with four schools retrofitted with solar panels, energy-efficient lights, fans, low-flow water fixtures, and waste management systems. These efforts have led to tangible impacts on water wastage and electricity units charges, seamlessly aligning with the country’s broader objectives for sustainable resource management.

    In essence, the Dettol Climate Resilient School Project has intricately woven its initiatives to not only align with but actively contribute to the national green goals of India. As India moves from 2023 to 2024, the trajectory is clear – a determined march towards a greener, more sustainable future. The financial allocations, initiatives, and collaborations underscore the nation’s commitment to aligning economic growth with environmental responsibility, forging a path towards a resilient and eco-friendly tomorrow.
     

  • Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Mumbai: Harpic Bathroom Cleaner, India’s leading bathroom cleaning brand released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights. The heartwarming campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning.

    Diwali cleaning is a ritual India takes very seriously and the entire family comes together to take part in the activity under the supervision of the homemaker who is the protagonist and adds to perfection everywhere (Mom’s perfect touch). However, when it comes to cleaning a bathroom, which is the most tedious job of all, homemakers are usually left alone to complete the job. The joy of the celebrations can be manifold if the family pitches in to help her in this job as well.

    Reckitt regional marketing director, South Asia – hygiene Saurabh Jain said, “Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”

    The campaign video beautifully captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning.  It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.

    Harpic is synonymous with clean and hygienic bathrooms and an essential tool that every homemaker relies on. Harpic Bathroom Cleaner gives 10X better cleaning^ with less effort when compared to ordinary detergents and kills 99.9% germs*, leaving behind shiny, and clean bathrooms with a pleasant fragrance, reinstating its proposition of #HarpicDegaSaath. The brand campaign video is available on Harpic’s official YouTube page and is being run on YouTube, Meta and Disney+ Hotstar.

    *Kills 99.9% germs post 5 minutes of contact time with diluted or neat product

    ^Vs ordinary detergent powders under standard test conditions

  • Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Mumbai: NDTV, India’s most trusted news network, is back with the triumphant 10th season of ‘Banega Swasth India’, which is India’s longest running public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

    ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last nine years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

    Dettol and NDTV’s ‘Banega Swasth India’ initiative has grown stronger and become the hope of millions. The event is a forum that has attracted the most powerful and influential voices in support of the cause, from Vice Presidents and Chief Ministers to Oscar winners, Magsaysay awardees and Nobel laureates, all compassionate individuals to address and take action on some of the country’s most critical health issues. This initiative has been acknowledged publicly by Prime Minister Narendra Modi for its impact on public awareness. The live event on 2 October every year, highlights how better hygiene and nutrition can improve India’s health.

    With a focus on promoting health and wellness across India, the 10th season was graced by a number of distinguished guests including Droupadi Murmu, Her Excellency the President of India; Eknath Shinde, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road Transport and Highways, Government of India; Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India; Conrad Sangma, Chief Minister of Meghalaya; Brajesh Pathak, Deputy Chief Minister and Cabinet Minister of Medical Education, Medical and Health and Family Welfare, Government of Uttar Pradesh; Ashok Gehlot, Chief Minister of Rajasthan and Laxmi Narayan Tripathi, LGBTQIA activist. Apart from these famous dignitaries, Bollywood celebrities such as Rakul Preet Singh and Bhumi Pednekar also graced the gathering. The program also featured performances by charismatic artists such as Daler Mehndi, Neha Kakkar, Adnan Sami and sensational Nagaland rapper Moko Koza.

    Campaign ambassador Ayushmann Khurrana states, “Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfil the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India.”

    AMG Media Network CEO & editor-in-chief, NDTV Limited director Sanjay Pugalia states, “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

    Reckitt chief executive officer Kris Licht states, “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.“

    Reckitt South Asia executive vice president Gaurav Jain states, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow”.

    Reckitt director-external affairs and partnerships South Asia Ravi Bhatnagar states, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations. Hygienic world lies in unity, strength and relentless pursuit of a healthier world.”

    Over the years, NDTV-Dettol Banega Swasth India leads to many firsts by reaching 850,000 schools with hygiene content, hygiene olympiad, hygiene play parks, hygiene music album, India’s first climate resilient schools, folk art and delivering hygiene programmes that are culturally adaptive. India’s first-ever public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game.

    Dettol and NDTV have been working towards a clean and healthy India since 2014. Into its tenth season, Banega Swasth India embarks on a journey of transformation. This year the goal is to envelope the whole world. The goal of good hygiene & health has to be a global goal – One World Hygiene. In this season, a newly formed council of Padma awardee doctors created a roadmap for One World Hygiene.

  • Dettol launches a new multi-use antiseptic cream

    Dettol launches a new multi-use antiseptic cream

    Mumbai: Dettol, a germ protection brand, has launched Dettol Antiseptic Cream in India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers. In a company statement, Dettol revealed that a pack of 30 mg of Dettol Antiseptic Cream is priced at Rs 60 and is now available both online and offline pharmacies in India.

    With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage.

    The company has also unveiled its new TVC, “Har Ghar ka First Aid,” to raise awareness about catching an infection by not addressing minor cuts or wounds.

    As per NielsenIQ’s consumer research, only 56 per cent of consumers use any form of branded first aid products, while the remaining 44 per cent use basic home remedies or avoid applying anything, with a marginal few consulting a doctor.

    Commenting on the product launch, Reckitt regional marketing director of South Asia – health & nutrition Dilen Gandhi said, “As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is an over-the-counter product that consumers can use to treat minor cuts and injuries and prevent the spread of infection on open wounds. With this cream, we want consumers to manage their first aid needs more effectively and efficiently. This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”

  • Harpic enters in drain cleaning category with its new product ‘Harpic Drain Xpert’

    Harpic enters in drain cleaning category with its new product ‘Harpic Drain Xpert’

    Mumbai: A health and hygiene company Harpic has entered into the drain cleaning category with the launch of its new product ‘Harpic Drain Xpert’. With this new generation cleaning product, Harpic will provide a convenient and effective solution for its consumers to help keep the kitchen and bathroom drain pipes clean by preventing clogging occurrences.

    The product was launched after intensive market research. Before launching the product, Harpic reached out to Indian consumers and found that over 57 per cent of households faced some kind of drain blockage at least once a month and have been unable to find an effective and readily available solution in the market. This leads to consumers using generic products and solutions that do not work effectively, leaving the users unhappy and miserable. Harpic Drain Xpert aims to address this gap in the market and meet the needs of potentially over 100 million households.

    Speaking about this new product, Reckitt regional marketing director South Asia – Hygiene Saurabh Jain commented, “Harpic has focused on improving toilet and bathroom hygiene for consumers while also providing them with simple solutions to embrace better sanitation. With Harpic Drain Xpert, we are also venturing into drains in the kitchen and washing areas at home. This effective and specialist product is designed to help consumers save time and resources during a clogging emergency, the experience of which is often unpleasant and quite stressful. We will focus our efforts on category creation by educating consumers on product usage and on making our products easily available.”

    Reckitt’s Harpic global category R&D director Dr. Skand Saksena highlighted, “We continuously work towards understanding consumer needs and bringing products that add value to their changing lifestyle. Our research indicates that consumers have a hard time dealing with clogs, especially since they disrupt other activities in the household. Moreover, drain cleaning is not a regular chore for a household until a problem occurs, and many home remedies are not very effective in long-term care. Harpic Drain Xpert is designed to offer consumers a superior, easy-to-use solution that clears the toughest of clogs in just 30 minutes without damaging pipes or removing any foul odour.”

    Harpic Drain Xpert provides customers with the option of not having to worry about any problems with their drainpipes. The product is available in a one-time use sachet of 50 gm for Rs 25 and a pack of eight sachets for Rs 200 at all retail outlets and e-commerce platforms.

  • Reckitt, UN Women join hands for betterment of women in India

    Reckitt, UN Women join hands for betterment of women in India

    Mumbai: UN Women and Reckitt have come together to create economic opportunities for women in the health, hygiene and sanitation sectors with a commitment to promote gender equality, diversity and inclusion as well as the incorporation of the highest standards of governance.

    A Memorandum of Understanding (MoU) was signed by UN Women India, country representative, Susan Ferguson and Reckitt, senior vice president – South Asia, Gaurav Jain.

    With this partnership, the global consumer health and hygiene company will engage with two billion people through its programmes, partnerships, and campaigns. Each brand is driven by this purpose and is responsible for improving lives through education and providing access to the highest-quality health, hygiene and sanitation, said Reckitt in a media statement.

    “Women are the real catalysts of change. We must act as an enabler and catalyst to mentor them and create a more balanced environment,” said Jain during the signing event. “We, at Reckitt are happy to further strengthen our efforts in this direction with UN Women on this one-of-a-kind partnership to support women in our society to become resilient. This partnership aims to equip women with life skills like decision-making, and entrepreneurial opportunities in the health, hygiene, and sanitation sectors. Together, with UN women, we share the common goal of addressing the educational imbalance, gender inequality, and hygiene for all.”

    “UN Women and Reckitt are committed to improving women’s access to better health and hygiene and decent jobs for women, which is an urgent need in India,” said Ferguson. “Women and girls have been badly affected by Covid-19, so helping the most marginalised find decent jobs in sanitation and hygiene services is an important step towards improving women’s lives.”

    Reckitt has introduced several initiatives in marginalised districts of India that the government has categorised as “aspirational” and deserving of particular support. The initiatives cover areas of hygiene, health, and sanitation for women including its support for the Harpic World Toilet College, Dettol Hygiene Impact Bonds as well Dettol Banega Swasth India (India for Health) initiative, and Harpic Mission Paani.

  • Dettol launches anthem to spread the message of hope

    Dettol launches anthem to spread the message of hope

    New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination to fight the pandemic.

    The anthem to infuse positivity has been performed entirely by children across the nation from the safety of their homes and executed with complete adherence to current safety protocols, said the company.

    Reckitt, South Asia- Health and Nutrition, regional marketing director, Dilen Gandhi said, “Dettol has been driving mass behavioral change and has played an important part in creating a healthier and more hygienic environment. Children have played a crucial role in helping us spread awareness on the importance of health and hygiene. Today, our children have been massively impacted and facing extreme duress due to the virus. This campaign is our way of saluting the future of our country and spreading the message through them of hope, positivity and protection.”

    Elaborating on the concept, McCann, executive director and India head of creative, Ashish Chakravarty said, “This anthem is a message of positivity and hope. And who better to bring such a message than those in whom the hopes of a better tomorrow lie; the children of the nation. We hope that this simple message finds a voice in every home of India.”  

    Dettol has been focused on addressing the rising need of health, hygiene and sanitation in India. With Dettol’s Banega Swasth India initiative, Dettol has impacted more than 20 million children across India.

  • Reckitt expands gender pay reporting to 70% of its global workforce

    Reckitt expands gender pay reporting to 70% of its global workforce

    MUMBAI: FMCG giant Reckitt has published its most comprehensive gender pay report [Link: reckitt-gender-pay-report-2020-final.pdf] to date, providing data for ten of its major markets, representing 70 per cent of Reckitt employees across the world.

    Reckitt, which recently underwent a branding makeover, went beyond UK gender pay reporting requirements last year, increasing its scope to five markets including China, India, Mexico, the UK and the US. This year, Reckitt has doubled the number of markets covered by the report by also adding Brazil, Indonesia, Poland, Russia and Thailand.

    Reckitt’s global ambition is to achieve gender balanced management at all levels by 2030. As part of this ambition, the UK-based company is committed to working hard to improve diversity and inclusion across the business. This includes how the brand recruits new people, treats its suppliers, seeks new partners, and gives its employees an equal chance to be the best they can be.

    The data sets used in the report have been assured under ISAE (UK) 3000 by independent provider KPMG and reflect the position as at April 2020.

    Reckitt’s chief human resources officer Ranjay Radhakrishnan commented: “Our expanded voluntary gender pay gap reporting reflects our willingness to be more transparent and fosters greater trust with our stakeholders. Diversity and Inclusion is at the heart of Reckitt’s purpose. We aspire to a workplace where everyone has room to be themselves. Our ambition is that our teams represent the diverse consumers we serve”.

  • FMCG major RB rebrands as Reckitt

    FMCG major RB rebrands as Reckitt

    MUMBAI: British multinational consumer goods major Reckitt Benckiser has rebranded as Reckitt, dropping its previous ‘RB’ visual identity. 

    In a statement, Reckitt said the redevelopment of its corporate identity is a key milestone in the organisation’s ongoing journey of transformation towards sustainable growth. The new brand identity and iconography is more recognisable and is built on the company’s purpose — to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world, the Dettol maker added.

    Reckitt SVP corporate affairs & sustainability Miguel Veiga-Pestana said: “The brand is a visible symbol of our corporate purpose and the change that has been taking place across the business on our journey of transformation. The name reflects the existing widespread usage of Reckitt and is clearer, simpler and more memorable, while retaining positive associations with the company’s heritage.”

    From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, Reckitt sells more than 20 million products every day. The new identity will better enable the FMCG giant to communicate its corporate purpose to the world in a way that is powerful, consistent and impactful, added VP internal communications & corporate brand Jo Osborn.

    The comprehensive rebrand, including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group. Rolling out across all of Reckitt’s touchpoints and platforms – internal and external, physical and digital, it comprises a new name and logo with an evolved colour palette. The company’s previous logo that included “RB" gives way to an “R" inside a coil-like ring, in a highly distinctive and recognisable ‘Energy Pink’ hue which is Reckitt’s primary brand colour. 

    The implementation of the new brand will be delivered over a three-year timeline, using the natural replacement cycles of the business to manage an impactful transition in a cost-effective way.

    http://www.reckitt.com/thisisreckitt

    Conran Design Group CEO Thom Newton said: “Reckitt has a compelling story to tell. The new Reckitt brand both reflects its 200-year history and provides an active expression of its purpose and ambition. The opportunity to work with the company to redevelop and launch the new brand was an opportunity we relished.”

    The present Reckitt Benckiser Group was formed after the merger of Reckitt and Benckiser in 1999. Independently, businesses of the two companies date back to the 1820s—or over 200-years ago.

    The move comes as Reckitt benefitted significantly from the pandemic-its home and personal cleaning brands such as Dettol and Harpic reported strong performance in India, gaining both market share and new household penetration.