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Tag: Reckitt Benckiser

  • Dettol launches new aloe vera soap

    Dettol launches new aloe vera soap

    MUMBAI: Dettol, the leader in antiseptic soap category, has launched Dettol Aloe Vera soap, enriched with soothing Aloe Vera that keeps your skin protected from germs. External environmental elements like pollution and dust carry various germs and results in skin problems. The new Dettol with soothing Aloe Vera soap promises to provide Protection from 99.9 per cent germs.

    Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “We realise that skin problems are on a rise and one of the prime reasons for this is germs. With decades of proven expertise in germ kill, Dettol has now introduced the same trusted protection with soothing Aloe Vera to take care your skin.”

    “With this launch we are connecting with discerning consumers who are seeking protection from germs and looking for natural ingredients in a product that is gentle on the skin. We are hopeful to create a positive market response with this new launch,” he adds.

    Dettol Aloe Vera soap is suitable for all skin types that comes in single pack of 100 gm at Rs 39 and 100 gm multipack of 3 at Rs 112.

    It is available across, grocery stores departmental stores, pharmacists in India and leading e-commerce websites.

    Reckitt Benckiser is the global leading consumer health and hygiene company. RB has operations in over 60 countries. B has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon and Woolite.

  • Amazon, Wipro enter top 5 in BARC advertiser data week 34

    Amazon, Wipro enter top 5 in BARC advertiser data week 34

    MUMBAI: It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list.

    The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 34 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 33, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 158242 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 86768 ad insertions.

    Kolkata based ITC Ltd was at third position this week with 45703 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    This was followed by Dairy Milk manufacturer Cadbury India with 28107 ad insertions

    FMCG company Wipro entered the top 5 advertisers list after a hiatus of several months. Wipro inserted its ads 25650 times in week 33.

    Top Brands:

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, didn’t make it in the top 10 most advertised brand this week.

    Santoor sandal and turmeric soap retained its last week’s top position and was advertised the most in week 33 with 14085 ad insertions.

    E-commerce major Amazon entered the top 5 list to become the second most advertised brand ahead of the festive season with 12873 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the third most advertised brand with 11992 ad insertions followed by policybazaar.com with 11891 ad insertions.

    The state of Kerala that was heavily flooded over the last few weeks saw help coming in from all sectors and stature of people. Brands, networks, broadcasters, all came in with a lending hand to help the victims start a new life and raise donations. Star India collaborated with various actors to announce the help and urge people to join in and donate for #AllForKerala.

    The initiative ended up making Star network the fifth most advertised on television screens with ad insertions of 11138.

  • Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

    Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 33 of 2018.

    Top Advertisers:

    Nothing really changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 32, Hindustan Unilever Ltd (HUL) retained its position as the top advertiser and led with 141492 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 89404 ad insertions.

    Kolkata based ITC Ltd was at third position this week with 59253 ad insertions. This was followed by Dairy Milk manufacturer Cadbury India, that moved up a step and stood at fourth position this week with 32407 ad insertions.

    Procter & Gamble moved down from its last week’s number four position and became the fifth most advertised brand with 30007 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    Top Brands:

    Cleaning and disinfecting product Lizol that topped the charts last week and was the most advertised brand, didn’t make it in the top 10 most advertised brand this week.

    Santoor sandal and turmeric soap jumped from its week 31’s second position, was advertised the most in week 32 with a startling 13587 ad insertions.

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, regained its position and became the second most advertised brand this week with 10699 ad insertions.

    Hotel searching website, Trivago that was missing in week 31 for most advertised brand, attained third position in week 33 with 10486 ad insertions. Trivago that seemed to be loosing its momentum on television screens dipping ad insertions, is getting back on screen with increased ad insertions.

    Reckitt Benckiser’s Dettol Liquid soap retained its last week fourth position with 9487 ad insertions followed by Colgate Dental Cream, a product by Hindustan Unilever Limited with 9271 ad insertions.

  • HUL top advertiser; Dettol enters top 5 in BARC week 32

    HUL top advertiser; Dettol enters top 5 in BARC week 32

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals. It demonstrates ads that were inserted the most in week 32 of 2018. 

    Top Advertisers: 

    For week 32, Hindustan Unilever Ltd retained its position as the top advertiser and led with 137938 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others jumped to second position with 112004 ad insertions as last week.

    Kolkata based ITC Ltd moved a position down with 54110 ad insertions followed by Procter & Gamble with 36058 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agribusiness and information technology.

    Dairy Milk manufacturer Cadbury India entered the top five list and stood at fifth position this week with 32363 ad insertions.

    Top Brands:

    Cleaning and disinfecting product Lizol was advertised the most and topped the charts with 16924 ad insertions in week 31. Lizol entered the top 5 brands list after a hiatus of a week where it stood at number three in week 30.

    Santoor sandal and turmeric soap jumped from its week 31’s third position, to become the second most advertised brand in week 32 with a startling 13916 ad insertions.

    The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, dipped a position down and became the third most advertised brand this week with 12941 ad insertions. 

    Reckitt Benckiser had two products from its umbrella from the house of Dettol enter into the list of top five most advertised brand. While Dettol Liquid soap retained the fourth position with12810 ad insertions, Dettol cool soap had 11463 ad insertions in week 32.

  • Veet’s new campaign celebrates the beauty in spontaneity

    Veet’s new campaign celebrates the beauty in spontaneity

    MUMBAI: Depilatory products company, Veet, has launched its new campaign #Unpose that celebrates the beauty and confidence of every woman. The campaign focusses on creating an attitude shift towards believing that women are most beautiful when they are natural and spontaneous.

    The campaign will be revealed as a contest, with brand ambassador, Shraddha Kapoor urging every girl to #Unpose through a video message. Four lucky winners of the photo contest will get the opportunity to be the cover girl of the leading lifestyle and fashion magazine, Cosmopolitan.

    Beauty is often associated with posing perfectly. However, Veet believes that every woman radiates beauty from within. When natural emotions are captured candidly, they show a beautiful and confident woman shedding all inhibitions and being true to herself. With this campaign, Veet wants to reach out to all of them who feel they need to have that “perfect selfie” to share with the community and encourage them to accept their natural self with #Unpose which embodies confidence and comfort.

    Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms Voot and Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”

    Veet brand ambassador and Bollywood actor Kapoor adds, “I am super excited to be a part of such an exciting campaign with Veet #Unpose. I believe that every woman should be comfortable with her carefree self. Veet is celebrating you being you-unposed and spontaneous. So don’t wait just #Unpose and share a photo of the gorgeous you as you.”

    The campaign will kick start with a contest after Veet shares the #Unpose campaign video featuring Kapoor. The campaign will be open for women to share their pictures till 15 June 2018.

  • Reckitt Benckiser again top television advertiser

    Reckitt Benckiser again top television advertiser

    BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL). For the second time this year, RBIL was the biggest advertiser in terms of insertions in week 14 of 2018 (Saturday, 31 March 2018 to Friday, 6 April 2018) according to BARC (Broadcast Audience Research Council of India) data. The previous occasion when the company beat HUL in terms of TV ad insertions was in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018) according to BARC’s list of top 10 advertisers across genres – all India (U+R) : 2+ individuals -in terms of ad insertions or spots. During the 52 weeks of calendar year 2017 (Saturday, 31 December 2016 to Friday 30 December 2017), it was HUL that held the top slot as the largest television advertiser in the country. 

    In week 14 of 2018, according to BARC data, RBIL had 1,21,102 insertions to HUL’s 1,19,602 ad spots. In week 11, RBIL had 1,10,173 to HUL’s 99,405 ad insertions. RBIL accounted for 30.2 percent ad insertions of the combined total insertions by the top 10 advertisers in week 14 and 28.6 percent in week 11, while HUL had 29.8 percent and 25.6 percent of the ad insertions during the same weeks respectively. Hence the big two accounted for 59.9 percent and 55.4 percent of the combined total insertions by the top 10 advertisers in week in weeks 14 and 11 of 2018 respectively.

    It must, however, be noted that if one were to account for the insertions by HUL affiliates/subsidiaries/associate (HUL group companies) companies, the total would far exceed the ad insertions by any other advertiser. For example, among the top 10 advertisers in week 14 of 2018 wasBrooke Bond Lipton India Ltd (Brooke Bond) at rank eight with 18,075 insertions, while in week 11 Brooke Bond did not find a place among BARC top 10 advertisers list, neither did any other HUL group company.Refer to the table below showing BARC’s list of top 10 advertisers in weeks 11 and 14 of 2018.

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    Also Read :

    Top television advertisers in 2017 based on BARC’s Top 10 lists

    News channels rake in advertising on budget day

  • Mortein fights dengue with Madhuri Dixit

    Mortein fights dengue with Madhuri Dixit

    MUMBAI: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers.

    Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for dengue prevention.

    This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in the attempt towards dengue prevention. Mortein Insta powered with its double TFT formula gives 100 per cent faster protection versus ordinary repellents hence, enabling mothers to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.

    Actor Madhuri Dixit Nene says, “Every mother desires a 100 per cent protection for her family from the growing number of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.

    On the announcement, Reckitt Benckiser Hygiene Home CMO of Marketing Director, South Asia Sukhleen Aneja adds, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100 per cent faster solution against vector-borne diseases.”

    Mortein has launched a new Tulsi fragrance within its range of Liquid vaporisers which will be available for Rs 72 for 35 ml and Rs 49 for a small refill pack.

  • Havas hires Contract’s Chakraborty to lead creative partner Benckiser team

    Havas hires Contract’s Chakraborty to lead creative partner Benckiser team

    MUMBAI: Sanghamitra ‘Shong’ Chakraborty has joined Havas Media’s Gurgaon operations as the senior vice president and business head. She will lead the integrated Reckitt Benckiser (RB) team at Havas India, which is the creative partner for many of RB India’s brands.

    It is also a hub of creative work on three major RB brands – Harpic, Mortein and Veet – for the world other than for Europe and North America.

    Chakraborty joins Havas from Contract Advertising. In over 18 years in advertising and brand management, she has worked on several major global and home-grown brands such as GSK, Tata Docomo, Nestle, Maruti Suzuki, Motorola, Dabur, National Geographic etc. across stints with Grey Worldwide, TBWA, Publicis and Contract.

    Havas India CEO Nirmalya Sen said – “Anyone who has worked with Shong – clients and colleagues alike – will agree that she isn’t just a ‘make-it-happen’ person. She is a ‘make-everyone-happen’ person. Her energy is infectious, as is her ability to pull off the impossible.”

    Chakraborty said: “It is a new experience to work in an environment where the offline and online worlds, as well as the creative and media worlds, have been woven seamlessly into one Village, held together with the brand’s philosophy of ‘Better Together’. My other reason, really, was fairly selfish, Havas and RB gave me the opportunity to be an origin market for some of the biggest brands in the FMCG space, and that to me is challenging and should be rewarding at the same time.”

  • Telecast of Patanjali’s two ads stopped by high court

    Telecast of Patanjali’s two ads stopped by high court

    MUMBAI: It was a bit of a marketing blasphemy. And, Patanjali Ayurved’s advertisements have hit a legal hurdle.

    Telecast of Patanjali’s two product ads which allegedly disparaged HUL and Dabur’s brands have been stopped by high courts in India.

    The Delhi court ordered Patanjali to stop telecasting TV ads for its soaps. The decision came after Reckitt Benckiser complained it had allegedly disparaged Dettol brand.

    After the Bombay High Court restrained the baba’s company from advertising its soap brand, which allegedly disparaged competitor Hindustan Unilever’s brands, the Delhi High Court passed an injunction against Patanjali’s chyawanprash commercial. Patanjali ad had made direct attacks on Lux and Pears: “Filmstars ke chemical bhare sabun na lagao.”

    This advertisement was allegedly disparaging Dabur India’s chyawanprash brand. The division bench of Delhi HC has restrained the telecast and circulation of Patanjali’s said advertisement.

    A Patanjali Ayurved spokesperson said that it would file its reply to the court after seeking the details of the order. Its communication strategy is simple — to convey to the consumers the benefits of using healthy and natural products as against other products which may be harmful.

    Patanjali Ayurved is not alien to rows. The West Bengal Public Health Laboratory found a batch of the Patanjali Amla Juice ‘unfit’ for consumption. Outlook had reported that Nepal’s Drug Administration had asked Patanjali to recall six ‘substandard products.’

    It remains to be seen if questionable advertising methods prove to be good publicity for the baba’s products in the long run.

  • Dettol campaign for 26k villages to be ‘open defecation-free’ by ’18

    MUMBAI: RB (formerly known as Reckitt Benckiser) in collaboration with Jagran Pehel, in its endeavour to strengthen the prime minister’s ‘Swachh Bharat Mission,’ marked the success of their 1st phase of activation in Uttar Pradesh and Bihar, reaching out to 200 villages and 85,205 households. The 2nd Phase would target 26,032 villages and 14,712,453 households across seven Indian states of UP, Bihar, Rajasthan, Gujarat, Maharashtra, Telangana and Andhra Pradesh covering 25 districts and three cities.

    The BSI Campaign in the second phase will focus on mentoring Swachh Bharat Fellows who will provide support to districts in smooth implementing and monitoring of the mission They would work closely with faith based leaders, mothers, care givers, municipal cleaners on behavioural Change Communication and also initiate citizen movement for human to human connect. The Campaign which was launched in 2015, has been successful in reaching out to 100% of its target and has successfully mobilised around 13000 change leaders in communities.

    The announcement was made in Lucknow at the completion of 1st phase of “’Changing Behaviour, Creating Sanitation Change Leaders programme”in association with Jagran Pehel. The event brought together leaders and policy makers from Global Interfaith WASH Alliance, WHO, UNICEF, World Toilet Organisation and other organisations associated with Dettol Banega Swachh India to share best practices and grassroots solutions that can be implemented to achieve ‘Open Defecation-Free’ status.

    Chief Guest Surya Pratap Shahi, Cabinet Minister for Agriculture, Agriculture Education and Agricultural Research launched the Impact Assessment Report that embodies behaviour change strategies adopted, activities undertaken, success stories and impact created through public-private participation during the first year of the project.