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Tag: Reckitt Benckiser

  • E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

    E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

    MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report.

    As compared to the last year, the top category of Food and Beverages saw an increase of 9 per cent in ad volumes. Following it were Personal Care/Personal Hygiene and Services, which recorded a dip of 17 per cent and 16 per cent respectively.

    Retail saw an increase of 40 per cent in ad volumes, across media, laundry 38 per cent and household products 14 per cent, the data revealed.

    The top category to advertise across media, Toilet Soaps recorded a dip of 16 per cent across media, as compared to the last year. E-commerce, social media, entertainment category gained 81 per cent in ad volumes, Retail Outlets-Jewellers 57 per cent, and Washing Powders/Liquids 45 per cent.

    The top advertisers included Hindustan Unilever. Reckitt Benckiser, and Godrej, on the top three sports. Leading brands, in terms of ad volumes were Lizol, Trivago, and Vivo S1. 


     

  • Bhavana Mittal joins RPSG Group as head of media and digital

    Bhavana Mittal joins RPSG Group as head of media and digital

    MUMBAI:  Former regional head of media-South Asia Reckitt Benckiser Bhavana Mittal has joined RPSG Group as the head of media & digital. She will be based in company’s Gurgaon office.

    RPSG group comprises of a huge portfolio including renowned brands like Too Yumm!, Spencers, Nature’s Basket, and Saregama Carvaan among others.

    Mittal joins the group with over two decades of experience in the industry and has worked with a number of successful brands. She had started her career in 1998 at Saatchi & Saatchi as media executive. She has also worked in  WPP-owned media agency GroupM. She had also been associated with agencies such as Contract Advertising and Cheil Communications previously.

    Prior to her stint with RB, she worked with British drugmaker GSK for over six years.

  • Reckitt Benckiser launches an All- New Vanish as a Detergent Booster

    Reckitt Benckiser launches an All- New Vanish as a Detergent Booster

    National: Reckitt Benckiser announced the launch of Vanish in an ‘All-New’ avatar at a press conference in New Delhi earlier today. Vanish, World’s No. 1 stain removal brand has brought in a revolutionary formulation keeping in mind the change in preferences of the Indian consumer. Studies conducted by leading marketing agencies Nielsen and Third Eye revealed that more than 60 per cent consumers are inherently dissatisfied with their laundry results despite using premium detergents. Vanish aims to fill the void in the market by providing home makers with the perfect laundry solution.

    The All-new Vanish has 10X more Active Oxygen compared to Premium detergents that help in removing various complex stain types while being safe and gentle on your garments. The Post use consumer research showed that 9 out of 10 consumers after trying the product were motivated to buy the product. Seeing is believing! The New Vanish ad campaign showcases the ‘Wow’ in Vanish by bringing to life the magic of Vanish through live demos in front of consumers eyes. The TVC shows, Aparshakti doing live demos bringing the 3 benefits to life – stain free, brighter and whiter clothes. The campaign highlights the importance of seeing is believing by having Aparshakti interact with a live audience addressing their laundry issues.

    Commenting on the launch, Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home said, With the evolution of fast fashion more and more consumers wearing blended or synthetic fabrics which are fragile in nature the need for additives in India is only going to grow. Vanish with Active Oxygen gives amazing stain removal and brightens colors while being gentle on the fabric.”

    Abhishek Chuckarbutty, Global Category Director, RB Hygiene Home, said “Vanish has been the Global No. 1 brand present across 70 countries, including India. The new Vanish has been tailor-made keeping in mind the evolving consumer needs. Each scoop of Vanish, unlike detergents, has millions of oxygen bubbles which remove stains, whiten whites, brightens colours and keeps the colours safe.”

    Vanish’s ad campaign aims at educating the audience with the magic of Vanish and providing the consumer with the perfect laundry solution with every wash. The TVC further highlights the benefits of Vanish which says, “Stains Gone, Whiter, brighter clothes. WOW – Wow Vanish!”. The integrated campaign will be deployed across multiple platforms including TV, Digital and Print.

    The new Vanish is an advanced solution to all laundry problems, ensuring the Indian consumers get stain free clothes, whiter whites and brighter colours with increased longevity. The new product will be available in both powders and liquids and across different sizes ranging from 100g to 800ml. It will be available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards.

  • HUL top advertiser, Lizol top brand in BARC week 13 data

    HUL top advertiser, Lizol top brand in BARC week 13 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 March 2019 and 29 March 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 13 of 2019.

    Top advertisers

    In week 13 of 2019, Hindustan Unilever Ltd took the top advertiser spot with 155743 ad insertions on TV during the period. It was followed by Reckitt Benckiser (India) Ltd, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 131189 insertions.

    The third position was secured by ITC that has varied products, like Sunfeast, Candyman, Vivel, Classmate, and Engage, in its portfolio. It made 40143 insertions.

    The fourth and fifth spots were secured by Cadbury’s India Ltd and Brooke Bond Lipton India Ltd with 27093 and 23394 insertions, respectively.

    Top brands

    Cleaning and disinfecting product by the Reckitt Benckiser company, Lizol secured the top position in the brands’ category, in week 13, with 20203 ad insertions on TV.

    The second spot was taken by Lalitha Jewellery, which made 17385 ad insertions during week 13 of 2019. Following it was Parle Agro’s sparkling apple drink, Appy Fizz with 12698 insertions.

    Dettol Toilet Soaps came in fourth with 12039 insertions and the fifth spot went to Hotstar Specials, the originals platform of OTT service provider Hotstar, which made 11719 ad insertions on TV.

  • Dettol Harpic BSI collaborates with the All India Imam Organization

    Dettol Harpic BSI collaborates with the All India Imam Organization

    MUMBAI: Reckitt Benckiser has taken a milestone leap in the direction of driving a transformational change on sanitation and hygiene by launching its ‘Dettol Banega Swachh India Handwash Digital Curriculum’, in collaboration with the All India Imam Organization.

    The event was graced by All India Imam Organization chief imam Umer Ahmed Ilyasi and also saw presence of other dignitaries including India Islamic Centre chairman Sirajuddin Qureshi.

    RB Health India senior vice president, Africa, the Middle East and South Asia (AMESA) Gaurav Jain said, “We are proud at the way Dettol BSI has created a deep impact on the hygiene and sanitation habits of people across India, by driving behavior change in the last four years. Now in its fifth year, we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness and health.”

    Commenting on the development, Imam Umer Ahmed Ilyasi, said, “I am overjoyed to share the news of the partnership between the All India Imam Organization and Dettol Banega Swachh India. As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India. We will take this initiative to other countries in Africa, the Middle East, South Asia and, eventually, turn it into a global program. Children are the change-agents of the society, and this step is going to ensure that we inspire these young minds to inculcate the learning into a habit, through engaging multi-media tools and activities such as animated videos, which would turn them into influencers for others, and nation-builders of tomorrow.”

    As part of the campaign activations, Dettol BSI plans to expand its hygiene and sanitation curriculum to sensitise about 6 crore children in over 5,50,000 madrasas, over a period of five years, across multiple states in India. Additionally, appropriate efforts will also be made towards increased training and capacity building among teachers at madrasas to ensure effectiveness of the curriculum.

    The campaign will be focused on helping children build healthy habits, focusing on cleanliness, from early childhood. This will be done through videos and multiple activities and tools that will be both fun and engaging. The curriculum would focus on highlighting the importance of good hand washing practices, benefits of regular hand washing in preventing the spread of diseases and improving the overall health of growing children.

  • Lalitha Jewellery takes top spot in BARC week 5

    Lalitha Jewellery takes top spot in BARC week 5

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

    Top Advertisers:

    In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

    Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

    ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

    Top Brands:

    Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

    Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

    Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

  • PolicyBazaar.com becomes top brand in BARC week 4 data

    PolicyBazaar.com becomes top brand in BARC week 4 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 19 January 2019 and 25 January 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 4 of 2019.

    Top Advertisers:

    In week 4 of 2019, Hindustan Unilever Ltd once again took the top spot in the advertisers list. It made 130232 ad insertions on TV during the period.

    The second position was once again secured by Reckitt Benckiser, which owns a large portfolio of products like like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 61190 insertions.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, still strong on the third spot with 37906 insertions.

    Amazon Online India made a fresh entry on to the fourth spot with 28230 insertions and Cadbury India Ltd stood fifth with 27925 insertions.

    Top Brands:

    PolicyBazaar.com replaced Dettol Liquid Soaps from the top position in the brands’ category after two weeks. The former made 12738 insertions while the latter came a close second with 12123 insertions.

    Santoor Sandal and Turmeric held on to the third position with 10565 insertions. Godrej Expert Rich Creme Hair Colour slipped two spots down from the past week’s ranking and stood fourth with 10224 insertions. Lux Toilet Soap came in fifth with 9692 insertions.

  • HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

    HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

    MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 12 January 2019 and 18 January 2019.

    The data reflects top 10 advertisers and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 3 of 2019.

    Top advertisers:

    Hindustan Unilever Ltd has remained unmoved from its top advertiser spot even after several weeks. In week 3 of 2019, the brand made 131698 insertions.

    Reckitt Benckiser, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, is also holding strong to its second position and made 81596 insertions in week 3 of 2019.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, was still strong in the third spot with 42964 insertions.

    Godrej Consumer Products Ltd has replaced Procter & Gamble from last week’s fourth spot, with 33414 insertions. Ponds India remains in the fifth position with 28360 insertions.

    Top Brands:

    Dettol Liquid Soap held strong to its freshly acquired top spot in the brands' category with 18629 insertions. Godrej Expert Rich Creme Hair Colour made a new entry on the second spot with 13888 insertions.

    Santoor Sandal and Turmeric has stepped up one spot from its last week’s rankings and is on the third position with 10168 insertions.

    Dettol Toilet Soaps has once again slipped to its fourth spot (from last week’s second) after a week’s gap and had made 9662 insertions in week 3.

    Trivago has slipped further down to fifth position (it was on number one spot for the past few weeks before slipping to the third spot in week 2) with 9661 insertions.

  • Facebook appoints Siddharth Banerjee as director-global sales organisation

    Facebook appoints Siddharth Banerjee as director-global sales organisation

    MUMBAI: Siddharth Banerjee, the ex- Vodafone EVP marketing, has moved on from the organisation and has joined Facebook India as director—global sales organisation.

    His role includes partnering with businesses to help them to achieve strong business outcomes by leading the verticals, agency relationships and solutioning teams for Facebook India. Banerjee comes with an experience of 19 years in marketing and sales.

    He initiated his career as the regional sales manager at Reckitt Benckiser and served the company for two years. His next move was at General Mills as the area sales manager. After working with the organisation for a year, he joined Unilever in 2003. He was appointed there as the area sales manager and after the span of two years he was elevated as the national marketing manager. Banerjee spearheaded many caps like regional marketing manager, global category director and country marketing director. After his 12 years of stint with Unilever, he joined Vodafone.

  • BJP most advertised in BARC week 46

    BJP most advertised in BARC week 46

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 10 November 2018 – 16 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 46 of 2018.

    Top Advertisers:

    For week 46, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 1,30,795 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 81,467 ad insertions followed by ITC Limited with 39,506 insertions.

    Procter & Gamble stood fourth followed by Ponds India with 37,611 and 32,491 insertions.

    Top Brands:

    Surprisingly, Bharatiya Janata Party, the political party, took the first spot with 22,099 insertions. Netflix stood second followed by Trivago with 12,951 and 12,795 insertions respectively.

    Santoor Sandal and Turmeric took the fourth position with 11,222 insertions followed by Dettol Liquid Soap with a mere 9,487 insertions.