ITV

Tag: Reckitt Benckiser

  • Top 10 television advertisers during first 24 weeks of 2017

    BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are from the FMCG genre.Overall, 27 advertisers have been present at least for one week in the BARC’s weekly lists of TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.

    HUL leads the pack by far with a total of 27,56,296  ad insertions during the 24 week period, followed by RBIL with 14,00,356 insertions. Patanjali with 5,68,023 insertions (just a fraction above 20 percent of HUL’s ad insertions) is third. Ad insertions by the HUL group would be much higher once the insertions by other companies associated with HUL are added.  

    The fourth largest advertiser during the period is confectionary giant Cadbury’s India Limited (Cadbury’s) which was present in BARC’s Top 10 advertisers lists for 23 of the first 24 weeks of 2017  – Cadbury’s had insertions of 5,26,685 during the period. HUL’s beverages associate – Brooke Bond Lipton India Limited (Brooke Bond) was fifth in the pecking order with 4,48,054 insertions during the 22 weeks that it was present in BARC’s weekly lists. It may be noted that the sum of insertions mentioned in this paper are the sum of only those numbers when they were present in BARC’s weekly  lists of top 10 advertisers. The actual number of insertions will be much higher. Please refer to the figure below for a list of top 10 advertisers during the first 24 weeks of 2014, based on their presence in BARC’s weekly lists of top 10 advertisers

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  • Biggest television advertisers in week 12 of 2017

    BENGALURU: The top 10 advertisers in week 12 of 2017 (Saturday, 18 March 2017 to Friday, 24 March 2017) were almost the same as those in the previous week (Week 11) as per Broadcast Audience Research Council of India (BARC) data for TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

    This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers per week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration.

    One genre –the Food & Beverages (F&B) represented by one company – Coca Cola India Ltd  which was at seventh rank in terms of ad insertions in week 11 moved out from the top 10 advertisers list in week 12. FMCG major ITC Limited entered the list at rank eight with 16,893 insertions in week 12. Consequently, the genres present in the top 10 advertisers list reduced from four in week 11 to three in week 12. Except for FMCG, the other three genres were each represented by a single advertiser – Music was represented by Super Cassettes Industries (Super Cassettes) and Confectionary by Cadburys India Ltd (Cadburys) during both the weeks under consideration in this paper.
    Please refer to the figure below:

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    Hindustan Lever Limited (Lever) stuck to its pole position as top advertiser in terms of number of television ad insertions or spots with 1,08,522 insertions in week 12 as compared to 1,00,666 insertions in week 11. As a matter of fact, the first four ranks and order of largest televisionadvertisers in week 12 were same as in week 11 of 2017 in terms ad insertions – After Lever, they were Reckitt Benckiser (India) Ltd, Reckitt (Benckiser),Cadburys and PatanjaliAyurved Ltd (Patanjali). Please refer to the figure below for the top 10 advertisers in terms of ad insertions for weeks 11 and 12 of 2017.

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  • Ranveer Singh continues Durex association with denims

    MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line – denims. Singh tweeted about the announcement today along with a teaser video from his official handle @RanveerOfficial.

    Durex will soon enter the denim market and is all set to make its way into the jeans which is first of its kind and this new association with the Bajirao Mastani male lead has already set the stage says the brand. In the teaser video released yesterday, Ranveer is seen in a trial room telling his fans saying “Guys Durex is launching Jeans and I am the first one to try it”… Then he goes into the trial room and shouts, “Guys this fits really well…”

    About three years ago the Bollywood actor had featured in a Durex condom ad having sex and then rapping and dancing as a part of the campaign – ‘When You Have Great Sex, You #DoTheRex’. That ad had concentrated on the ‘feel good’ factor that one generally gets after sex. That was probably a first – the first time that a male actor had associated himself with a condom brand.

  • Shruti Varma to head Tata Docomo business at Contract

    Shruti Varma to head Tata Docomo business at Contract

    MUMBAI: Shruti Varma joins Contract Advertising as senior vice president and will be heading the Tata Docomo account for the agency.

     

    A highly experienced FMCG advertising professional, Varma joins Contract from Havas Worldwide where she spent close to eight years and was heading the Reckitt Benckiser account for India and recently, the south east Asian market besides many successful campaigns and product launches.

     

    Varma will be reporting to Contract Delhi senior VP & GM Shivaji Dasgupta who while announcing Varma’s appointment said, “Contract has always been a melting pot of great talent and Shruti is a very welcome addition to the pool. She has the right blend of strategic acumen and operational mastery to be a highly successful business leader for us. I am certain she will have a long and fruitful innings with Contract.”

     

    Besides Reckitt Benckiser, Varma has also worked on Dabur, during her stint at Bates for over three years. A Delhi University alumnus, she started her career in research with IMRB, before choosing advertising as her career.

     

    “I have worked on leader brands and I have worked on challenger brands. And I think I have contributed in meaningful ways in turning some challenger brands into leader brands. And that’s what’s exciting about our business. I hope that together with the amazing talent at Contract, I would help do the same for TATA Docomo. The challenges will be many. But then, what’s Advertising without a little adrenaline rush,” said Varma on her appointment at Contract.

     

    During her tenure at Havas, Shruti has worked on key brands such as Dettol, Veet, Harpic, Mortien, Lizol, Airwick, Vanish, Moov, Strepsils amongst others.

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra creative head, North Sambit Mohanty

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  

    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”

  • WPP acquires majority stake in Thomas Idea through XM Asia

    MUMBAI: Global media communications giant WPP‘s XM Asia has acquired majority stake in digital marketing agency Thomas Idea in Thailand. XM Asia operates under JWT.

    Founded in 1995 in Bangkok, Thomas Idea employs 45 people and had total assets of around THB 50 million for the year ended 31 December 2012. Thomas Idea services include online strategy consulting, website design and development, digital marketing and applications design. Clients include Beiersdorf, Reckitt Benckiser, TIPCO, Abbott Laboratories and Pruska.

    This investment is another step in implementing WPP‘s objective of developing its businesses in the fast growing economies of Asia Pacific, as well as Latin America, Africa and the Middle East, and Central and Eastern Europe. Collectively, the Group, including associates, has revenues of $5 billion in the Asia Pacific region, and employs more than 46,000 people in that region. In Thailand, the Group, including associates, has revenues of approximately $140 million and employs around 1,600 people.

  • Calcutta HC refuses to stay Dettol Kitchen Gel TVC

    NEW DELHI: Reckitt Benckiser has agreed before the Calcutta High Court that it will remove the visual in its television commercial claiming quantum of germs killed by use of the Dettol Healthy Kitchen and Vim Liquid.

    However, the Court did not grant any stay of the TVC asserting that Dettol Healthy Kitchen was 100 times better at germ killing capability than Vim Liquid manufactured by Hindustan Unilever.

    The matter has been listed on 18 March for further orders.

    HUL had claimed that Dettol was a disinfectant/drug and therefore it could not be compared to Vim Liquid which does not have any disinfectant as an ingredient.

    A statement from Reckitt Benckiser said that this meant that it could continue to compare its product with that of Vim. RBIL also claimed that prior to launch, it had got the product tested from an Independent Laboratory (SGS Laboratory, India) and got it certified that apart from cleaning, it provides 99.9% Germ Kill and compared to Vim LIQUID, manufactured by HUL, it is 100 times better, when diluted like all dishwashing liquids.

    On Friday last, Dettol aired a TVC for its Kitchen Cleaner that showed HUL‘s Vim as the weaker product. In reply, HUL‘s Vim published a front page print ad in The Times of India on Sunday, asking consumers to choose between a harsh antiseptic and the power of 100 lemons to clean a child‘s tiffin box. In the end, the ad says ‘No one removes grease better. No one removes germs better. That‘s a Vim challenge!‘.

    It also took the legal course with the Calcutta High Court passing an order last Friday, asking RB to remove the portion where Vim is shown in the ad.

  • Marico in list of top advertisers by volume as Bharti Airtel slips out

    MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult market condition for telecom companies.

    Bharti Airtel has fallen off the list of top 10 advertisers on television in terms of volumes, according to TAM AdEX‘s ranking in 2012. The telecom major held the number 10 spot in the TAM AdEx‘s list of top ten advertisers in 2011.

    Replacing Bharti Airtel is fast moving consumer goods (FMCG) manufacturer Marico. Not figuring in the list in 2011, Marico has marked its aggression to gain the tenth spot with one percent share in advertising volume on television.

    Top 10 Advertisers in 2012 on TV
    Rank
    		 Advertisers
    % Share
    1
    		 Hindustan Lever Ltd
    8
    2
    		 Cadburys India Ltd
    2
    3
    		 Reckitt Benckiser (india) Ltd
    2
    4
    		 Itc Ltd
    2
    5
    		 Procter & Gamble
    2
    6
    		 Colgate Palmolive India Ltd
    1
    7
    		 Ponds India
    1
    8
    		 Coca Cola India Ltd
    1
    9
    		 Samsung India Electronics Ltd
    1
    10
    		 Marico Ltd
    1

    Bharti Airtel has upped its ad inventory on digital and on ground marketing initiatives. Agrees a top media buyer who is familiar with the ad spends of telecom companies, “The shift to digital and on ground in case of Bharti Airtel would be the main reason why its volume of advertising on television has decreased. If you see the whole picture, the overall media spends may not have gone down so much, but resources have been shifted to focus on other aspects of a 360 degree media plan. The BCCI and F1 sponsorships are no small investments.”

    Top 10 Advertisers in 2011 on TV
    Rank
    		 Advertisers
    % Share
    1
    		 Hindustan Lever Ltd
    8
    2
    		 Reckitt Benckiser (india) Ltd
    3
    3
    		 Cadburys India Ltd
    2
    4
    		 Itc Ltd
    2
    5
    		 Procter & Gamble
    2
    6
    		 Ponds India
    1
    7
    		 Coca Cola India Ltd
    1
    8
    		 Colgate Palmolive India Ltd
    1
    9
    		 Bharti Airtel Ltd
    1
    10
    		 Smithkline Beecham
    1

    Bharti Airtel is one of the major ad spenders in India and has been on expensive mediums like cricket. The telecom major bagged the BCCI sponsorship rights of all international cricket matches played in India for the period 2010-2013.

    “While telecom companies in general have reduced their ad inventory on television, in case of Bharti Airtel this fall has been sharp. Even on TV, some of the focus has shifted to niche channels,” says Zeel chief sales officer Ashish Sehgal.

    Bharti Airtel’s consolidated net profit has been falling for the past 12 quarters on rising expenses. The company is also faced with large cash outflows in 2013-14 on account of one-time spectrum fees and licence renewal fees, for which it is expected to preserve cash.

    The reduction in TV ad volumes by Bharti Airtel could also be a reflection of the general economic slowdown that the industry is experiencing. While advertisers in general have either cut back on advertising and promotion spends or refrained from increasing them, FMCG companies have been increasing the same and this has been reflected in more FMCGs figuring in the top ten advertisers.

    Of the top ten advertisers on television, nine belong to the FMCG category (same as in 2011). Samsung India Electronics Ltd, a consumer durables company, is the only outsider at number nine. HUL is the number one advertiser with eight per cent of the television ads share by volume followed by Cadbury India, Reckitt Benckiser, ITC Ltd and P&G (in that order), all claiming two per cent of ad volume.

    MediaCom CEO Debraj Tripathi says, “Now that the slowdown has hit the industry, the telecoms are keeping a check on their spends and investing sparingly, while the FMCGs are robust on advertising.”

    Though TAM AdEx only gives ad volumes, Marico has also increased its spends in value terms. The company, which has been selling brands such as Saffola and Parachute, has upped its ad spends for the period of January-December by 16.67 per cent from Rs 3.54 billion in 2011 to Rs 4.13 billion in 2012.

    “Marico has been making efforts to increase market share. It has also launched new products and been trying to aggressively grow its brands. The aggression is marked with the acquisition of personal care brands of Paras Pharma from Reckitt Benckiser,” says a media analyst.

  • ZenithOptimedia to manage Siemens’ media account in India

    MUMBAI: ZenithOptimedia has won the mandate to handle Siemens‘ media account for India.

    The account size is pegged at Rs 150 to 200 million. The account will be handled by the agency‘s Mumbai office.

    Siemens had called for a multi-agency pitch before deciding on whom to give for managing its media duties.

    RK Swamy Media, the incumbent agency, will, however, continue to handle Siemens Infosystems.

    Recently, ZenithOptimedia retained the Nestle India business and won the strategy mandate for FMCG major Reckitt Benckiser India.