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Tag: Reckitt Benckiser

  • Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

    Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 45 of 2018.

    Top Advertisers:

    For week 44, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,43,930 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69,407 ad insertions followed by ITC Limited with mere 52,297 insertions.

    Online e-commerce platform Amazon India stood fifth followed by Procter & Gamble with 31,630 and 27,296 insertions.

    Top Brands:

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 17,920 ad insertions.

    Hotel searching website Trivago retained its last week’s positions and came in second with 10,393 ad insertions.

    A new entry in the top 10 most advertised brands on television this week was Vimal Elaichi Pan Masala with 9,796 insertions followed by Flipkart with 9,694 insertions.

    Santoor dropped down several positions and stood fifth with mere 9,536 ad insertions.

  • Amazon most advertised brand in BARC week 43

    Amazon most advertised brand in BARC week 43

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 43 of 2018.

    Top Advertisers:

    For week 43, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,32,954 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Kolkata based ITC group retained its last week’s position  with 71,861 ad insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s position as well with 67,476 ad insertions followed by Amazon India with mere 53,295 insertions.

    Procter & Gamble retained its last week’s position and stood fifth with 26,176 insertions.

    Top Brands:

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 32,833 ad insertions.

    Hotel searching website Trivago and Santoor retained their last week’s positions and came in second and third with 10,688 and 10,047 ad insertions respectively.

    Colgate came in fourth with 9,175 ad insertions followed by Wipe with 8,755 ad insertions.

  • Amazon most advertised brand in BARC week 42

    Amazon most advertised brand in BARC week 42

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 13-19 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 42 of 2018.

    Top Advertisers:

    For week 42, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,20,675 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Kolkata based ITC group that stood fourth last week, came in second in week 42 with 71,200 ad insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in third with 70,594 ad insertions followed by Amazon India with mere 29,856 insertions.

    Procter & Gamble retained its last week’s position and stood fifth with 27,742 insertions.

    Top Brands:

    Amazon

    Flipkart

    santoor

    Triage

    Policy Bazaar

    PolicyBazzar that came in fifth last week, didn’t make it in the top 10 list of most advertised brands in week 42.

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 11,473 ad insertions.

    Hotel searching website Trivago came in second followed by Santoor soap with 10,837 and 9,795 ad insertions respectively.

    Reckitt Benckiser’s Dettol came in third with 9,605 ad insertions followed by Honda with 9,447 ad insertions.

  • Amazon most advertised brand in BARC week 41

    Amazon most advertised brand in BARC week 41

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 41 of 2018.

    Top Advertisers:

    For week 41, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,11,221 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 94,500 ad insertions.

    Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 41 with 68,228 ad insertions followed by ITC with 34,758 insertions.

    Procter & Gamble dropped down from its last week’s fourth position with a mere 32,440 ad insertions this week.

    Top Brands:

    Cleaning disinfectant Lizol that was the most advertised brand last week, didn’t make it to the top 5 in week 41.

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, was the most advertised brand this time with 49,293 ad insertions.

    Flipkart was the second most advertised brand with 18,763 ad insertions followed by Santoor with 12,049 insertions.

    Hotel searching website Trivago came in fourth followed by Policybazaar.com with 11,261 and 10,956 ad insertions respectively.

  • Lizol tops chart; P&G makes comeback in BARC week 40

    Lizol tops chart; P&G makes comeback in BARC week 40

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 40 of 2018.

    Top Advertisers:

    For week 40, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,17,018ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 1,11,113 ad insertions.

    Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 40 with 34,028 ad insertions followed by Procter & Gamble with 31,392 insertions.

    FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

    It is noteworthy that P&G wasn’t seen in the top five advertiser list for the last several weeks and only made a comeback this week. Also, ITC didn’t make it even in the top 10 list of top advertisers in week 40.

    Top Brands:

    It seems like cleaning disinfectant Lizol believes in going home or going big! The brand that was missing from the top 10 list of most advertised brand, made a come back yet again at number one spot.

    Lizol was the most advertised brand in week 40 whereas Santoor Sandal and Turmeric soap that stood at number 10 in week 30 made a comeback at number 2 this week.

    amazon.in was the third most advertised brand followed by Flipkart with 12,819 and 11,094 ad insertion respectively.

    Hotel searching website Trivago descended a position to number five with 10579 ad insertions.

  • RB partners with Government of Maharashtra to nourish 1000 villages across the state

    RB partners with Government of Maharashtra to nourish 1000 villages across the state

    MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, collaborates with Government of Maharashtra to help nourish mothers and children residing in tribal belt of the state and further improve their sanitation conditions. At a meeting held with the Chief Minister of Maharashtra, Mr. Devendra Fadnavis, RB presented a cheque for INR 13 crore towards Village Social Transformation Foundation (VSTF) to address a variety of determinants of malnutrition in children, adolescents and pregnant women in Nandurbar and Amravati districts of Maharashtra.              

    As per National Family Health Survey, around 38.4% children are stunted in Maharashtra; and about 40% are malnourished. As part of this association, RB aims to transform Nutritional status of children by a steep reduction of 40% in stunting and bring down childhood wasting to less than 5% by 2023.

    RB along with the Government of Maharashtra intends to develop a healthy environment for pregnant woman, mothers and children by providing them with facilities and services. It further wants to strengthen the existing infrastructure; with an appropriate birth preparedness and complication readiness, ensure WASH facilities at delivery points to providing breastfeeding pods for mothers in government health facilities, thereby creating a place for healthy growth.

    Commenting on the partnership, Rakesh Kapoor, CEO, RB said, “We are extremely proud to join hands with Government of Maharashtra in order to improve a grave problem which has led to poor Human Development Index of the state. At RB, we make conscious effort to drive behavior change and have been encouraging people to adopt better health and hygiene habits. As a socially responsible company, it becomes extremely important for us to improve and empower women and kids who are poorly nourished and provide them with a better infrastructure”.

    “With one in every third malnourished child residing in India, malnutrition is causing more than 50 percent childhood deaths, which is a significant percent. Our aim is to improve and build a better sanitation facility for people residing in tribal areas of the state and further provide them with better nourishment that could add to their health”, he further added.

  • Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

    Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 22-28 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 39 of 2018.

    Top Advertisers:

    For week 39, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,41,477 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Far behind HUL, in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 70,382 ad insertions.

    Kolkata based ITC Ltd retained its third position with mere 34,532 ad insertions. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    Amazon Online entered the top 5 list in week 39 with 31955 insertions, followed by Marico with 25994 ads.

    It is noteworthy that last week, the e-commerce platform stood at ninth position with only 22930 insertions.

    Top Brands:

    Ministry of Women and Child Development entered the top 10 list of advertisers and with a bang! It became the most advertised brand with 15367 as insertions.

    Mahindra Marazzo that was launched in September 2018, suddenly decided to go big on television advertising. The brand was the second most advertised in week 39 with 12067 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser that was the top advertised brand last week, slipped to third position with 10,771 insertions followed by Hotel searching website, Trivago at 10130 insertions.

    policybaazar.com entered the top 5 list after a long hiatus and came in fifth with mere 9,763 ad insertions.

  • Berger Paints, Roop Mantra enter top 5 list in BARC week 38

    Berger Paints, Roop Mantra enter top 5 list in BARC week 38

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 15-21 September 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
    The data demonstrates ads that were inserted the most in week 38 of 2018.
    Top Advertisers:

    Berger Paints entered the eminent list of top 5 after several weeks whereas major advertiser and multinational company Procter & Gamble lost its long standing position in the top 5 and tumbled down to seventh position.
    For week 38, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,45,676 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
    Running neck to neck with HUL, Reckitt Benckiser, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 84,429 ad insertions.
    Kolkata based ITC Ltd retained its third position with mere 32,998 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
    Godrej Consumer Products entered the top 5 list in week 38 with 28180 insertions.
    Berger Paints entered the top 10 list after a hiatus of several months with 26,220 insertions.

    Top Brands:
    Toilet cleaner Harpic, from the house of Reckitt Benckiser topped the charts in week 37 and was advertised with 14,600 ad insertions.
    Hotel searching website Trivago climbed one position to become the second most advertised brand with 10,682 insertions followed by Santoor with 8,974 insertions.
    Ayurvedic products company Roop Mantra that stood at seventh position in week 37, climbed up to become the fourth most advertised brand on television with 8,440 insertions.
    Colgate dental cream, from the house of Colgate-Palmolive that was missing in the top 5 list for the last few weeks, entered at fifth position in week 38 but with only 8,433 ads inserted between the week of 15-21 September 2018.

  • Most advertised brands on television during first 37 weeks of 2018

    Most advertised brands on television during first 37 weeks of 2018

    BENGALURU: More than two-thirds of the calendar year 2018 (CY 2018) is over. The major Indian festival season is just around the corner and the tempo of brands presenting themselves to television viewers can only go up. Notwithstanding the fact that the number of television channels that bear the Broadcast Audience Research Council of India (BARC) watermark, (and hence the number of reported ad insertions going up), the number of TV ads in 2018 have increased as compared to 2017, if one were to go by BARC’s weekly data of tp 10 advertisers across genres in terms of weekly insertions.
    So which were the brands that advertised the most on television during the first 37 weeks of 2018? Using BARC’s weekly data for in terms of ad insertions between week 1 (Saturday, 30 December 2017) and week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018), here below is a list of the top 20 brands in terms of average ad insertions in during the first 37 weeks of 2018.

    It must be noted that the average insertions by each brand has been calculated based on the number of insertions and the number of weeks it was present in BARC’s weekly lists during the first 37 weeks of 2018 (period under consideration) in this report. The actual average insertions by each brand could be higher or lower, also there could be other brands that may have had a higher number of TV ad insertions and yet were not present in BARC’s lists. The only eligibility criteria for a brand to find a place in the list below in this paper is that the brand must have been present for at least 5 of the first 37 weeks of 2018 in BARC’s weekly lists of top 10 brands in terms TV ad insertions. The team has refrained from criteria such as considering data of only the top 3 or the top 5 in BARC’s weekly lists.
    The following major observations are being reported.

    1. No brand was present in BARC’s weekly lists of Top 10 brands across genres for all the first 37 weeks of 2018. Only one brand – the travel portal Trivago was present for 35 of the first 37 weeks of 2018 in BARC’s weekly lists. Based on average insertions/week, Trivago has been ranked 15 in the list below
    2. However, in terms of total number of insertions during the first 37 weeks of 2018, it was Reckitt Benckiser’s cleaning and disinfecting products brand Lizol that had more combined total of weekly insertions during the 29 of the first 37 weeks of 2018 that it was present in BARC’s weekly lists of the top 10 brands across genres as compared to Trivago. Based on average insertions, Lizol has been ranked 4 in the list below.
    3. The online shopping site Amazon.in was ranked no 1 in terms of average TV ads per week. Based on total number of insertions when present in BARC’s weekly lists, Amazon.in has a rank of 13. This could be a dicey conclusion – the brand was present for just six of the 37 weeks of 2018 in BARC’s weekly lists of top 10 brands. Its actual average weekly insertions are likely to be much lower during the period under consideration. And this could be the case of the other brands in the list below:

  • Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 1-7 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 36 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 35, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,29,294 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick and Harpic retained its last week’s second position with 1,22,265 ad insertions.

    Procter & Gamble jumped up three positions and came in third with 31,035 insertions whereas Kolkata based ITC Ltd retained its fourth position with mere 28,010 ad insertions.

    ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

    Top Brands:

    Cleaning and disinfecting product Lizol climes up two positions and topped the charts in week 36 and was advertised the most in week 36 with 17,374 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the second most advertised brand with 14,072 ad insertions followed by Santoor sandal and turmeric soap with 14,025 ad insertions.

    E-commerce major Amazon that was the most advertised brand in week 35 slipped down and came in third with 13567 insertions while Indian e-commerce giant Flipkart entered the top 5 list with 12,280 insertions at fifth position.